{"id":14693,"date":"2023-05-02T11:53:21","date_gmt":"2023-05-02T11:53:21","guid":{"rendered":"https:\/\/in2real.com\/?p=14693"},"modified":"2025-03-21T10:19:53","modified_gmt":"2025-03-21T10:19:53","slug":"video-e-configuratore-3d-una-combinazione-vincente","status":"publish","type":"post","link":"https:\/\/in2real.com\/it\/blog\/video-e-configuratore-3d-una-combinazione-vincente\/","title":{"rendered":"Video Prodotto e Configuratore 3D: Una Combinazione Vincente"},"content":{"rendered":"\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<section class=\"img-fullwidth center h-screen relative text-center\" data-color=\"255, 255, 255\">\n\n    \n  <picture>\n\n        <source srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/05\/ART5_furniture-copy-1-750x422.jpg\" media=\"(max-width: 576px)\">\n          \n      <source srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/05\/ART5_furniture-copy-1.jpg\" media=\"(min-width: 751px)\">\n      <img decoding=\"async\" class=\"w-full h-full object-cover el-anim\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/05\/ART5_furniture-copy-1.jpg\"\n          alt=\"Product Videos &amp; Configurators _ A Successful Match\">\n  <\/picture>\n   \n\n  \n           \n      <h1 class=\"el-anim font-sans-serif-bold font-bold text-white text-7 leading-8 lg:text-9 lg:leading-10 w-10\/12 lg:w-6\/12 lg:max-w-[700px] absolute top-1\/2 left-1\/2 -translate-y-2\/4 -translate-x-2\/4\">Product Videos &#038; Configurators: A Successful Match<\/h1>\n      \n    \n<\/section>\n<section class=\"text-centered center my-sec-mob md:my-sec-desk\">\n  <div class=\"px-4 lg:container grid grid-cols-2 md:grid-cols-12 md:gap-10\">\n    <div class=\"col-span-2 md:col-span-10 md:col-start-2 lg:col-start-2 lg:col-span-10\">\n      <p class=\"text-7 w-full leading-8 lg:text-9 lg:leading-10 font-sans-serif-bold font-bold el-anim\">How configurators and product videos enhance customer experience and sales process.<\/p>\n    <\/div>   \n  <\/div>\n<\/section>\n\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/in2real.com\/it\/blog\/video-e-configuratore-3d-una-combinazione-vincente\/#Defining_3D_Product_Configurators_and_Product_Videos\" title=\"Defining 3D Product Configurators and Product Videos\">Defining 3D Product Configurators and Product Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/in2real.com\/it\/blog\/video-e-configuratore-3d-una-combinazione-vincente\/#How_Interior_Design_Industry_can_take_Advantage_of_Technology\" title=\"How Interior Design Industry can take Advantage of Technology\">How Interior Design Industry can take Advantage of Technology<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/in2real.com\/it\/blog\/video-e-configuratore-3d-una-combinazione-vincente\/#Configurators\" title=\"Configurators\">Configurators<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/in2real.com\/it\/blog\/video-e-configuratore-3d-una-combinazione-vincente\/#Product_Videos\" title=\"Product Videos\">Product Videos<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/in2real.com\/it\/blog\/video-e-configuratore-3d-una-combinazione-vincente\/#Case_Study_Example_%E2%80%93_OMP_Group_Play_Chair\" title=\"Case Study Example &#8211; OMP Group Play Chair\">Case Study Example &#8211; OMP Group Play Chair<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/in2real.com\/it\/blog\/video-e-configuratore-3d-una-combinazione-vincente\/#How_Product_Videos_Configurators_Improve_Furniture_Customer_Experience\" title=\"How Product Videos &amp; Configurators Improve Furniture Customer Experience\">How Product Videos &amp; Configurators Improve Furniture Customer Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/in2real.com\/it\/blog\/video-e-configuratore-3d-una-combinazione-vincente\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">When it comes to interior design, technology is transforming the customer experience. Innovative products such as advanced configurators and product videos are enabling companies in this industry to take their customer service to new levels. <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Using these technologies, companies are able to streamline the sales process while ensuring that customer ideas can be turned into reality with greater accuracy and precision than ever before. In this post we explore how innovative technologies can make the customer journey more interactive and engaging, from start to finish.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Defining_3D_Product_Configurators_and_Product_Videos\"><\/span><strong class=\"gradient-text\"><strong><strong><strong><strong><strong><strong>Defining 3D Product Configurators and Product Videos<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:145px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">A product <strong class=\"gradient-text\">configurator <\/strong>is defined as a digital tool that allows salespeople, product owners and customers to customize a specific product\u2019s features. Additionally, it makes it possible for a 3D image of the product to be seen before producing a physical version. <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A <strong class=\"gradient-text\">product video<\/strong> is created with the intent to showcase your product\u2019s features and how it works. These videos can be produced with a physical product or with a virtual version. <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Technological tools such as configurators and product videos are revolutionizing the interior design industry, making it easier for designers and clients alike to bring their visions to life, without the need for a real product.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"How_Interior_Design_Industry_can_take_Advantage_of_Technology\"><\/span><strong class=\"gradient-text\"><strong><strong><strong><strong><strong>How Interior Design Industry can take Advantage of Technology<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:145px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">The leaders of the Interior Design industry are adopting new technologies to enhance their designs and sales processes. Below we will explore a few of the ways designers can utilize technology:<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h3 class=\"wp-block-heading has-text-align-right\" style=\"font-size:15px;font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Configurators\"><\/span><em>Configurators<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-text-align-right has-medium-font-size wp-block-paragraph\"><strong class=\"gradient-text\"><em><strong>Products displayed as in person<\/strong><\/em><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">For furniture manufacturers, it can be important to display products online in the same way they would be seen in-person. Online shopping is becoming increasingly popular amongst consumers, meaning that furniture companies must upgrade their digital shops to reflect their brick and mortar stores. <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">3D configurators allow customers to see the whole product, using\u00a0 360-turnable images. Furthermore, configurators can be customizable, which is a favorable option for consumers in the furniture market. Customers are more likely to purchase furniture that they can modify to match their exact preferences\u00a0 and that can be visualized to support the purchase decision.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h3 class=\"wp-block-heading has-text-align-right\" style=\"font-size:15px;font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Product_Videos\"><\/span><em>Product Videos<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-right has-medium-font-size\" style=\"font-style:normal;font-weight:900\"><strong class=\"gradient-text\"><strong>How products work<\/strong><\/strong><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Some furniture pieces may have additional features that cannot be displayed through photos or 3D imagery. In these cases, a product video can be very valuable in the sales process to show customers how these products work and the benefits of these features. <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">For example, a couch that pulls out into a bed or a table that has extension pieces. A product video may show the couch in its original appearance and then show the viewer how it transforms into a bed. This type of digital asset can be also used across social media to empower the product storytelling.\u00a0<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-4 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Case_Study_Example_%E2%80%93_OMP_Group_Play_Chair\"><\/span><strong class=\"gradient-text\"><strong><strong>Case Study Example &#8211; <em>OMP Group Play Chair<\/em><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">The OMP Group is a furniture manufacturer in Italy. The company released a chair line called <strong class=\"gradient-text\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><a href=\"https:\/\/ompgroup.com\/prodotti\/prodotti\/play\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cPlay\u201d<\/a> <\/mark><\/strong>which reflects the tendency to design chairs suitable for different environments. The chair has an optional backrest tilt\/seat translation movement which increases comfort. This special feature is displayed through a configurator on OMP\u2019s website which shows the product\u2019s ability to bend the back of the chair. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, the company has a product video on the page which demonstrates exactly how the chair works and shows its mobility. It displays various colors and highlights the different parts of the chair and to add to this, is also seen in different work and home scenarios.\u00a0<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Product Video Launch - Play OMP\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/CqRJrFPIMDk?start=21&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Configurators and product videos offer a synergy of functions and emotions that dramatically increase the effectiveness of sales-oriented communication compared to any other digital technology.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><strong>If you would like to take the next step towards digitizing your business and its products, please contact us at <\/strong><\/mark><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><a href=\"http:\/\/www.in2real.com\" target=\"_blank\" data-type=\"URL\" data-id=\"www.in2real.com\" rel=\"noreferrer noopener\">In2Real<\/a><\/mark><\/strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><strong> today. Our team is ready to help you develop the best technological tools to improve your customers\u2019 experience.<\/strong><\/mark>\u00a0<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center w-full p-0 m-0 el-anim col-landing center-element has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background:linear-gradient(135deg,rgb(0,0,134) 0%,rgb(0,0,60) 100%)\">\n<div class=\"wp-block-column is-vertically-aligned-center center-element is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns center-element col-landing is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-align-left font-sans-serif-bold has-white-color has-text-color wp-block-paragraph\" style=\"font-size:30px\">Book your call directly!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:200px\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size aligncenter font-mono has-small-font-size\" style=\"letter-spacing:2px;text-transform:uppercase\"><a class=\"wp-block-button__link has-white-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/calendly.com\/francesca-dattilo-in2real\/15-minute-with-in2real\" style=\"color:#000086\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>SPEAK WITH US<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"How_Product_Videos_Configurators_Improve_Furniture_Customer_Experience\"><\/span><strong class=\"gradient-text\"><strong><strong><strong><strong><strong><strong>How Product Videos &amp; Configurators Improve Furniture Customer Experience<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">The most obvious way that configurators improve customer experience is through enhanced product visualization. When shopping online, it can be difficult for consumers to imagine the furniture piece as it would appear in person. 3D configurators offer a realistic, complete representation of the product. Having this visual makes the customer more confident in their purchase, which increases sales and reduces returns or other forms of customer dissatisfaction. Pairing your configurator with a product video also allows your customer to gain a better understanding of your product. In this video, companies can highlight the product\u2019s best features and demonstrate in real time its uses. 92% of shoppers say that visuals influence their buying decision and around <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/importance-product-videos\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">64% of consumers<\/mark><\/a> are likely to purchase after watching a product video. Showcasing the uses of your product minimizes any feelings of uncertainty for the customer and builds trust between producer and consumer.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">3D configurators also increase the level of <a href=\"https:\/\/startup.info\/building-a-better-customer-experience-with-3d-product-configurators\/#:~:text=3D%20product%20configurators%20offer%20a,to%20make%20informed%20purchasing%20decisions.\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">product interactivity<\/mark><\/a>. Configurators allow customers to make changes to the product in real-time. For example, if a customer was viewing a couch online, it could change the color of the upholstery to see what best fits the color theme of their space. This feature makes the customer experience less overwhelming and more enjoyable. Giving customers this control over their product reduces the frustration they often feel when searching for the right piece of furniture with the exact color, size and design they want.\u00a0<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">We also see customers more engaged when they are given the ability to modify their product. Providing an interactive shopping experience makes customers feel a greater sense of ownership and investment in their product. This increases customer participation in the buying process which makes it easier for companies to secure sales. Furthermore, having created their own version of your product may encourage customers to share their purchase online or with friends, resulting in organic exposure for your brand. Product videos are also an <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/importance-product-videos\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">engagement booster<\/mark><\/a>, as they make it easier for customers to learn about your product. Reading the product description and accompanying information can be tiring and time consuming for prospective customers. Condensing this information into a video demonstration allows customers to effortlessly learn about your product and its benefits.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Configurators also increase the product value because they provide the customer with a PDF of information accessible either via download, QR code, or similar method. This includes all the product details, assets and product descriptions for the user\u2019s future reference. This characteristic of configurators is not only valuable for the salespeople, but also for the end-product customer who can have it for reference when modifying or upgrading the product in the future.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong class=\"gradient-text\"><strong><strong><strong><strong><strong><strong>Conclusion<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">While a configurator and a product video alone can improve your online sales process, pairing them together makes for a powerful impact on customer experience. Some customers prefer to be more involved in the design process, and others need a low maintenance, quick way to shop for the products they need. A configurator satisfies the needs of the first kind of customer, while the product video satisfies the latter. To be considered a top competitor in the interior design industry, you will need to prepare your store for all types of customers with various needs.\u00a0<\/p>\n<\/div>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns center-element el-anim is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column p-2 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<hr class=\"wp-block-separator aligncenter has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"heateor_sss_sharing_container heateor_sss_horizontal_sharing\" data-heateor-ss-offset=\"0\" data-heateor-sss-href='https:\/\/in2real.com\/it\/blog\/video-e-configuratore-3d-una-combinazione-vincente\/'><div class=\"heateor_sss_sharing_ul\"><a aria-label=\"Linkedin\" class=\"heateor_sss_button_linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fin2real.com%2Fit%2Fblog%2Fvideo-e-configuratore-3d-una-combinazione-vincente%2F\" title=\"Linkedin\" rel=\"nofollow noopener\" target=\"_blank\" style=\"font-size:32px!important;box-shadow:none;display:inline-block;vertical-align:middle\"><span class=\"heateor_sss_svg heateor_sss_s__default heateor_sss_s_linkedin\" style=\"background-color:#0077b5;width:35px;height:35px;border-radius:999px;display:inline-block;opacity:1;float:left;font-size:32px;box-shadow:none;display:inline-block;font-size:16px;padding:0 4px;vertical-align:middle;background-repeat:repeat;overflow:hidden;padding:0;cursor:pointer;box-sizing:content-box\"><svg style=\"display:block;border-radius:999px;\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"100%\" height=\"100%\" viewBox=\"0 0 32 32\"><path d=\"M6.227 12.61h4.19v13.48h-4.19V12.61zm2.095-6.7a2.43 2.43 0 0 1 0 4.86c-1.344 0-2.428-1.09-2.428-2.43s1.084-2.43 2.428-2.43m4.72 6.7h4.02v1.84h.058c.56-1.058 1.927-2.176 3.965-2.176 4.238 0 5.02 2.792 5.02 6.42v7.395h-4.183v-6.56c0-1.564-.03-3.574-2.178-3.574-2.18 0-2.514 1.7-2.514 3.46v6.668h-4.187V12.61z\" fill=\"#fff\"><\/path><\/svg><\/span><\/a><a aria-label=\"Pinterest\" class=\"heateor_sss_button_pinterest\" href=\"https:\/\/in2real.com\/it\/blog\/video-e-configuratore-3d-una-combinazione-vincente\/\" onclick=\"event.preventDefault();javascript:void( (function() {var e=document.createElement(&#039;script&#039; );e.setAttribute(&#039;type&#039;,&#039;text\/javascript&#039; );e.setAttribute(&#039;charset&#039;,&#039;UTF-8&#039; );e.setAttribute(&#039;src&#039;,&#039;\/\/assets.pinterest.com\/js\/pinmarklet.js?r=&#039;+Math.random()*99999999);document.body.appendChild(e)})());\" title=\"Pinterest\" rel=\"nofollow noopener\" style=\"font-size:32px!important;box-shadow:none;display:inline-block;vertical-align:middle\"><span class=\"heateor_sss_svg heateor_sss_s__default heateor_sss_s_pinterest\" style=\"background-color:#cc2329;width:35px;height:35px;border-radius:999px;display:inline-block;opacity:1;float:left;font-size:32px;box-shadow:none;display:inline-block;font-size:16px;padding:0 4px;vertical-align:middle;background-repeat:repeat;overflow:hidden;padding:0;cursor:pointer;box-sizing:content-box\"><svg style=\"display:block;border-radius:999px;\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"100%\" height=\"100%\" viewBox=\"-2 -2 35 35\"><path fill=\"#fff\" d=\"M16.539 4.5c-6.277 0-9.442 4.5-9.442 8.253 0 2.272.86 4.293 2.705 5.046.303.125.574.005.662-.33.061-.231.205-.816.27-1.06.088-.331.053-.447-.191-.736-.532-.627-.873-1.439-.873-2.591 0-3.338 2.498-6.327 6.505-6.327 3.548 0 5.497 2.168 5.497 5.062 0 3.81-1.686 7.025-4.188 7.025-1.382 0-2.416-1.142-2.085-2.545.397-1.674 1.166-3.48 1.166-4.689 0-1.081-.581-1.983-1.782-1.983-1.413 0-2.548 1.462-2.548 3.419 0 1.247.421 2.091.421 2.091l-1.699 7.199c-.505 2.137-.076 4.755-.039 5.019.021.158.223.196.314.077.13-.17 1.813-2.247 2.384-4.324.162-.587.929-3.631.929-3.631.46.876 1.801 1.646 3.227 1.646 4.247 0 7.128-3.871 7.128-9.053.003-3.918-3.317-7.568-8.361-7.568z\"\/><\/svg><\/span><\/a><a aria-label=\"Facebook\" class=\"heateor_sss_facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fin2real.com%2Fit%2Fblog%2Fvideo-e-configuratore-3d-una-combinazione-vincente%2F\" title=\"Facebook\" rel=\"nofollow noopener\" target=\"_blank\" style=\"font-size:32px!important;box-shadow:none;display:inline-block;vertical-align:middle\"><span class=\"heateor_sss_svg\" style=\"background-color:#3c589a;width:35px;height:35px;border-radius:999px;display:inline-block;opacity:1;float:left;font-size:32px;box-shadow:none;display:inline-block;font-size:16px;padding:0 4px;vertical-align:middle;background-repeat:repeat;overflow:hidden;padding:0;cursor:pointer;box-sizing:content-box\"><svg style=\"display:block;border-radius:999px;\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"100%\" height=\"100%\" viewBox=\"-5 -5 42 42\"><path d=\"M17.78 27.5V17.008h3.522l.527-4.09h-4.05v-2.61c0-1.182.33-1.99 2.023-1.99h2.166V4.66c-.375-.05-1.66-.16-3.155-.16-3.123 0-5.26 1.905-5.26 5.405v3.016h-3.53v4.09h3.53V27.5h4.223z\" fill=\"#fff\"><\/path><\/svg><\/span><\/a><a aria-label=\"Whatsapp\" class=\"heateor_sss_whatsapp\" href=\"https:\/\/api.whatsapp.com\/send?text=Video%20Prodotto%20e%20Configuratore%203D%3A%20Una%20Combinazione%20Vincente https%3A%2F%2Fin2real.com%2Fit%2Fblog%2Fvideo-e-configuratore-3d-una-combinazione-vincente%2F\" title=\"Whatsapp\" rel=\"nofollow noopener\" target=\"_blank\" style=\"font-size:32px!important;box-shadow:none;display:inline-block;vertical-align:middle\"><span class=\"heateor_sss_svg\" style=\"background-color:#55eb4c;width:35px;height:35px;border-radius:999px;display:inline-block;opacity:1;float:left;font-size:32px;box-shadow:none;display:inline-block;font-size:16px;padding:0 4px;vertical-align:middle;background-repeat:repeat;overflow:hidden;padding:0;cursor:pointer;box-sizing:content-box\"><svg style=\"display:block;border-radius:999px;\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"100%\" height=\"100%\" viewBox=\"-6 -5 40 40\"><path class=\"heateor_sss_svg_stroke heateor_sss_no_fill\" stroke=\"#fff\" stroke-width=\"2\" fill=\"none\" d=\"M 11.579798566743314 24.396926207859085 A 10 10 0 1 0 6.808479557110079 20.73576436351046\"><\/path><path d=\"M 7 19 l -1 6 l 6 -1\" class=\"heateor_sss_no_fill heateor_sss_svg_stroke\" stroke=\"#fff\" stroke-width=\"2\" fill=\"none\"><\/path><path d=\"M 10 10 q -1 8 8 11 c 5 -1 0 -6 -1 -3 q -4 -3 -5 -5 c 4 -2 -1 -5 -1 -4\" fill=\"#fff\"><\/path><\/svg><\/span><\/a><a aria-label=\"Twitter\" class=\"heateor_sss_button_twitter\" href=\"http:\/\/twitter.com\/intent\/tweet?text=Video%20Prodotto%20e%20Configuratore%203D%3A%20Una%20Combinazione%20Vincente&amp;url=https%3A%2F%2Fin2real.com%2Fit%2Fblog%2Fvideo-e-configuratore-3d-una-combinazione-vincente%2F\" title=\"Twitter\" rel=\"nofollow noopener\" target=\"_blank\" style=\"font-size:32px!important;box-shadow:none;display:inline-block;vertical-align:middle\"><span class=\"heateor_sss_svg heateor_sss_s__default heateor_sss_s_twitter\" style=\"background-color:#55acee;width:35px;height:35px;border-radius:999px;display:inline-block;opacity:1;float:left;font-size:32px;box-shadow:none;display:inline-block;font-size:16px;padding:0 4px;vertical-align:middle;background-repeat:repeat;overflow:hidden;padding:0;cursor:pointer;box-sizing:content-box\"><svg style=\"display:block;border-radius:999px;\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"100%\" height=\"100%\" viewBox=\"-4 -4 39 39\"><path d=\"M28 8.557a9.913 9.913 0 0 1-2.828.775 4.93 4.93 0 0 0 2.166-2.725 9.738 9.738 0 0 1-3.13 1.194 4.92 4.92 0 0 0-3.593-1.55 4.924 4.924 0 0 0-4.794 6.049c-4.09-.21-7.72-2.17-10.15-5.15a4.942 4.942 0 0 0-.665 2.477c0 1.71.87 3.214 2.19 4.1a4.968 4.968 0 0 1-2.23-.616v.06c0 2.39 1.7 4.38 3.952 4.83-.414.115-.85.174-1.297.174-.318 0-.626-.03-.928-.086a4.935 4.935 0 0 0 4.6 3.42 9.893 9.893 0 0 1-6.114 2.107c-.398 0-.79-.023-1.175-.068a13.953 13.953 0 0 0 7.55 2.213c9.056 0 14.01-7.507 14.01-14.013 0-.213-.005-.426-.015-.637.96-.695 1.795-1.56 2.455-2.55z\" fill=\"#fff\"><\/path><\/svg><\/span><\/a><a aria-label=\"Reddit\" class=\"heateor_sss_button_reddit\" href=\"http:\/\/reddit.com\/submit?url=https%3A%2F%2Fin2real.com%2Fit%2Fblog%2Fvideo-e-configuratore-3d-una-combinazione-vincente%2F&amp;title=Video%20Prodotto%20e%20Configuratore%203D%3A%20Una%20Combinazione%20Vincente\" title=\"Reddit\" rel=\"nofollow noopener\" target=\"_blank\" style=\"font-size:32px!important;box-shadow:none;display:inline-block;vertical-align:middle\"><span class=\"heateor_sss_svg heateor_sss_s__default heateor_sss_s_reddit\" style=\"background-color:#ff5700;width:35px;height:35px;border-radius:999px;display:inline-block;opacity:1;float:left;font-size:32px;box-shadow:none;display:inline-block;font-size:16px;padding:0 4px;vertical-align:middle;background-repeat:repeat;overflow:hidden;padding:0;cursor:pointer;box-sizing:content-box\"><svg style=\"display:block;border-radius:999px;\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"100%\" height=\"100%\" viewBox=\"-3.5 -3.5 39 39\"><path d=\"M28.543 15.774a2.953 2.953 0 0 0-2.951-2.949 2.882 2.882 0 0 0-1.9.713 14.075 14.075 0 0 0-6.85-2.044l1.38-4.349 3.768.884a2.452 2.452 0 1 0 .24-1.176l-4.274-1a.6.6 0 0 0-.709.4l-1.659 5.224a14.314 14.314 0 0 0-7.316 2.029 2.908 2.908 0 0 0-1.872-.681 2.942 2.942 0 0 0-1.618 5.4 5.109 5.109 0 0 0-.062.765c0 4.158 5.037 7.541 11.229 7.541s11.22-3.383 11.22-7.541a5.2 5.2 0 0 0-.053-.706 2.963 2.963 0 0 0 1.427-2.51zm-18.008 1.88a1.753 1.753 0 0 1 1.73-1.74 1.73 1.73 0 0 1 1.709 1.74 1.709 1.709 0 0 1-1.709 1.711 1.733 1.733 0 0 1-1.73-1.711zm9.565 4.968a5.573 5.573 0 0 1-4.081 1.272h-.032a5.576 5.576 0 0 1-4.087-1.272.6.6 0 0 1 .844-.854 4.5 4.5 0 0 0 3.238.927h.032a4.5 4.5 0 0 0 3.237-.927.6.6 0 1 1 .844.854zm-.331-3.256a1.726 1.726 0 1 1 1.709-1.712 1.717 1.717 0 0 1-1.712 1.712z\" fill=\"#fff\"\/><\/svg><\/span><\/a><\/div><div class=\"heateorSssClear\"><\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center mb-[19px] lg:mb-lg text-6 lg:text-8 font-sans-serif-bold font-bold leading-7\" style=\"font-size:30px\">You may be also interested in:<\/h4>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns center-element is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column center-element is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:200px\">\n<figure class=\"wp-block-image aligncenter size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/04\/ART5_furniture-edited-1024x1024.jpg\" alt=\"Configurator - BtoB tool - design\" class=\"wp-image-8000\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/04\/ART5_furniture-edited-1024x1024.jpg 1024w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/04\/ART5_furniture-edited-300x300.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/04\/ART5_furniture-edited-150x150.jpg 150w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/04\/ART5_furniture-edited-768x768.jpg 768w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/04\/ART5_furniture-edited-628x628.jpg 628w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/04\/ART5_furniture-edited-630x630.jpg 630w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/04\/ART5_furniture-edited-854x854.jpg 854w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/04\/ART5_furniture-edited.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-center font-sans-serif-bold font-bold has-medium-font-size\">Achieving customer loyalty in the digital age<\/h5>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size aligncenter font-mono has-small-font-size\" style=\"letter-spacing:1px;text-transform:uppercase\"><a class=\"wp-block-button__link has-black-background-color has-background wp-element-button\" href=\"https:\/\/in2real.com\/it\/blog\/il-configuratore-come-strumento-di-vendita-b2b-b2c\/\"><strong>Read the article<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column center-element is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:200px\">\n<figure class=\"wp-block-image aligncenter size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/copertina-pillar-design-edited-1024x1024.jpg\" alt=\"\" class=\"wp-image-6550\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/copertina-pillar-design-edited-1024x1024.jpg 1024w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/copertina-pillar-design-edited-300x300.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/copertina-pillar-design-edited-150x150.jpg 150w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/copertina-pillar-design-edited-768x768.jpg 768w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/copertina-pillar-design-edited-628x628.jpg 628w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/copertina-pillar-design-edited-630x630.jpg 630w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/copertina-pillar-design-edited-854x854.jpg 854w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/copertina-pillar-design-edited.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-center font-sans-serif-bold font-bold has-medium-font-size\">Displaying Various Product Types<\/h5>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size aligncenter font-mono has-small-font-size\" style=\"letter-spacing:1px;text-transform:uppercase\"><a class=\"wp-block-button__link has-black-background-color has-background wp-element-button\" href=\"https:\/\/in2real.com\/it\/blog\/come-presentare-gli-arredi-con-il-configuratore-3d\/\"><strong>Read the article<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns are-vertically-aligned-center w-full p-0 m-0 el-anim col-landing center-element has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background-color:#7a66f2\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flex wp-container-15 wp-block-columns are-vertically-aligned-center px-4 lg:container grid grid-cols-2 md:grid-cols-12 gap-lg md:gap-10 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns center-element col-landing is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:200px\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-layout-flow wp-block-column is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/francesca-854x1283-1.jpg\" alt=\"\" class=\"wp-image-6182\" width=\"150\" height=\"150\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/francesca-854x1283-1.jpg 400w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/francesca-854x1283-1-300x300.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/francesca-854x1283-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-align-left font-sans-serif-bold has-white-color has-text-color has-medium-font-size wp-block-paragraph\">Francesca Dattilo<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\" style=\"font-style:normal;font-weight:400\">A designer by training, I have been working on communications and marketing for In2real since 2019. You can engage with me and my team to identify your company&#8217;s needs and define the right strategy.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\" style=\"font-style:normal;font-weight:400\"><em><a href=\"mailto:francesca.dattilo@in2real.com\" target=\"_blank\" rel=\"noreferrer noopener\">francesca.dattilo<\/a><\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><section class=\"call-to-action left bg-gradient-to-br from-blue-100 to-blue-200 py-[115px] el-anim\" data-color=\"255, 255, 255\">\n  <div class=\"gap-lg gap-y-0 lg:container px-4 grid grid-cols-2 md:grid-cols-12 lg:gap-10\">\n                       <div class=\"col-span-2 md:col-span-5 md:col-start-2\">\n         \n        <h4 class=\"text-white text-6 lg:text-8 font-sans-serif-bold font-bold mb-5 lg:mb-lg\">Stay connected with us!<\/h4>\n                      <\/div>\n            \n                       <div class=\"col-span-2 md:col-span-3 md:col-start-9 md:flex md:justify-center md:items-center\">\n                            <a class=\"group relative inline-flex items-center text-black hover:text-white transition-all ease-linear duration-300 bg-gradient-to-br from-white to-white hover:ease-linear hover:bg-gradient-to-br hover:from-blue-100 hover:to-blue-200 text-2 lg:text uppercase py-4 pl-6 pr-20 lg:pl-lg lg:pr-24 rounded-3xl font-mono tracking-[2px] cta-no-wrap\" href=\"https:\/\/in2real.us12.list-manage.com\/subscribe?u=238b828a62beb9a16695d5df1&#038;id=7eb176ed13\" target=\"_blank\" rel=\"noopener\">\n              Keep in touch\n              <svg class=\"absolute right-[24px] lg:right-[30px] group-hover:opacity-0\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"39.285\" height=\"14.849\" viewBox=\"0 0 39.285 14.849\">\n                <g id=\"Raggruppa_2\" data-name=\"Raggruppa 2\" transform=\"translate(-133.493 -16.575)\">\n                  <path id=\"Path_2\" data-name=\"Path 2\" d=\"M.5,1.5,39,1\" transform=\"translate(133 23)\" fill=\"none\" stroke=\"#0a0a0a\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                  <path id=\"Rectangle\" d=\"M10,0V10H0\" transform=\"translate(157.929 24) rotate(-45)\" fill=\"none\" stroke=\"#0a0a0a\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                <\/g>\n              <\/svg>\n\n              <svg class=\"absolute right-[24px] lg:right-[30px] opacity-0 group-hover:opacity-100\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"39.285\" height=\"14.849\" viewBox=\"0 0 33.443 12.707\">\n                <g id=\"Raggruppa_2\" data-name=\"Raggruppa 2\" transform=\"translate(-115.418 -15.717)\">\n                  <path id=\"Path_2\" data-name=\"Path 2\" d=\"M.424,1.273,33.093.849\" transform=\"translate(115 21.223)\" fill=\"none\" stroke=\"#fff\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                  <path id=\"Rectangle\" d=\"M8.485,0V8.485H0\" transform=\"translate(136.153 22.071) rotate(-45)\" fill=\"none\" stroke=\"#fff\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                <\/g>\n              <\/svg>\n          <\/a>\n              <\/div>\n           \n  <\/div>\n<\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to interior design, technology is transforming the customer experience. Innovative products such as advanced configurators and product videos are enabling companies in this industry to take their customer service to new levels. Using these technologies, companies are able to streamline the sales process while ensuring that customer ideas can be turned into &hellip; <a href=\"https:\/\/in2real.com\/it\/blog\/video-e-configuratore-3d-una-combinazione-vincente\/\">Continued<\/a><\/p>\n","protected":false},"author":3,"featured_media":8709,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[222],"tags":[225,226,233],"class_list":["post-14693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovazione-tecnologie","tag-configuratori-3d","tag-prodotti-3d","tag-visualizzazione-prodotti"],"acf":[],"taxonomy_info":{"category":[{"value":222,"label":"Innovazione e Tecnologie"}],"post_tag":[{"value":225,"label":"configuratori 3d"},{"value":226,"label":"prodotti 3d"},{"value":233,"label":"visualizzazione prodotti"}]},"featured_image_src_large":["https:\/\/in2real.com\/wp-content\/uploads\/2023\/05\/ART5_furniture-copy-1-1024x576.jpg",1024,576,true],"author_info":{"display_name":"Francesca Dattilo","author_link":"https:\/\/in2real.com\/it\/blog\/author\/francesca-dattilo\/"},"comment_info":0,"category_info":[{"term_id":222,"name":"Innovazione e Tecnologie","slug":"innovazione-tecnologie","term_group":0,"term_taxonomy_id":222,"taxonomy":"category","description":"Rimani aggiornato con i pi\u00f9 recenti sviluppi nel mondo dell'innovazione e della tecnologia. Qui esploriamo come le tecnologie all'avanguardia come CGI, configuratori 3D in tempo reale e soluzioni digitali stanno trasformando settori come l'automotive, il design di prodotto e il marketing esperienziale. Scopri le intuizioni degli esperti e il futuro della tecnologia nei nostri settori di riferimento.","parent":0,"count":26,"filter":"raw","cat_ID":222,"category_count":26,"category_description":"Rimani aggiornato con i pi\u00f9 recenti sviluppi nel mondo dell'innovazione e della tecnologia. Qui esploriamo come le tecnologie all'avanguardia come CGI, configuratori 3D in tempo reale e soluzioni digitali stanno trasformando settori come l'automotive, il design di prodotto e il marketing esperienziale. Scopri le intuizioni degli esperti e il futuro della tecnologia nei nostri settori di riferimento.","cat_name":"Innovazione e Tecnologie","category_nicename":"innovazione-tecnologie","category_parent":0}],"tag_info":[{"term_id":225,"name":"configuratori 3d","slug":"configuratori-3d","term_group":0,"term_taxonomy_id":225,"taxonomy":"post_tag","description":"","parent":0,"count":20,"filter":"raw"},{"term_id":226,"name":"prodotti 3d","slug":"prodotti-3d","term_group":0,"term_taxonomy_id":226,"taxonomy":"post_tag","description":"","parent":0,"count":27,"filter":"raw"},{"term_id":233,"name":"visualizzazione prodotti","slug":"visualizzazione-prodotti","term_group":0,"term_taxonomy_id":233,"taxonomy":"post_tag","description":"","parent":0,"count":29,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/14693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/comments?post=14693"}],"version-history":[{"count":14,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/14693\/revisions"}],"predecessor-version":[{"id":27067,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/14693\/revisions\/27067"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/media\/8709"}],"wp:attachment":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/media?parent=14693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/categories?post=14693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/tags?post=14693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}