{"id":13703,"date":"2023-02-22T15:15:18","date_gmt":"2023-02-22T15:15:18","guid":{"rendered":"https:\/\/in2real.com\/?p=13703"},"modified":"2026-09-25T15:12:05","modified_gmt":"2026-09-25T15:12:05","slug":"ottimizzare-i-costi-di-prototipazione-degli-arred","status":"publish","type":"post","link":"https:\/\/in2real.com\/it\/blog\/ottimizzare-i-costi-di-prototipazione-degli-arred\/","title":{"rendered":"Ottimizzare i Costi di Prototipazione degli arredi: Il Configuratori 3D come strumento definitivo"},"content":{"rendered":"\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<section class=\"img-fullwidth center h-screen relative text-center\" data-color=\"255, 255, 255\">\n\n    \n  <picture>\n\n        <source srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/08\/conf_primo-750x422.jpg\" media=\"(max-width: 576px)\">\n          \n      <source srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/08\/conf_primo.jpg\" media=\"(min-width: 751px)\">\n      <img decoding=\"async\" class=\"w-full h-full object-cover el-anim\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/08\/conf_primo.jpg\"\n          alt=\"Configurator - 3D Product\">\n  <\/picture>\n   \n\n  \n           \n      <h1 class=\"el-anim font-sans-serif-bold font-bold text-white text-7 leading-8 lg:text-9 lg:leading-10 w-10\/12 lg:w-6\/12 lg:max-w-[700px] absolute top-1\/2 left-1\/2 -translate-y-2\/4 -translate-x-2\/4\">Optimize furniture prototyping costs with 3d configurator<\/h1>\n      \n    \n<\/section>\n<section class=\"text-centered center my-sec-mob md:my-sec-desk\">\n  <div class=\"px-4 lg:container grid grid-cols-2 md:grid-cols-12 md:gap-10\">\n    <div class=\"col-span-2 md:col-span-10 md:col-start-2 lg:col-start-2 lg:col-span-10\">\n      <p class=\"text-7 w-full leading-8 lg:text-9 lg:leading-10 font-sans-serif-bold font-bold el-anim\">An excellent cost-saving tool<\/p>\n    <\/div>   \n  <\/div>\n<\/section>\n\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/in2real.com\/it\/blog\/ottimizzare-i-costi-di-prototipazione-degli-arred\/#Showcasing_New_Products_at_Trade_Fairs_and_Events\" title=\"Showcasing New Products at Trade Fairs and Events\">Showcasing New Products at Trade Fairs and Events<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/in2real.com\/it\/blog\/ottimizzare-i-costi-di-prototipazione-degli-arred\/#Provide_a_Digital_Prototype_to_Trigger_the_Sales_Process\" title=\"Provide a Digital Prototype\u00a0 to Trigger the Sales Process\">Provide a Digital Prototype\u00a0 to Trigger the Sales Process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/in2real.com\/it\/blog\/ottimizzare-i-costi-di-prototipazione-degli-arred\/#Choosing_Technological_Tools_to_Optimize_Prototyping_Costs\" title=\"Choosing Technological Tools to Optimize Prototyping Costs\">Choosing Technological Tools to Optimize Prototyping Costs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/in2real.com\/it\/blog\/ottimizzare-i-costi-di-prototipazione-degli-arred\/#3d_Configurator\" title=\"3d Configurator\">3d Configurator<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/in2real.com\/it\/blog\/ottimizzare-i-costi-di-prototipazione-degli-arred\/#Augmented_Reality\" title=\"Augmented Reality\">Augmented Reality<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/in2real.com\/it\/blog\/ottimizzare-i-costi-di-prototipazione-degli-arred\/#The_Power_of_3D_Configurators\" title=\"The Power of 3D Configurators\u00a0\">The Power of 3D Configurators\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/in2real.com\/it\/blog\/ottimizzare-i-costi-di-prototipazione-degli-arred\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">The furniture industry is an ever-changing landscape that requires companies to continuously innovate in order to stay <strong class=\"gradient-text\">competitive<\/strong>. One of the most important aspects of developing new products is <strong class=\"gradient-text\">prototyping<\/strong>. Prototyping helps designers and engineers to gain feedback on their ideas and make improvements before committing to mass production. <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">However, <strong class=\"gradient-text\">prototyping costs can quickly add up<\/strong>, especially when a company needs to produce multiple variations of the same product. This blog post will discuss how <strong class=\"gradient-text\">3D configurators<\/strong> can help <strong class=\"gradient-text\">optimize costs accumulated through prototyping.\u00a0<\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Showcasing_New_Products_at_Trade_Fairs_and_Events\"><\/span><strong class=\"gradient-text\"><strong><strong><strong>Showcasing New Products at Trade Fairs and Events<\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:145px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\"><strong class=\"gradient-text\">Trade fairs<\/strong> and dedicated events are a great way for design companies to present new products to potential customers. These events offer companies the opportunity to demonstrate <strong class=\"gradient-text\">how their products work<\/strong>, to illustrate their <strong class=\"gradient-text\">features<\/strong> and to <strong class=\"gradient-text\">personally interact <\/strong>with customers before introducing them to the new product once placed on the market.\u00a0<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\" id=\"https:\/\/infinitidesign.it\/rivivi-lemozione-del-salone-del-mobile-con-il-virtual-tour-dello-stand-infiniti\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/sbi-projects-infiniti-2-1024x576.jpeg\" alt=\"Sbi projects infiniti 2\" class=\"wp-image-6033\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/sbi-projects-infiniti-2-1024x576.jpeg 1024w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/sbi-projects-infiniti-2-300x169.jpeg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/sbi-projects-infiniti-2-768x432.jpeg 768w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/sbi-projects-infiniti-2-750x422.jpeg 750w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/sbi-projects-infiniti-2-630x354.jpeg 630w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/sbi-projects-infiniti-2-854x480.jpeg 854w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/sbi-projects-infiniti-2.jpeg 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-cyan-bluish-gray-color\">Salone del Mobile 2022 &#8211; Infiniti Design Stand<\/mark><\/em><\/figcaption><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">While the advantages of exhibiting at trade fairs and events are many, there are also some disadvantages. Trade fairs require <strong class=\"gradient-text\">significant investments in terms of time, money, space and logistics, which add up quickly.\u00a0\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prior to the development of new technologies, it was not realistic to produce various prototypes for product showcases. <strong class=\"gradient-text\">With 3D configurators, companies can now easily create prototypes to perform market testing.\u00a0<\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Provide_a_Digital_Prototype_to_Trigger_the_Sales_Process\"><\/span><strong class=\"gradient-text\"><strong><strong>Provide a Digital Prototype\u00a0 to Trigger the Sales Process<\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Product visualization is essential when it comes to triggering the sales process. It is well known that <a href=\"https:\/\/news.mit.edu\/2014\/in-the-blink-of-an-eye-0116\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><strong>90%<\/strong><\/mark><\/a> of the stimuli we perceive every day come <strong class=\"gradient-text\">from our eyes. This means that visualizing the image of a product allows access to those psychological and emotional factors that regulate the impulse to buy.\u00a0<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Viewing several variants of the same product allows potential customers to get an idea of what each piece looks like before making a purchasing decision.\u00a0<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Choosing_Technological_Tools_to_Optimize_Prototyping_Costs\"><\/span><strong class=\"gradient-text\"><strong><strong><strong>Choosing Technological Tools to Optimize Prototyping Costs<\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Fortunately, there are technologies available that can help furniture manufacturers optimize costs, thus simplifying the prototyping process.<\/p>\n\n\n\n<div style=\"height:200px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h3 class=\"wp-block-heading has-text-align-right\" style=\"font-size:15px;font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"3d_Configurator\"><\/span>3d Configurator<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-right has-medium-font-size\" style=\"font-style:normal;font-weight:900\"><strong class=\"gradient-text\">Show your Unlimited Variations<\/strong><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">One such technology is 3D configurators, which allow companies to create one physical prototype but have unlimited variations of it available on their site or in an app. This not only helps <strong class=\"gradient-text\">save time and money<\/strong> but also ensures that customers have access to a <strong class=\"gradient-text\">wide range of options<\/strong> without having to invest too much money into creating multiple prototypes.\u00a0<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h3 class=\"wp-block-heading has-text-align-right\" style=\"font-size:15px;font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Augmented_Reality\"><\/span><strong>Augmented Reality<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-right has-medium-font-size\" style=\"font-style:normal;font-weight:900\"><strong class=\"gradient-text\">Visualizing and testing<\/strong><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Augmented reality &#8211; AR &#8211; is another optimization tool. With this,using a smartphone or tablet, you can transfer the image of your product into the spaces of your potential customers. <strong class=\"gradient-text\">Visualizing and testing<\/strong> &#8211; on a digital platform- will become key to your future sales initiatives!<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/using-augmented-reality-to-design-interior-2021-09-01-15-20-44-utc-1-copy-1024x576.jpg\" alt=\"Using augmented reality to design interior 2021 09 01 15 20 44 utc 1 copy\" class=\"wp-image-6046\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/using-augmented-reality-to-design-interior-2021-09-01-15-20-44-utc-1-copy-1024x576.jpg 1024w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/using-augmented-reality-to-design-interior-2021-09-01-15-20-44-utc-1-copy-300x169.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/using-augmented-reality-to-design-interior-2021-09-01-15-20-44-utc-1-copy-768x432.jpg 768w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/using-augmented-reality-to-design-interior-2021-09-01-15-20-44-utc-1-copy-1536x864.jpg 1536w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/using-augmented-reality-to-design-interior-2021-09-01-15-20-44-utc-1-copy-750x422.jpg 750w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/using-augmented-reality-to-design-interior-2021-09-01-15-20-44-utc-1-copy-630x354.jpg 630w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/using-augmented-reality-to-design-interior-2021-09-01-15-20-44-utc-1-copy-854x480.jpg 854w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/using-augmented-reality-to-design-interior-2021-09-01-15-20-44-utc-1-copy.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-cyan-bluish-gray-color\">AR &#8211; Augmented Reality<\/mark><\/figcaption><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"The_Power_of_3D_Configurators\"><\/span><strong class=\"gradient-text\"><strong><strong><strong>The Power of 3D Configurators\u00a0<\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\"><strong class=\"gradient-text\">A configurator system allows users to customize a single piece of furniture according to their preferences without needing multiple physical prototypes for each variation\u2014thus reducing prototyping costs significantly. <\/strong>The configurator also makes it easier for customers to understand what they are buying since they can see how the different parts fit together before making a purchase decision. For furniture that requires the customer to put together the parts on their own, seeing the breakdown of materials can ease customers and increase the chance of purchasing.\u00a0<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">3D configurators are one of the most effective tools for optimizing prototyping costs in the furniture industry. With a 3D configurator, designers and engineers can create virtual versions of their products that can be used for <strong class=\"gradient-text\">testing or demonstration purposes without having to produce too many physical prototypes\u2014which saves both time and money.\u00a0<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, 3D configurators can also be used as <strong class=\"gradient-text\">interactive sales tools<\/strong>; customers can use them to configure their own unique version of a product before making a purchase decision\u2014a process which further reduces prototyping costs by eliminating the need for multiple physical prototypes with different features or finishes.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong class=\"gradient-text\"><strong><strong><strong>Conclusion<\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\"><strong class=\"gradient-text\">Optimizing prototyping costs in today&#8217;s furniture industry is no small task<\/strong>! Covering Associated rental and travel costs, production of physical prototypes and related event planning costs can add up for companies preparing to launch new products.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">3D configurators have become cost-effective tools for optimizing production time and costs as well as conveying an innovative company image. <strong class=\"gradient-text\">With AR, the level of involvement of your customers will trigger the buying process in a shorter time<\/strong>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">For companies looking for an efficient way to optimize costs while still providing excellent products and services to their customers, 3D configurators and AR are definitely worth considering!<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" 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class=\"wp-block-heading has-text-align-center mb-[19px] lg:mb-lg text-6 lg:text-8 font-sans-serif-bold font-bold leading-7\" style=\"font-size:30px\">You may be also interested in:<\/h4>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns center-element is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column center-element is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:200px\">\n<figure class=\"wp-block-image aligncenter size-large is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/copertina-pillar-design-edited.jpg\" alt=\"Copertina pillar design edited\" class=\"wp-image-6550\" style=\"width:200px;height:200px\" width=\"200\" height=\"200\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/copertina-pillar-design-edited.jpg 1080w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/copertina-pillar-design-edited-300x300.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/copertina-pillar-design-edited-1024x1024.jpg 1024w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/copertina-pillar-design-edited-150x150.jpg 150w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/copertina-pillar-design-edited-768x768.jpg 768w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/copertina-pillar-design-edited-628x628.jpg 628w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/copertina-pillar-design-edited-630x630.jpg 630w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/copertina-pillar-design-edited-854x854.jpg 854w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-center font-sans-serif-bold font-bold has-medium-font-size\">Displaying Various Product Types<\/h5>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size aligncenter font-mono has-small-font-size\" style=\"letter-spacing:1px;text-transform:uppercase\"><a class=\"wp-block-button__link has-black-background-color has-background wp-element-button\" href=\"https:\/\/in2real.com\/it\/blog\/come-presentare-gli-arredi-con-il-configuratore-3d\/\"><strong>Read the article<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column center-element is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:200px\">\n<figure class=\"wp-block-image aligncenter size-large is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/CUSTOMER-1-edited.jpg\" alt=\"CUSTOMER 1 edited 1\" class=\"wp-image-6592\" style=\"width:200px;height:200px\" width=\"200\" height=\"200\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-center font-sans-serif-bold font-bold has-medium-font-size\">Achieving Customer Loyalty In The Digital Age<\/h5>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size aligncenter font-mono has-small-font-size\" style=\"letter-spacing:1px;text-transform:uppercase\"><a class=\"wp-block-button__link has-black-background-color has-background wp-element-button\" href=\"https:\/\/in2real.com\/blog\/achieving-customer-loyalty-in-the-digital-age\/\"><strong>Read the article<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns are-vertically-aligned-center w-full p-0 m-0 el-anim col-landing center-element has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background-color:#7a66f2\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flex wp-container-15 wp-block-columns are-vertically-aligned-center px-4 lg:container grid grid-cols-2 md:grid-cols-12 gap-lg md:gap-10 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns center-element col-landing is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:200px\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-layout-flow wp-block-column is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/francesca-854x1283-1.jpg\" alt=\"Francesca Dattilo, autrice dell'articolo\" class=\"wp-image-6182\" style=\"width:150px;height:150px\" width=\"150\" height=\"150\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/francesca-854x1283-1.jpg 400w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/francesca-854x1283-1-300x300.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/francesca-854x1283-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-align-left font-sans-serif-bold has-white-color has-text-color has-medium-font-size wp-block-paragraph\">Francesca Dattilo<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\" style=\"font-style:normal;font-weight:400\">A designer by training, I have been working on communications and marketing for In2real since 2019. You can engage with me and my team to identify your company&#8217;s needs and define the right strategy.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\" style=\"font-style:normal;font-weight:400\"><em><a href=\"mailto:francesca.dattilo@in2real.com\" target=\"_blank\" rel=\"noreferrer noopener\">francesca.dattilo<\/a><\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><section class=\"call-to-action left bg-gradient-to-br from-blue-100 to-blue-200 py-[115px] el-anim\" data-color=\"255, 255, 255\">\n  <div class=\"gap-lg gap-y-0 lg:container px-4 grid grid-cols-2 md:grid-cols-12 lg:gap-10\">\n                       <div class=\"col-span-2 md:col-span-5 md:col-start-2\">\n         \n        <h4 class=\"text-white text-6 lg:text-8 font-sans-serif-bold font-bold mb-5 lg:mb-lg\">Stay connected with us!<\/h4>\n                      <\/div>\n            \n                       <div class=\"col-span-2 md:col-span-3 md:col-start-9 md:flex md:justify-center md:items-center\">\n                            <a class=\"group relative inline-flex items-center text-black hover:text-white transition-all ease-linear duration-300 bg-gradient-to-br from-white to-white hover:ease-linear hover:bg-gradient-to-br hover:from-blue-100 hover:to-blue-200 text-2 lg:text uppercase py-4 pl-6 pr-20 lg:pl-lg lg:pr-24 rounded-3xl font-mono tracking-[2px] cta-no-wrap\" href=\"https:\/\/in2real.us12.list-manage.com\/subscribe?u=238b828a62beb9a16695d5df1&#038;id=7eb176ed13\" target=\"_blank\" rel=\"noopener\">\n              Keep in touch\n              <svg class=\"absolute right-[24px] lg:right-[30px] group-hover:opacity-0\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"39.285\" height=\"14.849\" viewBox=\"0 0 39.285 14.849\">\n                <g id=\"Raggruppa_2\" data-name=\"Raggruppa 2\" transform=\"translate(-133.493 -16.575)\">\n                  <path id=\"Path_2\" data-name=\"Path 2\" d=\"M.5,1.5,39,1\" transform=\"translate(133 23)\" fill=\"none\" stroke=\"#0a0a0a\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                  <path id=\"Rectangle\" d=\"M10,0V10H0\" transform=\"translate(157.929 24) rotate(-45)\" fill=\"none\" stroke=\"#0a0a0a\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                <\/g>\n              <\/svg>\n\n              <svg class=\"absolute right-[24px] lg:right-[30px] opacity-0 group-hover:opacity-100\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"39.285\" height=\"14.849\" viewBox=\"0 0 33.443 12.707\">\n                <g id=\"Raggruppa_2\" data-name=\"Raggruppa 2\" transform=\"translate(-115.418 -15.717)\">\n                  <path id=\"Path_2\" data-name=\"Path 2\" d=\"M.424,1.273,33.093.849\" transform=\"translate(115 21.223)\" fill=\"none\" stroke=\"#fff\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                  <path id=\"Rectangle\" d=\"M8.485,0V8.485H0\" transform=\"translate(136.153 22.071) rotate(-45)\" fill=\"none\" stroke=\"#fff\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                <\/g>\n              <\/svg>\n          <\/a>\n              <\/div>\n           \n  <\/div>\n<\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The furniture industry is an ever-changing landscape that requires companies to continuously innovate in order to stay competitive. One of the most important aspects of developing new products is prototyping. Prototyping helps designers and engineers to gain feedback on their ideas and make improvements before committing to mass production. However, prototyping costs can quickly add &hellip; <a href=\"https:\/\/in2real.com\/it\/blog\/ottimizzare-i-costi-di-prototipazione-degli-arred\/\">Continued<\/a><\/p>\n","protected":false},"author":3,"featured_media":13913,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[223],"tags":[225,226,233],"class_list":["post-13703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategie-marketing-best-practice","tag-configuratori-3d","tag-prodotti-3d","tag-visualizzazione-prodotti"],"acf":[],"taxonomy_info":{"category":[{"value":223,"label":"Strategie di Marketing e Best Practice"}],"post_tag":[{"value":225,"label":"configuratori 3d"},{"value":226,"label":"prodotti 3d"},{"value":233,"label":"visualizzazione prodotti"}]},"featured_image_src_large":["https:\/\/in2real.com\/wp-content\/uploads\/2023\/08\/conf_primo-1024x576.jpg",1024,576,true],"author_info":{"display_name":"Francesca Dattilo","author_link":"https:\/\/in2real.com\/it\/blog\/author\/francesca-dattilo\/"},"comment_info":0,"category_info":[{"term_id":223,"name":"Strategie di Marketing e Best Practice","slug":"strategie-marketing-best-practice","term_group":0,"term_taxonomy_id":223,"taxonomy":"category","description":"Scopri come l'innovativa CGI, i configuratori 3D e le esperienze digitali possono essere integrati nelle tue strategie di marketing. In questa categoria, condividiamo best practice e strategie approfondite per aiutare brand e aziende a migliorare i loro sforzi di marketing, aumentando l'engagement e ottenendo risultati di grande impatto. Che si tratti di automotive, branding di prodotto o marketing esperienziale, impara a sfruttare questi strumenti in modo efficace.","parent":0,"count":19,"filter":"raw","cat_ID":223,"category_count":19,"category_description":"Scopri come l'innovativa CGI, i configuratori 3D e le esperienze digitali possono essere integrati nelle tue strategie di marketing. In questa categoria, condividiamo best practice e strategie approfondite per aiutare brand e aziende a migliorare i loro sforzi di marketing, aumentando l'engagement e ottenendo risultati di grande impatto. Che si tratti di automotive, branding di prodotto o marketing esperienziale, impara a sfruttare questi strumenti in modo efficace.","cat_name":"Strategie di Marketing e Best Practice","category_nicename":"strategie-marketing-best-practice","category_parent":0}],"tag_info":[{"term_id":225,"name":"configuratori 3d","slug":"configuratori-3d","term_group":0,"term_taxonomy_id":225,"taxonomy":"post_tag","description":"","parent":0,"count":22,"filter":"raw"},{"term_id":226,"name":"prodotti 3d","slug":"prodotti-3d","term_group":0,"term_taxonomy_id":226,"taxonomy":"post_tag","description":"","parent":0,"count":27,"filter":"raw"},{"term_id":233,"name":"visualizzazione prodotti","slug":"visualizzazione-prodotti","term_group":0,"term_taxonomy_id":233,"taxonomy":"post_tag","description":"","parent":0,"count":29,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/13703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/comments?post=13703"}],"version-history":[{"count":26,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/13703\/revisions"}],"predecessor-version":[{"id":31332,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/13703\/revisions\/31332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/media\/13913"}],"wp:attachment":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/media?parent=13703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/categories?post=13703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/tags?post=13703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}