Optimize Costs - Furniture Prototyping

How to optimize furniture prototyping costs

The 3d configurator as a cost-saving tool

The furniture industry is an ever-changing landscape that requires companies to continuously innovate in order to stay competitive. One of the most important aspects of developing new products is prototyping. Prototyping helps designers and engineers to gain feedback on their ideas and make improvements before committing to mass production.

However, prototyping costs can quickly add up, especially when a company needs to produce multiple variations of the same product. This blog post will discuss how 3D configurators can help optimize costs accumulated through prototyping. 

Showcasing New Products at Trade Fairs and Events

Trade fairs and dedicated events are a great way for design companies to present new products to potential customers. These events offer companies the opportunity to demonstrate how their products work, to illustrate their features and to personally interact with customers before introducing them to the new product once placed on the market. 

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Salone del Mobile 2022 – Infiniti Design Stand

While the advantages of exhibiting at trade fairs and events are many, there are also some disadvantages. Trade fairs require significant investments in terms of time, money, space and logistics, which add up quickly.  

Prior to the development of new technologies, it was not realistic to produce various prototypes for product showcases. With 3D configurators, companies can now easily create prototypes to perform market testing. 

Provide a Digital Prototype  to Trigger the Sales Process

Product visualization is essential when it comes to triggering the sales process. It is well known that 90% of the stimuli we perceive every day come from our eyes. This means that visualizing the image of a product allows access to those psychological and emotional factors that regulate the impulse to buy. 

Viewing several variants of the same product allows potential customers to get an idea of what each piece looks like before making a purchasing decision. 

Choosing Technological Tools to Optimize Prototyping Costs

Fortunately, there are technologies available that can help furniture manufacturers optimize costs, thus simplifying the prototyping process.

3d Configurator

Show your Unlimited Variations

One such technology is 3D configurators, which allow companies to create one physical prototype but have unlimited variations of it available on their site or in an app. This not only helps save time and money but also ensures that customers have access to a wide range of options without having to invest too much money into creating multiple prototypes. 

Augmented Reality

Visualizing and testing

Augmented reality – AR – is another optimization tool. With this,using a smartphone or tablet, you can transfer the image of your product into the spaces of your potential customers. Visualizing and testing – on a digital platform- will become key to your future sales initiatives!

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AR – Augmented Reality

The Power of 3D Configurators 

A configurator system allows users to customize a single piece of furniture according to their preferences without needing multiple physical prototypes for each variation—thus reducing prototyping costs significantly. The configurator also makes it easier for customers to understand what they are buying since they can see how the different parts fit together before making a purchase decision. For furniture that requires the customer to put together the parts on their own, seeing the breakdown of materials can ease customers and increase the chance of purchasing. 

3D configurators are one of the most effective tools for optimizing prototyping costs in the furniture industry. With a 3D configurator, designers and engineers can create virtual versions of their products that can be used for testing or demonstration purposes without having to produce too many physical prototypes—which saves both time and money. 

Finally, 3D configurators can also be used as interactive sales tools; customers can use them to configure their own unique version of a product before making a purchase decision—a process which further reduces prototyping costs by eliminating the need for multiple physical prototypes with different features or finishes.


Optimizing prototyping costs in today’s furniture industry is no small task! Covering Associated rental and travel costs, production of physical prototypes and related event planning costs can add up for companies preparing to launch new products.

3D configurators have become cost-effective tools for optimizing production time and costs as well as conveying an innovative company image. With AR, the level of involvement of your customers will trigger the buying process in a shorter time.

For companies looking for an efficient way to optimize costs while still providing excellent products and services to their customers, 3D configurators and AR are definitely worth considering!

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Francesca Dattilo

A designer by training, I have been working on communications and marketing for In2real since 2019. You can engage with me and my team to identify your company’s needs and define the right strategy.


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