{"id":14254,"date":"2023-04-12T11:14:56","date_gmt":"2023-04-12T11:14:56","guid":{"rendered":"https:\/\/in2real.com\/?p=14254"},"modified":"2026-10-07T18:07:07","modified_gmt":"2026-10-07T18:07:07","slug":"il-configuratore-come-strumento-di-vendita-b2b-b2c","status":"publish","type":"post","link":"https:\/\/in2real.com\/it\/blog\/il-configuratore-come-strumento-di-vendita-b2b-b2c\/","title":{"rendered":"Il configuratore come strumento di vendita B2B e B2C: Come influenza il processo di vendita"},"content":{"rendered":"\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<section class=\"img-fullwidth center h-screen relative text-center\" data-color=\"255, 255, 255\">\n\n    \n  <picture>\n\n        <source srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/04\/ART5_furniture-750x422.jpg\" media=\"(max-width: 576px)\">\n          \n      <source srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/04\/ART5_furniture.jpg\" media=\"(min-width: 751px)\">\n      <img decoding=\"async\" class=\"w-full h-full object-cover el-anim\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/04\/ART5_furniture.jpg\"\n          alt=\"Configurator - BtoB tool - design\">\n  <\/picture>\n   \n\n  \n           \n      <h1 class=\"el-anim font-sans-serif-bold font-bold text-white text-7 leading-8 lg:text-9 lg:leading-10 w-10\/12 lg:w-6\/12 lg:max-w-[700px] absolute top-1\/2 left-1\/2 -translate-y-2\/4 -translate-x-2\/4\">Il configuratore come strumento di vendita B2B e B2C<\/h1>\n      \n    \n<\/section>\n<section class=\"text-centered center my-sec-mob md:my-sec-desk\">\n  <div class=\"px-4 lg:container grid grid-cols-2 md:grid-cols-12 md:gap-10\">\n    <div class=\"col-span-2 md:col-span-10 md:col-start-2 lg:col-start-2 lg:col-span-10\">\n      <p class=\"text-7 w-full leading-8 lg:text-9 lg:leading-10 font-sans-serif-bold font-bold el-anim\">Come i configuratori stanno cambiando la vendita B2B<\/p>\n    <\/div>   \n  <\/div>\n<\/section>\n\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/in2real.com\/it\/blog\/il-configuratore-come-strumento-di-vendita-b2b-b2c\/#Dalla_configurazione_commerciale_alla_configurazione_di_prodotto\" title=\"Dalla configurazione commerciale alla configurazione di prodotto\u00a0\">Dalla configurazione commerciale alla configurazione di prodotto\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/in2real.com\/it\/blog\/il-configuratore-come-strumento-di-vendita-b2b-b2c\/#Come_gli_agenti_di_vendita_nellinterior_design_usano_i_configuratori\" title=\"Come gli agenti di vendita nell\u2019interior design usano i configuratori\">Come gli agenti di vendita nell\u2019interior design usano i configuratori<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/in2real.com\/it\/blog\/il-configuratore-come-strumento-di-vendita-b2b-b2c\/#Semplificare\" title=\"Semplificare \">Semplificare <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/in2real.com\/it\/blog\/il-configuratore-come-strumento-di-vendita-b2b-b2c\/#Collaborazione\" title=\"Collaborazione\">Collaborazione<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/in2real.com\/it\/blog\/il-configuratore-come-strumento-di-vendita-b2b-b2c\/#Vendita_guidata\" title=\"Vendita guidata\">Vendita guidata<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/in2real.com\/it\/blog\/il-configuratore-come-strumento-di-vendita-b2b-b2c\/#Case_study_%E2%80%93_Sedia_BomBom_di_Infiniti_Design\" title=\"Case study &#8211; Sedia BomBom di Infiniti Design\">Case study &#8211; Sedia BomBom di Infiniti Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/in2real.com\/it\/blog\/il-configuratore-come-strumento-di-vendita-b2b-b2c\/#Conclusioni\" title=\"Conclusioni\">Conclusioni<\/a><\/li><\/ul><\/nav><\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Il cambio generazionale nel settore dell\u2019interior design sta modificando il modo in cui i produttori lavorano con gli agenti per portare i prodotti sul mercato: ecco come il configuratore di prodotto aiuta ad affrontare questa sfida.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Dalla_configurazione_commerciale_alla_configurazione_di_prodotto\"><\/span><strong class=\"gradient-text\"><strong><strong><strong><strong><strong>Dalla configurazione commerciale alla configurazione di prodotto\u00a0<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:145px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><a href=\"https:\/\/www.expivi.com\/en-US\/press\/sales-configuration-cpq-vs-product-configuration#:~:text=Sales%20configuration%2C%20otherwise%20known%20as,specialized%20for%20their%20individual%20needs.\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>La configurazione commerciale<\/strong><\/a><a href=\"https:\/\/www.expivi.com\/en-US\/press\/sales-configuration-cpq-vs-product-configuration#:~:text=Sales%20configuration%2C%20otherwise%20known%20as,specialized%20for%20their%20individual%20needs.\" target=\"_blank\" rel=\"noopener\"><strong>(CPQ)<\/strong><\/a> <\/mark>\u00e8 nata come strumento usato soprattutto da aziende B2B manifatturiere. Questa tecnologia calcolava prezzi su misura per le esigenze di ogni azienda. Il CPQ offriva ai clienti un menu a tendina di opzioni: a ogni scelta il prezzo si aggiornava, fino a un preventivo preciso per l\u2019ordine. Era molto utile perch\u00e9 permetteva alle aziende B2B di proporre offerte scalabili e ai clienti di pianificare meglio il budget.\u00a0<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">La configurazione di prodotto fa un passo in pi\u00f9: mentre il cliente personalizza il prodotto, ne genera un Digital Twin virtuale. A ogni modifica il configuratore si aggiorna con le ultime scelte. All\u2019inizio era uno strumento per i venditori B2B interessati alla mass customization. Negli ultimi anni il confine tra <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><strong><a href=\"https:\/\/kbmax.com\/blog\/cpq-software-perfect-fit-for-b2b-modern-buyers\" target=\"_blank\" rel=\"noreferrer noopener\">B2C e B2B<\/a> <\/strong><\/mark>si \u00e8 assottigliato, e sempre pi\u00f9 aziende B2B adottano un approccio centrato sulla persona, quindi con pi\u00f9 possibilit\u00e0 di personalizzazione. Secondo gli esperti, uno dei motivi principali \u00e8 demografico: sempre pi\u00f9 millennial occupano ruoli decisionali negli acquisti.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"> <a href=\"https:\/\/kbmax.com\/blog\/cpq-software-perfect-fit-for-b2b-modern-buyers\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Il 65% dei millennial<\/mark><\/strong><\/a> ritiene che le tecnologie acquistate per uso personale influenzino quelle che sceglie per la propria azienda. In altre parole, i millennial portano nel B2B la mentalit\u00e0 d\u2019acquisto del B2C. I produttori devono tenerne conto e adattare le proprie piattaforme di vendita.\u00a0\u00a0<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Queste tendenze hanno aperto la strada ai configuratori di prodotto nel manifatturiero. I produttori hanno bisogno di personalizzare l\u2019esperienza d\u2019acquisto su larga scala, e il configuratore risponde a questa esigenza. Permette ai clienti, aziendali e privati, di vedere il prodotto in modo realistico a 360 gradi e personalizzarlo secondo i propri gusti. I configuratori che integrano il CPQ sono i pi\u00f9 preziosi, perch\u00e9 mostrano come ogni modifica incide sul prezzo.\u00a0<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center w-full p-0 m-0 el-anim col-landing center-element has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background:linear-gradient(135deg,rgb(0,0,134) 0%,rgb(0,0,60) 100%)\">\n<div class=\"wp-block-column is-vertically-aligned-center center-element is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns center-element col-landing is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-align-left font-sans-serif-bold has-white-color has-text-color wp-block-paragraph\" style=\"font-size:30px\">Scopri di pi\u00f9 sui configuratori<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:200px\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size aligncenter font-mono has-small-font-size\" style=\"letter-spacing:2px;text-transform:uppercase\"><a class=\"wp-block-button__link has-white-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/in2real.com\/it\/servizio-configuratori\/\" style=\"color:#000086\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Visita la pagina<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Come_gli_agenti_di_vendita_nellinterior_design_usano_i_configuratori\"><\/span><strong class=\"gradient-text\"><strong><strong><strong><strong>Come gli agenti di vendita nell\u2019interior design usano i configuratori<\/strong><\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:145px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Oggi la maggior parte dei produttori non vende direttamente al cliente finale, ma si affida ad agenti che portano i prodotti in diversi negozi indipendenti. Il configuratore diventa uno strumento prezioso in questa collaborazione, perch\u00e9 fornisce ad agenti e negozi le informazioni per presentare il prodotto in modo convincente. La configurazione 3D permette al venditore di mostrare il prodotto e il suo funzionamento in modo completo, anche senza aver partecipato a progettazione o produzione. Soprattutto, visualizza tutte le innumerevoli opzioni configurabili, semplifica la vendita e anticipa l\u2019aspetto del prodotto finale.\u00a0\u00a0<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Acquistare un arredo richiede al cliente pi\u00f9 riflessione ed energie che comprare un rotolo di carta da cucina, perch\u00e9 \u00e8 un investimento di lungo periodo. Di solito un mobile si tiene per anni, quindi il cliente vuole essere sicuro che la qualit\u00e0 sia all\u2019altezza prima di acquistarlo. Per questo chi vende deve conoscere il prodotto in ogni dettaglio e trasmettere sicurezza. Il configuratore \u00e8 la risorsa che permette questo livello di conoscenza, perch\u00e9 mostra come il prodotto \u00e8 fatto, come funziona e a cosa serve. Ecco alcuni dei vantaggi per gli agenti di vendita:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h3 class=\"wp-block-heading has-text-align-right\" style=\"font-size:15px;font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Semplificare\"><\/span><em>Semplificare <\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-text-align-right has-medium-font-size wp-block-paragraph\"><strong class=\"gradient-text\"><em><strong>Semplifica la vendita e aumenta l\u2019efficienza<\/strong><\/em><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">In passato gli agenti dovevano imparare un intero catalogo per offrire un <a href=\"https:\/\/kbmax.com\/blog\/cpq-software-perfect-fit-for-b2b-modern-buyers\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">supporto commerciale efficace<\/mark><\/strong><\/a>. Oggi, con il configuratore, possono consultare i prodotti rapidamente e modificarli con pochi clic. Invece di passare tempo a studiare ogni caratteristica, acquisiscono velocemente le informazioni necessarie e dedicano pi\u00f9 tempo a cercare nuovi clienti e partner. Cos\u00ec il configuratore ottimizza il processo di vendita.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h3 class=\"wp-block-heading has-text-align-right\" style=\"font-size:15px;font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Collaborazione\"><\/span><em>Collaborazione<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-right has-medium-font-size\" style=\"font-style:normal;font-weight:900\"><strong class=\"gradient-text\"><strong>Collaborazione tra vendite e design di prodotto<\/strong><\/strong><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Il rapporto tra <a href=\"https:\/\/kbmax.com\/blog\/cpq-software-perfect-fit-for-b2b-modern-buyers\" target=\"_blank\" rel=\"noopener\">chi vende e chi progetta<\/a> \u00e8 fondamentale per creare prodotti che i clienti vogliono acquistare. I commerciali raccolgono le esigenze dei clienti, i designer sviluppano prodotti che le riflettono. Scambiarsi feedback e idee richiedeva email e telefonate a non finire prima di arrivare a una decisione. Con il configuratore, i due team vedono informazioni e modifiche in modo chiaro e immediato, risparmiando tempo e riducendo i fraintendimenti.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h3 class=\"wp-block-heading has-text-align-right\" style=\"font-size:15px;font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Vendita_guidata\"><\/span><em>Vendita guidata<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-right has-medium-font-size\" style=\"font-style:normal;font-weight:900\"><strong class=\"gradient-text\">Per l\u2019upsell e il cross-sell<\/strong><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Gli agenti devono spesso spiegare prodotto e utilizzi al cliente in modo semplice e veloce. Se questa fase non funziona, l\u2019interesse cala rapidamente e le probabilit\u00e0 di vendita si riducono. Avere un configuratore a disposizione permette all\u2019agente di fare <a href=\"https:\/\/kbmax.com\/blog\/cpq-software-perfect-fit-for-b2b-modern-buyers\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><strong>vendita guidata<\/strong><\/mark><\/a>. Il venditore usa il configuratore per mostrare il prodotto, con possibili upsell o cross-sell che aumentano il margine.\u00a0<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-4 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Case_study_%E2%80%93_Sedia_BomBom_di_Infiniti_Design\"><\/span><strong class=\"gradient-text\"><strong><strong>Case study &#8211; <em>Sedia BomBom di Infiniti Design<\/em><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Infiniti Design offre molte risorse sulla <a href=\"https:\/\/infinitidesign.it\/product\/22995\/?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">sedia BomBom<\/mark><\/strong><\/a> sul proprio sito. Oltre al configuratore, chi visita trova altre informazioni sul prodotto, tra cui i file 3D e la scheda tecnica. La scheda riassume il prodotto: indica dimensioni e materiali dei componenti, mostra i colori disponibili per il telaio ed elenca i tipi di rivestimento. Specifica anche la finitura, che per la BomBom \u00e8 una cromatura di spessore medio. Sono le stesse informazioni che un agente riceverebbe dal produttore insieme al configuratore.\u00a0<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"932\" height=\"1024\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/04\/Schermata-2023-04-12-alle-12.44.27-1-932x1024.png\" alt=\"Il configuratore come strumento di vendita B2B e B2C: Come influenza il processo di vendita\" class=\"wp-image-7900\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/04\/Schermata-2023-04-12-alle-12.44.27-1-932x1024.png 932w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/04\/Schermata-2023-04-12-alle-12.44.27-1-273x300.png 273w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/04\/Schermata-2023-04-12-alle-12.44.27-1-768x844.png 768w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/04\/Schermata-2023-04-12-alle-12.44.27-1-630x692.png 630w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/04\/Schermata-2023-04-12-alle-12.44.27-1-854x938.png 854w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/04\/Schermata-2023-04-12-alle-12.44.27-1.png 1134w\" sizes=\"auto, (max-width: 932px) 100vw, 932px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Conclusioni\"><\/span><strong class=\"gradient-text\"><strong><strong><strong><strong><strong>Conclusioni<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">I configuratori sono gi\u00e0 uno strumento molto apprezzato nella vendita B2C, ma con il cambio generazionale cresce anche il bisogno di configurazione di prodotto nel B2B. I millennial hanno un approccio pi\u00f9 orientato al consumatore, cercano personalizzazione e preferiscono strumenti concreti. Con questa generazione negli uffici acquisti, i produttori devono investire nei configuratori per coinvolgere agenti e negozi e portare i prodotti sul mercato. Se state pensando a un configuratore per il vostro prodotto, contattate oggi<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"> <a href=\"https:\/\/in2real.com\/it\/\" target=\"_blank\" rel=\"noreferrer noopener\">In2Real<\/a><\/mark><\/strong><a href=\"https:\/\/in2real.com\/it\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a>. Il nostro team \u00e8 pronto a lavorare con voi per portare il vostro prodotto davanti ai clienti.<\/p>\n<\/div>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns center-element el-anim is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column p-2 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<hr class=\"wp-block-separator aligncenter has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"heateor_sss_sharing_container heateor_sss_horizontal_sharing\" data-heateor-ss-offset=\"0\" data-heateor-sss-href='https:\/\/in2real.com\/it\/blog\/il-configuratore-come-strumento-di-vendita-b2b-b2c\/'><div class=\"heateor_sss_sharing_ul\"><a aria-label=\"Linkedin\" class=\"heateor_sss_button_linkedin\" 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href=\"http:\/\/reddit.com\/submit?url=https%3A%2F%2Fin2real.com%2Fit%2Fblog%2Fil-configuratore-come-strumento-di-vendita-b2b-b2c%2F&amp;title=Il%20configuratore%20come%20strumento%20di%20vendita%20B2B%20e%20B2C%3A%20Come%20influenza%20il%20processo%20di%20vendita\" title=\"Reddit\" rel=\"nofollow noopener\" target=\"_blank\" style=\"font-size:32px!important;box-shadow:none;display:inline-block;vertical-align:middle\"><span class=\"heateor_sss_svg heateor_sss_s__default heateor_sss_s_reddit\" style=\"background-color:#ff5700;width:35px;height:35px;border-radius:999px;display:inline-block;opacity:1;float:left;font-size:32px;box-shadow:none;display:inline-block;font-size:16px;padding:0 4px;vertical-align:middle;background-repeat:repeat;overflow:hidden;padding:0;cursor:pointer;box-sizing:content-box\"><svg style=\"display:block;border-radius:999px;\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"100%\" height=\"100%\" viewBox=\"-3.5 -3.5 39 39\"><path d=\"M28.543 15.774a2.953 2.953 0 0 0-2.951-2.949 2.882 2.882 0 0 0-1.9.713 14.075 14.075 0 0 0-6.85-2.044l1.38-4.349 3.768.884a2.452 2.452 0 1 0 .24-1.176l-4.274-1a.6.6 0 0 0-.709.4l-1.659 5.224a14.314 14.314 0 0 0-7.316 2.029 2.908 2.908 0 0 0-1.872-.681 2.942 2.942 0 0 0-1.618 5.4 5.109 5.109 0 0 0-.062.765c0 4.158 5.037 7.541 11.229 7.541s11.22-3.383 11.22-7.541a5.2 5.2 0 0 0-.053-.706 2.963 2.963 0 0 0 1.427-2.51zm-18.008 1.88a1.753 1.753 0 0 1 1.73-1.74 1.73 1.73 0 0 1 1.709 1.74 1.709 1.709 0 0 1-1.709 1.711 1.733 1.733 0 0 1-1.73-1.711zm9.565 4.968a5.573 5.573 0 0 1-4.081 1.272h-.032a5.576 5.576 0 0 1-4.087-1.272.6.6 0 0 1 .844-.854 4.5 4.5 0 0 0 3.238.927h.032a4.5 4.5 0 0 0 3.237-.927.6.6 0 1 1 .844.854zm-.331-3.256a1.726 1.726 0 1 1 1.709-1.712 1.717 1.717 0 0 1-1.712 1.712z\" fill=\"#fff\"\/><\/svg><\/span><\/a><\/div><div class=\"heateorSssClear\"><\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center mb-[19px] lg:mb-lg text-6 lg:text-8 font-sans-serif-bold font-bold leading-7\" style=\"font-size:30px\">Potrebbe interessarti anche:<\/h4>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns center-element is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column center-element is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:200px\">\n<figure class=\"wp-block-image aligncenter size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/CUSTOMER-1-edited-1-1024x1024.jpg\" alt=\"CUSTOMER 1 edited 1\" class=\"wp-image-6592\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/CUSTOMER-1-edited-1-1024x1024.jpg 1024w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/CUSTOMER-1-edited-1-300x300.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/CUSTOMER-1-edited-1-150x150.jpg 150w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/CUSTOMER-1-edited-1-768x768.jpg 768w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/CUSTOMER-1-edited-1-628x628.jpg 628w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/CUSTOMER-1-edited-1-630x630.jpg 630w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/CUSTOMER-1-edited-1-854x854.jpg 854w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/CUSTOMER-1-edited-1.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-center font-sans-serif-bold font-bold has-medium-font-size\">Fidelizzare i clienti nell\u2019era digitale<\/h5>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size aligncenter font-mono has-small-font-size\" style=\"letter-spacing:1px;text-transform:uppercase\"><a class=\"wp-block-button__link has-black-background-color has-background wp-element-button\" href=\"https:\/\/in2real.com\/blog\/achieving-customer-loyalty-in-the-digital-age\/\"><strong>Leggi l\u2019articolo<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column center-element is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:200px\">\n<figure class=\"wp-block-image aligncenter size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/copertina-pillar-design-edited-1024x1024.jpg\" alt=\"Copertina pillar design edited\" class=\"wp-image-6550\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/copertina-pillar-design-edited-1024x1024.jpg 1024w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/copertina-pillar-design-edited-300x300.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/copertina-pillar-design-edited-150x150.jpg 150w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/copertina-pillar-design-edited-768x768.jpg 768w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/copertina-pillar-design-edited-628x628.jpg 628w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/copertina-pillar-design-edited-630x630.jpg 630w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/copertina-pillar-design-edited-854x854.jpg 854w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/copertina-pillar-design-edited.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-center font-sans-serif-bold font-bold has-medium-font-size\">Presentare tipologie di prodotto diverse<\/h5>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size aligncenter font-mono has-small-font-size\" style=\"letter-spacing:1px;text-transform:uppercase\"><a class=\"wp-block-button__link has-black-background-color has-background wp-element-button\" href=\"https:\/\/in2real.com\/it\/blog\/come-presentare-gli-arredi-con-il-configuratore-3d\/\"><strong>Leggi l\u2019articolo<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns are-vertically-aligned-center w-full p-0 m-0 el-anim col-landing center-element has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background-color:#7a66f2\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flex wp-container-15 wp-block-columns are-vertically-aligned-center px-4 lg:container grid grid-cols-2 md:grid-cols-12 gap-lg md:gap-10 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns center-element col-landing is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:200px\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-layout-flow wp-block-column is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/francesca-854x1283-1.jpg\" alt=\"Francesca Dattilo, autrice dell'articolo\" class=\"wp-image-6182\" width=\"150\" height=\"150\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/francesca-854x1283-1.jpg 400w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/francesca-854x1283-1-300x300.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/francesca-854x1283-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-align-left font-sans-serif-bold has-white-color has-text-color has-medium-font-size wp-block-paragraph\">Francesca Dattilo<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\" style=\"font-style:normal;font-weight:400\">Designer di formazione, mi occupo di comunicazione e marketing per In2real dal 2019. Con me e il mio team potete individuare le esigenze della vostra azienda e definire la strategia giusta.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\" style=\"font-style:normal;font-weight:400\"><em><a href=\"mailto:francesca.dattilo@in2real.com\" target=\"_blank\" rel=\"noreferrer noopener\">francesca.dattilo<\/a><\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><section class=\"call-to-action left bg-gradient-to-br from-blue-100 to-blue-200 py-[115px] el-anim\" data-color=\"255, 255, 255\">\n  <div class=\"gap-lg gap-y-0 lg:container px-4 grid grid-cols-2 md:grid-cols-12 lg:gap-10\">\n                       <div class=\"col-span-2 md:col-span-5 md:col-start-2\">\n         \n        <h4 class=\"text-white text-6 lg:text-8 font-sans-serif-bold font-bold mb-5 lg:mb-lg\">Restiamo in contatto!<\/h4>\n                      <\/div>\n            \n                       <div class=\"col-span-2 md:col-span-3 md:col-start-9 md:flex md:justify-center md:items-center\">\n                            <a class=\"group relative inline-flex items-center text-black hover:text-white transition-all ease-linear duration-300 bg-gradient-to-br from-white to-white hover:ease-linear hover:bg-gradient-to-br hover:from-blue-100 hover:to-blue-200 text-2 lg:text uppercase py-4 pl-6 pr-20 lg:pl-lg lg:pr-24 rounded-3xl font-mono tracking-[2px] cta-no-wrap\" href=\"https:\/\/in2real.us12.list-manage.com\/subscribe?u=238b828a62beb9a16695d5df1&#038;id=7eb176ed13\" target=\"_blank\" rel=\"noopener\">\n              Resta aggiornato\n              <svg class=\"absolute right-[24px] lg:right-[30px] group-hover:opacity-0\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"39.285\" height=\"14.849\" viewBox=\"0 0 39.285 14.849\">\n                <g id=\"Raggruppa_2\" data-name=\"Raggruppa 2\" transform=\"translate(-133.493 -16.575)\">\n                  <path id=\"Path_2\" data-name=\"Path 2\" d=\"M.5,1.5,39,1\" transform=\"translate(133 23)\" fill=\"none\" stroke=\"#0a0a0a\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                  <path id=\"Rectangle\" d=\"M10,0V10H0\" transform=\"translate(157.929 24) rotate(-45)\" fill=\"none\" stroke=\"#0a0a0a\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                <\/g>\n              <\/svg>\n\n              <svg class=\"absolute right-[24px] lg:right-[30px] opacity-0 group-hover:opacity-100\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"39.285\" height=\"14.849\" viewBox=\"0 0 33.443 12.707\">\n                <g id=\"Raggruppa_2\" data-name=\"Raggruppa 2\" transform=\"translate(-115.418 -15.717)\">\n                  <path id=\"Path_2\" data-name=\"Path 2\" d=\"M.424,1.273,33.093.849\" transform=\"translate(115 21.223)\" fill=\"none\" stroke=\"#fff\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                  <path id=\"Rectangle\" d=\"M8.485,0V8.485H0\" transform=\"translate(136.153 22.071) rotate(-45)\" fill=\"none\" stroke=\"#fff\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                <\/g>\n              <\/svg>\n          <\/a>\n              <\/div>\n           \n  <\/div>\n<\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Come il configuratore 3D supporta la vendita B2B e B2C nel settore arredo, mentre cambiano clienti e reti commerciali.<\/p>\n","protected":false},"author":3,"featured_media":7996,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[223],"tags":[225,226,233],"class_list":["post-14254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategie-marketing-best-practice","tag-configuratori-3d","tag-prodotti-3d","tag-visualizzazione-prodotti"],"acf":[],"taxonomy_info":{"category":[{"value":223,"label":"Strategie di Marketing e Best Practice"}],"post_tag":[{"value":225,"label":"configuratori 3d"},{"value":226,"label":"prodotti 3d"},{"value":233,"label":"visualizzazione prodotti"}]},"featured_image_src_large":["https:\/\/in2real.com\/wp-content\/uploads\/2023\/04\/ART5_furniture-1024x576.jpg",1024,576,true],"author_info":{"display_name":"Francesca Dattilo","author_link":"https:\/\/in2real.com\/it\/blog\/author\/francesca-dattilo\/"},"comment_info":0,"category_info":[{"term_id":223,"name":"Strategie di Marketing e Best Practice","slug":"strategie-marketing-best-practice","term_group":0,"term_taxonomy_id":223,"taxonomy":"category","description":"Scopri come l'innovativa CGI, i configuratori 3D e le esperienze digitali possono essere integrati nelle tue strategie di marketing. In questa categoria, condividiamo best practice e strategie approfondite per aiutare brand e aziende a migliorare i loro sforzi di marketing, aumentando l'engagement e ottenendo risultati di grande impatto. Che si tratti di automotive, branding di prodotto o marketing esperienziale, impara a sfruttare questi strumenti in modo efficace.","parent":0,"count":19,"filter":"raw","cat_ID":223,"category_count":19,"category_description":"Scopri come l'innovativa CGI, i configuratori 3D e le esperienze digitali possono essere integrati nelle tue strategie di marketing. In questa categoria, condividiamo best practice e strategie approfondite per aiutare brand e aziende a migliorare i loro sforzi di marketing, aumentando l'engagement e ottenendo risultati di grande impatto. Che si tratti di automotive, branding di prodotto o marketing esperienziale, impara a sfruttare questi strumenti in modo efficace.","cat_name":"Strategie di Marketing e Best Practice","category_nicename":"strategie-marketing-best-practice","category_parent":0}],"tag_info":[{"term_id":225,"name":"configuratori 3d","slug":"configuratori-3d","term_group":0,"term_taxonomy_id":225,"taxonomy":"post_tag","description":"","parent":0,"count":22,"filter":"raw"},{"term_id":226,"name":"prodotti 3d","slug":"prodotti-3d","term_group":0,"term_taxonomy_id":226,"taxonomy":"post_tag","description":"","parent":0,"count":27,"filter":"raw"},{"term_id":233,"name":"visualizzazione prodotti","slug":"visualizzazione-prodotti","term_group":0,"term_taxonomy_id":233,"taxonomy":"post_tag","description":"","parent":0,"count":29,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/14254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/comments?post=14254"}],"version-history":[{"count":11,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/14254\/revisions"}],"predecessor-version":[{"id":31650,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/14254\/revisions\/31650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/media\/7996"}],"wp:attachment":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/media?parent=14254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/categories?post=14254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/tags?post=14254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}