{"id":13616,"date":"2023-02-21T10:09:31","date_gmt":"2023-02-21T10:09:31","guid":{"rendered":"https:\/\/in2real.com\/?p=13616"},"modified":"2026-10-07T18:21:31","modified_gmt":"2026-10-07T18:21:31","slug":"quali-brand-utilizzano-ar-e-configuratori","status":"publish","type":"post","link":"https:\/\/in2real.com\/it\/blog\/quali-brand-utilizzano-ar-e-configuratori\/","title":{"rendered":"Quali Brand Utilizzano AR e Configuratori per l&#8217;E-commerce?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<section class=\"img-fullwidth center h-screen relative text-center\" data-color=\"255, 255, 255\">\n\n    \n  <picture>\n\n        <source srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/copertina-copy-1-750x422.jpg\" media=\"(max-width: 576px)\">\n          \n      <source srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/copertina-copy-1.jpg\" media=\"(min-width: 751px)\">\n      <img decoding=\"async\" class=\"w-full h-full object-cover el-anim\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/copertina-copy-1.jpg\"\n          alt=\"AR &amp; 3D configurator\">\n  <\/picture>\n   \n\n  \n           \n      <h1 class=\"el-anim font-sans-serif-bold font-bold text-white text-7 leading-8 lg:text-9 lg:leading-10 w-10\/12 lg:w-6\/12 lg:max-w-[700px] absolute top-1\/2 left-1\/2 -translate-y-2\/4 -translate-x-2\/4\">Brand che usano AR e configuratori per l\u2019e-commerce<\/h1>\n      \n    \n<\/section>\n<section class=\"text-centered center my-sec-mob md:my-sec-desk\">\n  <div class=\"px-4 lg:container grid grid-cols-2 md:grid-cols-12 md:gap-10\">\n    <div class=\"col-span-2 md:col-span-10 md:col-start-2 lg:col-start-2 lg:col-span-10\">\n      <p class=\"text-7 w-full leading-8 lg:text-9 lg:leading-10 font-sans-serif-bold font-bold el-anim\">Quali brand usano le nuove tecnologie<\/p>\n    <\/div>   \n  <\/div>\n<\/section>\n\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/in2real.com\/it\/blog\/quali-brand-utilizzano-ar-e-configuratori\/#IKEA\" title=\"IKEA\">IKEA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/in2real.com\/it\/blog\/quali-brand-utilizzano-ar-e-configuratori\/#Triumph\" title=\"Triumph\">Triumph<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/in2real.com\/it\/blog\/quali-brand-utilizzano-ar-e-configuratori\/#Houzz\" title=\"Houzz\">Houzz<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/in2real.com\/it\/blog\/quali-brand-utilizzano-ar-e-configuratori\/#Dulux\" title=\"Dulux\">Dulux<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/in2real.com\/it\/blog\/quali-brand-utilizzano-ar-e-configuratori\/#Fiat\" title=\"Fiat\">Fiat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/in2real.com\/it\/blog\/quali-brand-utilizzano-ar-e-configuratori\/#Conclusioni\" title=\"Conclusioni\">Conclusioni<\/a><\/li><\/ul><\/nav><\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Molti dei brand pi\u00f9 autorevoli usano le nuove tecnologie per presentare i propri prodotti e aumentare le conversioni. Vediamo quali brand usano <strong class=\"gradient-text\">AR e configuratori e-commerce per superare le aspettative di clienti e mercato.<\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"IKEA\"><\/span><strong class=\"gradient-text\"><strong><strong><strong>IKEA<\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"994\" height=\"994\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_None_f5256bd2-fdee-46bd-a5e3-6b291f5bd445.png\" alt=\"Pf None f5256bd2 fdee 46bd a5e3 6b291f5bd445\" class=\"wp-image-5479\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_None_f5256bd2-fdee-46bd-a5e3-6b291f5bd445.png 994w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_None_f5256bd2-fdee-46bd-a5e3-6b291f5bd445-300x300.png 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_None_f5256bd2-fdee-46bd-a5e3-6b291f5bd445-150x150.png 150w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_None_f5256bd2-fdee-46bd-a5e3-6b291f5bd445-768x768.png 768w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_None_f5256bd2-fdee-46bd-a5e3-6b291f5bd445-628x628.png 628w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_None_f5256bd2-fdee-46bd-a5e3-6b291f5bd445-630x630.png 630w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_None_f5256bd2-fdee-46bd-a5e3-6b291f5bd445-854x854.png 854w\" sizes=\"auto, (max-width: 994px) 100vw, 994px\" \/><\/figure>\n\n\n\n<div style=\"height:145px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.ikea.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">IKEA <\/mark><\/strong><\/a>\u00e8 stata tra le prime a muoversi nel campo <strong class=\"gradient-text\">AR e 3D<\/strong>. Nel 2017 il brand ha lanciato l\u2019app <strong><a href=\"https:\/\/www.ikea.com\/ch\/en\/customer-service\/mobile-apps\/#2dcc0070-8672-11eb-b7a4-09d5572c15e8\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">IKEA Place app<\/mark><\/a><\/strong>, che permette ai clienti di posizionare i prodotti IKEA nella propria casa. Cos\u00ec hanno un\u2019idea pi\u00f9 realistica di come i mobili staranno nell\u2019ambiente, senza dover andare in negozio per acquistarli.\u00a0<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Al lancio erano disponibili oltre 2.000 prodotti in <a href=\"https:\/\/www.klaasnienhuis.nl\/2017\/11\/ikea-launches-ikea-place\/\" target=\"_blank\" rel=\"noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">IKEA Place<\/mark><\/a> . La tecnologia \u00e8 cos\u00ec precisa da adattare l\u2019effetto di luci e ombre sull\u2019aspetto del mobile in una stanza. Funziona cos\u00ec: il cliente inquadra uno spazio di casa con iPhone o iPad e l\u2019applicazione scansiona l\u2019area. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dopo aver sfogliato i prodotti e scelto, l\u2019utente trascina il mobile nel punto desiderato. L\u2019app permette anche di salvare i prodotti preferiti, condividere le scelte sui social e acquistare direttamente dal sito IKEA. <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Questa tecnologia ha trasformato il processo di vendita online dell\u2019azienda. \u00abRealt\u00e0 aumentata e realt\u00e0 virtuale cambieranno il retail tanto quanto internet. Solo che questa volta molto pi\u00f9 in fretta\u00bb, ha dichiarato il responsabile della trasformazione digitale di IKEA <a href=\"https:\/\/www.architectmagazine.com\/technology\/ikea-launches-augmented-reality-application#:~:text=Once%20chosen%2C%20users%20must%20point,purchases%20through%20the%20IKEA%20website.\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Michael Valdsgaard<\/mark><\/a> in un comunicato del 2017.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Triumph\"><\/span><strong class=\"gradient-text\"><strong><strong>Triumph<\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"994\" height=\"994\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_motorbike_configurator_customer_satisfaction_isometric_3d_in_ab77c830-8ffc-4897-9eda-b3277fc86f5b.png\" alt=\"Pf motorbike configurator customer satisfaction isometric 3d in ab77c830 8ffc 4897 9eda b3277fc86f5b\" class=\"wp-image-5483\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_motorbike_configurator_customer_satisfaction_isometric_3d_in_ab77c830-8ffc-4897-9eda-b3277fc86f5b.png 994w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_motorbike_configurator_customer_satisfaction_isometric_3d_in_ab77c830-8ffc-4897-9eda-b3277fc86f5b-300x300.png 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_motorbike_configurator_customer_satisfaction_isometric_3d_in_ab77c830-8ffc-4897-9eda-b3277fc86f5b-150x150.png 150w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_motorbike_configurator_customer_satisfaction_isometric_3d_in_ab77c830-8ffc-4897-9eda-b3277fc86f5b-768x768.png 768w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_motorbike_configurator_customer_satisfaction_isometric_3d_in_ab77c830-8ffc-4897-9eda-b3277fc86f5b-628x628.png 628w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_motorbike_configurator_customer_satisfaction_isometric_3d_in_ab77c830-8ffc-4897-9eda-b3277fc86f5b-630x630.png 630w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_motorbike_configurator_customer_satisfaction_isometric_3d_in_ab77c830-8ffc-4897-9eda-b3277fc86f5b-854x854.png 854w\" sizes=\"auto, (max-width: 994px) 100vw, 994px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Un altro settore che sta beneficiando di queste tecnologie \u00e8 quello della moto. Dopo la pandemia, <strong><a href=\"https:\/\/www.triumphmotorcycles.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">Triumph Motorcycles<\/mark><\/a><\/strong> ha sentito l\u2019esigenza di potenziare il proprio store digitale. Il Global Head of Digital del brand, <em>Andy Jackson<\/em>, ha notato che i clienti cercavano pi\u00f9 ragioni per portare avanti online le decisioni d\u2019acquisto invece che in concessionaria. Per dare ai clienti gli strumenti necessari, Triumph ha puntato su <strong class=\"gradient-text\">CGI e configurazione 3D<\/strong> per aggiornare il sito.\u00a0<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A gennaio 2020 Triumph ha lanciato il configuratore in<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><strong> <a href=\"https:\/\/www.sitecore.com\/blog\/digital-transformation\/triumph-motorcycles-tunes-up-website-experience\" target=\"_blank\" rel=\"noreferrer noopener\">26 mercati<\/a><\/strong><\/mark>, permettendo agli utenti di progettare e personalizzare la propria moto, scegliere la cilindrata e modificare nel dettaglio gli accessori. Oltre ai vantaggi pratici per il cliente, il configuratore fornisce dati preziosi sulle preferenze: Triumph ottiene un profilo cliente dettagliato, difficile da raccogliere senza questo strumento. Data la complessit\u00e0 della produzione motociclistica, <strong class=\"gradient-text\">tecnologie digitali come questa semplificano la presentazione<\/strong> del prodotto nello store digitale.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Houzz\"><\/span><strong class=\"gradient-text\"><strong><strong><strong>Houzz<\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_isometric_tile_floating_over_white_chairs_and_sofa_with_mult_f2efb0b3-286b-491b-a0cf-fc03ac5bee6f.png\" alt=\"Pf isometric tile floating over white chairs and sofa with mult f2efb0b3 286b 491b a0cf fc03ac5bee6f\" class=\"wp-image-5489\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_isometric_tile_floating_over_white_chairs_and_sofa_with_mult_f2efb0b3-286b-491b-a0cf-fc03ac5bee6f.png 1024w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_isometric_tile_floating_over_white_chairs_and_sofa_with_mult_f2efb0b3-286b-491b-a0cf-fc03ac5bee6f-300x300.png 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_isometric_tile_floating_over_white_chairs_and_sofa_with_mult_f2efb0b3-286b-491b-a0cf-fc03ac5bee6f-150x150.png 150w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_isometric_tile_floating_over_white_chairs_and_sofa_with_mult_f2efb0b3-286b-491b-a0cf-fc03ac5bee6f-768x768.png 768w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_isometric_tile_floating_over_white_chairs_and_sofa_with_mult_f2efb0b3-286b-491b-a0cf-fc03ac5bee6f-628x628.png 628w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_isometric_tile_floating_over_white_chairs_and_sofa_with_mult_f2efb0b3-286b-491b-a0cf-fc03ac5bee6f-630x630.png 630w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_isometric_tile_floating_over_white_chairs_and_sofa_with_mult_f2efb0b3-286b-491b-a0cf-fc03ac5bee6f-854x854.png 854w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\"><strong class=\"gradient-text\">Tecnologie 3D e AR hanno cambiato completamente il settore dell\u2019interior design.<\/strong> Ristrutturare casa pu\u00f2 essere un processo faticoso sia per il cliente sia per il designer, perch\u00e9 le decisioni sono difficili da tornare indietro. La realt\u00e0 aumentata ha ridotto questa tensione, permettendo ai clienti di vedere i progetti nella propria casa prima che inizino i lavori. <a href=\"https:\/\/businessofhome.com\/articles\/houzz-pro-new-ar-tool\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">Houzz Pro<\/mark><\/strong><\/a> \u00e8 nato ad aprile 2020 ed \u00e8 stato aggiornato con una funzione AR nel 2022.\u00a0<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Con l\u2019ultima versione, i designer di Houzz possono aggiungere moodboard, campioni di colore e cataloghi prodotto a un progetto Houzz Pro. Lo spazio prende forma nell\u2019app e il cliente pu\u00f2 visualizzarlo. L\u2019aspetto pi\u00f9 notevole \u00e8 la possibilit\u00e0 di trasferire la planimetria proposta nello spazio reale di casa, usando la fotocamera dell\u2019iPhone. Tutto questo \u00e8 possibile grazie ad AR, CGI e strumenti simili.\u00a0<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Dulux\"><\/span><strong class=\"gradient-text\"><strong><strong><strong><strong>Dulux<\/strong><\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"497\" height=\"497\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_colol_paint_white_space_color_explosion_25786643-5cdd-42bb-ac5d-ae1921e8d6ff-copy.jpg\" alt=\"Pf colol paint white space color explosion 25786643 5cdd 42bb ac5d ae1921e8d6ff copy\" class=\"wp-image-5494\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_colol_paint_white_space_color_explosion_25786643-5cdd-42bb-ac5d-ae1921e8d6ff-copy.jpg 497w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_colol_paint_white_space_color_explosion_25786643-5cdd-42bb-ac5d-ae1921e8d6ff-copy-300x300.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_colol_paint_white_space_color_explosion_25786643-5cdd-42bb-ac5d-ae1921e8d6ff-copy-150x150.jpg 150w\" sizes=\"auto, (max-width: 497px) 100vw, 497px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Un altro brand che usa l\u2019AR e sfrutta la CGI \u00e8 Dulux, marchio leader delle vernici nel Regno Unito. Con uno scopo simile alle app di IKEA e Houzz,<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\"> <a href=\"https:\/\/www.dulux.co.uk\/en\/articles\/dulux-visualizer-app\" target=\"_blank\" rel=\"noreferrer noopener\">la Visualizer App di Dulux<\/a><\/mark><\/strong> offre ai clienti un\u2019esperienza completamente nuova. <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019obiettivo dell\u2019iniziativa era dare ai clienti pi\u00f9 libert\u00e0 di scoprire e scegliere i colori quasi ovunque. Con l\u2019app gli utenti possono inquadrare quasi qualsiasi cosa, un maglione o un fiore in giardino, e <strong class=\"gradient-text\">ricavarne il colore esatto<\/strong>. <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Poi, grazie alla realt\u00e0 aumentata, possono vedere quel colore nel proprio spazio e salvare l\u2019immagine o condividerla con famiglia e amici. Come per le altre aziende, l\u2019app di Dulux \u00e8 collegata direttamente allo store digitale, cos\u00ec si possono ordinare campioni e acquistare facilmente.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Fiat\"><\/span><strong class=\"gradient-text\"><strong><strong><strong><strong><strong>Fiat<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_car_shot_configurator_art_station_olguin_isometric_white_bac_4ac10edb-cac9-4d4e-a1fb-f2654688f30c-1024x1024.png\" alt=\"Pf car shot configurator art station olguin isometric white bac 4ac10edb cac9 4d4e a1fb f2654688f30c\" class=\"wp-image-5501\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_car_shot_configurator_art_station_olguin_isometric_white_bac_4ac10edb-cac9-4d4e-a1fb-f2654688f30c.png 1024w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_car_shot_configurator_art_station_olguin_isometric_white_bac_4ac10edb-cac9-4d4e-a1fb-f2654688f30c-300x300.png 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_car_shot_configurator_art_station_olguin_isometric_white_bac_4ac10edb-cac9-4d4e-a1fb-f2654688f30c-150x150.png 150w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_car_shot_configurator_art_station_olguin_isometric_white_bac_4ac10edb-cac9-4d4e-a1fb-f2654688f30c-768x768.png 768w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_car_shot_configurator_art_station_olguin_isometric_white_bac_4ac10edb-cac9-4d4e-a1fb-f2654688f30c-628x628.png 628w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_car_shot_configurator_art_station_olguin_isometric_white_bac_4ac10edb-cac9-4d4e-a1fb-f2654688f30c-630x630.png 630w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/pf_car_shot_configurator_art_station_olguin_isometric_white_bac_4ac10edb-cac9-4d4e-a1fb-f2654688f30c-854x854.png 854w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Realt\u00e0 aumentata e CGI si sono dimostrate preziose anche nel settore automotive. <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\"><strong><a href=\"https:\/\/www.fiat.com\/?adobe_mc_ref=\" target=\"_blank\" rel=\"noreferrer noopener\">Fiat<\/a><\/strong> <\/mark>I clienti di Fiat, come quelli di Triumph, devono prendere una decisione d\u2019acquisto importante. <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Comprare un veicolo ha un costo rilevante e i clienti possono esitare a decidere senza aver visto il prodotto. \u00c8 una sfida per gli store online del settore. Le tecnologie digitali offrono ai clienti la possibilit\u00e0 di \u201cprovare\u201d una Fiat senza uscire dallo showroom. <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">La realt\u00e0 aumentata permette di interagire con una<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"> <a href=\"https:\/\/newsroom.accenture.com\/news\/fiat-chrysler-automobiles-showcases-immersive-augmented-reality-car-configurator-built-by-accenture-with-project-tango.htm\" target=\"_blank\" rel=\"noreferrer noopener\">versione virtuale del prodotto Fiat<\/a><\/mark>. Si possono persino modificare gli interni, dallo stile della plancia al colore dei rivestimenti.\u00a0<\/p>\n\n\n\n<div style=\"height:120px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Conclusioni\"><\/span><strong class=\"gradient-text\">Conclusioni<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\"><strong class=\"gradient-text\">Le possibilit\u00e0 di realt\u00e0 aumentata e CGI sono praticamente illimitate.<\/strong> Retailer come IKEA e Triumph hanno solo iniziato a esplorare queste tecnologie, e il settore \u00e8 destinato a crescere nei prossimi anni. Le previsioni sul mercato AR\/VR indicavano 13,8 miliardi di dollari nel 2022 e una crescita fino a <a href=\"https:\/\/www.radiantvisionsystems.com\/blog\/future-looks-bright-ar\/vr\/mr-2023-beyond\" target=\"_blank\" rel=\"noreferrer noopener\">50,9 miliardi di dollari nel 2026<\/a>. Con queste previsioni, \u00e8 il momento giusto per adottare queste innovazioni. Aggiornarsi sulle tecnologie pi\u00f9 recenti d\u00e0 al team gli strumenti <strong class=\"gradient-text\">per offrire ai clienti l\u2019esperienza migliore e aumentare le vendite<\/strong>.\u00a0<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Se volete capire come CGI e AR possono aiutare la vostra azienda, scrivete oggi al team di <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><a href=\"http:\/\/in2real.com\/it\/\" target=\"_blank\" rel=\"noreferrer noopener\">In2Real<\/a> <\/mark><\/strong>. I nostri designer e sviluppatori sono pronti ad accompagnarvi nel primo passo verso la digitalizzazione del vostro modello di business.\u00a0<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns center-element el-anim is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column p-2 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<hr class=\"wp-block-separator aligncenter has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"heateor_sss_sharing_container heateor_sss_horizontal_sharing\" data-heateor-ss-offset=\"0\" data-heateor-sss-href='https:\/\/in2real.com\/it\/blog\/quali-brand-utilizzano-ar-e-configuratori\/'><div class=\"heateor_sss_sharing_ul\"><a aria-label=\"Linkedin\" class=\"heateor_sss_button_linkedin\" 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5.037 7.541 11.229 7.541s11.22-3.383 11.22-7.541a5.2 5.2 0 0 0-.053-.706 2.963 2.963 0 0 0 1.427-2.51zm-18.008 1.88a1.753 1.753 0 0 1 1.73-1.74 1.73 1.73 0 0 1 1.709 1.74 1.709 1.709 0 0 1-1.709 1.711 1.733 1.733 0 0 1-1.73-1.711zm9.565 4.968a5.573 5.573 0 0 1-4.081 1.272h-.032a5.576 5.576 0 0 1-4.087-1.272.6.6 0 0 1 .844-.854 4.5 4.5 0 0 0 3.238.927h.032a4.5 4.5 0 0 0 3.237-.927.6.6 0 1 1 .844.854zm-.331-3.256a1.726 1.726 0 1 1 1.709-1.712 1.717 1.717 0 0 1-1.712 1.712z\" fill=\"#fff\"\/><\/svg><\/span><\/a><\/div><div class=\"heateorSssClear\"><\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center mb-[19px] lg:mb-lg text-6 lg:text-8 font-sans-serif-bold font-bold leading-7\" style=\"font-size:30px\">Potrebbe interessarti anche:<\/h4>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns center-element is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column center-element is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:200px\">\n<figure class=\"wp-block-image aligncenter size-large is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/copertina-pillar-design-edited-1024x1024.jpg\" alt=\"Copertina pillar design edited\" class=\"wp-image-6550\" width=\"200\" height=\"200\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/copertina-pillar-design-edited-1024x1024.jpg 1024w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/copertina-pillar-design-edited-300x300.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/copertina-pillar-design-edited-150x150.jpg 150w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/copertina-pillar-design-edited-768x768.jpg 768w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/copertina-pillar-design-edited-628x628.jpg 628w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/copertina-pillar-design-edited-630x630.jpg 630w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/copertina-pillar-design-edited-854x854.jpg 854w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/copertina-pillar-design-edited.jpg 1080w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-center font-sans-serif-bold font-bold has-medium-font-size\">Presentare tipologie di prodotto diverse<\/h5>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size aligncenter font-mono has-small-font-size\" style=\"letter-spacing:1px;text-transform:uppercase\"><a class=\"wp-block-button__link has-black-background-color has-background wp-element-button\" href=\"https:\/\/in2real.com\/it\/blog\/come-presentare-gli-arredi-con-il-configuratore-3d\/\"><strong>Leggi l\u2019articolo<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column center-element is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:200px\">\n<figure class=\"wp-block-image aligncenter size-large is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/furn_cost-edited-1024x1024.jpg\" alt=\"Furn cost edited\" class=\"wp-image-6541\" width=\"200\" height=\"200\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/furn_cost-edited-1024x1024.jpg 1024w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/furn_cost-edited-300x300.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/furn_cost-edited-150x150.jpg 150w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/furn_cost-edited-768x768.jpg 768w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/furn_cost-edited-628x628.jpg 628w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/furn_cost-edited-630x630.jpg 630w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/furn_cost-edited-854x854.jpg 854w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/furn_cost-edited.jpg 1080w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-center font-sans-serif-bold font-bold has-medium-font-size\">Come ottimizzare i costi di prototipazione nell\u2019arredo<\/h5>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size aligncenter font-mono has-small-font-size\" style=\"letter-spacing:1px;text-transform:uppercase\"><a class=\"wp-block-button__link has-black-background-color has-background wp-element-button\" href=\"https:\/\/in2real.com\/it\/blog\/ottimizzare-i-costi-di-prototipazione-degli-arred\/\"><strong>Leggi l\u2019articolo<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns are-vertically-aligned-center w-full p-0 m-0 el-anim col-landing center-element has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background-color:#7a66f2\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flex wp-container-15 wp-block-columns are-vertically-aligned-center px-4 lg:container grid grid-cols-2 md:grid-cols-12 gap-lg md:gap-10 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns center-element col-landing is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:200px\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-layout-flow wp-block-column is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/francesca-854x1283-1.jpg\" alt=\"Francesca Dattilo, autrice dell'articolo\" class=\"wp-image-6182\" width=\"150\" height=\"150\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/francesca-854x1283-1.jpg 400w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/francesca-854x1283-1-300x300.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/francesca-854x1283-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-align-left font-sans-serif-bold has-white-color has-text-color has-medium-font-size wp-block-paragraph\">Francesca Dattilo<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\" style=\"font-style:normal;font-weight:400\">Designer di formazione, mi occupo di comunicazione e marketing per In2real dal 2019. Con me e il mio team potete individuare le esigenze della vostra azienda e definire la strategia giusta.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\" style=\"font-style:normal;font-weight:400\"><em><a href=\"mailto:francesca.dattilo@in2real.com\" target=\"_blank\" rel=\"noreferrer noopener\">francesca.dattilo<\/a><\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><section class=\"call-to-action left bg-gradient-to-br from-blue-100 to-blue-200 py-[115px] el-anim\" data-color=\"255, 255, 255\">\n  <div class=\"gap-lg gap-y-0 lg:container px-4 grid grid-cols-2 md:grid-cols-12 lg:gap-10\">\n                       <div class=\"col-span-2 md:col-span-5 md:col-start-2\">\n         \n        <h4 class=\"text-white text-6 lg:text-8 font-sans-serif-bold font-bold mb-5 lg:mb-lg\">Restiamo in contatto!<\/h4>\n                      <\/div>\n            \n                       <div class=\"col-span-2 md:col-span-3 md:col-start-9 md:flex md:justify-center md:items-center\">\n                            <a class=\"group relative inline-flex items-center text-black hover:text-white transition-all ease-linear duration-300 bg-gradient-to-br from-white to-white hover:ease-linear hover:bg-gradient-to-br hover:from-blue-100 hover:to-blue-200 text-2 lg:text uppercase py-4 pl-6 pr-20 lg:pl-lg lg:pr-24 rounded-3xl font-mono tracking-[2px] cta-no-wrap\" href=\"https:\/\/in2real.us12.list-manage.com\/subscribe?u=238b828a62beb9a16695d5df1&#038;id=7eb176ed13\" target=\"_blank\" rel=\"noopener\">\n              Resta aggiornato\n              <svg class=\"absolute right-[24px] lg:right-[30px] group-hover:opacity-0\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"39.285\" height=\"14.849\" viewBox=\"0 0 39.285 14.849\">\n                <g id=\"Raggruppa_2\" data-name=\"Raggruppa 2\" transform=\"translate(-133.493 -16.575)\">\n                  <path id=\"Path_2\" data-name=\"Path 2\" d=\"M.5,1.5,39,1\" transform=\"translate(133 23)\" fill=\"none\" stroke=\"#0a0a0a\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                  <path id=\"Rectangle\" d=\"M10,0V10H0\" transform=\"translate(157.929 24) rotate(-45)\" fill=\"none\" stroke=\"#0a0a0a\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                <\/g>\n              <\/svg>\n\n              <svg class=\"absolute right-[24px] lg:right-[30px] opacity-0 group-hover:opacity-100\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"39.285\" height=\"14.849\" viewBox=\"0 0 33.443 12.707\">\n                <g id=\"Raggruppa_2\" data-name=\"Raggruppa 2\" transform=\"translate(-115.418 -15.717)\">\n                  <path id=\"Path_2\" data-name=\"Path 2\" d=\"M.424,1.273,33.093.849\" transform=\"translate(115 21.223)\" fill=\"none\" stroke=\"#fff\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                  <path id=\"Rectangle\" d=\"M8.485,0V8.485H0\" transform=\"translate(136.153 22.071) rotate(-45)\" fill=\"none\" stroke=\"#fff\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                <\/g>\n              <\/svg>\n          <\/a>\n              <\/div>\n           \n  <\/div>\n<\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Quali brand usano AR e configuratori nell\u2019e-commerce, e cosa hanno ottenuto.<\/p>\n","protected":false},"author":3,"featured_media":5478,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[222],"tags":[225,234,230,227],"class_list":["post-13616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovazione-tecnologie","tag-configuratori-3d","tag-esperienza-virtuale","tag-marketing-cgi","tag-realta-aumentata"],"acf":[],"taxonomy_info":{"category":[{"value":222,"label":"Innovazione e Tecnologie"}],"post_tag":[{"value":225,"label":"configuratori 3d"},{"value":234,"label":"esperienza virtuale"},{"value":230,"label":"marketing cgi"},{"value":227,"label":"realt\u00e0 aumentata"}]},"featured_image_src_large":["https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/copertina-copy-1-1024x576.jpg",1024,576,true],"author_info":{"display_name":"Francesca Dattilo","author_link":"https:\/\/in2real.com\/it\/blog\/author\/francesca-dattilo\/"},"comment_info":0,"category_info":[{"term_id":222,"name":"Innovazione e Tecnologie","slug":"innovazione-tecnologie","term_group":0,"term_taxonomy_id":222,"taxonomy":"category","description":"Rimani aggiornato con i pi\u00f9 recenti sviluppi nel mondo dell'innovazione e della tecnologia. Qui esploriamo come le tecnologie all'avanguardia come CGI, configuratori 3D in tempo reale e soluzioni digitali stanno trasformando settori come l'automotive, il design di prodotto e il marketing esperienziale. Scopri le intuizioni degli esperti e il futuro della tecnologia nei nostri settori di riferimento.","parent":0,"count":27,"filter":"raw","cat_ID":222,"category_count":27,"category_description":"Rimani aggiornato con i pi\u00f9 recenti sviluppi nel mondo dell'innovazione e della tecnologia. Qui esploriamo come le tecnologie all'avanguardia come CGI, configuratori 3D in tempo reale e soluzioni digitali stanno trasformando settori come l'automotive, il design di prodotto e il marketing esperienziale. Scopri le intuizioni degli esperti e il futuro della tecnologia nei nostri settori di riferimento.","cat_name":"Innovazione e Tecnologie","category_nicename":"innovazione-tecnologie","category_parent":0}],"tag_info":[{"term_id":225,"name":"configuratori 3d","slug":"configuratori-3d","term_group":0,"term_taxonomy_id":225,"taxonomy":"post_tag","description":"","parent":0,"count":22,"filter":"raw"},{"term_id":234,"name":"esperienza virtuale","slug":"esperienza-virtuale","term_group":0,"term_taxonomy_id":234,"taxonomy":"post_tag","description":"","parent":0,"count":16,"filter":"raw"},{"term_id":230,"name":"marketing cgi","slug":"marketing-cgi","term_group":0,"term_taxonomy_id":230,"taxonomy":"post_tag","description":"","parent":0,"count":15,"filter":"raw"},{"term_id":227,"name":"realt\u00e0 aumentata","slug":"realta-aumentata","term_group":0,"term_taxonomy_id":227,"taxonomy":"post_tag","description":"","parent":0,"count":11,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/13616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/comments?post=13616"}],"version-history":[{"count":27,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/13616\/revisions"}],"predecessor-version":[{"id":31669,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/13616\/revisions\/31669"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/media\/5478"}],"wp:attachment":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/media?parent=13616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/categories?post=13616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/tags?post=13616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}