{"id":13616,"date":"2023-02-21T10:09:31","date_gmt":"2023-02-21T10:09:31","guid":{"rendered":"https:\/\/in2real.com\/?p=13616"},"modified":"2026-09-25T14:19:29","modified_gmt":"2026-09-25T14:19:29","slug":"quali-brand-utilizzano-ar-e-configuratori","status":"publish","type":"post","link":"https:\/\/in2real.com\/it\/blog\/quali-brand-utilizzano-ar-e-configuratori\/","title":{"rendered":"Quali Brand Utilizzano AR e Configuratori per l&#8217;E-commerce?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<section class=\"img-fullwidth center h-screen relative text-center\" data-color=\"255, 255, 255\">\n\n    \n  <picture>\n\n        <source srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/copertina-copy-1-750x422.jpg\" media=\"(max-width: 576px)\">\n          \n      <source srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/copertina-copy-1.jpg\" media=\"(min-width: 751px)\">\n      <img decoding=\"async\" class=\"w-full h-full object-cover el-anim\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/copertina-copy-1.jpg\"\n          alt=\"AR &amp; 3D configurator\">\n  <\/picture>\n   \n\n  \n           \n      <h1 class=\"el-anim font-sans-serif-bold font-bold text-white text-7 leading-8 lg:text-9 lg:leading-10 w-10\/12 lg:w-6\/12 lg:max-w-[700px] absolute top-1\/2 left-1\/2 -translate-y-2\/4 -translate-x-2\/4\">Popular Brands Using AR &#038; Ecommerce Configurators<\/h1>\n      \n    \n<\/section>\n<section class=\"text-centered center my-sec-mob md:my-sec-desk\">\n  <div class=\"px-4 lg:container grid grid-cols-2 md:grid-cols-12 md:gap-10\">\n    <div class=\"col-span-2 md:col-span-10 md:col-start-2 lg:col-start-2 lg:col-span-10\">\n      <p class=\"text-7 w-full leading-8 lg:text-9 lg:leading-10 font-sans-serif-bold font-bold el-anim\">Which popular brands use new technologies <\/p>\n    <\/div>   \n  <\/div>\n<\/section>\n\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/in2real.com\/it\/blog\/quali-brand-utilizzano-ar-e-configuratori\/#IKEA\" title=\"IKEA\">IKEA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/in2real.com\/it\/blog\/quali-brand-utilizzano-ar-e-configuratori\/#Triumph\" title=\"Triumph\">Triumph<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/in2real.com\/it\/blog\/quali-brand-utilizzano-ar-e-configuratori\/#Houzz\" title=\"Houzz\">Houzz<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/in2real.com\/it\/blog\/quali-brand-utilizzano-ar-e-configuratori\/#Dulux\" title=\"Dulux\">Dulux<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/in2real.com\/it\/blog\/quali-brand-utilizzano-ar-e-configuratori\/#Fiat\" title=\"Fiat\">Fiat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/in2real.com\/it\/blog\/quali-brand-utilizzano-ar-e-configuratori\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Many of today\u2019s most reputable brands are utilizing new technologies to showcase their products and increase sales conversions. Let\u2019s explore which brands are using <strong class=\"gradient-text\">AR and ecommerce configurators to exceed consumer and industry expectations.<\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"IKEA\"><\/span><strong class=\"gradient-text\"><strong><strong><strong>IKEA<\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"994\" height=\"994\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_None_f5256bd2-fdee-46bd-a5e3-6b291f5bd445.png\" alt=\"Pf None f5256bd2 fdee 46bd a5e3 6b291f5bd445\" class=\"wp-image-5479\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_None_f5256bd2-fdee-46bd-a5e3-6b291f5bd445.png 994w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_None_f5256bd2-fdee-46bd-a5e3-6b291f5bd445-300x300.png 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_None_f5256bd2-fdee-46bd-a5e3-6b291f5bd445-150x150.png 150w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_None_f5256bd2-fdee-46bd-a5e3-6b291f5bd445-768x768.png 768w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_None_f5256bd2-fdee-46bd-a5e3-6b291f5bd445-628x628.png 628w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_None_f5256bd2-fdee-46bd-a5e3-6b291f5bd445-630x630.png 630w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_None_f5256bd2-fdee-46bd-a5e3-6b291f5bd445-854x854.png 854w\" sizes=\"auto, (max-width: 994px) 100vw, 994px\" \/><\/figure>\n\n\n\n<div style=\"height:145px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.ikea.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">IKEA <\/mark><\/strong><\/a>was one of the earliest movers in the <strong class=\"gradient-text\">AR, 3D space<\/strong>. In 2017, the brand launched its <strong><a href=\"https:\/\/www.ikea.com\/ch\/en\/customer-service\/mobile-apps\/#2dcc0070-8672-11eb-b7a4-09d5572c15e8\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">IKEA Place app<\/mark><\/a><\/strong>, which allows customers to take IKEA products and put them in their own homes. This gives customers a more realistic idea of how the furniture will fit into their home without having to actually visit the store and make a purchase.\u00a0<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">More than 2,000 products were available in <a href=\"https:\/\/www.klaasnienhuis.nl\/2017\/11\/ikea-launches-ikea-place\/\" target=\"_blank\" rel=\"noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">IKEA Place<\/mark><\/a> at launch. The technology is so precise that it can adjust how light and shadows impact the appearance of the furniture in a given room. Here\u2019s how it works: customers record a space in their home with their iPhone or iPad, allowing the application to scan the area. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once the user has browsed the selection of products and made a choice, they can drag and drop the furniture into a given spot. The application also has the ability to save customers favorite products, share their selections on social media and allows for direct purchases through the IKEA site. <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This new technology has transformed the online sales process for the company. &#8220;Augmented reality and virtual reality will be a total game changer for retail in the same way as the internet. Only this time, much faster,&#8221; according to the leader of digital transformation at IKEA <a href=\"https:\/\/www.architectmagazine.com\/technology\/ikea-launches-augmented-reality-application#:~:text=Once%20chosen%2C%20users%20must%20point,purchases%20through%20the%20IKEA%20website.\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Michael Valdsgaard<\/mark><\/a> in a 2017 press releases.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Triumph\"><\/span><strong class=\"gradient-text\"><strong><strong>Triumph<\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"994\" height=\"994\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_motorbike_configurator_customer_satisfaction_isometric_3d_in_ab77c830-8ffc-4897-9eda-b3277fc86f5b.png\" alt=\"Pf motorbike configurator customer satisfaction isometric 3d in ab77c830 8ffc 4897 9eda b3277fc86f5b\" class=\"wp-image-5483\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_motorbike_configurator_customer_satisfaction_isometric_3d_in_ab77c830-8ffc-4897-9eda-b3277fc86f5b.png 994w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_motorbike_configurator_customer_satisfaction_isometric_3d_in_ab77c830-8ffc-4897-9eda-b3277fc86f5b-300x300.png 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_motorbike_configurator_customer_satisfaction_isometric_3d_in_ab77c830-8ffc-4897-9eda-b3277fc86f5b-150x150.png 150w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_motorbike_configurator_customer_satisfaction_isometric_3d_in_ab77c830-8ffc-4897-9eda-b3277fc86f5b-768x768.png 768w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_motorbike_configurator_customer_satisfaction_isometric_3d_in_ab77c830-8ffc-4897-9eda-b3277fc86f5b-628x628.png 628w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_motorbike_configurator_customer_satisfaction_isometric_3d_in_ab77c830-8ffc-4897-9eda-b3277fc86f5b-630x630.png 630w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_motorbike_configurator_customer_satisfaction_isometric_3d_in_ab77c830-8ffc-4897-9eda-b3277fc86f5b-854x854.png 854w\" sizes=\"auto, (max-width: 994px) 100vw, 994px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Another industry benefiting from the creation of these new technologies is the motorbike industry. Following the pandemic, <strong><a href=\"https:\/\/www.triumphmotorcycles.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">Triumph Motorcycles<\/mark><\/a><\/strong> saw the need to elevate its digital store. The brand\u2019s Global Head of Digital, <em>Andy Jackson<\/em>, noticed that customers were looking for more reasons to move their purchase decisions forward online as opposed to in store. To ensure that Triumph provided customers with the necessary tools, they looked to <strong class=\"gradient-text\">CGI and 3D configuration<\/strong> to upgrade their site.\u00a0<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In January 2020, Triumph launched its configurator in<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><strong> <a href=\"https:\/\/www.sitecore.com\/blog\/digital-transformation\/triumph-motorcycles-tunes-up-website-experience\" target=\"_blank\" rel=\"noreferrer noopener\">26 markets<\/a><\/strong><\/mark>, which gave users the power to design and customize their bikes, choose engine size, and make additional detailed changes to bike accessories. Aside from its practical benefits to the customer, the configurator provides valuable customer data about preferences. This gives Triumph a detailed customer profile that was not as easy to acquire without the configurator tool. Given the high level of complexity in motorbike manufcaturing, <strong class=\"gradient-text\">digital technologies like this can simplify the presentation<\/strong> of the product in a digital store.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Houzz\"><\/span><strong class=\"gradient-text\"><strong><strong><strong>Houzz<\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_isometric_tile_floating_over_white_chairs_and_sofa_with_mult_f2efb0b3-286b-491b-a0cf-fc03ac5bee6f.png\" alt=\"Pf isometric tile floating over white chairs and sofa with mult f2efb0b3 286b 491b a0cf fc03ac5bee6f\" class=\"wp-image-5489\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_isometric_tile_floating_over_white_chairs_and_sofa_with_mult_f2efb0b3-286b-491b-a0cf-fc03ac5bee6f.png 1024w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_isometric_tile_floating_over_white_chairs_and_sofa_with_mult_f2efb0b3-286b-491b-a0cf-fc03ac5bee6f-300x300.png 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_isometric_tile_floating_over_white_chairs_and_sofa_with_mult_f2efb0b3-286b-491b-a0cf-fc03ac5bee6f-150x150.png 150w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_isometric_tile_floating_over_white_chairs_and_sofa_with_mult_f2efb0b3-286b-491b-a0cf-fc03ac5bee6f-768x768.png 768w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_isometric_tile_floating_over_white_chairs_and_sofa_with_mult_f2efb0b3-286b-491b-a0cf-fc03ac5bee6f-628x628.png 628w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_isometric_tile_floating_over_white_chairs_and_sofa_with_mult_f2efb0b3-286b-491b-a0cf-fc03ac5bee6f-630x630.png 630w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_isometric_tile_floating_over_white_chairs_and_sofa_with_mult_f2efb0b3-286b-491b-a0cf-fc03ac5bee6f-854x854.png 854w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\"><strong class=\"gradient-text\">3D technologies and AR have completely changed the interior design industry.<\/strong> Home remodeling can be a very straining process for both the consumer and the designer, as it is difficult to make decisions that are not easily reversible. Augmented Reality has eased this tension for consumers, giving them the power to see designs in their homes before any of the actual remodeling takes place. <a href=\"https:\/\/businessofhome.com\/articles\/houzz-pro-new-ar-tool\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">Houzz Pro<\/mark><\/strong><\/a> was originally developed in April 2020, but was recently upgraded with an AR function in 2022.\u00a0<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">With the latest version, Houzz designers can add mood boards, paint swatches and product catalogs into a given Houzz Pro project. The space comes together within the app for the customer to view. What is most impressive is the app\u2019s ability to then transfer the proposed floor plan into the customer\u2019s own space at home, using an iPhone camera. This is only made possible by AR, CGI and similar tools.\u00a0<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Dulux\"><\/span><strong class=\"gradient-text\"><strong><strong><strong><strong>Dulux<\/strong><\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"497\" height=\"497\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_colol_paint_white_space_color_explosion_25786643-5cdd-42bb-ac5d-ae1921e8d6ff-copy.jpg\" alt=\"Pf colol paint white space color explosion 25786643 5cdd 42bb ac5d ae1921e8d6ff copy\" class=\"wp-image-5494\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_colol_paint_white_space_color_explosion_25786643-5cdd-42bb-ac5d-ae1921e8d6ff-copy.jpg 497w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_colol_paint_white_space_color_explosion_25786643-5cdd-42bb-ac5d-ae1921e8d6ff-copy-300x300.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_colol_paint_white_space_color_explosion_25786643-5cdd-42bb-ac5d-ae1921e8d6ff-copy-150x150.jpg 150w\" sizes=\"auto, (max-width: 497px) 100vw, 497px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Another brand using AR and taking advantage of CGI tools is Dulux, the UK\u2019s leading paint brand. Serving a similar purpose to that of IKEA and Houzz\u2019s applications,<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\"> <a href=\"https:\/\/www.dulux.co.uk\/en\/articles\/dulux-visualizer-app\" target=\"_blank\" rel=\"noreferrer noopener\">Dulux\u2019s Visualizer App<\/a><\/mark><\/strong> offers a whole new experience for customers. <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The brand\u2019s focus with this initiative was giving customer\u2019s more freedom to discover and choose colors from almost anywhere. With the visualizer app, users can scan almost anything, such as a sweater or a flower outside, and <strong class=\"gradient-text\">get the exact color from those objects<\/strong>. <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Then, using augmented reality, the app allows customers to see the color in their space and even save the image for later or to share with family and friends. As seen with other companies, Dulux\u2019s app also connects directly to its digital store so users can easily order samples and make purchases.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Fiat\"><\/span><strong class=\"gradient-text\"><strong><strong><strong><strong><strong>Fiat<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_car_shot_configurator_art_station_olguin_isometric_white_bac_4ac10edb-cac9-4d4e-a1fb-f2654688f30c-1024x1024.png\" alt=\"Pf car shot configurator art station olguin isometric white bac 4ac10edb cac9 4d4e a1fb f2654688f30c\" class=\"wp-image-5501\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_car_shot_configurator_art_station_olguin_isometric_white_bac_4ac10edb-cac9-4d4e-a1fb-f2654688f30c.png 1024w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_car_shot_configurator_art_station_olguin_isometric_white_bac_4ac10edb-cac9-4d4e-a1fb-f2654688f30c-300x300.png 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_car_shot_configurator_art_station_olguin_isometric_white_bac_4ac10edb-cac9-4d4e-a1fb-f2654688f30c-150x150.png 150w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_car_shot_configurator_art_station_olguin_isometric_white_bac_4ac10edb-cac9-4d4e-a1fb-f2654688f30c-768x768.png 768w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_car_shot_configurator_art_station_olguin_isometric_white_bac_4ac10edb-cac9-4d4e-a1fb-f2654688f30c-628x628.png 628w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_car_shot_configurator_art_station_olguin_isometric_white_bac_4ac10edb-cac9-4d4e-a1fb-f2654688f30c-630x630.png 630w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_car_shot_configurator_art_station_olguin_isometric_white_bac_4ac10edb-cac9-4d4e-a1fb-f2654688f30c-854x854.png 854w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Augmented reality and CGI has also proved valuable in the motor vehicle industry. <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\"><strong><a href=\"https:\/\/www.fiat.com\/?adobe_mc_ref=\" target=\"_blank\" rel=\"noreferrer noopener\">Fiat<\/a><\/strong> <\/mark>customers, similar to those of Triumph, are tasked with making an expensive purchase decision. <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Buying a motorized vehicle of any kind has a price, and customers can be hesitant to make a decision without having seen the product. This proposes a challenge for online stores in this industry. Fortunately, digital technologies can give customers this unique opportunity to \u201ctest-drive\u201d a Fiat car without actually leaving the showroom. <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Augmented Reality allows customers to interact with a<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"> <a href=\"https:\/\/newsroom.accenture.com\/news\/fiat-chrysler-automobiles-showcases-immersive-augmented-reality-car-configurator-built-by-accenture-with-project-tango.htm\" target=\"_blank\" rel=\"noreferrer noopener\">virtual version of the Fiat product<\/a><\/mark>. They can even make changes to the interior, including dashboard styles and upholstery colors.\u00a0<\/p>\n\n\n\n<div style=\"height:120px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong class=\"gradient-text\">Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\"><strong class=\"gradient-text\">The possibilities for Augmented Reality and CGI tools are limitless.<\/strong> Retailers like IKEA and Triumph have only touched the surface with these technologies, and the industry is only expected to grow in the coming years. The latest AR\/VR market forecasts expect the industry will earn $13.8 billion in 2022 and grow to <a href=\"https:\/\/www.radiantvisionsystems.com\/blog\/future-looks-bright-ar\/vr\/mr-2023-beyond\" target=\"_blank\" rel=\"noreferrer noopener\">$50.9 billion in 2026<\/a>. With these predictions, now is clearly the time for your business to adopt these innovations. Continuously acquiring the newest technologies will give your team the resources <strong class=\"gradient-text\">to provide customers with the best experience and boost sales<\/strong>.\u00a0<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">If you would like to learn how CGI and AR can help your business, please send our team at <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><a href=\"http:\/\/in2real.com\" target=\"_blank\" rel=\"noreferrer noopener\">In2Real<\/a> <\/mark><\/strong>a message today. 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5.037 7.541 11.229 7.541s11.22-3.383 11.22-7.541a5.2 5.2 0 0 0-.053-.706 2.963 2.963 0 0 0 1.427-2.51zm-18.008 1.88a1.753 1.753 0 0 1 1.73-1.74 1.73 1.73 0 0 1 1.709 1.74 1.709 1.709 0 0 1-1.709 1.711 1.733 1.733 0 0 1-1.73-1.711zm9.565 4.968a5.573 5.573 0 0 1-4.081 1.272h-.032a5.576 5.576 0 0 1-4.087-1.272.6.6 0 0 1 .844-.854 4.5 4.5 0 0 0 3.238.927h.032a4.5 4.5 0 0 0 3.237-.927.6.6 0 1 1 .844.854zm-.331-3.256a1.726 1.726 0 1 1 1.709-1.712 1.717 1.717 0 0 1-1.712 1.712z\" fill=\"#fff\"\/><\/svg><\/span><\/a><\/div><div class=\"heateorSssClear\"><\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center mb-[19px] lg:mb-lg text-6 lg:text-8 font-sans-serif-bold font-bold leading-7\" style=\"font-size:30px\">You may be also interested in:<\/h4>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns center-element 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class=\"wp-block-columns are-vertically-aligned-center w-full p-0 m-0 el-anim col-landing center-element has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background-color:#7a66f2\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flex wp-container-15 wp-block-columns are-vertically-aligned-center px-4 lg:container grid grid-cols-2 md:grid-cols-12 gap-lg md:gap-10 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns center-element col-landing is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:200px\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-layout-flow wp-block-column is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/francesca-854x1283-1.jpg\" alt=\"Francesca Dattilo, autrice dell'articolo\" class=\"wp-image-6182\" width=\"150\" height=\"150\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/francesca-854x1283-1.jpg 400w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/francesca-854x1283-1-300x300.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/francesca-854x1283-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-align-left font-sans-serif-bold has-white-color has-text-color has-medium-font-size wp-block-paragraph\">Francesca Dattilo<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\" style=\"font-style:normal;font-weight:400\">A designer by training, I have been working on communications and marketing for In2real since 2019. You can engage with me and my team to identify your company&#8217;s needs and define the right strategy.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\" style=\"font-style:normal;font-weight:400\"><em><a href=\"mailto:francesca.dattilo@in2real.com\" target=\"_blank\" rel=\"noreferrer noopener\">francesca.dattilo<\/a><\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><section class=\"call-to-action left bg-gradient-to-br from-blue-100 to-blue-200 py-[115px] el-anim\" data-color=\"255, 255, 255\">\n  <div class=\"gap-lg gap-y-0 lg:container px-4 grid grid-cols-2 md:grid-cols-12 lg:gap-10\">\n                       <div class=\"col-span-2 md:col-span-5 md:col-start-2\">\n         \n        <h4 class=\"text-white text-6 lg:text-8 font-sans-serif-bold font-bold mb-5 lg:mb-lg\">Stay connected with us!<\/h4>\n                      <\/div>\n            \n                       <div class=\"col-span-2 md:col-span-3 md:col-start-9 md:flex md:justify-center md:items-center\">\n                            <a class=\"group relative inline-flex items-center text-black hover:text-white transition-all ease-linear duration-300 bg-gradient-to-br from-white to-white hover:ease-linear hover:bg-gradient-to-br hover:from-blue-100 hover:to-blue-200 text-2 lg:text uppercase py-4 pl-6 pr-20 lg:pl-lg lg:pr-24 rounded-3xl font-mono tracking-[2px] cta-no-wrap\" href=\"https:\/\/in2real.us12.list-manage.com\/subscribe?u=238b828a62beb9a16695d5df1&#038;id=7eb176ed13\" target=\"_blank\" rel=\"noopener\">\n              Keep in touch\n              <svg class=\"absolute right-[24px] lg:right-[30px] group-hover:opacity-0\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"39.285\" height=\"14.849\" viewBox=\"0 0 39.285 14.849\">\n                <g id=\"Raggruppa_2\" data-name=\"Raggruppa 2\" transform=\"translate(-133.493 -16.575)\">\n                  <path id=\"Path_2\" data-name=\"Path 2\" d=\"M.5,1.5,39,1\" transform=\"translate(133 23)\" fill=\"none\" stroke=\"#0a0a0a\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                  <path id=\"Rectangle\" d=\"M10,0V10H0\" transform=\"translate(157.929 24) rotate(-45)\" fill=\"none\" stroke=\"#0a0a0a\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                <\/g>\n              <\/svg>\n\n              <svg class=\"absolute right-[24px] lg:right-[30px] opacity-0 group-hover:opacity-100\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"39.285\" height=\"14.849\" viewBox=\"0 0 33.443 12.707\">\n                <g id=\"Raggruppa_2\" data-name=\"Raggruppa 2\" transform=\"translate(-115.418 -15.717)\">\n                  <path id=\"Path_2\" data-name=\"Path 2\" d=\"M.424,1.273,33.093.849\" transform=\"translate(115 21.223)\" fill=\"none\" stroke=\"#fff\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                  <path id=\"Rectangle\" d=\"M8.485,0V8.485H0\" transform=\"translate(136.153 22.071) rotate(-45)\" fill=\"none\" stroke=\"#fff\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                <\/g>\n              <\/svg>\n          <\/a>\n              <\/div>\n           \n  <\/div>\n<\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Many of today\u2019s most reputable brands are utilizing new technologies to showcase their products and increase sales conversions. Let\u2019s explore which brands are using AR and ecommerce configurators to exceed consumer and industry expectations. IKEA IKEA was one of the earliest movers in the AR, 3D space. In 2017, the brand launched its IKEA Place &hellip; <a href=\"https:\/\/in2real.com\/it\/blog\/quali-brand-utilizzano-ar-e-configuratori\/\">Continued<\/a><\/p>\n","protected":false},"author":3,"featured_media":5478,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[222],"tags":[225,234,230,227],"class_list":["post-13616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovazione-tecnologie","tag-configuratori-3d","tag-esperienza-virtuale","tag-marketing-cgi","tag-realta-aumentata"],"acf":[],"taxonomy_info":{"category":[{"value":222,"label":"Innovazione e Tecnologie"}],"post_tag":[{"value":225,"label":"configuratori 3d"},{"value":234,"label":"esperienza virtuale"},{"value":230,"label":"marketing cgi"},{"value":227,"label":"realt\u00e0 aumentata"}]},"featured_image_src_large":["https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/copertina-copy-1-1024x576.jpg",1024,576,true],"author_info":{"display_name":"Francesca Dattilo","author_link":"https:\/\/in2real.com\/it\/blog\/author\/francesca-dattilo\/"},"comment_info":0,"category_info":[{"term_id":222,"name":"Innovazione e Tecnologie","slug":"innovazione-tecnologie","term_group":0,"term_taxonomy_id":222,"taxonomy":"category","description":"Rimani aggiornato con i pi\u00f9 recenti sviluppi nel mondo dell'innovazione e della tecnologia. Qui esploriamo come le tecnologie all'avanguardia come CGI, configuratori 3D in tempo reale e soluzioni digitali stanno trasformando settori come l'automotive, il design di prodotto e il marketing esperienziale. Scopri le intuizioni degli esperti e il futuro della tecnologia nei nostri settori di riferimento.","parent":0,"count":27,"filter":"raw","cat_ID":222,"category_count":27,"category_description":"Rimani aggiornato con i pi\u00f9 recenti sviluppi nel mondo dell'innovazione e della tecnologia. Qui esploriamo come le tecnologie all'avanguardia come CGI, configuratori 3D in tempo reale e soluzioni digitali stanno trasformando settori come l'automotive, il design di prodotto e il marketing esperienziale. Scopri le intuizioni degli esperti e il futuro della tecnologia nei nostri settori di riferimento.","cat_name":"Innovazione e Tecnologie","category_nicename":"innovazione-tecnologie","category_parent":0}],"tag_info":[{"term_id":225,"name":"configuratori 3d","slug":"configuratori-3d","term_group":0,"term_taxonomy_id":225,"taxonomy":"post_tag","description":"","parent":0,"count":22,"filter":"raw"},{"term_id":234,"name":"esperienza virtuale","slug":"esperienza-virtuale","term_group":0,"term_taxonomy_id":234,"taxonomy":"post_tag","description":"","parent":0,"count":16,"filter":"raw"},{"term_id":230,"name":"marketing cgi","slug":"marketing-cgi","term_group":0,"term_taxonomy_id":230,"taxonomy":"post_tag","description":"","parent":0,"count":15,"filter":"raw"},{"term_id":227,"name":"realt\u00e0 aumentata","slug":"realta-aumentata","term_group":0,"term_taxonomy_id":227,"taxonomy":"post_tag","description":"","parent":0,"count":11,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/13616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/comments?post=13616"}],"version-history":[{"count":24,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/13616\/revisions"}],"predecessor-version":[{"id":31176,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/13616\/revisions\/31176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/media\/5478"}],"wp:attachment":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/media?parent=13616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/categories?post=13616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/tags?post=13616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}