{"id":14460,"date":"2023-09-25T10:01:08","date_gmt":"2023-09-25T10:01:08","guid":{"rendered":"https:\/\/in2real.com\/?p=14460"},"modified":"2026-10-07T18:19:09","modified_gmt":"2026-10-07T18:19:09","slug":"guida-strategica-per-preparare-i-brand-al-metaverso","status":"publish","type":"post","link":"https:\/\/in2real.com\/it\/blog\/guida-strategica-per-preparare-i-brand-al-metaverso\/","title":{"rendered":"Una guida Strategica per Preparare i Brand al Metaverso"},"content":{"rendered":"\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<section class=\"img-fullwidth center h-screen relative text-center\" data-color=\"255, 255, 255\">\n\n    \n  <picture>\n\n        <source srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/09\/Experience-7-750x422.jpg\" media=\"(max-width: 576px)\">\n          \n      <source srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/09\/Experience-7.jpg\" media=\"(min-width: 751px)\">\n      <img decoding=\"async\" class=\"w-full h-full object-cover el-anim\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/09\/Experience-7.jpg\"\n          alt=\"Brand &amp; Metavers - guida strategica per entrare nel metaverso\">\n  <\/picture>\n   \n\n  \n           \n      <h1 class=\"el-anim font-sans-serif-bold font-bold text-white text-7 leading-8 lg:text-9 lg:leading-10 w-10\/12 lg:w-6\/12 lg:max-w-[700px] absolute top-1\/2 left-1\/2 -translate-y-2\/4 -translate-x-2\/4\"> Una guida strategica per preparare i brand al metaverso.<\/h1>\n      \n    \n<\/section>\n<section class=\"text-centered center my-sec-mob md:my-sec-desk\">\n  <div class=\"px-4 lg:container grid grid-cols-2 md:grid-cols-12 md:gap-10\">\n    <div class=\"col-span-2 md:col-span-10 md:col-start-2 lg:col-start-2 lg:col-span-10\">\n      <p class=\"text-7 w-full leading-8 lg:text-9 lg:leading-10 font-sans-serif-bold font-bold el-anim\">Come i brand possono iniziare la transizione<\/p>\n    <\/div>   \n  <\/div>\n<\/section>\n\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/in2real.com\/it\/blog\/guida-strategica-per-preparare-i-brand-al-metaverso\/#I_vantaggi_competitivi_delle_virtual_experience\" title=\"I vantaggi competitivi delle virtual experience\">I vantaggi competitivi delle virtual experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/in2real.com\/it\/blog\/guida-strategica-per-preparare-i-brand-al-metaverso\/#Entrare_nel_metaverso_passo_dopo_passo\" title=\"Entrare nel metaverso passo dopo passo\">Entrare nel metaverso passo dopo passo<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/in2real.com\/it\/blog\/guida-strategica-per-preparare-i-brand-al-metaverso\/#Sviluppare_per_tempo_contenuti_digitali_3D\" title=\"Sviluppare per tempo contenuti digitali 3D\">Sviluppare per tempo contenuti digitali 3D<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/in2real.com\/it\/blog\/guida-strategica-per-preparare-i-brand-al-metaverso\/#Risorse_per_design_di_prodotto_e_marketing\" title=\"Risorse per design di prodotto e marketing\">Risorse per design di prodotto e marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/in2real.com\/it\/blog\/guida-strategica-per-preparare-i-brand-al-metaverso\/#Sperimentazione_e_collaborazione\" title=\"Sperimentazione e collaborazione\">Sperimentazione e collaborazione<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/in2real.com\/it\/blog\/guida-strategica-per-preparare-i-brand-al-metaverso\/#Costruire_una_libreria_di_risorse\" title=\"Costruire una libreria di risorse\">Costruire una libreria di risorse<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/in2real.com\/it\/blog\/guida-strategica-per-preparare-i-brand-al-metaverso\/#Coinvolgere_i_clienti_nel_metaverso\" title=\"Coinvolgere i clienti nel metaverso\">Coinvolgere i clienti nel metaverso<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/in2real.com\/it\/blog\/guida-strategica-per-preparare-i-brand-al-metaverso\/#Formare_e_preparare_il_team\" title=\"Formare e preparare il team\">Formare e preparare il team<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/in2real.com\/it\/blog\/guida-strategica-per-preparare-i-brand-al-metaverso\/#Conclusioni\" title=\"Conclusioni\">Conclusioni<\/a><\/li><\/ul><\/nav><\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Il metaverso \u00e8 una frontiera digitale emergente che promette di estendere la realt\u00e0 attraverso esperienze virtuali. Questo universo digitale parallelo offre molte opportunit\u00e0 alle aziende pi\u00f9 proattive, pronte a entrare in questa nuova dimensione. Una transizione efficace verso il metaverso richiede una preparazione anticipata, soprattutto nello<strong class=\"gradient-text\"> sviluppo di contenuti digitali 3D e nella creazione di esperienze virtuali immersive<\/strong>. In questo articolo vediamo i passaggi fondamentali che i brand dovrebbero considerare per muoversi con successo verso il metaverso, con una panoramica dei vantaggi competitivi nel B2C e nel B2B.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"I_vantaggi_competitivi_delle_virtual_experience\"><\/span><strong class=\"gradient-text\"><strong><strong><strong><strong><strong><strong><strong>I vantaggi competitivi delle virtual experience<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:145px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Nel B2C le virtual experience permettono ai consumatori di interagire con i brand a un livello <strong class=\"gradient-text\">pi\u00f9 profondo ed emotivo, oltre a offrire un modo innovativo di esplorare prodotti e servizi in un ambiente immersivo.<\/strong> Questo tipo di interazione pu\u00f2 aumentare la fedelt\u00e0 dei clienti e creare una differenziazione significativa in un mercato saturo.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Nel B2B le virtual experience possono diventare potenti <strong class=\"gradient-text\">strumenti di formazione, collaborazione e visualizzazione di prodotti complessi<\/strong>. Permettono alle aziende di illustrare il valore dei propri servizi in modo pi\u00f9 coinvolgente e intuitivo, facilitando la comprensione del valore aggiunto offerto. Inoltre le piattaforme del metaverso possono <strong class=\"gradient-text\">favorire interazioni e collaborazioni a distanza, creando opportunit\u00e0 di partnership e innovazione condivisa in un ambiente digitale avanzato. <\/strong>Le virtual experience non solo aumentano efficienza e comprensione, ma possono aprire nuove opportunit\u00e0 di business e di crescita nel mercato B2B.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Entrare_nel_metaverso_passo_dopo_passo\"><\/span><strong class=\"gradient-text\"><strong><strong><strong><strong><strong>Entrare nel metaverso passo dopo passo<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Vediamo come i brand possono iniziare la transizione verso il metaverso, sottolineando l\u2019importanza di prepararsi per tempo e di sperimentare con continuit\u00e0. Virtual experience e contenuti digitali 3D saranno elementi chiave per entrare in contatto con i consumatori in modi nuovi e innovativi: per questo i brand devono iniziare il percorso fin da ora.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h3 class=\"wp-block-heading has-text-align-left has-medium-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Sviluppare_per_tempo_contenuti_digitali_3D\"><\/span><strong class=\"gradient-text\"><em>Sviluppare per tempo contenuti digitali 3D<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Iniziare oggi a creare contenuti digitali 3D pu\u00f2 posizionare favorevolmente un brand nel metaverso. Prepararsi per tempo facilita una transizione graduale, rende pi\u00f9 efficienti progettazione di prodotto e strategie di marketing e aiuta ad acquisire le competenze tecniche necessarie.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center w-full p-0 m-0 el-anim col-landing center-element has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background:linear-gradient(135deg,rgb(0,0,134) 0%,rgb(0,0,60) 100%)\">\n<div class=\"wp-block-column is-vertically-aligned-center center-element is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns center-element col-landing is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-align-left font-sans-serif-bold has-white-color has-text-color wp-block-paragraph\" style=\"font-size:30px\">Cerchi professionisti nella creazione di contenuti digitali 3D? Affidati a noi!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:200px\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size aligncenter font-mono has-small-font-size\" style=\"letter-spacing:2px;text-transform:uppercase\"><a class=\"wp-block-button__link has-white-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/in2real.com\/it\/servizi\/\" style=\"color:#000086\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>In2real<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h3 class=\"wp-block-heading has-text-align-left has-medium-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Risorse_per_design_di_prodotto_e_marketing\"><\/span><strong class=\"gradient-text\"><em>Risorse per design di prodotto e marketing<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Adottare tecnologie 3D pu\u00f2 ridurre in modo significativo tempi e risorse dello sviluppo prodotto, eliminando quasi del tutto la necessit\u00e0 di prototipi fisici. Nel marketing e nell\u2019e-commerce, il rendering 3D pu\u00f2 sostituire costosi servizi fotografici, con pi\u00f9 flessibilit\u00e0 e tempi di produzione pi\u00f9 brevi.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h3 class=\"wp-block-heading has-text-align-left has-medium-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Sperimentazione_e_collaborazione\"><\/span><strong class=\"gradient-text\"><em>Sperimentazione e collaborazione<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Il metaverso sar\u00e0 un terreno fertile per sperimentazioni e collaborazioni. Partnership tra brand e creazione condivisa di esperienze virtuali possono portare a scoperte innovative. Poter testare e iterare rapidamente in un ambiente 3D sar\u00e0 fondamentale per capire cosa funziona con il pubblico del metaverso.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h3 class=\"wp-block-heading has-text-align-left has-medium-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Costruire_una_libreria_di_risorse\"><\/span><strong class=\"gradient-text\"><em>Costruire una libreria di risorse<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Sviluppare una ricca libreria di risorse digitali 3D rende pi\u00f9 fluida la transizione verso il metaverso. Queste risorse si possono usare subito, man mano che le piattaforme immersive si diffondono, offrendo ai brand un vantaggio competitivo.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h3 class=\"wp-block-heading has-text-align-left has-medium-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Coinvolgere_i_clienti_nel_metaverso\"><\/span><strong class=\"gradient-text\"><em>Coinvolgere i clienti nel metaverso<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Nel metaverso l\u2019interazione con i clienti assumer\u00e0 una nuova dimensione. Creare esperienze virtuali che coinvolgano i clienti nella progettazione dei prodotti o nell\u2019esplorazione di scenari d\u2019uso pu\u00f2 rafforzare il rapporto con il brand e la fedelt\u00e0 dei clienti.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h3 class=\"wp-block-heading has-text-align-left has-medium-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Formare_e_preparare_il_team\"><\/span><strong class=\"gradient-text\"><em>Formare e preparare il team<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Formare i team sui nuovi strumenti e sulle tecnologie del metaverso \u00e8 fondamentale. Queste competenze tecniche aiuteranno le organizzazioni ad affrontare con successo sfide e opportunit\u00e0 del metaverso.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-12 column1-desktop-grid__row-1 column1-tablet-grid__span-8 column1-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\"><\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Conclusioni\"><\/span><strong class=\"gradient-text\"><strong><strong><strong><strong><strong>Conclusioni<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">L\u2019evoluzione verso il metaverso \u00e8 pi\u00f9 di una tendenza: \u00e8 un\u2019evoluzione dell\u2019interazione digitale e dell\u2019esperienza del cliente. I brand che investono oggi in contenuti digitali 3D e iniziano a esplorare le potenzialit\u00e0 delle virtual experience saranno meglio posizionati per crescere in questo nuovo ambito. Un approccio proattivo e strategico pu\u00f2 determinare il successo di lungo periodo di un brand in uno spazio digitale in rapida evoluzione.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns center-element el-anim is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column p-2 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<hr class=\"wp-block-separator aligncenter has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"heateor_sss_sharing_container heateor_sss_horizontal_sharing\" data-heateor-ss-offset=\"0\" data-heateor-sss-href='https:\/\/in2real.com\/it\/blog\/guida-strategica-per-preparare-i-brand-al-metaverso\/'><div class=\"heateor_sss_sharing_ul\"><a aria-label=\"Linkedin\" 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5.037 7.541 11.229 7.541s11.22-3.383 11.22-7.541a5.2 5.2 0 0 0-.053-.706 2.963 2.963 0 0 0 1.427-2.51zm-18.008 1.88a1.753 1.753 0 0 1 1.73-1.74 1.73 1.73 0 0 1 1.709 1.74 1.709 1.709 0 0 1-1.709 1.711 1.733 1.733 0 0 1-1.73-1.711zm9.565 4.968a5.573 5.573 0 0 1-4.081 1.272h-.032a5.576 5.576 0 0 1-4.087-1.272.6.6 0 0 1 .844-.854 4.5 4.5 0 0 0 3.238.927h.032a4.5 4.5 0 0 0 3.237-.927.6.6 0 1 1 .844.854zm-.331-3.256a1.726 1.726 0 1 1 1.709-1.712 1.717 1.717 0 0 1-1.712 1.712z\" fill=\"#fff\"\/><\/svg><\/span><\/a><\/div><div class=\"heateorSssClear\"><\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center mb-[19px] lg:mb-lg text-6 lg:text-8 font-sans-serif-bold font-bold leading-7\" style=\"font-size:30px\">Potrebbe interessarti anche:<\/h4>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns center-element is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column center-element is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:200px\">\n<figure class=\"wp-block-image aligncenter size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/08\/Experience-5-edited.jpg\" alt=\"Experience_Metaverse\" class=\"wp-image-13477\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/08\/Experience-5-edited.jpg 1080w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/08\/Experience-5-edited-300x300.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/08\/Experience-5-edited-1024x1024.jpg 1024w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/08\/Experience-5-edited-150x150.jpg 150w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/08\/Experience-5-edited-768x768.jpg 768w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/08\/Experience-5-edited-628x628.jpg 628w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/08\/Experience-5-edited-630x630.jpg 630w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/08\/Experience-5-edited-854x854.jpg 854w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-center font-sans-serif-bold font-bold has-medium-font-size\">La nuova frontiera digitale per le aziende<\/h5>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size aligncenter font-mono has-small-font-size\" style=\"letter-spacing:1px;text-transform:uppercase\"><a class=\"wp-block-button__link has-black-background-color has-background wp-element-button\" href=\"https:\/\/in2real.com\/it\/blog\/pro-e-contro-del-metaverso\/\"><strong>Leggi l\u2019articolo<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column center-element is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:200px\">\n<figure class=\"wp-block-image aligncenter size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/Experience_3-edited-1024x1024.jpg\" alt=\"Virtual Experience_Metaverse_An Experiential Revolution\" class=\"wp-image-10682\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/Experience_3-edited-1024x1024.jpg 1024w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/Experience_3-edited-300x300.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/Experience_3-edited-150x150.jpg 150w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/Experience_3-edited-768x768.jpg 768w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/Experience_3-edited-628x628.jpg 628w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/Experience_3-edited-630x630.jpg 630w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/Experience_3-edited-854x854.jpg 854w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/Experience_3-edited.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-center font-sans-serif-bold font-bold has-medium-font-size\">Virtual experience e metaverso: una rivoluzione esperienziale<\/h5>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size aligncenter font-mono has-small-font-size\" style=\"letter-spacing:1px;text-transform:uppercase\"><a class=\"wp-block-button__link has-black-background-color has-background wp-element-button\" href=\"https:\/\/in2real.com\/it\/blog\/virtual-experience-metaverso-stanno-cambiando-il-mondo\/\"><strong>Leggi l\u2019articolo<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns are-vertically-aligned-center w-full p-0 m-0 el-anim col-landing center-element has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background-color:#7a66f2\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flex wp-container-15 wp-block-columns are-vertically-aligned-center px-4 lg:container grid grid-cols-2 md:grid-cols-12 gap-lg md:gap-10 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns center-element col-landing is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:200px\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-layout-flow wp-block-column is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/pietro.jpg\" alt=\"Pietro Fantoni - AD\" class=\"wp-image-10544\" style=\"width:150px;height:150px\" width=\"150\" height=\"150\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/pietro.jpg 500w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/pietro-300x300.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/pietro-150x150.jpg 150w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-align-left font-sans-serif-bold has-white-color has-text-color has-medium-font-size wp-block-paragraph\">Pietro Fantoni<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\" style=\"font-style:normal;font-weight:400\">Pietro Fantoni \u00e8 un Creative Director con lunga esperienza in motion graphics e UX. Unisce capacit\u00e0 di gestire pi\u00f9 progetti, problem solving e attitudine a costruire team, e realizza esperienze all\u2019avanguardia su media e settori diversi. La sua passione \u00e8 spingere oltre i limiti le brand experience e le strategie di comunicazione.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\" style=\"font-style:normal;font-weight:400\"><em><a href=\"mailto:pietro.fantoni@in2real.com\" target=\"_blank\" rel=\"noreferrer noopener\">pietro.fantoni<\/a><\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><section class=\"call-to-action left bg-gradient-to-br from-blue-100 to-blue-200 py-[115px] el-anim\" data-color=\"255, 255, 255\">\n  <div class=\"gap-lg gap-y-0 lg:container px-4 grid grid-cols-2 md:grid-cols-12 lg:gap-10\">\n                       <div class=\"col-span-2 md:col-span-5 md:col-start-2\">\n         \n        <h4 class=\"text-white text-6 lg:text-8 font-sans-serif-bold font-bold mb-5 lg:mb-lg\">Restiamo in contatto!<\/h4>\n                      <\/div>\n            \n                       <div class=\"col-span-2 md:col-span-3 md:col-start-9 md:flex md:justify-center md:items-center\">\n                            <a class=\"group relative inline-flex items-center text-black hover:text-white transition-all ease-linear duration-300 bg-gradient-to-br from-white to-white hover:ease-linear hover:bg-gradient-to-br hover:from-blue-100 hover:to-blue-200 text-2 lg:text uppercase py-4 pl-6 pr-20 lg:pl-lg lg:pr-24 rounded-3xl font-mono tracking-[2px] cta-no-wrap\" href=\"https:\/\/in2real.us12.list-manage.com\/subscribe?u=238b828a62beb9a16695d5df1&#038;id=7eb176ed13\" target=\"_blank\" rel=\"noopener\">\n              Resta aggiornato\n              <svg class=\"absolute right-[24px] lg:right-[30px] group-hover:opacity-0\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"39.285\" height=\"14.849\" viewBox=\"0 0 39.285 14.849\">\n                <g id=\"Raggruppa_2\" data-name=\"Raggruppa 2\" transform=\"translate(-133.493 -16.575)\">\n                  <path id=\"Path_2\" data-name=\"Path 2\" d=\"M.5,1.5,39,1\" transform=\"translate(133 23)\" fill=\"none\" stroke=\"#0a0a0a\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                  <path id=\"Rectangle\" d=\"M10,0V10H0\" transform=\"translate(157.929 24) rotate(-45)\" fill=\"none\" stroke=\"#0a0a0a\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                <\/g>\n              <\/svg>\n\n              <svg class=\"absolute right-[24px] lg:right-[30px] opacity-0 group-hover:opacity-100\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"39.285\" height=\"14.849\" viewBox=\"0 0 33.443 12.707\">\n                <g id=\"Raggruppa_2\" data-name=\"Raggruppa 2\" transform=\"translate(-115.418 -15.717)\">\n                  <path id=\"Path_2\" data-name=\"Path 2\" d=\"M.424,1.273,33.093.849\" transform=\"translate(115 21.223)\" fill=\"none\" stroke=\"#fff\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                  <path id=\"Rectangle\" d=\"M8.485,0V8.485H0\" transform=\"translate(136.153 22.071) rotate(-45)\" fill=\"none\" stroke=\"#fff\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                <\/g>\n              <\/svg>\n          <\/a>\n              <\/div>\n           \n  <\/div>\n<\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Il metaverso come nuova frontiera digitale: una guida strategica per i brand che vogliono prepararsi.<\/p>\n","protected":false},"author":3,"featured_media":14470,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[223],"tags":[234,232,227,235],"class_list":["post-14460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategie-marketing-best-practice","tag-esperienza-virtuale","tag-metaverso","tag-realta-aumentata","tag-realta-virtuale"],"acf":[],"taxonomy_info":{"category":[{"value":223,"label":"Strategie di Marketing e Best Practice"}],"post_tag":[{"value":234,"label":"esperienza virtuale"},{"value":232,"label":"metaverso"},{"value":227,"label":"realt\u00e0 aumentata"},{"value":235,"label":"realt\u00e0 virtuale"}]},"featured_image_src_large":["https:\/\/in2real.com\/wp-content\/uploads\/2023\/09\/Experience-7-1024x576.jpg",1024,576,true],"author_info":{"display_name":"Francesca Dattilo","author_link":"https:\/\/in2real.com\/it\/blog\/author\/francesca-dattilo\/"},"comment_info":0,"category_info":[{"term_id":223,"name":"Strategie di Marketing e Best Practice","slug":"strategie-marketing-best-practice","term_group":0,"term_taxonomy_id":223,"taxonomy":"category","description":"Scopri come l'innovativa CGI, i configuratori 3D e le esperienze digitali possono essere integrati nelle tue strategie di marketing. In questa categoria, condividiamo best practice e strategie approfondite per aiutare brand e aziende a migliorare i loro sforzi di marketing, aumentando l'engagement e ottenendo risultati di grande impatto. Che si tratti di automotive, branding di prodotto o marketing esperienziale, impara a sfruttare questi strumenti in modo efficace.","parent":0,"count":19,"filter":"raw","cat_ID":223,"category_count":19,"category_description":"Scopri come l'innovativa CGI, i configuratori 3D e le esperienze digitali possono essere integrati nelle tue strategie di marketing. In questa categoria, condividiamo best practice e strategie approfondite per aiutare brand e aziende a migliorare i loro sforzi di marketing, aumentando l'engagement e ottenendo risultati di grande impatto. Che si tratti di automotive, branding di prodotto o marketing esperienziale, impara a sfruttare questi strumenti in modo efficace.","cat_name":"Strategie di Marketing e Best Practice","category_nicename":"strategie-marketing-best-practice","category_parent":0}],"tag_info":[{"term_id":234,"name":"esperienza virtuale","slug":"esperienza-virtuale","term_group":0,"term_taxonomy_id":234,"taxonomy":"post_tag","description":"","parent":0,"count":16,"filter":"raw"},{"term_id":232,"name":"metaverso","slug":"metaverso","term_group":0,"term_taxonomy_id":232,"taxonomy":"post_tag","description":"","parent":0,"count":4,"filter":"raw"},{"term_id":227,"name":"realt\u00e0 aumentata","slug":"realta-aumentata","term_group":0,"term_taxonomy_id":227,"taxonomy":"post_tag","description":"","parent":0,"count":11,"filter":"raw"},{"term_id":235,"name":"realt\u00e0 virtuale","slug":"realta-virtuale","term_group":0,"term_taxonomy_id":235,"taxonomy":"post_tag","description":"","parent":0,"count":12,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/14460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/comments?post=14460"}],"version-history":[{"count":16,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/14460\/revisions"}],"predecessor-version":[{"id":31666,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/14460\/revisions\/31666"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/media\/14470"}],"wp:attachment":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/media?parent=14460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/categories?post=14460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/tags?post=14460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}