{"id":18958,"date":"2024-03-11T15:19:23","date_gmt":"2024-03-11T15:19:23","guid":{"rendered":"https:\/\/in2real.com\/?p=18958"},"modified":"2026-09-25T15:11:05","modified_gmt":"2026-09-25T15:11:05","slug":"riscrivere-le-regole-dellengagement-con-ar","status":"publish","type":"post","link":"https:\/\/in2real.com\/it\/blog\/riscrivere-le-regole-dellengagement-con-ar\/","title":{"rendered":"Riscrivere le regole dell\u2019engagement con l\u2019AR"},"content":{"rendered":"\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"img-fullwidth center h-screen relative text-center\" data-color=\"255, 255, 255\">\n\n    \n  <picture>\n\n        <source srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2024\/03\/wine_1-750x422.jpg\" media=\"(max-width: 576px)\">\n          \n      <source srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2024\/03\/wine_1.jpg\" media=\"(min-width: 751px)\">\n      <img decoding=\"async\" class=\"w-full h-full object-cover el-anim\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2024\/03\/wine_1.jpg\"\n          alt=\"digital food&amp;beverage experience\">\n  <\/picture>\n   \n\n  \n           \n      <h1 class=\"el-anim font-sans-serif-bold font-bold text-white text-7 leading-8 lg:text-9 lg:leading-10 w-10\/12 lg:w-6\/12 lg:max-w-[700px] absolute top-1\/2 left-1\/2 -translate-y-2\/4 -translate-x-2\/4\">Riscrivere le regole dell\u2019engagement con l\u2019AR<\/h1>\n      \n    \n<\/section>\n\n\n<section class=\"text-centered center my-sec-mob md:my-sec-desk\">\n  <div class=\"px-4 lg:container grid grid-cols-2 md:grid-cols-12 md:gap-10\">\n    <div class=\"col-span-2 md:col-span-10 md:col-start-2 lg:col-start-2 lg:col-span-10\">\n      <p class=\"text-7 w-full leading-8 lg:text-9 lg:leading-10 font-sans-serif-bold font-bold el-anim\">Dal fashion al food&#038;beverage i numeri del cambiamento<\/p>\n    <\/div>   \n  <\/div>\n<\/section>\n\n\n\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/in2real.com\/it\/blog\/riscrivere-le-regole-dellengagement-con-ar\/#Impatto_dellAR_sul_Retail_Dati_e_Prospettive\" title=\"Impatto dell&#8217;AR sul Retail: Dati e Prospettive\">Impatto dell&#8217;AR sul Retail: Dati e Prospettive<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/in2real.com\/it\/blog\/riscrivere-le-regole-dellengagement-con-ar\/#Contributo_dellAR_nellEsperienza_Cliente\" title=\"Contributo dell&#8217;AR nell&#8217;Esperienza Cliente\">Contributo dell&#8217;AR nell&#8217;Esperienza Cliente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/in2real.com\/it\/blog\/riscrivere-le-regole-dellengagement-con-ar\/#AR_Oltre_la_Visualizzazione_Prodotto\" title=\"AR: Oltre la Visualizzazione Prodotto\">AR: Oltre la Visualizzazione Prodotto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/in2real.com\/it\/blog\/riscrivere-le-regole-dellengagement-con-ar\/#Espansione_nel_Digital_Food_Beverage_Experience\" title=\"Espansione nel Digital Food &amp; Beverage Experience\">Espansione nel Digital Food &amp; Beverage Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/in2real.com\/it\/blog\/riscrivere-le-regole-dellengagement-con-ar\/#Innovazione_nel_Digital_Fashion_Experience\" title=\"Innovazione nel Digital Fashion Experience\">Innovazione nel Digital Fashion Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/in2real.com\/it\/blog\/riscrivere-le-regole-dellengagement-con-ar\/#Case_Study_nel_Settore_del_Luxury_Retail\" title=\"Case Study nel Settore del Luxury Retail \">Case Study nel Settore del Luxury Retail <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/in2real.com\/it\/blog\/riscrivere-le-regole-dellengagement-con-ar\/#Conclusione_e_Prospettive_Future\" title=\"Conclusione e Prospettive Future\">Conclusione e Prospettive Future<\/a><\/li><\/ul><\/nav><\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">L&#8217;avanzamento tecnologico nel settore del retail sta guidando una trasformazione significativa nelle modalit\u00e0 con cui i consumatori interagiscono e acquistano prodotti. Al centro di questo cambiamento si posiziona la Realt\u00e0 Aumentata (AR), che introduce <strong class=\"gradient-text\">nuove dimensioni all&#8217;esperienza di acquisto e modi di interazione con i brand.<\/strong> <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Questo tool digitale va oltre la semplice visualizzazione dei prodotti, affermandosi anche come uno strumento essenziale per l&#8217;engagement del cliente attraverso<strong class=\"gradient-text\"> l&#8217;uso in campagne di gaming interattivo e strategie di pre-lancio di prodotti.<\/strong><\/p>\n\n\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-text-align-left has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Impatto_dellAR_sul_Retail_Dati_e_Prospettive\"><\/span><strong class=\"gradient-text\"><strong>Impatto dell&#8217;AR sul Retail: Dati e Prospettive<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:145px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">La penetrazione dell&#8217;AR nel settore retail rappresenta un trend in rapida accelerazione. Secondo <a href=\"https:\/\/www.researchandmarkets.com\/reports\/5670961\/augmented-reality-in-retail-market-by-component?utm_source=BW&amp;utm_medium=PressRelease&amp;utm_code=7v33cr&amp;utm_campaign=1809392+-+The+Worldwide+Augmented+Reality+in+Retail+Industry+is+Estimated+to+Reach+%2461.3+Billion+by+2031&amp;utm_exec=jamu273prd\" target=\"_blank\" rel=\"noreferrer noopener\">Research and Markets<\/a>, partendo da una base di 2 miliardi di dollari nel 2021, <strong class=\"gradient-text\">si prevede che il valore di questo mercato crescer\u00e0 fino a raggiungere i 61,3 miliardi di dollari entro il 2031. Questo incremento \u00e8 quantificato attraverso un Tasso di Crescita Annuo Composto (CAGR) del 41,4% per il periodo dal 2022 al 2031.<\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.researchandmarkets.com\/reports\/5670961\/augmented-reality-in-retail-market-by-component?utm_source=BW&amp;utm_medium=PressRelease&amp;utm_code=7v33cr&amp;utm_campaign=1809392+-+The+Worldwide+Augmented+Reality+in+Retail+Industry+is+Estimated+to+Reach+%2461.3+Billion+by+2031&amp;utm_exec=jamu273prd\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-11-alle-14.43-copy-1024x585.jpg\" alt=\"Riscrivere le regole dell\u2019engagement con l\u2019AR\" class=\"wp-image-18965\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-11-alle-14.43-copy-1024x585.jpg 1024w, https:\/\/in2real.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-11-alle-14.43-copy-300x171.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-11-alle-14.43-copy-768x439.jpg 768w, https:\/\/in2real.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-11-alle-14.43-copy-1536x877.jpg 1536w, https:\/\/in2real.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-11-alle-14.43-copy-2048x1170.jpg 2048w, https:\/\/in2real.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-11-alle-14.43-copy-630x360.jpg 630w, https:\/\/in2real.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-11-alle-14.43-copy-854x488.jpg 854w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Questo tasso di crescita del 41,4% annuo rappresenta una delle velocit\u00e0 di espansione pi\u00f9 elevate tra le tecnologie emergenti nel retail, sottolineando come l&#8217;AR stia diventando rapidamente un elemento chiave per le aziende che desiderano innovare nel modo in cui presentano prodotti e interagiscono con i clienti. Il CAGR \u00e8 un indicatore che mostra la media annua della crescita percentuale di un investimento su un determinato periodo di tempo, assumendo che il profitto venga reinvestito alla fine di ogni anno. In questo contesto, il dato evidenzia un interesse crescente e investimenti consistenti nell&#8217;AR come strumento per migliorare l&#8217;esperienza di acquisto, sia online che offline.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-text-align-left has-medium-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Contributo_dellAR_nellEsperienza_Cliente\"><\/span><strong class=\"gradient-text\"><strong><strong>Contributo dell&#8217;AR nell&#8217;Esperienza Cliente<\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:145px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">L&#8217;introduzione dell&#8217;AR trasforma profondamente l&#8217;esperienza di shopping, permettendo ai consumatori di interagire con i prodotti in modalit\u00e0 immersive e dettagliate. Questa tecnologia facilita <strong class=\"gradient-text\">decisioni d&#8217;acquisto pi\u00f9 consapevoli e riducendo il rischio di resi.<\/strong> secondo quanto riportato da <a href=\"https:\/\/www.the-future-of-commerce.com\/2021\/04\/23\/digital-transformation-in-food-industry\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adweek<\/a>, l&#8217;integrazione dell&#8217;AR pu\u00f2 incrementare la propensione dei consumatori <strong class=\"gradient-text\">a spendere di pi\u00f9 per uno stesso prodotto<\/strong> non attivato in realt\u00e0 aumentata. <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">La disponibilit\u00e0 a pagare un plus, che pu\u00f2 arrivare fino al 40%, deriva dalla maggiore fiducia che i consumatori ripongono nelle loro decisioni di acquisto grazie all&#8217;esperienza migliorata offerta dall&#8217;AR. Dunque l\u2019AR non solo fornisce un valore aggiunto significativo per il cliente ma svolge anche un ruolo fondamentale nel <strong class=\"gradient-text\">costruire e rafforzare la fiducia del consumatore verso il brand<\/strong> e i suoi prodotti.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-text-align-left has-medium-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"AR_Oltre_la_Visualizzazione_Prodotto\"><\/span><strong class=\"gradient-text\">AR: Oltre la Visualizzazione Prodotto<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">L&#8217;AR trova applicazione non solo nella prova virtuale di prodotti &#8211; come ad esempio il marchio <a href=\"https:\/\/in2real.com\/it\/la-crescita-della-realta-aumentata-nel-retail\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Ray <\/mark><\/a><a href=\"https:\/\/in2real.com\/it\/la-crescita-della-realta-aumentata-nel-retail\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Ban<\/mark><\/a> che permette di applicare virtualmente il prodotto sul proprio volto &#8211; ma emerge come uno strumento strategico per il coinvolgimento dei clienti. <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/in2real.com\/it\/la-crescita-della-realta-aumentata-nel-retail\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"290\" height=\"146\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/09\/rayban.gif\" alt=\"Rayban\" class=\"wp-image-18968\" style=\"width:482px;height:auto\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Questo tool digitale viene impiegato in applicazioni di <strong class=\"gradient-text\">gaming interattivo e nella presentazione anticipata di prodotti,<\/strong> creando esperienze uniche che <strong class=\"gradient-text\">accrescono l&#8217;interesse e l&#8217;engagement verso i brand<\/strong>. Le esperienze AR proposte da aziende come <a href=\"https:\/\/www.8thwall.com\/arkx\/dg-alula\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Dolce &amp; Gabbana<\/mark><\/a> e <a href=\"https:\/\/www.8thwall.com\/atomic\/moutoncadet-leonard\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Mouton Cadet<\/mark> <\/a>illustrano l&#8217;efficacia di questa tecnologia nel creare connessioni significative tra i consumatori e i prodotti, ampliando le possibilit\u00e0 di interazione con il brand.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-text-align-left has-medium-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Espansione_nel_Digital_Food_Beverage_Experience\"><\/span><strong class=\"gradient-text\"><strong><strong>Espansione nel Digital Food &amp; Beverage Experience<\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">L&#8217;AR si sta rapidamente affermando anche nel settore del food &amp; beverage, offrendo esperienze digitali che trasformano il modo in cui i consumatori scoprono e interagiscono con cibi e bevande. Queste esperienze digitali nel food &amp; beverage vanno dalla <strong class=\"gradient-text\">visualizzazione di informazioni nutrizionali e suggerimenti di abbinamento in realt\u00e0 aumentata,<\/strong> fino alla creazione di esperienze immersive che consentono agli utenti di <strong class=\"gradient-text\">esplorare le origini di un prodotto o di partecipare virtualmente a degustazioni guidate.<\/strong> La tecnologia AR offre cos\u00ec nuove opportunit\u00e0 per i brand di cibo e bevande di coinvolgere i consumatori in modo innovativo, migliorando l&#8217;esperienza di acquisto e fornendo un valore aggiunto attraverso<strong> l&#8217;educazione e l&#8217;intrattenimento.&nbsp;<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><br>In questo contesto di innovazione digitale e virtuale dove l&#8217;AR sta riscrivendo le regole dell&#8217;engagement, spicca il case study dell\u2019azienda vinicola di <a href=\"https:\/\/in2real.com\/it\/cases\/capezzana-virtual-tour\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Capezzana<\/mark><\/a>, che illumina il potenziale delle esperienze virtuali nel settore food &amp; beverage. Durante il periodo pandemico, questa prestigiosa cantina italiana ha introdotto <strong class=\"gradient-text\">un&#8217;esperienza virtuale per formare la sua forza vendita globale, trasformandola successivamente in uno strumento versatile per presentazioni di marca, visite guidate e degustazioni virtuali one-to-one. <\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/in2real.com\/it\/cases\/capezzana-virtual-tour\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1481\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2024\/03\/Screenshot-2021-04-27-at-16.41-copy-1-scaled.jpg\" alt=\"Riscrivere le regole dell\u2019engagement con l\u2019AR\" class=\"wp-image-18981\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2024\/03\/Screenshot-2021-04-27-at-16.41-copy-1-scaled.jpg 2560w, https:\/\/in2real.com\/wp-content\/uploads\/2024\/03\/Screenshot-2021-04-27-at-16.41-copy-1-300x174.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2024\/03\/Screenshot-2021-04-27-at-16.41-copy-1-1024x592.jpg 1024w, https:\/\/in2real.com\/wp-content\/uploads\/2024\/03\/Screenshot-2021-04-27-at-16.41-copy-1-768x444.jpg 768w, https:\/\/in2real.com\/wp-content\/uploads\/2024\/03\/Screenshot-2021-04-27-at-16.41-copy-1-1536x888.jpg 1536w, https:\/\/in2real.com\/wp-content\/uploads\/2024\/03\/Screenshot-2021-04-27-at-16.41-copy-1-2048x1185.jpg 2048w, https:\/\/in2real.com\/wp-content\/uploads\/2024\/03\/Screenshot-2021-04-27-at-16.41-copy-1-630x364.jpg 630w, https:\/\/in2real.com\/wp-content\/uploads\/2024\/03\/Screenshot-2021-04-27-at-16.41-copy-1-854x494.jpg 854w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Questa esperienza, sebbene non includa direttamente esperienze in AR ma esclusivamente in VR, condivide l&#8217;obiettivo di arricchire l&#8217;esperienza del consumatore attraverso l&#8217;innovazione digitale.<strong class=\"gradient-text\"> <em>L&#8217;adozione di spazi personalizzati in 3D, immagini aeree immersive a 360\u00b0 e tour virtuali con digital twin<\/em><\/strong><em> <\/em>dimostra come le esperienze virtuali possano amplificare l&#8217;engagement del cliente nel settore food &amp; beverage, complementando efficacemente le strategie basate sulla realt\u00e0 aumentata e sottolineando l&#8217;importanza della digitalizzazione nel ridefinire l&#8217;interazione tra brand e consumatori.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-text-align-left has-medium-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Innovazione_nel_Digital_Fashion_Experience\"><\/span><strong class=\"gradient-text\"><strong><strong>Innovazione nel Digital Fashion Experience<\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Nel settore della moda, l&#8217;AR sta rivoluzionando l&#8217;esperienza digitale offrendo ai consumatori la possibilit\u00e0 di <strong class=\"gradient-text\">provare virtualmente abiti e accessori.<\/strong> Ci\u00f2 non solo migliora l&#8217;esperienza di shopping online ma permette anche ai brand di moda di <strong class=\"gradient-text\">presentare le loro collezioni in maniera dinamica e interattiva<\/strong>. <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Le esperienze di moda digitale tramite l&#8217;AR consentono ai consumatori di vedere come gli abiti si adattano al loro corpo e stile personale, riducendo l&#8217;incertezza e aumentando la fiducia nell&#8217;acquisto online. Inoltre, l&#8217;AR pu\u00f2 arricchire le esperienze in-store attraverso <strong class=\"gradient-text\">specchi virtuali e configuratori di prodotto, offrendo un&#8217;esperienza di acquisto senza soluzione di continuit\u00e0 tra online e offline.<\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Case_Study_nel_Settore_del_Luxury_Retail\"><\/span><strong class=\"gradient-text\"><strong><strong><strong><strong><strong>Case Study nel Settore del Luxury Retail <\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\"><strong class=\"gradient-text\">1. Dolce &amp; Gabbana a AlUla: Innovazione nella Presentazione delle Collezioni<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.8thwall.com\/arkx\/dg-alula\" target=\"_blank\" rel=\"noreferrer noopener\">Dolce &amp; Gabbana<\/a> ha integrato l&#8217;AR per arricchire l&#8217;esperienza degli ospiti durante la presentazione delle sue collezioni Alta Moda, Alta Sartoria e Alta Gioielleria a AlUla. Questa iniziativa, realizzata in collaborazione con LucidDreams, ha permesso di combinare la storicit\u00e0 del luogo con innovazioni tecnologiche. Attraverso l&#8217;utilizzo di NFC incorporati nei goodie bags, gli invitati hanno avuto accesso a due distinte esperienze AR: una denominata &#8220;Sun&#8221;, che visualizzava lampade islamiche tradizionali, e l&#8217;altra &#8220;Night&#8221;, caratterizzata da pianeti, costellazioni e stelle cadenti. Questo approccio ha non solo valorizzato la presentazione delle collezioni ma ha anche offerto un livello di interazione e coinvolgimento senza precedenti, dimostrando il potenziale dell&#8217;AR nel settore della moda di lusso.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Dolce&amp;Gabbana | Alula | Runway AR\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/jrBB4Ld6uME?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong class=\"gradient-text\">2. Mouton Cadet e l&#8217;Esperienza AR del &#8220;90e mill\u00e9sime&#8221;<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.8thwall.com\/atomic\/moutoncadet-leonard\" target=\"_blank\" rel=\"noreferrer noopener\">Mouton Cadet<\/a> ha introdotto una bottiglia di vino dotata di realt\u00e0 aumentata, celebrando cos\u00ec la storia e il processo di produzione del suo rinomato vino biologico in occasione del suo anniversario. Questa iniziativa ha offerto agli appassionati di vino l&#8217;opportunit\u00e0 di esplorare in modo interattivo le fasi di produzione attraverso un&#8217;esperienza AR, dalla vigna alla bottiglia. Il lancio di questa bottiglia speciale non solo commemora un momento significativo nella storia di Mouton Cadet ma rappresenta anche un esempio di come la tecnologia AR possa essere utilizzata per arricchire la conoscenza del prodotto e coinvolgere il consumatore in un&#8217;esperienza di marca profonda e memorabile.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Mouton Cadet Leonard 90th Birthday x 8th Wall\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/QTgCAPD1waA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-text-align-left has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Conclusione_e_Prospettive_Future\"><\/span><strong class=\"gradient-text\"><strong><strong><strong><strong class=\"gradient-text\"><strong><strong><strong>Conclusione e Prospettive Future<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">L&#8217;adozione dell&#8217;AR nel retail segna un cambiamento fondamentale nel marketing e nella vendita al dettaglio, offrendo esperienze di shopping personalizzate e immersive. Questa tecnologia rappresenta un vantaggio competitivo per i brand che cercano di distinguersi nel mercato, con prospettive future promettenti che offrono opportunit\u00e0 illimitate per l&#8217;innovazione e l&#8217;engagement del cliente. <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Man mano che l&#8217;AR evolve, si prevede che sempre pi\u00f9 aziende la integreranno nelle loro strategie, trasformando l&#8217;esperienza di shopping e interazione con il brand. Il successo dell&#8217;esperienza di Capezzana nell&#8217;integrare tecnologie virtuali a fianco di strategie basate sull&#8217;AR mostra l&#8217;ampio spettro di strumenti digitali a disposizione dei brand per potenziare l&#8217;interazione con i clienti e la presenza sul mercato. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns center-element el-anim is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column p-2 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<hr class=\"wp-block-separator aligncenter has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div 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class=\"heateorSssClear\"><\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center mb-[19px] lg:mb-lg text-6 lg:text-8 font-sans-serif-bold font-bold leading-7\" style=\"font-size:30px\">Continua a leggere:<\/h4>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns center-element is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column center-element is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:200px\">\n<figure class=\"wp-block-image aligncenter size-thumbnail is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/09\/ar-shopping-1-150x150.jpg\" alt=\"AR Shopping - Retail\" class=\"wp-image-13973\" style=\"width:200px;height:200px\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/09\/ar-shopping-1-150x150.jpg 150w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/09\/ar-shopping-1-628x628.jpg 628w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-center font-sans-serif-bold font-bold has-medium-font-size\">Shopping &amp; AR: la crescita nel retail<\/h5>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size aligncenter font-mono has-small-font-size\" style=\"letter-spacing:1px;text-transform:uppercase\"><a class=\"wp-block-button__link has-black-background-color has-background wp-element-button\" href=\"https:\/\/in2real.com\/it\/la-crescita-della-realta-aumentata-nel-retail\/\"><strong>leggi articolo<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column center-element is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:200px\">\n<figure class=\"wp-block-image aligncenter size-large is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/09\/Experience-6-edited-1024x1024.jpg\" alt=\"VR in Business process\" class=\"wp-image-13835\" style=\"width:200px;height:200px\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/09\/Experience-6-edited-1024x1024.jpg 1024w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/09\/Experience-6-edited-300x300.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/09\/Experience-6-edited-150x150.jpg 150w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/09\/Experience-6-edited-768x768.jpg 768w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/09\/Experience-6-edited-628x628.jpg 628w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/09\/Experience-6-edited-630x630.jpg 630w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/09\/Experience-6-edited-854x854.jpg 854w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/09\/Experience-6-edited.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-center font-sans-serif-bold font-bold has-medium-font-size\">Integra le Virtual Experience nel tuo processo aziendale<\/h5>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size aligncenter font-mono has-small-font-size\" style=\"letter-spacing:1px;text-transform:uppercase\"><a class=\"wp-block-button__link has-black-background-color has-background wp-element-button\" href=\"https:\/\/in2real.com\/it\/integra-le-virtual-experience-nel-tuo-processo\/\"><strong>leggi articolo<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center w-full p-0 m-0 el-anim col-landing center-element has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background-color:#7a66f2\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flex wp-container-15 wp-block-columns are-vertically-aligned-center px-4 lg:container grid grid-cols-2 md:grid-cols-12 gap-lg md:gap-10 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns center-element col-landing is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:200px\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-layout-flow wp-block-column is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/francesca-854x1283-1.jpg\" alt=\"Francesca Dattilo, autrice dell'articolo\" class=\"wp-image-6182\" style=\"width:150px;height:150px\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/francesca-854x1283-1.jpg 400w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/francesca-854x1283-1-300x300.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/francesca-854x1283-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-align-left font-sans-serif-bold has-white-color has-text-color has-medium-font-size wp-block-paragraph\">Francesca Dattilo<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\" style=\"font-style:normal;font-weight:400\">Designer di formazione, dal 2019 mi occupo di comunicazione e marketing per In2real. Potete confrontarvi con me e il mio team per identificare le esigenze della vostra azienda e definire la giusta strategia.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\" style=\"font-style:normal;font-weight:400\"><em><a href=\"mailto:francesca.dattilo@in2real.com\" target=\"_blank\" rel=\"noreferrer noopener\">francesca.dattilo<\/a><\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><section class=\"call-to-action left bg-gradient-to-br from-blue-100 to-blue-200 py-[115px] el-anim\" data-color=\"255, 255, 255\">\n  <div class=\"gap-lg gap-y-0 lg:container px-4 grid grid-cols-2 md:grid-cols-12 lg:gap-10\">\n                       <div class=\"col-span-2 md:col-span-5 md:col-start-2\">\n         \n        <h4 class=\"text-white text-6 lg:text-8 font-sans-serif-bold font-bold mb-5 lg:mb-lg\">Rimani aggiornato!<\/h4>\n                      <\/div>\n            \n                       <div class=\"col-span-2 md:col-span-3 md:col-start-9 md:flex md:justify-center md:items-center\">\n                            <a class=\"group relative inline-flex items-center text-black hover:text-white transition-all ease-linear duration-300 bg-gradient-to-br from-white to-white hover:ease-linear hover:bg-gradient-to-br hover:from-blue-100 hover:to-blue-200 text-2 lg:text uppercase py-4 pl-6 pr-20 lg:pl-lg lg:pr-24 rounded-3xl font-mono tracking-[2px] cta-no-wrap\" href=\"https:\/\/in2real.us12.list-manage.com\/subscribe?u=238b828a62beb9a16695d5df1&#038;id=7eb176ed13\" target=\"_blank\" rel=\"noopener\">\n              Iscriviti alla Newsletter\n              <svg class=\"absolute right-[24px] lg:right-[30px] group-hover:opacity-0\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"39.285\" height=\"14.849\" viewBox=\"0 0 39.285 14.849\">\n                <g id=\"Raggruppa_2\" data-name=\"Raggruppa 2\" transform=\"translate(-133.493 -16.575)\">\n                  <path id=\"Path_2\" data-name=\"Path 2\" d=\"M.5,1.5,39,1\" transform=\"translate(133 23)\" fill=\"none\" stroke=\"#0a0a0a\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                  <path id=\"Rectangle\" d=\"M10,0V10H0\" transform=\"translate(157.929 24) rotate(-45)\" fill=\"none\" stroke=\"#0a0a0a\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                <\/g>\n              <\/svg>\n\n              <svg class=\"absolute right-[24px] lg:right-[30px] opacity-0 group-hover:opacity-100\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"39.285\" height=\"14.849\" viewBox=\"0 0 33.443 12.707\">\n                <g id=\"Raggruppa_2\" data-name=\"Raggruppa 2\" transform=\"translate(-115.418 -15.717)\">\n                  <path id=\"Path_2\" data-name=\"Path 2\" d=\"M.424,1.273,33.093.849\" transform=\"translate(115 21.223)\" fill=\"none\" stroke=\"#fff\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                  <path id=\"Rectangle\" d=\"M8.485,0V8.485H0\" transform=\"translate(136.153 22.071) rotate(-45)\" fill=\"none\" stroke=\"#fff\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                <\/g>\n              <\/svg>\n          <\/a>\n              <\/div>\n           \n  <\/div>\n<\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;avanzamento tecnologico nel settore del retail sta guidando una trasformazione significativa nelle modalit\u00e0 con cui i consumatori interagiscono e acquistano prodotti. Al centro di questo cambiamento si posiziona la Realt\u00e0 Aumentata (AR), che introduce nuove dimensioni all&#8217;esperienza di acquisto e modi di interazione con i brand. Questo tool digitale va oltre la semplice visualizzazione dei &hellip; <a href=\"https:\/\/in2real.com\/it\/blog\/riscrivere-le-regole-dellengagement-con-ar\/\">Continued<\/a><\/p>\n","protected":false},"author":3,"featured_media":18996,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[222],"tags":[234,230,226,227,233],"class_list":["post-18958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovazione-tecnologie","tag-esperienza-virtuale","tag-marketing-cgi","tag-prodotti-3d","tag-realta-aumentata","tag-visualizzazione-prodotti"],"acf":[],"taxonomy_info":{"category":[{"value":222,"label":"Innovazione e Tecnologie"}],"post_tag":[{"value":234,"label":"esperienza virtuale"},{"value":230,"label":"marketing cgi"},{"value":226,"label":"prodotti 3d"},{"value":227,"label":"realt\u00e0 aumentata"},{"value":233,"label":"visualizzazione prodotti"}]},"featured_image_src_large":["https:\/\/in2real.com\/wp-content\/uploads\/2024\/03\/wine_1-1024x576.jpg",1024,576,true],"author_info":{"display_name":"Francesca Dattilo","author_link":"https:\/\/in2real.com\/it\/blog\/author\/francesca-dattilo\/"},"comment_info":0,"category_info":[{"term_id":222,"name":"Innovazione e Tecnologie","slug":"innovazione-tecnologie","term_group":0,"term_taxonomy_id":222,"taxonomy":"category","description":"Rimani aggiornato con i pi\u00f9 recenti sviluppi nel mondo dell'innovazione e della tecnologia. Qui esploriamo come le tecnologie all'avanguardia come CGI, configuratori 3D in tempo reale e soluzioni digitali stanno trasformando settori come l'automotive, il design di prodotto e il marketing esperienziale. Scopri le intuizioni degli esperti e il futuro della tecnologia nei nostri settori di riferimento.","parent":0,"count":27,"filter":"raw","cat_ID":222,"category_count":27,"category_description":"Rimani aggiornato con i pi\u00f9 recenti sviluppi nel mondo dell'innovazione e della tecnologia. Qui esploriamo come le tecnologie all'avanguardia come CGI, configuratori 3D in tempo reale e soluzioni digitali stanno trasformando settori come l'automotive, il design di prodotto e il marketing esperienziale. 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