{"id":19945,"date":"2024-04-02T14:02:48","date_gmt":"2024-04-02T14:02:48","guid":{"rendered":"https:\/\/in2real.com\/?p=19945"},"modified":"2026-11-04T10:09:35","modified_gmt":"2026-11-04T10:09:35","slug":"la-rivoluzione-ar-alla-milano-design-week-2024","status":"publish","type":"post","link":"https:\/\/in2real.com\/it\/blog\/la-rivoluzione-ar-alla-milano-design-week-2024\/","title":{"rendered":"Innovare nel Design con l&#8217;AR: La Rivoluzione Digitale alla Milano Design Week"},"content":{"rendered":"\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"img-fullwidth center h-screen relative text-center\" data-color=\"255, 255, 255\">\n\n    \n  <picture>\n\n        <source srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2024\/04\/ExperienceAR_1-750x422.jpg\" media=\"(max-width: 576px)\">\n          \n      <source srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2024\/04\/ExperienceAR_1.jpg\" media=\"(min-width: 751px)\">\n      <img decoding=\"async\" class=\"w-full h-full object-cover el-anim\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2024\/04\/ExperienceAR_1.jpg\"\n          alt=\"Experience AR\">\n  <\/picture>\n   \n\n  \n           \n      <h1 class=\"el-anim font-sans-serif-bold font-bold text-white text-7 leading-8 lg:text-9 lg:leading-10 w-10\/12 lg:w-6\/12 lg:max-w-[700px] absolute top-1\/2 left-1\/2 -translate-y-2\/4 -translate-x-2\/4\">Innovare nel Design con l&#8217;AR<\/h1>\n      \n    \n<\/section>\n\n\n<section class=\"text-centered center my-sec-mob md:my-sec-desk\">\n  <div class=\"px-4 lg:container grid grid-cols-2 md:grid-cols-12 md:gap-10\">\n    <div class=\"col-span-2 md:col-span-10 md:col-start-2 lg:col-start-2 lg:col-span-10\">\n      <p class=\"text-7 w-full leading-8 lg:text-9 lg:leading-10 font-sans-serif-bold font-bold el-anim\">La Rivoluzione Digitale alla Milano Design Week<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/in2real.com\/it\/blog\/la-rivoluzione-ar-alla-milano-design-week-2024\/#LAR_come_Mezzo_di_Engagement_Innovativo\" >L&#8217;AR come Mezzo di Engagement Innovativo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/in2real.com\/it\/blog\/la-rivoluzione-ar-alla-milano-design-week-2024\/#Verso_il_Futuro_Innovazione_e_Collaborazione\" >Verso il Futuro: Innovazione e Collaborazione<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/in2real.com\/it\/blog\/la-rivoluzione-ar-alla-milano-design-week-2024\/#Conclusioni\" >Conclusioni<\/a><\/li><\/ul><\/nav><\/div>\n\n    <\/div>   \n  <\/div>\n<\/section>\n\n\n\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">La realt\u00e0 aumentata (AR) sta scrivendo un nuovo capitolo nell&#8217;universo del design, offrendo non solo una visione, ma un&#8217;esperienza completamente nuova del mondo che ci circonda. Con l&#8217;approssimarsi della <a href=\"https:\/\/www.fuorisalone.it\/\" target=\"_blank\" rel=\"noopener\">Milano Design Week 2024<\/a>, assistiamo all&#8217;emergere dell&#8217;AR come potente mezzo attraverso cui i brand possono creare connessioni profonde, suscitare interesse e curiosit\u00e0, andando ben oltre la presentazione dei loro prodotti. <strong class=\"gradient-text\">Questo nuovo modo di fare Experience invita a una nuova era di engagement, dove l&#8217;esperienza digitale diventa uno strumento strategico per i brand che desiderano distinguersi.<\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-text-align-left has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"LAR_come_Mezzo_di_Engagement_Innovativo\"><\/span><strong class=\"gradient-text\"><strong><strong>L&#8217;AR come Mezzo di Engagement Innovativo<\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:145px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">L&#8217;AR rappresenta una svolta per i brand che cercano di offrire esperienze memorabili, trasformando l&#8217;interazione con il consumatore da passiva a partecipativa. Questo salto qualitativo permette di coinvolgere gli utenti in narrazioni immersive e interattive che stimolano la fantasia e l&#8217;emotivit\u00e0, creando un legame emotivo con il brand stesso. In questo contesto, l&#8217;AR non si limita a migliorare la percezione di un prodotto ma diventa il <strong class=\"gradient-text\">cuore pulsante di esperienze uniche che arricchiscono la storia e i valori del brand.<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Attraverso l&#8217;uso innovativo dell&#8217;AR, i brand possono ora progettare percorsi digitali che invitano alla scoperta, all&#8217;esplorazione e all&#8217;interazione. Queste esperienze vanno oltre la semplice dimostrazione di prodotti, diventando momenti di coinvolgimento autentico che invitano gli utenti a immergersi in un mondo brandizzato, esplorandone <strong class=\"gradient-text\">valori, visione e creativit\u00e0.<\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-text-align-left has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Verso_il_Futuro_Innovazione_e_Collaborazione\"><\/span><strong class=\"gradient-text\"><strong><strong>Verso il Futuro: Innovazione e Collaborazione <\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">In questo scenario di contaminazione reciproca la collaborazione diventa la chiave per esplorare nuovi orizzonti creativi. \u00c8 in questo spirito innovativo che <strong class=\"gradient-text\">In2real<\/strong> si unisce ad <a href=\"https:\/\/milano.archiproducts.com\/\" target=\"_blank\" rel=\"noopener\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Archiproducts Milano<\/mark><\/strong><\/a> come <strong class=\"gradient-text\">partner tecnico<\/strong>, impegnandosi nello sviluppo di un&#8217;esperienza di realt\u00e0 aumentata (AR) che promette di ridefinire il nostro approccio al design d&#8217;arredo. Il progetto, guidato dalla visione artistica e dal tema curato da <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><a href=\"https:\/\/studiopepe.info\/\" target=\"_blank\" rel=\"noopener\">Studio Pepe<\/a>,<\/mark><\/strong> studio di progettazione visionario fortemente definito nella sua multidisciplinarit\u00e0, segna un punto di svolta <strong class=\"gradient-text\">nell&#8217;interazione tra spazio, design e tecnologia.<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"642\" height=\"362\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2024\/03\/Copia-di-MDW_01-1920-x-1080-px-1-2.gif\" alt=\"Copia di MDW 01 1920 x 1080 px 1 2\" class=\"wp-image-19955\"\/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Questa collaborazione porter\u00e0 i visitatori del Fuori Salone nel corso della Milano Design Week in un viaggio unico attraverso l&#8217;uso innovativo dell&#8217;AR, <strong class=\"gradient-text\">esplorando le molteplici sfaccettature dell&#8217;acqua come principio ispiratore e metafora del cambiamento. <\/strong>Con la guida di Studio Pepe, noto per il suo approccio autorale, multireferenziale e poliedrico al design, questa esperienza AR si preannuncia come:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"> <strong class=\"gradient-text\">&#8220;<em>un&#8217;esplorazione della fluidit\u00e0, della trasparenza e della vitalit\u00e0 che caratterizzano tanto l&#8217;elemento acquatico quanto la vita stessa.<\/em>&#8220;<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Prima di svelare troppo sull\u2019esperienza, possiamo dirvi che sar\u00e0 un&#8217;immersione nel design che va oltre la semplice visualizzazione di spazi e oggetti. Gli utenti saranno invitati a interagire con l&#8217;ambiente e con l\u2019idea del design in modi innovativi, dove la <strong class=\"gradient-text\">tecnologia AR agisce come un ponte tra il reale e il possibile, tra il fisico e l&#8217;immaginario<\/strong>. Questa esperienza si inserisce in un contesto pi\u00f9 ampio di ricerca e innovazione nel design, dove <em>Archiproducts Milano<\/em> e <em>In2real<\/em>, insieme a <em>Studio Pepe<\/em>, esplorano nuove vie per arricchire e trasformare gli spazi abitativi.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Aspettatevi quindi un viaggio nel design che <strong class=\"gradient-text\">sfida le convenzioni e apre a nuove percezioni,<\/strong> dove ogni dettaglio, dalla forma alla funzione, dall&#8217;ombra alla luce, diventa parte di una <strong class=\"gradient-text\">narrazione pi\u00f9 ampia che celebra l&#8217;innovazione e la bellezza.<\/strong> Con &#8220;<strong><a href=\"https:\/\/milano.archiproducts.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Aqua<\/mark><\/a><\/strong>&#8220;, ci avventuriamo insieme verso uno stato mentale in cui il design, arricchito dalla tecnologia AR, diventa un mezzo per esplorare, sognare e ispirare.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-text-align-left has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Conclusioni\"><\/span><strong class=\"gradient-text\"><strong><strong><strong><strong class=\"gradient-text\"><strong><strong><strong>Conclusion<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong>i<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Attraverso esperienze AR immersive e coinvolgenti, i brand hanno ora l&#8217;opportunit\u00e0 di andare oltre la tradizionale narrazione di prodotto, invitando il pubblico a vivere storie e valori aziendali in modi completamente nuovi. Questa nuova frontiera dell&#8217;engagement non solo avvicina i consumatori ai brand in modo pi\u00f9 significativo ma apre anche la porta a infinite possibilit\u00e0 creative nel modo di presentare e vivere il design. La Milano Design Week 2024 si prospetta come un palcoscenico ideale per esplorare queste nuove dimensioni, con la collaborazione tra In2real e Archiproducts Milano, guidata dalla visione di Studio Pepe, che promette di essere un punto luminoso in questa esplorazione. <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns center-element el-anim is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column p-2 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<hr class=\"wp-block-separator aligncenter has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center mb-[19px] lg:mb-lg text-6 lg:text-8 font-sans-serif-bold font-bold leading-7\" style=\"font-size:30px\">Continua a leggere:<\/h4>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns center-element is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column center-element is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:200px\">\n<figure class=\"wp-block-image aligncenter size-thumbnail is-resized is-style-rounded\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2024\/03\/3D-Furniture-Configurators-150x150.jpg\" alt=\"3D Furniture Configurators\" class=\"wp-image-19451\" style=\"width:200px;height:200px\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2024\/03\/3D-Furniture-Configurators-150x150.jpg 150w, https:\/\/in2real.com\/wp-content\/uploads\/2024\/03\/3D-Furniture-Configurators-628x628.jpg 628w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-center font-sans-serif-bold font-bold has-medium-font-size\">Il design guidato dai KPI<\/h5>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size aligncenter font-mono has-small-font-size\" style=\"letter-spacing:1px;text-transform:uppercase\"><a class=\"wp-block-button__link has-black-background-color has-background wp-element-button\" href=\"https:\/\/in2real.com\/it\/configuratori-personalizzati-tre-agenzie\/\"><strong>leggi articolo<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column center-element is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:200px\">\n<figure class=\"wp-block-image aligncenter size-large is-resized is-style-rounded\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2024\/03\/ar-shopping-1-edited.jpg\" alt=\"AR Shopping - Retail\" class=\"wp-image-19959\" style=\"width:200px;height:200px\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2024\/03\/ar-shopping-1-edited.jpg 1080w, https:\/\/in2real.com\/wp-content\/uploads\/2024\/03\/ar-shopping-1-edited-300x300.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2024\/03\/ar-shopping-1-edited-1024x1024.jpg 1024w, https:\/\/in2real.com\/wp-content\/uploads\/2024\/03\/ar-shopping-1-edited-150x150.jpg 150w, https:\/\/in2real.com\/wp-content\/uploads\/2024\/03\/ar-shopping-1-edited-768x768.jpg 768w, https:\/\/in2real.com\/wp-content\/uploads\/2024\/03\/ar-shopping-1-edited-628x628.jpg 628w, https:\/\/in2real.com\/wp-content\/uploads\/2024\/03\/ar-shopping-1-edited-630x630.jpg 630w, https:\/\/in2real.com\/wp-content\/uploads\/2024\/03\/ar-shopping-1-edited-854x854.jpg 854w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-center font-sans-serif-bold font-bold has-medium-font-size\">Shopping &amp; AR<\/h5>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size aligncenter font-mono has-small-font-size\" style=\"letter-spacing:1px;text-transform:uppercase\"><a class=\"wp-block-button__link has-black-background-color has-background wp-element-button\" href=\"https:\/\/in2real.com\/it\/la-crescita-della-realta-aumentata-nel-retail\/\"><strong>leggi articolo<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center w-full p-0 m-0 el-anim col-landing center-element has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background-color:#7a66f2\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flex wp-container-15 wp-block-columns are-vertically-aligned-center px-4 lg:container grid grid-cols-2 md:grid-cols-12 gap-lg md:gap-10 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns center-element col-landing is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:200px\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-layout-flow wp-block-column is-style-rounded\"><img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/francesca-854x1283-1.jpg\" alt=\"Francesca Dattilo, autrice dell'articolo\" class=\"wp-image-6182\" style=\"width:150px;height:150px\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/francesca-854x1283-1.jpg 400w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/francesca-854x1283-1-300x300.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/francesca-854x1283-1-150x150.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-align-left font-sans-serif-bold has-white-color has-text-color has-medium-font-size wp-block-paragraph\">Francesca Dattilo<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\" style=\"font-style:normal;font-weight:400\">Designer di formazione, dal 2019 mi occupo di comunicazione e marketing per In2real. Potete confrontarvi con me e il mio team per identificare le esigenze della vostra azienda e definire la giusta strategia.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\" style=\"font-style:normal;font-weight:400\"><em><a href=\"mailto:francesca.dattilo@in2real.com\" target=\"_blank\" rel=\"noreferrer noopener\">francesca.dattilo<\/a><\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><section class=\"call-to-action left bg-gradient-to-br from-blue-100 to-blue-200 py-[115px] el-anim\" data-color=\"255, 255, 255\">\n  <div class=\"gap-lg gap-y-0 lg:container px-4 grid grid-cols-2 md:grid-cols-12 lg:gap-10\">\n                       <div class=\"col-span-2 md:col-span-5 md:col-start-2\">\n         \n        <h4 class=\"text-white text-6 lg:text-8 font-sans-serif-bold font-bold mb-5 lg:mb-lg\">Rimani aggiornato!<\/h4>\n                      <\/div>\n            \n                       <div class=\"col-span-2 md:col-span-3 md:col-start-9 md:flex md:justify-center md:items-center\">\n                            <a class=\"group relative inline-flex items-center text-black hover:text-white transition-all ease-linear duration-300 bg-gradient-to-br from-white to-white hover:ease-linear hover:bg-gradient-to-br hover:from-blue-100 hover:to-blue-200 text-2 lg:text uppercase py-4 pl-6 pr-20 lg:pl-lg lg:pr-24 rounded-3xl font-mono tracking-[2px] cta-no-wrap\" href=\"https:\/\/in2real.us12.list-manage.com\/subscribe?u=238b828a62beb9a16695d5df1&#038;id=7eb176ed13\" target=\"_blank\" rel=\"noopener\">\n              Iscriviti alla Newsletter\n              <svg class=\"absolute right-[24px] lg:right-[30px] group-hover:opacity-0\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"39.285\" height=\"14.849\" viewBox=\"0 0 39.285 14.849\">\n                <g id=\"Raggruppa_2\" data-name=\"Raggruppa 2\" transform=\"translate(-133.493 -16.575)\">\n                  <path id=\"Path_2\" data-name=\"Path 2\" d=\"M.5,1.5,39,1\" transform=\"translate(133 23)\" fill=\"none\" stroke=\"#0a0a0a\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                  <path id=\"Rectangle\" d=\"M10,0V10H0\" transform=\"translate(157.929 24) rotate(-45)\" fill=\"none\" stroke=\"#0a0a0a\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                <\/g>\n              <\/svg>\n\n              <svg class=\"absolute right-[24px] lg:right-[30px] opacity-0 group-hover:opacity-100\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"39.285\" height=\"14.849\" viewBox=\"0 0 33.443 12.707\">\n                <g id=\"Raggruppa_2\" data-name=\"Raggruppa 2\" transform=\"translate(-115.418 -15.717)\">\n                  <path id=\"Path_2\" data-name=\"Path 2\" d=\"M.424,1.273,33.093.849\" transform=\"translate(115 21.223)\" fill=\"none\" stroke=\"#fff\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                  <path id=\"Rectangle\" d=\"M8.485,0V8.485H0\" transform=\"translate(136.153 22.071) rotate(-45)\" fill=\"none\" stroke=\"#fff\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                <\/g>\n              <\/svg>\n          <\/a>\n              <\/div>\n           \n  <\/div>\n<\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La realt\u00e0 aumentata (AR) sta scrivendo un nuovo capitolo nell&#8217;universo del design, offrendo non solo una visione, ma un&#8217;esperienza completamente nuova del mondo che ci circonda. Con l&#8217;approssimarsi della Milano Design Week 2024, assistiamo all&#8217;emergere dell&#8217;AR come potente mezzo attraverso cui i brand possono creare connessioni profonde, suscitare interesse e curiosit\u00e0, andando ben oltre la &hellip; <a href=\"https:\/\/in2real.com\/it\/blog\/la-rivoluzione-ar-alla-milano-design-week-2024\/\">Continued<\/a><\/p>\n","protected":false},"author":3,"featured_media":20044,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[224],"tags":[234,230,227],"class_list":["post-19945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-notizie-eventi","tag-esperienza-virtuale","tag-marketing-cgi","tag-realta-aumentata"],"acf":[],"taxonomy_info":{"category":[{"value":224,"label":"Notizie ed Eventi"}],"post_tag":[{"value":234,"label":"esperienza virtuale"},{"value":230,"label":"marketing cgi"},{"value":227,"label":"realt\u00e0 aumentata"}]},"featured_image_src_large":["https:\/\/in2real.com\/wp-content\/uploads\/2024\/04\/ExperienceAR_1-1-1024x576.jpg",1024,576,true],"author_info":{"display_name":"Francesca Dattilo","author_link":"https:\/\/in2real.com\/it\/blog\/author\/francesca-dattilo\/"},"comment_info":0,"category_info":[{"term_id":224,"name":"Notizie ed Eventi","slug":"notizie-eventi","term_group":0,"term_taxonomy_id":224,"taxonomy":"category","description":"Resta aggiornato sul settore con le ultime notizie e gli eventi sul mondo delle tecnologie, innovazione e dell'esperienza digitale. Dalle principali conferenze di settore agli ultimi lanci di prodotto, questa categoria vi tiene informati sui principali avvenimenti e sviluppi nei settori dell'automotive, del product branding e del marketing esperienziale.","parent":0,"count":6,"filter":"raw","cat_ID":224,"category_count":6,"category_description":"Resta aggiornato sul settore con le ultime notizie e gli eventi sul mondo delle tecnologie, innovazione e dell'esperienza digitale. Dalle principali conferenze di settore agli ultimi lanci di prodotto, questa categoria vi tiene informati sui principali avvenimenti e sviluppi nei settori dell'automotive, del product branding e del marketing esperienziale.","cat_name":"Notizie ed Eventi","category_nicename":"notizie-eventi","category_parent":0}],"tag_info":[{"term_id":234,"name":"esperienza virtuale","slug":"esperienza-virtuale","term_group":0,"term_taxonomy_id":234,"taxonomy":"post_tag","description":"","parent":0,"count":16,"filter":"raw"},{"term_id":230,"name":"marketing cgi","slug":"marketing-cgi","term_group":0,"term_taxonomy_id":230,"taxonomy":"post_tag","description":"","parent":0,"count":15,"filter":"raw"},{"term_id":227,"name":"realt\u00e0 aumentata","slug":"realta-aumentata","term_group":0,"term_taxonomy_id":227,"taxonomy":"post_tag","description":"","parent":0,"count":11,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/19945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/comments?post=19945"}],"version-history":[{"count":0,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/19945\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/media\/20044"}],"wp:attachment":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/media?parent=19945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/categories?post=19945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/tags?post=19945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}