Digitalization as a Growth Lever

Triumph’s Road to Success


In an era dominated by digital evolution and increasing consumer expectations for immersive and detailed online experiences, the collaboration between In2real and Triumph Motorcycles stands out as a prime example of how technological innovation can transform product marketing and strengthen a brand’s global presence.

Starting from an ambitious virtual reality project in 2018 to the complete digitalization of motorcycle model presentations, this partnership has redefined how Triumph connects with its audience and presents its products. By utilizing cutting-edge tools and digital strategies, In2real has not only met the needs of Triumph but also set new standards of excellence and innovation in the industry. Below, we will explore the highlights of this collaboration, with a particular emphasis on the KPIs and the tangible impact that In2real’s work has had on the growth and success of Triumph Motorcycles.

Digitalization as a Growth Lever

Digitalization is not just a trend, but a fundamental strategic lever for growth in the motorcycle industry. By adopting advanced digital solutions like CGI images and web configurators, brands can transform how they interact with their customers, significantly improving engagement and visibility. This process not only enriches the customer experience but also opens new avenues for product presentation, making information more accessible and engaging.

Innovation Within Everyone’s Reach

Technological innovation is not exclusive to large companies with abundant resources; rather, it’s a competitive advantage accessible to businesses of all sizes. Advanced solutions, like those offered by In2real, showcase how technology can be customized and scaled to meet the specific needs of any business, enabling brands of any size to utilize cutting-edge digital marketing tools. This levels the playing field, where strategy and choosing the right partner can put smaller brands on equal footing with industry giants, ensuring everyone has access to the benefits of technological innovation.

This opens the way to a more level playing field, where strategy and the choice of the right partner can put smaller brands on an equal footing with the industry giants, ensuring that everyone has access to the benefits of technological innovation.

Revolutionizing the Customer Experience with Real-time CGI Product Configurators

Product configurators radically transform the online shopping experience, offering customers the ability to customize and explore products in great detail before making a purchase. This technological advancement not only elevates the user experience but also stimulates an increase in conversions, thanks to a clear and personalized presentation that enhances the consumer’s understanding of the product. In2real, through the use of this technology, opens new frontiers in digital interactionproviding companies with a powerful tool to engage customers from the very first stages of the decision-making process. In the motorcycle sector, being able to pre-visualize the details of one’s motorcycle integrated with real-time customization choices represents a significant competitive advantage for companies that see a prosperous future in interacting with their customers.

Workflow Optimization and Cost Reduction with Advanced CGI Solutions

The use of advanced CGI solutions by In2real not only optimizes internal workflows but also leads to a significant reduction in the production times and costs of marketing materials for new products. The efficiency achieved in creating marketing content and product configurators translates into reduced operational costs and increased business agility, allowing brands to quickly adapt to market dynamics. In2real thus becomes a strategic partner for companies looking to improve their operational performance and responsiveness to consumer needs.

Visual Engagement Strategies for Compelling Brand Narratives

In the competitive arena of the motorcycle industry, visual engagement is crucial for capturing attention and building an emotional connection with the audience. In2real leverages cutting-edge visual techniques to help brands develop content that not only catches the eye but also encourages interaction and sharing. This approach amplifies the brand’s market visibility, creating a deep and lasting connection with customers.

Continuous Optimization through Direct Feedback and Rapid Iterations

In2real’s approach, based on direct feedback and rapid iteration in the digital content development process, is a fundamental pillar for ensuring operational excellence. This method of operation allows for the continuous and dynamic refinement of services offered, promptly responding to the specific needs of the company. Such direct interaction ensures not only a constant improvement in content quality but also a significant optimization of production times and costs, making In2real’s workflow extremely efficient and adaptable to evolving market dynamics.

Future of Marketing in Motorcycle Industry

The future of marketing in the motorcycle industry is intrinsically linked to the adoption of emerging technologies such as augmented reality and artificial intelligence. These tools not only offer new possibilities for customer engagement and product personalization but also place an increasing emphasis on sustainability and personalized user experience, charting an innovative path for brands seeking to stand out in the global marketplace.

Success Case Study: From Theory to Practice

The collaboration between In2real and Triumph Motorcycles, initiated in 2018, represents a journey of innovation and mutual trust, marked by the adoption of advanced virtual reality tools and the creation of CGI images for the global launch of the Street Scrambler. Over the years, this partnership has evolved to encompass the production of global press kits and configurations for various models, consolidating In2real’s position as a strategic pillar in Triumph’s marketing innovation and market leadership As time passed, In2real took on an increasingly central role, managing 90% of new model configurations in 2021 and achieving complete coverage of Triumph’s lineup in 2022, through CGI content for the official website. This evolution not only demonstrates growing trust but also a shared commitment to excellence and digital innovation.

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Conclusion

In conclusion, digital transformation in the motorcycle industry is no longer an option but a necessity to maintain competitiveness and meet the increasingly high expectations of consumers. The collaboration between In2real and Triumph Motorcycles has demonstrated the power of technological innovation in redefining marketing and product development strategies, providing immersive and personalized customer experiences that go far beyond simple product visualization.

This case study is intended to be an inspirational model for all sizes of brands, highlighting that, with the right approach and suitable technologies, innovation is accessible to all and can lead to significant improvements in engagement, operational efficiency, and brand growth. In an increasingly digitalized future, the adoption of advanced visual strategies, interactive product configurators, and optimized workflows will become key to success, urging brands to explore new frontiers and create deeper connections with their audience.



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Francesca Dattilo

A designer by training, I have been working on communications and marketing for In2real since 2019. You can engage with me and my team to identify your company’s needs and define the right strategy.

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