{"id":1582,"date":"2022-05-04T10:49:49","date_gmt":"2022-05-04T10:49:49","guid":{"rendered":"https:\/\/in2real.comabout\/"},"modified":"2026-10-08T15:53:56","modified_gmt":"2026-10-08T15:53:56","slug":"chi-siamo","status":"publish","type":"page","link":"https:\/\/in2real.com\/it\/chi-siamo\/","title":{"rendered":"Chi siamo"},"content":{"rendered":"\n<style>\n\/* ===== Clayroom \u2014 stile allineato alla home (sistema i2r) ===== *\/\n.cr-sec{position:relative;isolation:isolate;overflow:clip;padding:16vh 6vw !important;margin:0 !important;max-width:none !important;box-sizing:border-box}\n.cr-sec > .wp-block-group__inner-container,.cr-sec > *:not(style):not(script){max-width:1500px;margin-left:max(0px,calc((100% - 1500px) \/ 2)) !important;margin-right:auto !important}\n.cr-hero > *:not(style):not(script){margin-left:auto !important;margin-right:auto !important}\n.cr-light{background:#eceef4}\n.cr-white{background:#fff}\n.cr-dark{background:radial-gradient(ellipse 110% 85% at 85% 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is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"cr-eyebrow wp-block-paragraph\">Le origini \u2014 2016<\/p>\n\n\n\n<h2 class=\"wp-block-heading cr-title cr-words\">All\u2019inizio c\u2019era <em>la ricerca.<\/em><\/h2>\n\n\n\n<div class=\"ab-split\"><div><p class=\"cr-lead\">In2real nasce nel 2016 da Elio Dalprato, con vent\u2019anni di ricerca di mercato nell\u2019automotive, e Pietro Fantoni, che arriva dalla produzione visuale e dalla direzione creativa.<\/p><p class=\"cr-text\" style=\"margin-top:1.4em !important\">I nostri primi progetti sono nati dentro programmi di ricerca automotive: veicoli riservati da mostrare alle persone prima che esistesse qualsiasi prototipo fisico. Per tutta la durata di uno studio, il modello digitale <em>era<\/em> il prodotto. Da l\u00ec sono nati tre requisiti attorno a cui costruiamo ancora oggi.<\/p><div class=\"ab-req\"><div><h3 class=\"cr-h3\">Accurato.<\/h3><p class=\"cr-text\">Geometrie, materiali e configurazioni corrispondono ai dati di engineering. Sembrare convincente non basta.<\/p><\/div><\/div><div class=\"ab-req\"><div><h3 class=\"cr-h3\">Aggiornabile.<\/h3><p class=\"cr-text\">Il modello evolve insieme al prodotto, senza ripartire da zero.<\/p><\/div><\/div><div class=\"ab-req\"><div><h3 class=\"cr-h3\">Riservato.<\/h3><p class=\"cr-text\">Prodotti che arriveranno sul mercato tra anni restano protetti in ogni fase.<\/p><\/div><\/div><p class=\"cr-text ab-after\">Presto gli stessi modelli sono passati a lanci, configuratori, film ed esperienze spaziali. Tutto il resto \u00e8 nato dalla ricerca.<\/p><\/div><div class=\"ab-vert\"><video autoplay=\"\" muted=\"\" loop=\"\" playsinline=\"\" preload=\"metadata\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2026\/05\/Video-by-in2real.studio-DUBOGZ4COd-.mp4\"><\/video><span class=\"ab-tag\"><i><\/i>Dentro una sessione di R&amp;D<\/span><\/div><\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group cr-sec cr-white ab-principle is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"cr-eyebrow wp-block-paragraph\">Il nostro principio<\/p>\n\n\n\n<h2 class=\"wp-block-heading cr-title cr-words\">Costruito bene, una volta. Poi pronto a <em>muoversi.<\/em><\/h2>\n\n\n\n<p class=\"cr-lead wp-block-paragraph\">Ogni progetto parte dal prodotto. Costruiamo il Digital Twin dai dati di engineering e di design e lo verifichiamo sulla fonte. Solo dopo decidiamo come deve apparire: luce, ambiente, movimento e interazione cambiano in base a chi guarda. Il prodotto, sotto, resta lo stesso.<\/p>\n\n\n\n<p class=\"cr-tags wp-block-paragraph\">01 Geometria \u00b7 02 Materiali \u00b7 03 Colori e finiture \u00b7 04 Configurazioni \u00b7 05 Comportamento<\/p>\n<\/section>\n\n\n\n<section data-color=\"255, 255, 255\">\n\n\n\n<section class=\"wp-block-group cr-sec cr-dark cr-glow is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"cr-eyebrow wp-block-paragraph\">Triumph Motorcycles \u2014 dal 2016<\/p>\n\n\n\n<h2 class=\"wp-block-heading cr-title cr-words\">Dieci anni. Un solo <em>sistema.<\/em><\/h2>\n\n\n\n<p class=\"cr-lead wp-block-paragraph\">Triumph \u00e8 stato uno dei nostri primi clienti. Il lavoro \u00e8 iniziato nella ricerca, valutando le moto prima della produzione. Con la crescita dei progetti, gli stessi asset sono passati a immagini di lancio, film, contenuti configurabili a 360\u00b0 e applicazioni spaziali.<\/p>\n\n\n\n<div class=\"ab-film\"><video muted=\"\" loop=\"\" playsinline=\"\" preload=\"none\" data-src=\"https:\/\/in2real.com\/wp-content\/uploads\/2026\/10\/In2real-for-T_low.mp4\"><\/video><span class=\"ab-tag\"><i><\/i>Triumph \u2014 dal 2016<\/span><\/div>\n\n\n\n<div class=\"cr-stats\"><div class=\"cr-stat\"><span class=\"cr-stat-num\" data-to=\"125\" data-suffix=\"+\">125+<\/span><span class=\"cr-stat-label\"><b>Famiglie di modelli<\/b>Famiglie di moto costruite e mantenute nel tempo, con le loro configurazioni di colori e finiture.<\/span><\/div><div class=\"cr-stat\"><span class=\"cr-stat-num\" data-to=\"10\" data-suffix=\"\">10<\/span><span class=\"cr-stat-label\"><b>Anni<\/b>Lavoro continuativo. Gli strumenti sono cambiati, il principio no.<\/span><\/div><\/div>\n<\/section>\n\n\n\n<\/section>\n\n\n\n<section class=\"wp-block-group cr-sec cr-white ab-clients is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"cr-eyebrow wp-block-paragraph\">Clienti<\/p>\n\n\n\n<div class=\"cr-marquee ab-marq\"><div class=\"cr-marquee-track\"><div class=\"cr-marquee-set\"><div class=\"cr-marquee-item\"><img decoding=\"async\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/05\/triumph_Tavola-disegno-1.png\" alt=\"Triumph\" loading=\"lazy\"><\/div><div class=\"cr-marquee-item\"><img decoding=\"async\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/Stellantis-Logo-1.png\" alt=\"Stellantis\" loading=\"lazy\"><\/div><div class=\"cr-marquee-item\"><img decoding=\"async\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/Alfa-Romeo-Logo-1.png\" alt=\"Alfa Romeo\" loading=\"lazy\"><\/div><div class=\"cr-marquee-item\"><img decoding=\"async\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/05\/omp_Tavola-disegno-1_Tavola-disegno-1.png\" alt=\"OMP\" loading=\"lazy\"><\/div><div class=\"cr-marquee-item\"><img decoding=\"async\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2024\/05\/bosch-rexroth-dimensioni-piccole-2-1.jpeg\" alt=\"Bosch Rexroth\" loading=\"lazy\"><\/div><div class=\"cr-marquee-item\"><img decoding=\"async\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2024\/04\/archiproducts_logo_b.png\" alt=\"Archiproducts\" loading=\"lazy\"><\/div><div class=\"cr-marquee-item\"><img decoding=\"async\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/07\/where-to-next-og-logo.png\" alt=\"Royal Enfield\" loading=\"lazy\"><\/div><\/div><div class=\"cr-marquee-set\" aria-hidden=\"true\"><div class=\"cr-marquee-item\"><img decoding=\"async\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/05\/triumph_Tavola-disegno-1.png\" alt=\"\" loading=\"lazy\"><\/div><div class=\"cr-marquee-item\"><img decoding=\"async\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/Stellantis-Logo-1.png\" alt=\"\" loading=\"lazy\"><\/div><div class=\"cr-marquee-item\"><img decoding=\"async\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/Alfa-Romeo-Logo-1.png\" alt=\"\" loading=\"lazy\"><\/div><div class=\"cr-marquee-item\"><img decoding=\"async\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/05\/omp_Tavola-disegno-1_Tavola-disegno-1.png\" alt=\"\" loading=\"lazy\"><\/div><div class=\"cr-marquee-item\"><img decoding=\"async\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2024\/05\/bosch-rexroth-dimensioni-piccole-2-1.jpeg\" alt=\"\" loading=\"lazy\"><\/div><div class=\"cr-marquee-item\"><img decoding=\"async\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2024\/04\/archiproducts_logo_b.png\" alt=\"\" loading=\"lazy\"><\/div><div class=\"cr-marquee-item\"><img decoding=\"async\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/07\/where-to-next-og-logo.png\" alt=\"\" loading=\"lazy\"><\/div><\/div><\/div><\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group cr-sec cr-light cr-grid is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"cr-eyebrow wp-block-paragraph\">Come lavoriamo<\/p>\n\n\n\n<h2 class=\"wp-block-heading cr-title cr-words\">Stesso processo. Qualsiasi <em>scala.<\/em><\/h2>\n\n\n\n<p class=\"cr-lead wp-block-paragraph\">Che si tratti di un singolo asset o di un programma che dura anni.<\/p>\n\n\n\n<div class=\"wp-block-columns cr-cols ab-steps\"><div class=\"wp-block-column\"><h3 class=\"cr-h3\">Allineamento<\/h3><p class=\"cr-text\">Partiamo da cosa deve fare l\u2019asset: chi lo usa, cosa va verificato, dove compare, quanto spesso cambia.<\/p><\/div><div class=\"wp-block-column\"><h3 class=\"cr-h3\">Il <em>cuore<\/em><\/h3><p class=\"cr-text\">Costruiamo il Digital Twin e lo verifichiamo sui dati di engineering e di design. \u00c8 la parte che pochi vedono, e quella a cui dedichiamo pi\u00f9 tempo.<\/p><\/div><div class=\"wp-block-column\"><h3 class=\"cr-h3\">Resa<\/h3><p class=\"cr-text\">Luce, ambiente, movimento e interazione, calibrati sul contesto. Chi partecipa a una ricerca, un cliente e un dealer hanno bisogno di forme diverse dello stesso prodotto.<\/p><\/div><div class=\"wp-block-column\"><h3 class=\"cr-h3\">Distribuzione<\/h3><p class=\"cr-text\">Immagini, film, web, configuratori, real-time 3D e XR. Le modifiche si fanno alla fonte, cos\u00ec ogni output resta allineato.<\/p><\/div><\/div>\n\n\n\n<div class=\"ab-note\"><p class=\"cr-num\">Sull\u2019AI<\/p><p class=\"cr-text\">Usiamo strumenti generativi per esplorazione, ambienti e iterazione. Mai per una geometria di prodotto che deve essere verificata: nella ricerca, rappresentazione e invenzione devono restare separate.<\/p><\/div>\n<\/section>\n\n\n\n<section data-color=\"255, 255, 255\">\n\n\n\n<section class=\"wp-block-group cr-sec cr-dark is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"cr-eyebrow wp-block-paragraph\">Software<\/p>\n\n\n\n<div class=\"ab-soft\"><h2 class=\"cr-title cr-words\">Il software \u00e8 parte del <em>lavoro.<\/em><\/h2><p class=\"cr-lead\">Molti asset hanno bisogno di un luogo in cui vivere: per questo sviluppiamo software accanto alla produzione visuale fin dal primo giorno. Asset e piattaforma nascono insieme: un configuratore segue la struttura reale del prodotto, e un aggiornamento di prodotto non significa una nuova produzione per ogni output.<\/p><p class=\"cr-tags\">Configuratori \u00b7 Pagine prodotto interattive \u00b7 App real-time 3D \u00b7 PIM e API B2B \u00b7 Clayroom XR<\/p><p class=\"cr-text ab-dark-text\">Per esigenze di engineering pi\u00f9 ampie lavoriamo con una rete consolidata di sviluppatori specializzati, all\u2019interno dello stesso framework di produzione e sicurezza.<\/p><\/div>\n<\/section>\n\n\n\n<\/section>\n\n\n\n<section class=\"wp-block-group cr-sec cr-white is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"cr-eyebrow wp-block-paragraph\">Lo studio<\/p>\n\n\n\n<div class=\"ab-split\" style=\"margin-top:0 !important;align-items:center\"><div><h2 class=\"cr-title cr-words\">Firenze e Milano. Un team <em>diretto.<\/em><\/h2><p class=\"cr-lead\">Un team compatto di 3D artist, sviluppatori, specialisti di produzione e creative lead, insieme a una rete di professionisti con cui lavoriamo da anni. Chi guida il vostro progetto resta lo stesso dalla prima call alla consegna. Quando i programmi crescono, aggiungiamo specialisti senza mettere distanza tra voi e le persone che fanno il lavoro.<\/p><\/div><figure class=\"ab-photo\" style=\"margin:0\"><img decoding=\"async\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2022\/05\/IN2REAL_STUDIO.jpg\" alt=\"Lo studio In2real a Firenze\" loading=\"lazy\"><figcaption>Lo studio di Firenze<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"ab-stats\"><div class=\"cr-stat\"><span class=\"cr-stat-num\" data-to=\"250\" data-suffix=\"+\">250+<\/span><span class=\"cr-stat-label\"><b>Prodotti<\/b>Realizzati dal 2016.<\/span><\/div><div class=\"cr-stat\"><span class=\"cr-stat-num\" data-to=\"155\" data-suffix=\"\">155<\/span><span class=\"cr-stat-label\"><b>Configuratori<\/b>Per il mondo dell\u2019arredo e del design.<\/span><\/div><div class=\"cr-stat\"><span class=\"cr-stat-num\" data-to=\"86\" data-suffix=\"%\">86%<\/span><span class=\"cr-stat-label\"><b>Clienti che tornano<\/b>La quota del nostro lavoro che arriva da clienti gi\u00e0 seguiti.<\/span><\/div><\/div>\n\n\n\n<div class=\"ab-founders\"><div class=\"ab-founder\"><img decoding=\"async\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/pietro.jpg\" alt=\"Pietro Fantoni, Creative Director e co-founder di In2real\" loading=\"lazy\"><div><p class=\"cr-num\">Creative Director \u00b7 Co-founder<\/p><h3 class=\"cr-h3\">Pietro Fantoni<\/h3><p class=\"cr-text\">Direzione creativa, tecnologia e sviluppo visuale in tutti i progetti dello studio.<\/p><\/div><\/div><div class=\"ab-founder\"><img decoding=\"async\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/elio.jpg\" alt=\"Elio Dalprato, co-founder di In2real\" loading=\"lazy\"><div><p class=\"cr-num\">Co-founder<\/p><h3 class=\"cr-h3\">Elio Dalprato<\/h3><p class=\"cr-text\">Metodologia di ricerca e sviluppo commerciale.<\/p><\/div><\/div><\/div>\n<\/section>\n\n\n\n<section data-color=\"255, 255, 255\">\n\n\n\n<section class=\"wp-block-group cr-sec cr-onimg is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"cr-logo\"><img decoding=\"async\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2026\/08\/in2-int.png\" alt=\"In2real \u00d7 Intelligo\"><\/div>\n\n\n\n<p class=\"cr-eyebrow wp-block-paragraph\">In2real \u00d7 Intelligo<\/p>\n\n\n\n<h2 class=\"wp-block-heading cr-title cr-words\">Due anime, un solo <em>team.<\/em><\/h2>\n\n\n\n<p class=\"cr-lead wp-block-paragraph\">In2real \u00e8 il ramo digitale di Intelligo, societ\u00e0 di ricerca automotive con oltre vent\u2019anni di esperienza in consumer e product research. Intelligo costruisce il metodo; noi costruiamo gli ambienti digitali in cui i prodotti vengono rappresentati, testati e comunicati. Cos\u00ec la ricerca pu\u00f2 partire prima, su prodotti che esistono ancora solo come dati.<\/p>\n\n\n\n<div class=\"cr-btns\"><a class=\"cr-btn\" href=\"https:\/\/in2real.com\/it\/in2real-e-intelligo\/\">Scopri di pi\u00f9 <span aria-hidden=\"true\">\u2192<\/span><\/a><\/div>\n<\/section>\n\n\n\n<\/section>\n\n\n\n<section class=\"wp-block-group cr-sec cr-white cr-grid is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"cr-eyebrow wp-block-paragraph\">Iniziamo un progetto<\/p>\n\n\n\n<h2 class=\"wp-block-heading cr-title cr-words\">Raccontateci cosa state <em>costruendo.<\/em><\/h2>\n\n\n\n<p class=\"cr-lead wp-block-paragraph\">CAD, un prototipo, un modello di produzione o solo un\u2019idea: possiamo partire da l\u00ec.<\/p>\n\n\n\n<div class=\"cr-btns\"><a class=\"cr-btn\" href=\"https:\/\/in2real.com\/it\/contatti-in2real\/\">Parliamone <span aria-hidden=\"true\">\u2192<\/span><\/a><\/div>\n<\/section>\n\n\n\n<style>\n\/* ===== mobile keywords (chips \/ numbered list) ===== *\/\n.kw-nb{white-space:nowrap}\n.kw b{font-weight:inherit;color:inherit}\n@media (max-width:768px){\n .hl-meta{display:none !important}\n .kw-chips{display:flex !important;flex-wrap:wrap !important;gap:8px !important;line-height:1 !important;margin-top:1.8em !important}\n .kw-chips .kw-sep,.kw-chips > i{display:none !important}\n .kw-chips .kw{display:inline-block;padding:9px 13px;border:1px solid currentColor;border-radius:999px;white-space:nowrap;font-size:10.5px !important;letter-spacing:.12em !important;line-height:1 !important}\n .kw-chips .vs-inf{font-size:15px !important;padding:6px 13px}\n .kw-list{display:block !important;margin-top:2.2em !important;line-height:1.3 !important}\n .kw-list .kw-sep{display:none !important}\n .kw-list .kw{display:flex !important;align-items:baseline;gap:18px;padding:13px 0;border-top:1px solid rgba(120,120,170,.28);white-space:normal;width:auto !important;margin:0 !important}\n .kw-list .kw:last-child{border-bottom:1px solid rgba(120,120,170,.28)}\n .kw-list .kw b{display:inline-block;min-width:2.2em;font-weight:500;color:#000096}\n .cr-dark .kw-list .kw b,.cr-onimg .kw-list .kw b,.is-dark .kw-list .kw b{color:#a9afff}\n}\n<\/style>\n<script>\n(function(){\n  function wrapSep(el,mode){\n    if(el.getAttribute('data-kw'))return;\n    if(el.children.length)return;\n    var t=el.textContent;if(t.indexOf('\u00b7')<0)return;\n    var parts=t.split('\u00b7').map(function(s){return s.trim();}).filter(function(s){return s.length;});\n    var numbered=parts.every(function(p){return \/^\\d{2}\\s\/.test(p);});\n    el.textContent='';\n    parts.forEach(function(p,i){\n      if(i){var sp=document.createElement('span');sp.className='kw-sep';sp.textContent=' \u00b7 ';el.appendChild(sp);}\n      var s=document.createElement('span');s.className=(mode==='nb') ? 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Tutto \u00e8 partito da una domanda: come si valuta un prodotto prima che esista? Dal 2016 \u00b7 Firenze e Milano Le origini \u2014 2016 All\u2019inizio c\u2019era la ricerca. In2real nasce nel 2016 da Elio Dalprato, con vent\u2019anni di ricerca di mercato nell\u2019automotive, e Pietro Fantoni, che arriva dalla produzione visuale &hellip; <a href=\"https:\/\/in2real.com\/it\/chi-siamo\/\">Continued<\/a><\/p>\n","protected":false},"author":5,"featured_media":4063,"parent":0,"menu_order":34,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"class_list":["post-1582","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"taxonomy_info":[],"featured_image_src_large":["https:\/\/in2real.com\/wp-content\/uploads\/2022\/12\/in2real_logo_min.jpeg",400,400,false],"author_info":{"display_name":"Pietro Fantoni","author_link":"https:\/\/in2real.com\/it\/blog\/author\/pietro-fantoni\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/pages\/1582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/comments?post=1582"}],"version-history":[{"count":72,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/pages\/1582\/revisions"}],"predecessor-version":[{"id":31710,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/pages\/1582\/revisions\/31710"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/media\/4063"}],"wp:attachment":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/media?parent=1582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}