{"id":14254,"date":"2023-04-12T11:14:56","date_gmt":"2023-04-12T11:14:56","guid":{"rendered":"https:\/\/in2real.com\/?p=14254"},"modified":"2025-03-21T10:19:52","modified_gmt":"2025-03-21T10:19:52","slug":"il-configuratore-come-strumento-di-vendita-b2b-b2c","status":"publish","type":"post","link":"https:\/\/in2real.com\/it\/blog\/il-configuratore-come-strumento-di-vendita-b2b-b2c\/","title":{"rendered":"Il configuratore come strumento di vendita B2B e B2C: Come influenza il processo di vendita"},"content":{"rendered":"\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<section class=\"img-fullwidth center h-screen relative text-center\" data-color=\"255, 255, 255\">\n\n    \n  <picture>\n\n        <source srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/04\/ART5_furniture-750x422.jpg\" media=\"(max-width: 576px)\">\n          \n      <source srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/04\/ART5_furniture.jpg\" media=\"(min-width: 751px)\">\n      <img decoding=\"async\" class=\"w-full h-full object-cover el-anim\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/04\/ART5_furniture.jpg\"\n          alt=\"Configurator - BtoB tool - design\">\n  <\/picture>\n   \n\n  \n           \n      <h1 class=\"el-anim font-sans-serif-bold font-bold text-white text-7 leading-8 lg:text-9 lg:leading-10 w-10\/12 lg:w-6\/12 lg:max-w-[700px] absolute top-1\/2 left-1\/2 -translate-y-2\/4 -translate-x-2\/4\">Configurators as a Powerful Tool in B2B and B2C Sales<\/h1>\n      \n    \n<\/section>\n<section class=\"text-centered center my-sec-mob md:my-sec-desk\">\n  <div class=\"px-4 lg:container grid grid-cols-2 md:grid-cols-12 md:gap-10\">\n    <div class=\"col-span-2 md:col-span-10 md:col-start-2 lg:col-start-2 lg:col-span-10\">\n      <p class=\"text-7 w-full leading-8 lg:text-9 lg:leading-10 font-sans-serif-bold font-bold el-anim\">How configurators are changing the sales process in BtoB<\/p>\n    <\/div>   \n  <\/div>\n<\/section>\n\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/in2real.com\/it\/blog\/il-configuratore-come-strumento-di-vendita-b2b-b2c\/#The_Transformation_of_Sales_Configuration_into_Product_Configuration\" title=\"The Transformation of Sales Configuration into Product Configuration\u00a0\">The Transformation of Sales Configuration into Product Configuration\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/in2real.com\/it\/blog\/il-configuratore-come-strumento-di-vendita-b2b-b2c\/#How_Sales_Agents_in_Interior_Design_Utilize_Configurators\" title=\"How Sales Agents in Interior Design Utilize Configurators\">How Sales Agents in Interior Design Utilize Configurators<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/in2real.com\/it\/blog\/il-configuratore-come-strumento-di-vendita-b2b-b2c\/#Simplify\" title=\"Simplify \">Simplify <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/in2real.com\/it\/blog\/il-configuratore-come-strumento-di-vendita-b2b-b2c\/#Collaboration\" title=\"Collaboration\">Collaboration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/in2real.com\/it\/blog\/il-configuratore-come-strumento-di-vendita-b2b-b2c\/#Guided_Selling\" title=\"Guided Selling\">Guided Selling<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/in2real.com\/it\/blog\/il-configuratore-come-strumento-di-vendita-b2b-b2c\/#Case_Study_Example_%E2%80%93_Infiniti_Design_BomBom_Chair\" title=\"Case Study Example &#8211; Infiniti Design BomBom Chair\">Case Study Example &#8211; Infiniti Design BomBom Chair<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/in2real.com\/it\/blog\/il-configuratore-come-strumento-di-vendita-b2b-b2c\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Changing demographics in the interior design industry are affecting how producers work with sales representatives to get their products to market &#8211; see how the product configurator is used to overcome the challenge.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"The_Transformation_of_Sales_Configuration_into_Product_Configuration\"><\/span><strong class=\"gradient-text\"><strong><strong><strong><strong><strong>The Transformation of Sales Configuration into Product Configuration\u00a0<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:145px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><a href=\"https:\/\/www.expivi.com\/en-US\/press\/sales-configuration-cpq-vs-product-configuration#:~:text=Sales%20configuration%2C%20otherwise%20known%20as,specialized%20for%20their%20individual%20needs.\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sales configuratio<\/strong><\/a><a href=\"https:\/\/www.expivi.com\/en-US\/press\/sales-configuration-cpq-vs-product-configuration#:~:text=Sales%20configuration%2C%20otherwise%20known%20as,specialized%20for%20their%20individual%20needs.\" target=\"_blank\" rel=\"noopener\"><strong>n (CPQ)<\/strong><\/a> <\/mark>began as a tool often used by B2B companies in manufacturing. This technology specialized pricing for a company\u2019s individual needs. CPQ provided customers with a drop down menu of options. As customers were taken through these options, the price for each product would update and provide them with an accurate quote for their order. This was very valuable because it allowed B2B companies in the manufacturing industry the ability to provide scalable offerings and helped customers budget more appropriately.\u00a0<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Product configuration takes CPQ a step further, by producing a virtual digital twin of their product as they customize it. With each modification, the technology updates the product configurator to reflect the most recent changes. This was originally introduced as a tool for B2B sellers who became interested in mass customization. In recent years, the lines between <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><strong><a href=\"https:\/\/kbmax.com\/blog\/cpq-software-perfect-fit-for-b2b-modern-buyers\" target=\"_blank\" rel=\"noreferrer noopener\">B2C and B2B<\/a> <\/strong><\/mark>have been blurred, with more B2B businesses moving to a human-centered mindset from a buyer-centered one, which means more personalization options. Experts say one of the main reasons for this switch is simple demographics &#8211; an increase of millennials working in product purchase decision making roles.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"> <a href=\"https:\/\/kbmax.com\/blog\/cpq-software-perfect-fit-for-b2b-modern-buyers\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">65% of millennials<\/mark><\/strong><\/a> believe that technologies they purchase for personal use influence the technologies they buy for their organizations. This goes to show that millennials operate with the B2C buying mindset in B2B settings. Producers must take note of this, and adjust their sales platform to meet these behaviors.\u00a0\u00a0<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">These trends and mindset changes have opened the doors for product configuration tools in the manufacturing industry. Producers need a way to customize the buying experience on mass-scale and the configurator tool can fulfill that need. Product configuration gives customers, at both the organizational and personal levels, the opportunity to view a product in a realistic way with a 360 degree view and customize it to their liking. Product configurators that incorporate CPQ technologies are the most valuable, as they show how certain changes affect pricing.\u00a0<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center w-full p-0 m-0 el-anim col-landing center-element has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background:linear-gradient(135deg,rgb(0,0,134) 0%,rgb(0,0,60) 100%)\">\n<div class=\"wp-block-column is-vertically-aligned-center center-element is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns center-element col-landing is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-align-left font-sans-serif-bold has-white-color has-text-color wp-block-paragraph\" style=\"font-size:30px\">Discover more on Configurators<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:200px\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size aligncenter font-mono has-small-font-size\" style=\"letter-spacing:2px;text-transform:uppercase\"><a class=\"wp-block-button__link has-white-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/in2real.com\/it\/servizio-configuratori\/\" style=\"color:#000086\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Visit our page<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"How_Sales_Agents_in_Interior_Design_Utilize_Configurators\"><\/span><strong class=\"gradient-text\"><strong><strong><strong><strong>How Sales Agents in Interior Design Utilize Configurators<\/strong><\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:145px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Most manufacturers today do not sell directly to the end customer, but rather use a sales agent to get their products in various, independent stores. Configurators become a valuable tool for these partnerships, as they provide sales agents and shops with the information they need to make a strong sales pitch to the end consumer. 3D product configuration allows the seller to fully showcase the product and how it works, even though they were not involved in its design or production. Most importantly it is able to visualise all the countless configurable options, simplifying the sales process and giving a sneak peak on how the final product will look like.\u00a0\u00a0<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Purchasing furniture is a process that requires more thought and energy from the consumer than it would for purchasing a pack of paper towels, because it is a long term investment. Typically, consumers will keep this furniture for years to come and therefore need to ensure the quality meets their needs before purchasing. For this reason, it is important for sales employees to know the ins and outs of the product to make the customer feel confident in their buying decision. Product configuration is the resource required to gain this level of understanding and knowledge about a product, because it is capable of showing how it was made, how it works and what purpose it serves. Here we explore just a few of the ways that configurators are benefitting sales agents:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h3 class=\"wp-block-heading has-text-align-right\" style=\"font-size:15px;font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Simplify\"><\/span><em>Simplify <\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-text-align-right has-medium-font-size wp-block-paragraph\"><strong class=\"gradient-text\"><em><strong>Simplifies the Sales Process &amp; Increases Efficiency<\/strong><\/em><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">In the past, sales representatives had to learn an entire product catalog in order to provide <a href=\"https:\/\/kbmax.com\/blog\/cpq-software-perfect-fit-for-b2b-modern-buyers\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">efficient sales support<\/mark><\/strong><\/a>. Now, with the configurator, sales agents can reference products quickly and modify them with just a few clicks. Rather than spending time learning about the product and training themselves to be experts on its features, sales representatives can quickly gain knowledge on the product and spend more time looking for potential customers and partners. In this way, configurators optimize the sales process.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h3 class=\"wp-block-heading has-text-align-right\" style=\"font-size:15px;font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Collaboration\"><\/span><em>Collaboration<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-right has-medium-font-size\" style=\"font-style:normal;font-weight:900\"><strong class=\"gradient-text\"><strong>Collaboration between Sales &amp; Product Design<\/strong><\/strong><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">The relationship between <a href=\"https:\/\/kbmax.com\/blog\/cpq-software-perfect-fit-for-b2b-modern-buyers\" target=\"_blank\" rel=\"noopener\">sales people and product designers<\/a> is important to creating products that customers want to buy. Sales representatives are expected to gain an understanding of what customers want and designers, in turn, are expected to develop a product which reflects those preferences. Providing feedback and sharing ideas between these departments used to be complicated with several emails and phone calls needed to reach a decision. With the configurator, members of these teams can see product information and changes clearly and quickly, saving time and reducing the chance of miscommunication.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h3 class=\"wp-block-heading has-text-align-right\" style=\"font-size:15px;font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Guided_Selling\"><\/span><em>Guided Selling<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-right has-medium-font-size\" style=\"font-style:normal;font-weight:900\"><strong class=\"gradient-text\">To get an upsell or cross-sell<\/strong><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Sales agents are often tasked with effectively explaining the product and its uses to the customer in a way that is easy and fast. Customers can quickly lose interest if this part of the sales process is not well-executed which reduces the chance of a successful sale. Having a product configurator on hand makes it possible for the sales representative to use <a href=\"https:\/\/kbmax.com\/blog\/cpq-software-perfect-fit-for-b2b-modern-buyers\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><strong>guided selling<\/strong><\/mark><\/a>. Salespeople can use the configurator to demonstrate the produc, which may even result in upsells or cross-sells, maximizing profits for the seller.\u00a0<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-4 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Case_Study_Example_%E2%80%93_Infiniti_Design_BomBom_Chair\"><\/span><strong class=\"gradient-text\"><strong><strong>Case Study Example &#8211; <em>Infiniti Design BomBom Chair<\/em><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Infinit Design offers many product resources for its <a href=\"https:\/\/infinitidesign.it\/product\/22995\/?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">BomBom chair<\/mark><\/strong><\/a> on its website. Followed by its product configurator viewers find additional information regarding the product including the 3D files and product technical sheet. The one sheet document serves as a summary of the product. It describes the size and material of the chair parts and shows the color options for the frame of the chair. It also lists the available types of upholstery. It also details the finishing, which for the BomBom is chrome plating, medium thickness. This information resembles the information sales agents would receive alongside a configurator from a manufacturer.\u00a0<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"932\" height=\"1024\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/04\/Schermata-2023-04-12-alle-12.44.27-1-932x1024.png\" alt=\"\" class=\"wp-image-7900\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/04\/Schermata-2023-04-12-alle-12.44.27-1-932x1024.png 932w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/04\/Schermata-2023-04-12-alle-12.44.27-1-273x300.png 273w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/04\/Schermata-2023-04-12-alle-12.44.27-1-768x844.png 768w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/04\/Schermata-2023-04-12-alle-12.44.27-1-630x692.png 630w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/04\/Schermata-2023-04-12-alle-12.44.27-1-854x938.png 854w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/04\/Schermata-2023-04-12-alle-12.44.27-1.png 1134w\" sizes=\"auto, (max-width: 932px) 100vw, 932px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong class=\"gradient-text\"><strong><strong><strong><strong><strong>Conclusion<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Configurators have already become a highly valued tool in B2C sales, but with workforce demographics changing there is an increasing need for product configuration in B2B sales. Millennial mindsets are more consumer-oriented with a desire for personalization and a preference for IQ over EQ. With this age group holding positions in product-purchasing departments, manufacturers must invest in product configurators to attract sales agents and individual shops to get their products to market.\u00a0If you are looking to build a configurator for your product, please contact us at<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"> <a href=\"https:\/\/in2real.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">In2Real<\/a><\/mark><\/strong><a href=\"https:\/\/in2real.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a>today. 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class=\"wp-block-heading has-text-align-center mb-[19px] lg:mb-lg text-6 lg:text-8 font-sans-serif-bold font-bold leading-7\" style=\"font-size:30px\">You may be also interested in:<\/h4>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns center-element is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column center-element is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:200px\">\n<figure class=\"wp-block-image aligncenter size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" 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has-small-font-size\" style=\"letter-spacing:1px;text-transform:uppercase\"><a class=\"wp-block-button__link has-black-background-color has-background wp-element-button\" href=\"https:\/\/in2real.com\/it\/blog\/come-presentare-gli-arredi-con-il-configuratore-3d\/\"><strong>Read the article<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns are-vertically-aligned-center w-full p-0 m-0 el-anim col-landing center-element has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background-color:#7a66f2\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flex wp-container-15 wp-block-columns are-vertically-aligned-center px-4 lg:container grid grid-cols-2 md:grid-cols-12 gap-lg md:gap-10 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns center-element col-landing is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:200px\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-layout-flow wp-block-column is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/francesca-854x1283-1.jpg\" alt=\"\" class=\"wp-image-6182\" width=\"150\" height=\"150\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/francesca-854x1283-1.jpg 400w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/francesca-854x1283-1-300x300.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/francesca-854x1283-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-align-left font-sans-serif-bold has-white-color has-text-color has-medium-font-size wp-block-paragraph\">Francesca Dattilo<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\" style=\"font-style:normal;font-weight:400\">A designer by training, I have been working on communications and marketing for In2real since 2019. You can engage with me and my team to identify your company&#8217;s needs and define the right strategy.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\" style=\"font-style:normal;font-weight:400\"><em><a href=\"mailto:francesca.dattilo@in2real.com\" target=\"_blank\" rel=\"noreferrer noopener\">francesca.dattilo<\/a><\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><section class=\"call-to-action left bg-gradient-to-br from-blue-100 to-blue-200 py-[115px] el-anim\" data-color=\"255, 255, 255\">\n  <div class=\"gap-lg gap-y-0 lg:container px-4 grid grid-cols-2 md:grid-cols-12 lg:gap-10\">\n                       <div class=\"col-span-2 md:col-span-5 md:col-start-2\">\n         \n        <h4 class=\"text-white text-6 lg:text-8 font-sans-serif-bold font-bold mb-5 lg:mb-lg\">Stay connected with us!<\/h4>\n                      <\/div>\n            \n                       <div class=\"col-span-2 md:col-span-3 md:col-start-9 md:flex md:justify-center md:items-center\">\n                            <a class=\"group relative inline-flex items-center text-black hover:text-white transition-all ease-linear duration-300 bg-gradient-to-br from-white to-white hover:ease-linear hover:bg-gradient-to-br hover:from-blue-100 hover:to-blue-200 text-2 lg:text uppercase py-4 pl-6 pr-20 lg:pl-lg lg:pr-24 rounded-3xl font-mono tracking-[2px] cta-no-wrap\" href=\"https:\/\/in2real.us12.list-manage.com\/subscribe?u=238b828a62beb9a16695d5df1&#038;id=7eb176ed13\" target=\"_blank\" rel=\"noopener\">\n              Keep in touch\n              <svg class=\"absolute right-[24px] lg:right-[30px] group-hover:opacity-0\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"39.285\" height=\"14.849\" viewBox=\"0 0 39.285 14.849\">\n                <g id=\"Raggruppa_2\" data-name=\"Raggruppa 2\" transform=\"translate(-133.493 -16.575)\">\n                  <path id=\"Path_2\" data-name=\"Path 2\" d=\"M.5,1.5,39,1\" transform=\"translate(133 23)\" fill=\"none\" stroke=\"#0a0a0a\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                  <path id=\"Rectangle\" d=\"M10,0V10H0\" transform=\"translate(157.929 24) rotate(-45)\" fill=\"none\" stroke=\"#0a0a0a\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                <\/g>\n              <\/svg>\n\n              <svg class=\"absolute right-[24px] lg:right-[30px] opacity-0 group-hover:opacity-100\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"39.285\" height=\"14.849\" viewBox=\"0 0 33.443 12.707\">\n                <g id=\"Raggruppa_2\" data-name=\"Raggruppa 2\" transform=\"translate(-115.418 -15.717)\">\n                  <path id=\"Path_2\" data-name=\"Path 2\" d=\"M.424,1.273,33.093.849\" transform=\"translate(115 21.223)\" fill=\"none\" stroke=\"#fff\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                  <path id=\"Rectangle\" d=\"M8.485,0V8.485H0\" transform=\"translate(136.153 22.071) rotate(-45)\" fill=\"none\" stroke=\"#fff\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                <\/g>\n              <\/svg>\n          <\/a>\n              <\/div>\n           \n  <\/div>\n<\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Changing demographics in the interior design industry are affecting how producers work with sales representatives to get their products to market &#8211; see how the product configurator is used to overcome the challenge. The Transformation of Sales Configuration into Product Configuration\u00a0 Sales configuration (CPQ) began as a tool often used by B2B companies in manufacturing. &hellip; <a href=\"https:\/\/in2real.com\/it\/blog\/il-configuratore-come-strumento-di-vendita-b2b-b2c\/\">Continued<\/a><\/p>\n","protected":false},"author":3,"featured_media":7996,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[223],"tags":[225,226,233],"class_list":["post-14254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategie-marketing-best-practice","tag-configuratori-3d","tag-prodotti-3d","tag-visualizzazione-prodotti"],"acf":[],"taxonomy_info":{"category":[{"value":223,"label":"Strategie di Marketing e Best Practice"}],"post_tag":[{"value":225,"label":"configuratori 3d"},{"value":226,"label":"prodotti 3d"},{"value":233,"label":"visualizzazione prodotti"}]},"featured_image_src_large":["https:\/\/in2real.com\/wp-content\/uploads\/2023\/04\/ART5_furniture-1024x576.jpg",1024,576,true],"author_info":{"display_name":"Francesca Dattilo","author_link":"https:\/\/in2real.com\/it\/blog\/author\/francesca-dattilo\/"},"comment_info":0,"category_info":[{"term_id":223,"name":"Strategie di Marketing e Best Practice","slug":"strategie-marketing-best-practice","term_group":0,"term_taxonomy_id":223,"taxonomy":"category","description":"Scopri come l'innovativa CGI, i configuratori 3D e le esperienze digitali possono essere integrati nelle tue strategie di marketing. In questa categoria, condividiamo best practice e strategie approfondite per aiutare brand e aziende a migliorare i loro sforzi di marketing, aumentando l'engagement e ottenendo risultati di grande impatto. Che si tratti di automotive, branding di prodotto o marketing esperienziale, impara a sfruttare questi strumenti in modo efficace.","parent":0,"count":19,"filter":"raw","cat_ID":223,"category_count":19,"category_description":"Scopri come l'innovativa CGI, i configuratori 3D e le esperienze digitali possono essere integrati nelle tue strategie di marketing. In questa categoria, condividiamo best practice e strategie approfondite per aiutare brand e aziende a migliorare i loro sforzi di marketing, aumentando l'engagement e ottenendo risultati di grande impatto. Che si tratti di automotive, branding di prodotto o marketing esperienziale, impara a sfruttare questi strumenti in modo efficace.","cat_name":"Strategie di Marketing e Best Practice","category_nicename":"strategie-marketing-best-practice","category_parent":0}],"tag_info":[{"term_id":225,"name":"configuratori 3d","slug":"configuratori-3d","term_group":0,"term_taxonomy_id":225,"taxonomy":"post_tag","description":"","parent":0,"count":20,"filter":"raw"},{"term_id":226,"name":"prodotti 3d","slug":"prodotti-3d","term_group":0,"term_taxonomy_id":226,"taxonomy":"post_tag","description":"","parent":0,"count":27,"filter":"raw"},{"term_id":233,"name":"visualizzazione prodotti","slug":"visualizzazione-prodotti","term_group":0,"term_taxonomy_id":233,"taxonomy":"post_tag","description":"","parent":0,"count":29,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/14254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/comments?post=14254"}],"version-history":[{"count":8,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/14254\/revisions"}],"predecessor-version":[{"id":27066,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/14254\/revisions\/27066"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/media\/7996"}],"wp:attachment":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/media?parent=14254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/categories?post=14254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/tags?post=14254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}