{"id":14460,"date":"2023-09-25T10:01:08","date_gmt":"2023-09-25T10:01:08","guid":{"rendered":"https:\/\/in2real.com\/?p=14460"},"modified":"2025-03-21T10:20:20","modified_gmt":"2025-03-21T10:20:20","slug":"guida-strategica-per-preparare-i-brand-al-metaverso","status":"publish","type":"post","link":"https:\/\/in2real.com\/it\/blog\/guida-strategica-per-preparare-i-brand-al-metaverso\/","title":{"rendered":"Una guida Strategica per Preparare i Brand al Metaverso"},"content":{"rendered":"\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<section class=\"img-fullwidth center h-screen relative text-center\" data-color=\"255, 255, 255\">\n\n    \n  <picture>\n\n        <source srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/09\/Experience-7-750x422.jpg\" media=\"(max-width: 576px)\">\n          \n      <source srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/09\/Experience-7.jpg\" media=\"(min-width: 751px)\">\n      <img decoding=\"async\" class=\"w-full h-full object-cover el-anim\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/09\/Experience-7.jpg\"\n          alt=\"Brand &amp; Metavers - guida strategica per entrare nel metaverso\">\n  <\/picture>\n   \n\n  \n           \n      <h1 class=\"el-anim font-sans-serif-bold font-bold text-white text-7 leading-8 lg:text-9 lg:leading-10 w-10\/12 lg:w-6\/12 lg:max-w-[700px] absolute top-1\/2 left-1\/2 -translate-y-2\/4 -translate-x-2\/4\"> A strategic guide to prepare brands for the metaverse.<\/h1>\n      \n    \n<\/section>\n<section class=\"text-centered center my-sec-mob md:my-sec-desk\">\n  <div class=\"px-4 lg:container grid grid-cols-2 md:grid-cols-12 md:gap-10\">\n    <div class=\"col-span-2 md:col-span-10 md:col-start-2 lg:col-start-2 lg:col-span-10\">\n      <p class=\"text-7 w-full leading-8 lg:text-9 lg:leading-10 font-sans-serif-bold font-bold el-anim\">An overview of how brands can begin their transition\r\n<\/p>\n    <\/div>   \n  <\/div>\n<\/section>\n\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/in2real.com\/it\/blog\/guida-strategica-per-preparare-i-brand-al-metaverso\/#Competitive_Advantages_about_Virtual_Experiences\" title=\"Competitive Advantages about Virtual Experiences\">Competitive Advantages about Virtual Experiences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/in2real.com\/it\/blog\/guida-strategica-per-preparare-i-brand-al-metaverso\/#We_enter_the_metaverse_step_by_step\" title=\"We enter the metaverse step by step\">We enter the metaverse step by step<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/in2real.com\/it\/blog\/guida-strategica-per-preparare-i-brand-al-metaverso\/#Early_Development_of_3D_Digital_Contents\" title=\"Early Development of 3D Digital Contents\">Early Development of 3D Digital Contents<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/in2real.com\/it\/blog\/guida-strategica-per-preparare-i-brand-al-metaverso\/#Product_Design_and_Marketing_Resources\" title=\"Product Design and Marketing Resources\">Product Design and Marketing Resources<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/in2real.com\/it\/blog\/guida-strategica-per-preparare-i-brand-al-metaverso\/#Experimentation_and_Collaboration\" title=\"Experimentation and Collaboration\">Experimentation and Collaboration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/in2real.com\/it\/blog\/guida-strategica-per-preparare-i-brand-al-metaverso\/#Building_a_Resource_Library\" title=\"Building a Resource Library\">Building a Resource Library<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/in2real.com\/it\/blog\/guida-strategica-per-preparare-i-brand-al-metaverso\/#Customer_Engagement_in_the_Metaverse\" title=\"Customer Engagement in the Metaverse\">Customer Engagement in the Metaverse<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/in2real.com\/it\/blog\/guida-strategica-per-preparare-i-brand-al-metaverso\/#Education_and_Preparation_of_the_Team\" title=\"Education and Preparation of the Team\">Education and Preparation of the Team<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/in2real.com\/it\/blog\/guida-strategica-per-preparare-i-brand-al-metaverso\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">The metaverse represents an emerging digital frontier that promises to extend reality through virtual experiences. This parallel digital universe offers a plethora of opportunities for proactive businesses eager to dive into this new dimension. An effective transition to the metaverse requires early preparation, particularly in the<strong class=\"gradient-text\"> development of 3D digital contents and the creation of immersive virtual experiences<\/strong>. In this article, we will explore the crucial steps that brands should consider to navigate successfully towards the metaverse and an overview of competitive advantages in B2C and B2B.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Competitive_Advantages_about_Virtual_Experiences\"><\/span><strong class=\"gradient-text\"><strong><strong><strong><strong><strong><strong><strong>Competitive Advantages about Virtual Experiences<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:145px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">In the B2C context, virtual experiences allow consumers to interact with brands on a <strong class=\"gradient-text\">deeper and emotional level, besides offering an innovative way to explore products and services in an immersive environment.<\/strong> This kind of interaction can lead to increased customer loyalty and significant differentiation in today\u2019s saturated market.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In the B2B arena, virtual experiences can serve as powerful <strong class=\"gradient-text\">tools for training, collaboration, and visualization of complex products<\/strong>. They offer businesses the opportunity to illustrate the value of their services in a more engaging and intuitive way, facilitating understanding and appreciation of the added value offered. Furthermore, metaverse platforms can <strong class=\"gradient-text\">facilitate remote interactions and collaborations, creating opportunities for partnerships and shared innovations in an advanced digital environment. <\/strong>Virtual experiences not only increase efficiency and understanding but can also open new doors for business opportunities and growth in the B2B market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"We_enter_the_metaverse_step_by_step\"><\/span><strong class=\"gradient-text\"><strong><strong><strong><strong><strong>We enter the metaverse step by step<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">We take an overview of how brands can begin their transition to the metaverse, emphasizing the importance of early preparation and ongoing experimentation. Virtual experiences and 3D digital content will be key components for connecting with consumers in new and innovative ways, making it imperative for brands to begin their journey to the metaverse now.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h3 class=\"wp-block-heading has-text-align-left has-medium-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Early_Development_of_3D_Digital_Contents\"><\/span><strong class=\"gradient-text\"><em>Early Development of 3D Digital Contents<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Starting to create 3D digital contents now can favorably position a brand within the metaverse. This early preparation not only facilitates a gradual transition but also contributes to efficiency in product design and marketing strategies, easing the acquisition of the necessary technical skills.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center w-full p-0 m-0 el-anim col-landing center-element has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background:linear-gradient(135deg,rgb(0,0,134) 0%,rgb(0,0,60) 100%)\">\n<div class=\"wp-block-column is-vertically-aligned-center center-element is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns center-element col-landing is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-align-left font-sans-serif-bold has-white-color has-text-color wp-block-paragraph\" style=\"font-size:30px\">Looking for professionals in creating 3D digital content? Trust us!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:200px\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size aligncenter font-mono has-small-font-size\" style=\"letter-spacing:2px;text-transform:uppercase\"><a class=\"wp-block-button__link has-white-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/in2real.com\/it\/servizi\/\" style=\"color:#000086\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>In2real<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h3 class=\"wp-block-heading has-text-align-left has-medium-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Product_Design_and_Marketing_Resources\"><\/span><strong class=\"gradient-text\"><em>Product Design and Marketing Resources<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">The adoption of 3D technologies can significantly reduce product development timelines and required resources, almost entirely eliminating the need for physical prototypes. In marketing and e-commerce, 3D rendering can replace costly photographic services, providing more flexibility and reducing production times.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h3 class=\"wp-block-heading has-text-align-left has-medium-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Experimentation_and_Collaboration\"><\/span><strong class=\"gradient-text\"><em>Experimentation and Collaboration<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">The metaverse will be fertile ground for experimentation and collaborations. Partnerships between brands and collective creation of virtual experiences can lead to innovative discoveries. The ability to test and iterate quickly in a 3D environment will be crucial to understand what resonates with the audience in the metaverse.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h3 class=\"wp-block-heading has-text-align-left has-medium-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Building_a_Resource_Library\"><\/span><strong class=\"gradient-text\"><em>Building a Resource Library<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Developing a rich library of 3D digital resources allows a smoother transition towards the metaverse. These resources can be utilized immediately as immersive platforms become more common, providing a competitive advantage to brands.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h3 class=\"wp-block-heading has-text-align-left has-medium-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Customer_Engagement_in_the_Metaverse\"><\/span><strong class=\"gradient-text\"><em>Customer Engagement in the Metaverse<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">In the metaverse, interaction with customers will take on a new dimension. Creating virtual experiences that engage customers in product design or exploring usage scenarios can strengthen the relationship with the brand and improve customer loyalty.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h3 class=\"wp-block-heading has-text-align-left has-medium-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Education_and_Preparation_of_the_Team\"><\/span><strong class=\"gradient-text\"><em>Education and Preparation of the Team<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Training teams on the new tools and technologies associated with the metaverse is fundamental. This technical education will help organizations navigate successfully through the challenges and opportunities presented by the metaverse.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-12 column1-desktop-grid__row-1 column1-tablet-grid__span-8 column1-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\"><\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong class=\"gradient-text\"><strong><strong><strong><strong><strong>Conclusion<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">The evolution towards the metaverse is more than a mere trend; it represents an evolution in digital interaction and customer experience. Brands that invest now in 3D digital contents and begin exploring the potentials of virtual experiences will be better positioned to thrive in this new digital domain. Adopting a proactive and strategic approach to preparing for the metaverse can determine the long-term success of a brand in this rapidly evolving digital space.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns center-element el-anim is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column p-2 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<hr class=\"wp-block-separator aligncenter has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"heateor_sss_sharing_container heateor_sss_horizontal_sharing\" data-heateor-ss-offset=\"0\" data-heateor-sss-href='https:\/\/in2real.com\/it\/blog\/guida-strategica-per-preparare-i-brand-al-metaverso\/'><div class=\"heateor_sss_sharing_ul\"><a aria-label=\"Linkedin\" 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5.037 7.541 11.229 7.541s11.22-3.383 11.22-7.541a5.2 5.2 0 0 0-.053-.706 2.963 2.963 0 0 0 1.427-2.51zm-18.008 1.88a1.753 1.753 0 0 1 1.73-1.74 1.73 1.73 0 0 1 1.709 1.74 1.709 1.709 0 0 1-1.709 1.711 1.733 1.733 0 0 1-1.73-1.711zm9.565 4.968a5.573 5.573 0 0 1-4.081 1.272h-.032a5.576 5.576 0 0 1-4.087-1.272.6.6 0 0 1 .844-.854 4.5 4.5 0 0 0 3.238.927h.032a4.5 4.5 0 0 0 3.237-.927.6.6 0 1 1 .844.854zm-.331-3.256a1.726 1.726 0 1 1 1.709-1.712 1.717 1.717 0 0 1-1.712 1.712z\" fill=\"#fff\"\/><\/svg><\/span><\/a><\/div><div class=\"heateorSssClear\"><\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center mb-[19px] lg:mb-lg text-6 lg:text-8 font-sans-serif-bold font-bold leading-7\" style=\"font-size:30px\">You may be also interested in:<\/h4>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns center-element is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column center-element is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:200px\">\n<figure class=\"wp-block-image aligncenter size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/08\/Experience-5-edited.jpg\" alt=\"Experience_Metaverse\" class=\"wp-image-13477\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/08\/Experience-5-edited.jpg 1080w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/08\/Experience-5-edited-300x300.jpg 300w, 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src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/Experience_3-edited-1024x1024.jpg\" alt=\"Virtual Experience_Metaverse_An Experiential Revolution\" class=\"wp-image-10682\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/Experience_3-edited-1024x1024.jpg 1024w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/Experience_3-edited-300x300.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/Experience_3-edited-150x150.jpg 150w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/Experience_3-edited-768x768.jpg 768w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/Experience_3-edited-628x628.jpg 628w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/Experience_3-edited-630x630.jpg 630w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/Experience_3-edited-854x854.jpg 854w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/Experience_3-edited.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-center font-sans-serif-bold font-bold has-medium-font-size\">Virtual Experience &amp; Metaverse: An Experiential Revolution<\/h5>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size aligncenter font-mono has-small-font-size\" style=\"letter-spacing:1px;text-transform:uppercase\"><a class=\"wp-block-button__link has-black-background-color has-background wp-element-button\" href=\"https:\/\/in2real.com\/it\/blog\/virtual-experience-metaverso-stanno-cambiando-il-mondo\/\"><strong>Read the article<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns are-vertically-aligned-center w-full p-0 m-0 el-anim col-landing center-element has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background-color:#7a66f2\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flex wp-container-15 wp-block-columns are-vertically-aligned-center px-4 lg:container grid grid-cols-2 md:grid-cols-12 gap-lg md:gap-10 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns center-element col-landing is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:200px\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-layout-flow wp-block-column is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/pietro.jpg\" alt=\"Pietro Fantoni - AD\" class=\"wp-image-10544\" style=\"width:150px;height:150px\" width=\"150\" height=\"150\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/pietro.jpg 500w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/pietro-300x300.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/pietro-150x150.jpg 150w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-align-left font-sans-serif-bold has-white-color has-text-color has-medium-font-size wp-block-paragraph\">Pietro Fantoni<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\" style=\"font-style:normal;font-weight:400\">Pietro Fantoni is a highly experienced Creative Director specializing in Motion Graphics and UX. With exceptional multitasking abilities, problem-solving skills, and a talent for team building, he consistently delivers cutting-edge experiences across diverse media and industries. Pietro&#8217;s passion lies in pushing the boundaries of innovative brand experiences and communication strategies.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\" style=\"font-style:normal;font-weight:400\"><em><a href=\"mailto:pietro.fantoni@in2real.com\" target=\"_blank\" rel=\"noreferrer noopener\">pietro.fantoni<\/a><\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><section class=\"call-to-action left bg-gradient-to-br from-blue-100 to-blue-200 py-[115px] el-anim\" data-color=\"255, 255, 255\">\n  <div class=\"gap-lg gap-y-0 lg:container px-4 grid grid-cols-2 md:grid-cols-12 lg:gap-10\">\n                       <div class=\"col-span-2 md:col-span-5 md:col-start-2\">\n         \n        <h4 class=\"text-white text-6 lg:text-8 font-sans-serif-bold font-bold mb-5 lg:mb-lg\">Stay connected with us!<\/h4>\n                      <\/div>\n            \n                       <div class=\"col-span-2 md:col-span-3 md:col-start-9 md:flex md:justify-center md:items-center\">\n                            <a class=\"group relative inline-flex items-center text-black hover:text-white transition-all ease-linear duration-300 bg-gradient-to-br from-white to-white hover:ease-linear hover:bg-gradient-to-br hover:from-blue-100 hover:to-blue-200 text-2 lg:text uppercase py-4 pl-6 pr-20 lg:pl-lg lg:pr-24 rounded-3xl font-mono tracking-[2px] cta-no-wrap\" href=\"https:\/\/in2real.us12.list-manage.com\/subscribe?u=238b828a62beb9a16695d5df1&#038;id=7eb176ed13\" target=\"_blank\" rel=\"noopener\">\n              Keep in touch\n              <svg class=\"absolute right-[24px] lg:right-[30px] group-hover:opacity-0\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"39.285\" height=\"14.849\" viewBox=\"0 0 39.285 14.849\">\n                <g id=\"Raggruppa_2\" data-name=\"Raggruppa 2\" transform=\"translate(-133.493 -16.575)\">\n                  <path id=\"Path_2\" data-name=\"Path 2\" d=\"M.5,1.5,39,1\" transform=\"translate(133 23)\" fill=\"none\" stroke=\"#0a0a0a\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                  <path id=\"Rectangle\" d=\"M10,0V10H0\" transform=\"translate(157.929 24) rotate(-45)\" fill=\"none\" stroke=\"#0a0a0a\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                <\/g>\n              <\/svg>\n\n              <svg class=\"absolute right-[24px] lg:right-[30px] opacity-0 group-hover:opacity-100\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"39.285\" height=\"14.849\" viewBox=\"0 0 33.443 12.707\">\n                <g id=\"Raggruppa_2\" data-name=\"Raggruppa 2\" transform=\"translate(-115.418 -15.717)\">\n                  <path id=\"Path_2\" data-name=\"Path 2\" d=\"M.424,1.273,33.093.849\" transform=\"translate(115 21.223)\" fill=\"none\" stroke=\"#fff\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                  <path id=\"Rectangle\" d=\"M8.485,0V8.485H0\" transform=\"translate(136.153 22.071) rotate(-45)\" fill=\"none\" stroke=\"#fff\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                <\/g>\n              <\/svg>\n          <\/a>\n              <\/div>\n           \n  <\/div>\n<\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The metaverse represents an emerging digital frontier that promises to extend reality through virtual experiences. This parallel digital universe offers a plethora of opportunities for proactive businesses eager to dive into this new dimension. An effective transition to the metaverse requires early preparation, particularly in the development of 3D digital contents and the creation of &hellip; <a href=\"https:\/\/in2real.com\/it\/blog\/guida-strategica-per-preparare-i-brand-al-metaverso\/\">Continued<\/a><\/p>\n","protected":false},"author":3,"featured_media":14470,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[223],"tags":[234,232,227,235],"class_list":["post-14460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategie-marketing-best-practice","tag-esperienza-virtuale","tag-metaverso","tag-realta-aumentata","tag-realta-virtuale"],"acf":[],"taxonomy_info":{"category":[{"value":223,"label":"Strategie di Marketing e Best Practice"}],"post_tag":[{"value":234,"label":"esperienza virtuale"},{"value":232,"label":"metaverso"},{"value":227,"label":"realt\u00e0 aumentata"},{"value":235,"label":"realt\u00e0 virtuale"}]},"featured_image_src_large":["https:\/\/in2real.com\/wp-content\/uploads\/2023\/09\/Experience-7-1024x576.jpg",1024,576,true],"author_info":{"display_name":"Francesca Dattilo","author_link":"https:\/\/in2real.com\/it\/blog\/author\/francesca-dattilo\/"},"comment_info":0,"category_info":[{"term_id":223,"name":"Strategie di Marketing e Best Practice","slug":"strategie-marketing-best-practice","term_group":0,"term_taxonomy_id":223,"taxonomy":"category","description":"Scopri come l'innovativa CGI, i configuratori 3D e le esperienze digitali possono essere integrati nelle tue strategie di marketing. In questa categoria, condividiamo best practice e strategie approfondite per aiutare brand e aziende a migliorare i loro sforzi di marketing, aumentando l'engagement e ottenendo risultati di grande impatto. Che si tratti di automotive, branding di prodotto o marketing esperienziale, impara a sfruttare questi strumenti in modo efficace.","parent":0,"count":18,"filter":"raw","cat_ID":223,"category_count":18,"category_description":"Scopri come l'innovativa CGI, i configuratori 3D e le esperienze digitali possono essere integrati nelle tue strategie di marketing. In questa categoria, condividiamo best practice e strategie approfondite per aiutare brand e aziende a migliorare i loro sforzi di marketing, aumentando l'engagement e ottenendo risultati di grande impatto. Che si tratti di automotive, branding di prodotto o marketing esperienziale, impara a sfruttare questi strumenti in modo efficace.","cat_name":"Strategie di Marketing e Best Practice","category_nicename":"strategie-marketing-best-practice","category_parent":0}],"tag_info":[{"term_id":234,"name":"esperienza virtuale","slug":"esperienza-virtuale","term_group":0,"term_taxonomy_id":234,"taxonomy":"post_tag","description":"","parent":0,"count":16,"filter":"raw"},{"term_id":232,"name":"metaverso","slug":"metaverso","term_group":0,"term_taxonomy_id":232,"taxonomy":"post_tag","description":"","parent":0,"count":4,"filter":"raw"},{"term_id":227,"name":"realt\u00e0 aumentata","slug":"realta-aumentata","term_group":0,"term_taxonomy_id":227,"taxonomy":"post_tag","description":"","parent":0,"count":10,"filter":"raw"},{"term_id":235,"name":"realt\u00e0 virtuale","slug":"realta-virtuale","term_group":0,"term_taxonomy_id":235,"taxonomy":"post_tag","description":"","parent":0,"count":11,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/14460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/comments?post=14460"}],"version-history":[{"count":14,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/14460\/revisions"}],"predecessor-version":[{"id":27083,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/14460\/revisions\/27083"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/media\/14470"}],"wp:attachment":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/media?parent=14460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/categories?post=14460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/tags?post=14460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}