{"id":13957,"date":"2023-09-07T11:38:19","date_gmt":"2023-09-07T11:38:19","guid":{"rendered":"https:\/\/in2real.com\/?p=13957"},"modified":"2026-10-07T18:17:55","modified_gmt":"2026-10-07T18:17:55","slug":"la-crescita-della-realta-aumentata-nel-retail","status":"publish","type":"post","link":"https:\/\/in2real.com\/it\/blog\/la-crescita-della-realta-aumentata-nel-retail\/","title":{"rendered":"Retail &amp; Tecnologia: La Crescita della Realt\u00e0 Aumentata (AR) nello Shopping"},"content":{"rendered":"\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<section class=\"img-fullwidth center h-screen relative text-center\" data-color=\"255, 255, 255\">\n\n    \n  <picture>\n\n        <source srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/09\/ar-shopping-1-750x422.jpg\" media=\"(max-width: 576px)\">\n          \n      <source srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/09\/ar-shopping-1.jpg\" media=\"(min-width: 751px)\">\n      <img decoding=\"async\" class=\"w-full h-full object-cover el-anim\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/09\/ar-shopping-1.jpg\"\n          alt=\"AR Shopping - Retail\">\n  <\/picture>\n   \n\n  \n           \n      <h1 class=\"el-anim font-sans-serif-bold font-bold text-white text-7 leading-8 lg:text-9 lg:leading-10 w-10\/12 lg:w-6\/12 lg:max-w-[700px] absolute top-1\/2 left-1\/2 -translate-y-2\/4 -translate-x-2\/4\">Shopping e AR<\/h1>\n      \n    \n<\/section>\n<section class=\"text-centered center my-sec-mob md:my-sec-desk\">\n  <div class=\"px-4 lg:container grid grid-cols-2 md:grid-cols-12 md:gap-10\">\n    <div class=\"col-span-2 md:col-span-10 md:col-start-2 lg:col-start-2 lg:col-span-10\">\n      <p class=\"text-7 w-full leading-8 lg:text-9 lg:leading-10 font-sans-serif-bold font-bold el-anim\">La crescita della realt\u00e0 aumentata (AR) nel retail<\/p>\n    <\/div>   \n  <\/div>\n<\/section>\n\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/in2real.com\/it\/blog\/la-crescita-della-realta-aumentata-nel-retail\/#Una_nuova_dimensione_dello_shopping\" title=\"Una nuova dimensione dello shopping\">Una nuova dimensione dello shopping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/in2real.com\/it\/blog\/la-crescita-della-realta-aumentata-nel-retail\/#Uninnovazione_che_supera_lo_scetticismo\" title=\"Un\u2019innovazione che supera lo scetticismo\">Un\u2019innovazione che supera lo scetticismo<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/in2real.com\/it\/blog\/la-crescita-della-realta-aumentata-nel-retail\/#Cose_la_realta_aumentata\" title=\"Cos\u2019\u00e8 la realt\u00e0 aumentata\">Cos\u2019\u00e8 la realt\u00e0 aumentata<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/in2real.com\/it\/blog\/la-crescita-della-realta-aumentata-nel-retail\/#Brand_piu_forti_consumatori_piu_soddisfatti\" title=\"Brand pi\u00f9 forti = consumatori pi\u00f9 soddisfatti\">Brand pi\u00f9 forti = consumatori pi\u00f9 soddisfatti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/in2real.com\/it\/blog\/la-crescita-della-realta-aumentata-nel-retail\/#Le_prospettive_economiche_dellAR_nel_retail\" title=\"Le prospettive economiche dell\u2019AR nel retail\">Le prospettive economiche dell\u2019AR nel retail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/in2real.com\/it\/blog\/la-crescita-della-realta-aumentata-nel-retail\/#Case_study_lAR_rivoluziona_il_retail_di_Ray-Ban\" title=\"Case study: l\u2019AR rivoluziona il retail di Ray-Ban.\">Case study: l\u2019AR rivoluziona il retail di Ray-Ban.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/in2real.com\/it\/blog\/la-crescita-della-realta-aumentata-nel-retail\/#Case_study_lAR_in_passerella_verso_la_personalizzazione\" title=\"Case study: l\u2019AR in passerella verso la personalizzazione\">Case study: l\u2019AR in passerella verso la personalizzazione<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/in2real.com\/it\/blog\/la-crescita-della-realta-aumentata-nel-retail\/#Un_cambio_di_paradigma_nel_retail\" title=\"Un cambio di paradigma nel retail\">Un cambio di paradigma nel retail<\/a><\/li><\/ul><\/nav><\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Nel retail, in continua evoluzione, restare un passo avanti \u00e8 fondamentale. Oggi \u00e8 in corso un cambiamento importante: i grandi retailer si allontanano dai modelli tradizionali e abbracciano il virtuale. Negozi virtuali e realt\u00e0 aumentata (AR) stanno ridefinendo l\u2019esperienza d\u2019acquisto, permettendo ai consumatori di esplorare mondi immersivi e interagire con i prodotti in modi inediti.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong class=\"gradient-text\">Negozi virtuali, metaverso e realt\u00e0 aumentata stanno ridefinendo lo shopping, offrendo ai consumatori la possibilit\u00e0 di esplorare mondi immersivi e vivere i prodotti in modo esperienziale.<\/strong><\/p>\n\n\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h3 class=\"wp-block-heading has-text-align-left has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Una_nuova_dimensione_dello_shopping\"><\/span><strong class=\"gradient-text\"><strong>Una nuova dimensione dello shopping<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:145px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Immersi in un ambiente simile a un videogioco, gli acquirenti possono muoversi tra spazi diversi, ciascuno progettato per riprodurre l\u2019esperienza in negozio. A questo si aggiunge la comodit\u00e0 di checkout e consegne e-commerce semplificati.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h3 class=\"wp-block-heading has-text-align-left has-medium-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Uninnovazione_che_supera_lo_scetticismo\"><\/span><strong class=\"gradient-text\"><strong><strong>Un\u2019innovazione che supera lo scetticismo<\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:145px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Anche se i critici sollevano dubbi sulla complessit\u00e0 dello shopping virtuale, gli sviluppi recenti segnalati da <a href=\"https:\/\/www.pymnts.com\/news\/retail\/2023\/brands-are-turning-to-virtual-shopping-to-measure-event-impact\/\" target=\"_blank\" rel=\"noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><strong>PYMNTS<\/strong><\/mark><\/a> mostrano che i retailer continuano a investire per migliorare il percorso d\u2019acquisto con soluzioni innovative. La realt\u00e0 aumentata si sta rivelando lo strumento di trasformazione che cercavano.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-text-align-left has-medium-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Cose_la_realta_aumentata\"><\/span><strong class=\"gradient-text\"><strong>Cos\u2019\u00e8 la realt\u00e0 aumentata<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Come spiega <a href=\"https:\/\/www.researchandmarkets.com\/reports\/5670961\/augmented-reality-in-retail-market-by-component?utm_source=BW&amp;utm_medium=PressRelease&amp;utm_code=7v33cr&amp;utm_campaign=1809392+-+The+Worldwide+Augmented+Reality+in+Retail+Industry+is+Estimated+to+Reach+%2461.3+Billion+by+2031&amp;utm_exec=jamu273prd\" target=\"_blank\" rel=\"noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Research and Markets<\/mark><\/a>: <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong class=\"gradient-text\">\u00abLa realt\u00e0 aumentata integra contenuti digitali o virtuali nell\u2019ambiente reale dell\u2019utente, creando un\u2019esperienza digitale immersiva. Pu\u00f2 persino generare ambienti 3D al computer, portando l\u2019utente in mondi artificiali in cui il confine tra realt\u00e0 e immaginazione si fa sottile.\u00bb<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-text-align-left has-medium-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Brand_piu_forti_consumatori_piu_soddisfatti\"><\/span><strong class=\"gradient-text\"><strong><strong>Brand pi\u00f9 forti = consumatori pi\u00f9 soddisfatti<\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Approfondendo, <a href=\"https:\/\/www.adweek.com\/sponsored\/how-ar-will-revolutionize-the-future-of-retail\/\" target=\"_blank\" rel=\"noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Adweek<\/mark><\/a> spiega che:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong class=\"gradient-text\"> L\u2019impatto dell\u2019AR va ben oltre quello di una semplice app: produce risultati concreti. I brand che l\u2019hanno adottata ne raccolgono i frutti, e gli studi mostrano che i consumatori sono disposti a pagare fino al 40% in pi\u00f9 per prodotti che possono provare in AR. La tecnologia rende pi\u00f9 sicuri nelle decisioni d\u2019acquisto, aumenta la soddisfazione dopo l\u2019acquisto e riduce i resi.<\/strong><\/em><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-text-align-left has-medium-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Le_prospettive_economiche_dellAR_nel_retail\"><\/span><strong class=\"gradient-text\"><strong><strong>Le prospettive economiche dell\u2019AR nel retail<\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.researchandmarkets.com\/\" target=\"_blank\" rel=\"noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Research and Markets<\/mark> <\/a>prevede, nella sua analisi approfondita, una crescita molto promettente dell\u2019AR nel retail. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong class=\"gradient-text\"><em>Il mercato, che valeva 2 miliardi di dollari nel 2021, dovrebbe raggiungere 61,3 miliardi di dollari entro il 2031, con un tasso di crescita annuo composto (CAGR) del 41,4% tra il 2022 e il 2031.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In sintesi, queste previsioni offrono una prospettiva chiara sul futuro delle aziende: un futuro in cui l\u2019esperienza dell\u2019utente attraverso il digitale guida ogni investimento.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Case_study_lAR_rivoluziona_il_retail_di_Ray-Ban\"><\/span><strong class=\"gradient-text\"><strong><strong><strong><strong>Case study: l\u2019AR rivoluziona il retail di Ray-Ban.<\/strong><\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">La moda \u00e8 stata trasformata dall\u2019arrivo della realt\u00e0 aumentata, come dimostra il colosso dell\u2019occhialeria <strong><a href=\"https:\/\/www.ray-ban.com\/uk\/c\/face-shape-guide\" target=\"_blank\" rel=\"noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Ray-Ban<\/mark><\/a><\/strong>. Intuendo il potenziale per cambiare il modo in cui i clienti acquistano gli occhiali, Ray-Ban ha adottato l\u2019AR per offrire prove virtuali.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">La funzione AR dell\u2019app Ray-Ban, chiamata \u201cVirtual Try-On\u201d, permette di provare virtualmente diversi modelli di occhiali da sole. Con la fotocamera dello smartphone, i clienti vedono in tempo reale come stanno le diverse montature sul proprio viso. Questo strumento <strong class=\"gradient-text\">elimina la necessit\u00e0 di provarli in negozio e mostra in modo accurato come gli occhiali valorizzano i tratti di chi li indossa.<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Il Virtual Try-On funziona anche per lo shopping online: i clienti caricano una propria foto o usano la fotocamera del dispositivo per provare i diversi modelli sul sito del brand. Questo migliora l\u2019esperienza online e <strong class=\"gradient-text\">colma la distanza tra interazioni online e offline.<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/09\/rayban.gif\" alt=\"RayBan - Realt&#xE0; aumentata - AR\" class=\"wp-image-13967\" style=\"width:413px;height:208px\" width=\"413\" height=\"208\"\/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Con l\u2019AR, Ray-Ban ha ridefinito il percorso d\u2019acquisto degli occhiali, permettendo di provare pi\u00f9 modelli comodamente da casa. Mentre altri brand della moda esplorano applicazioni simili,<strong class=\"gradient-text\"> il retail si evolve verso un futuro in cui esperienze immersive e scelte personalizzate sono al centro.<\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Case_study_lAR_in_passerella_verso_la_personalizzazione\"><\/span><strong class=\"gradient-text\"><strong><strong><strong><strong>Case study: <\/strong><\/strong><\/strong>l\u2019AR in passerella verso la personalizzazione<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">La realt\u00e0 aumentata ha cambiato le regole nell\u2019adattare lo shopping alle preferenze individuali. Pensiamo a <strong><a href=\"https:\/\/www.gucci.com\/it\/it\/st\/stories\/article\/sneaker-garage\" target=\"_blank\" rel=\"noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Gucci<\/mark><\/a><\/strong>, iconico brand del lusso, che ha lanciato un\u2019app AR per provare virtualmente la sua ultima collezione di sneaker. Gli utenti scelgono le scarpe e con l\u2019app vedono come stanno ai piedi, come in negozio. Questo approccio migliora l\u2019 <strong class=\"gradient-text\">esperienza d\u2019acquisto online con un camerino virtuale e aumenta la sicurezza nell\u2019acquistare scarpe online.<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"885\" height=\"490\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/09\/gucci.jpg\" alt=\"gucci - AR - realt&#xE0; aumentata&#10;\" class=\"wp-image-13963\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/09\/gucci.jpg 885w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/09\/gucci-300x166.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/09\/gucci-768x425.jpg 768w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/09\/gucci-630x349.jpg 630w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/09\/gucci-854x473.jpg 854w\" sizes=\"auto, (max-width: 885px) 100vw, 885px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019impatto dell\u2019AR si estende anche all\u2019esperienza in negozio. Brand come <a href=\"http:\/\/fieldmarketing.com\/news\/unit9-creates-burberrys-ar-mirror-interactive-display-cabinet\/\" target=\"_blank\" rel=\"noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><strong>Burberry<\/strong><\/mark><\/a> hanno installato nei punti vendita specchi con AR, che permettono ai clienti di vedere come stanno i capi senza provarli davvero. <strong class=\"gradient-text\">Cos\u00ec si colma la distanza tra shopping online e offline, con un percorso fluido e personalizzato.<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"885\" height=\"490\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/09\/burberry.jpg\" alt=\"burberry - AR\" class=\"wp-image-13965\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/09\/burberry.jpg 885w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/09\/burberry-300x166.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/09\/burberry-768x425.jpg 768w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/09\/burberry-630x349.jpg 630w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/09\/burberry-854x473.jpg 854w\" sizes=\"auto, (max-width: 885px) 100vw, 885px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Nei mercati competitivi di arredo e moda, <strong class=\"gradient-text\">la realt\u00e0 aumentata si sta rivelando un pilastro dell\u2019innovazione, offrendo ai clienti esperienze immersive di acquisto consapevole<\/strong>. Man mano che altri brand seguono questa strada, l\u2019AR sta trasformando questi settori in modi un tempo considerati futuristici, trasformando l\u2019immaginazione in realt\u00e0.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-text-align-left has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Un_cambio_di_paradigma_nel_retail\"><\/span><strong class=\"gradient-text\"><strong><strong><strong><strong class=\"gradient-text\"><strong><strong><strong>Un cambio di paradigma nel retail<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Nel retail il potenziale dell\u2019AR \u00e8 enorme: prodotti personalizzabili, esperienze d\u2019acquisto su misura, uso ottimizzato del magazzino, funzioni interattive \u201cprova prima di comprare\u201d e informazioni di prodotto complete. Mentre l\u2019AR continua a evolversi, i brand possono sfruttarne le capacit\u00e0 per esplorare questo territorio nuovo. <strong class=\"gradient-text\">L\u2019incontro tra tecnologia e shopping non \u00e8 pi\u00f9 un\u2019idea lontana: \u00e8 un presente entusiasmante e un futuro promettente.<\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns center-element el-anim is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column p-2 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<hr class=\"wp-block-separator aligncenter has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"heateor_sss_sharing_container 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style=\"display:block;border-radius:999px;\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"100%\" height=\"100%\" viewBox=\"-3.5 -3.5 39 39\"><path d=\"M28.543 15.774a2.953 2.953 0 0 0-2.951-2.949 2.882 2.882 0 0 0-1.9.713 14.075 14.075 0 0 0-6.85-2.044l1.38-4.349 3.768.884a2.452 2.452 0 1 0 .24-1.176l-4.274-1a.6.6 0 0 0-.709.4l-1.659 5.224a14.314 14.314 0 0 0-7.316 2.029 2.908 2.908 0 0 0-1.872-.681 2.942 2.942 0 0 0-1.618 5.4 5.109 5.109 0 0 0-.062.765c0 4.158 5.037 7.541 11.229 7.541s11.22-3.383 11.22-7.541a5.2 5.2 0 0 0-.053-.706 2.963 2.963 0 0 0 1.427-2.51zm-18.008 1.88a1.753 1.753 0 0 1 1.73-1.74 1.73 1.73 0 0 1 1.709 1.74 1.709 1.709 0 0 1-1.709 1.711 1.733 1.733 0 0 1-1.73-1.711zm9.565 4.968a5.573 5.573 0 0 1-4.081 1.272h-.032a5.576 5.576 0 0 1-4.087-1.272.6.6 0 0 1 .844-.854 4.5 4.5 0 0 0 3.238.927h.032a4.5 4.5 0 0 0 3.237-.927.6.6 0 1 1 .844.854zm-.331-3.256a1.726 1.726 0 1 1 1.709-1.712 1.717 1.717 0 0 1-1.712 1.712z\" fill=\"#fff\"\/><\/svg><\/span><\/a><\/div><div class=\"heateorSssClear\"><\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center mb-[19px] lg:mb-lg text-6 lg:text-8 font-sans-serif-bold font-bold leading-7\" style=\"font-size:30px\">Potrebbe interessarti anche:<\/h4>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns center-element is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column center-element is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:200px\">\n<figure class=\"wp-block-image aligncenter size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/08\/Configurtor_ecommerce-edited.jpg\" alt=\"Configurtor_Ecommerce\" class=\"wp-image-13577\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/08\/Configurtor_ecommerce-edited.jpg 1080w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/08\/Configurtor_ecommerce-edited-300x300.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/08\/Configurtor_ecommerce-edited-1024x1024.jpg 1024w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/08\/Configurtor_ecommerce-edited-150x150.jpg 150w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/08\/Configurtor_ecommerce-edited-768x768.jpg 768w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/08\/Configurtor_ecommerce-edited-628x628.jpg 628w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/08\/Configurtor_ecommerce-edited-630x630.jpg 630w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/08\/Configurtor_ecommerce-edited-854x854.jpg 854w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-center font-sans-serif-bold font-bold has-medium-font-size\">Rivoluzionare l\u2019e-commerce<\/h5>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size aligncenter font-mono has-small-font-size\" style=\"letter-spacing:1px;text-transform:uppercase\"><a class=\"wp-block-button__link has-black-background-color has-background wp-element-button\" href=\"https:\/\/in2real.com\/it\/blog\/il-potere-del-configuratore-3d-nelle-commerce\/\"><strong>Leggi l\u2019articolo<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column center-element is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:200px\">\n<figure class=\"wp-block-image aligncenter size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/08\/modular_conf_1-edited-1.jpg\" alt=\"Modular Configurator - Sofa\" class=\"wp-image-13579\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/08\/modular_conf_1-edited-1.jpg 1080w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/08\/modular_conf_1-edited-1-300x300.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/08\/modular_conf_1-edited-1-1024x1024.jpg 1024w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/08\/modular_conf_1-edited-1-150x150.jpg 150w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/08\/modular_conf_1-edited-1-768x768.jpg 768w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/08\/modular_conf_1-edited-1-628x628.jpg 628w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/08\/modular_conf_1-edited-1-630x630.jpg 630w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/08\/modular_conf_1-edited-1-854x854.jpg 854w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-center font-sans-serif-bold font-bold has-medium-font-size\">Valorizzare al massimo i propri arredi<\/h5>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size aligncenter font-mono has-small-font-size\" style=\"letter-spacing:1px;text-transform:uppercase\"><a class=\"wp-block-button__link has-black-background-color has-background wp-element-button\" href=\"https:\/\/in2real.com\/blog\/modular-configurator-to-showcase-your-furnitures\/\"><strong>Leggi l\u2019articolo<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns are-vertically-aligned-center w-full p-0 m-0 el-anim col-landing center-element has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background-color:#7a66f2\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flex wp-container-15 wp-block-columns are-vertically-aligned-center px-4 lg:container grid grid-cols-2 md:grid-cols-12 gap-lg md:gap-10 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns center-element col-landing is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:200px\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-layout-flow wp-block-column is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/francesca-854x1283-1.jpg\" alt=\"Francesca Dattilo, autrice dell'articolo\" class=\"wp-image-6182\" style=\"width:150px;height:150px\" width=\"150\" height=\"150\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/francesca-854x1283-1.jpg 400w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/francesca-854x1283-1-300x300.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/francesca-854x1283-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-align-left font-sans-serif-bold has-white-color has-text-color has-medium-font-size wp-block-paragraph\">Francesca Dattilo<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\" style=\"font-style:normal;font-weight:400\">Designer di formazione, mi occupo di comunicazione e marketing per In2real dal 2019. Con me e il mio team potete individuare le esigenze della vostra azienda e definire la strategia giusta.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\" style=\"font-style:normal;font-weight:400\"><em><a href=\"mailto:francesca.dattilo@in2real.com\" target=\"_blank\" rel=\"noreferrer noopener\">francesca.dattilo<\/a><\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><section class=\"call-to-action left bg-gradient-to-br from-blue-100 to-blue-200 py-[115px] el-anim\" data-color=\"255, 255, 255\">\n  <div class=\"gap-lg gap-y-0 lg:container px-4 grid grid-cols-2 md:grid-cols-12 lg:gap-10\">\n                       <div class=\"col-span-2 md:col-span-5 md:col-start-2\">\n         \n        <h4 class=\"text-white text-6 lg:text-8 font-sans-serif-bold font-bold mb-5 lg:mb-lg\">Restiamo in contatto!<\/h4>\n                      <\/div>\n            \n                       <div class=\"col-span-2 md:col-span-3 md:col-start-9 md:flex md:justify-center md:items-center\">\n                            <a class=\"group relative inline-flex items-center text-black hover:text-white transition-all ease-linear duration-300 bg-gradient-to-br from-white to-white hover:ease-linear hover:bg-gradient-to-br hover:from-blue-100 hover:to-blue-200 text-2 lg:text uppercase py-4 pl-6 pr-20 lg:pl-lg lg:pr-24 rounded-3xl font-mono tracking-[2px] cta-no-wrap\" href=\"https:\/\/in2real.us12.list-manage.com\/subscribe?u=238b828a62beb9a16695d5df1&#038;id=7eb176ed13\" target=\"_blank\" rel=\"noopener\">\n              Resta aggiornato\n              <svg class=\"absolute right-[24px] lg:right-[30px] group-hover:opacity-0\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"39.285\" height=\"14.849\" viewBox=\"0 0 39.285 14.849\">\n                <g id=\"Raggruppa_2\" data-name=\"Raggruppa 2\" transform=\"translate(-133.493 -16.575)\">\n                  <path id=\"Path_2\" data-name=\"Path 2\" d=\"M.5,1.5,39,1\" transform=\"translate(133 23)\" fill=\"none\" stroke=\"#0a0a0a\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                  <path id=\"Rectangle\" d=\"M10,0V10H0\" transform=\"translate(157.929 24) rotate(-45)\" fill=\"none\" stroke=\"#0a0a0a\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                <\/g>\n              <\/svg>\n\n              <svg class=\"absolute right-[24px] lg:right-[30px] opacity-0 group-hover:opacity-100\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"39.285\" height=\"14.849\" viewBox=\"0 0 33.443 12.707\">\n                <g id=\"Raggruppa_2\" data-name=\"Raggruppa 2\" transform=\"translate(-115.418 -15.717)\">\n                  <path id=\"Path_2\" data-name=\"Path 2\" d=\"M.424,1.273,33.093.849\" transform=\"translate(115 21.223)\" fill=\"none\" stroke=\"#fff\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                  <path id=\"Rectangle\" d=\"M8.485,0V8.485H0\" transform=\"translate(136.153 22.071) rotate(-45)\" fill=\"none\" stroke=\"#fff\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                <\/g>\n              <\/svg>\n          <\/a>\n              <\/div>\n           \n  <\/div>\n<\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Negozi virtuali e realt\u00e0 aumentata: come i retailer stanno usando l\u2019AR per trasformare l\u2019esperienza di acquisto.<\/p>\n","protected":false},"author":3,"featured_media":13973,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[222],"tags":[234,230,226,227,233],"class_list":["post-13957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovazione-tecnologie","tag-esperienza-virtuale","tag-marketing-cgi","tag-prodotti-3d","tag-realta-aumentata","tag-visualizzazione-prodotti"],"acf":[],"taxonomy_info":{"category":[{"value":222,"label":"Innovazione e Tecnologie"}],"post_tag":[{"value":234,"label":"esperienza virtuale"},{"value":230,"label":"marketing cgi"},{"value":226,"label":"prodotti 3d"},{"value":227,"label":"realt\u00e0 aumentata"},{"value":233,"label":"visualizzazione prodotti"}]},"featured_image_src_large":["https:\/\/in2real.com\/wp-content\/uploads\/2023\/09\/ar-shopping-1-1024x576.jpg",1024,576,true],"author_info":{"display_name":"Francesca Dattilo","author_link":"https:\/\/in2real.com\/it\/blog\/author\/francesca-dattilo\/"},"comment_info":0,"category_info":[{"term_id":222,"name":"Innovazione e Tecnologie","slug":"innovazione-tecnologie","term_group":0,"term_taxonomy_id":222,"taxonomy":"category","description":"Rimani aggiornato con i pi\u00f9 recenti sviluppi nel mondo dell'innovazione e della tecnologia. Qui esploriamo come le tecnologie all'avanguardia come CGI, configuratori 3D in tempo reale e soluzioni digitali stanno trasformando settori come l'automotive, il design di prodotto e il marketing esperienziale. Scopri le intuizioni degli esperti e il futuro della tecnologia nei nostri settori di riferimento.","parent":0,"count":27,"filter":"raw","cat_ID":222,"category_count":27,"category_description":"Rimani aggiornato con i pi\u00f9 recenti sviluppi nel mondo dell'innovazione e della tecnologia. Qui esploriamo come le tecnologie all'avanguardia come CGI, configuratori 3D in tempo reale e soluzioni digitali stanno trasformando settori come l'automotive, il design di prodotto e il marketing esperienziale. Scopri le intuizioni degli esperti e il futuro della tecnologia nei nostri settori di riferimento.","cat_name":"Innovazione e Tecnologie","category_nicename":"innovazione-tecnologie","category_parent":0}],"tag_info":[{"term_id":234,"name":"esperienza virtuale","slug":"esperienza-virtuale","term_group":0,"term_taxonomy_id":234,"taxonomy":"post_tag","description":"","parent":0,"count":16,"filter":"raw"},{"term_id":230,"name":"marketing cgi","slug":"marketing-cgi","term_group":0,"term_taxonomy_id":230,"taxonomy":"post_tag","description":"","parent":0,"count":15,"filter":"raw"},{"term_id":226,"name":"prodotti 3d","slug":"prodotti-3d","term_group":0,"term_taxonomy_id":226,"taxonomy":"post_tag","description":"","parent":0,"count":27,"filter":"raw"},{"term_id":227,"name":"realt\u00e0 aumentata","slug":"realta-aumentata","term_group":0,"term_taxonomy_id":227,"taxonomy":"post_tag","description":"","parent":0,"count":11,"filter":"raw"},{"term_id":233,"name":"visualizzazione prodotti","slug":"visualizzazione-prodotti","term_group":0,"term_taxonomy_id":233,"taxonomy":"post_tag","description":"","parent":0,"count":29,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/13957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/comments?post=13957"}],"version-history":[{"count":25,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/13957\/revisions"}],"predecessor-version":[{"id":31664,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/13957\/revisions\/31664"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/media\/13973"}],"wp:attachment":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/media?parent=13957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/categories?post=13957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/tags?post=13957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}