{"id":22230,"date":"2024-06-06T07:45:23","date_gmt":"2024-06-06T07:45:23","guid":{"rendered":"https:\/\/in2real.com\/?p=22230"},"modified":"2026-11-04T10:09:47","modified_gmt":"2026-11-04T10:09:47","slug":"ar-nellindustria-del-mobile-buyers-journey-e-kpi","status":"publish","type":"post","link":"https:\/\/in2real.com\/it\/blog\/ar-nellindustria-del-mobile-buyers-journey-e-kpi\/","title":{"rendered":"L&#8217;Impatto della Realt\u00e0 Aumentata sull&#8217;Industria del Mobile"},"content":{"rendered":"\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"img-fullwidth center h-screen relative text-center\" data-color=\"255, 255, 255\">\n\n    \n  <picture>\n\n        <source srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2024\/06\/furniture_AR-750x422.jpg\" media=\"(max-width: 576px)\">\n          \n      <source srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2024\/06\/furniture_AR.jpg\" media=\"(min-width: 751px)\">\n      <img decoding=\"async\" class=\"w-full h-full object-cover el-anim\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2024\/06\/furniture_AR.jpg\"\n          alt=\"Furniture_AR\">\n  <\/picture>\n   \n\n  \n           \n      <h1 class=\"el-anim font-sans-serif-bold font-bold text-white text-7 leading-8 lg:text-9 lg:leading-10 w-10\/12 lg:w-6\/12 lg:max-w-[700px] absolute top-1\/2 left-1\/2 -translate-y-2\/4 -translate-x-2\/4\"><span class=\"ez-toc-section\" id=\"LImpatto_della_Realta_Aumentata_sullIndustria_del_Mobile\"><\/span> L&#8217;Impatto della Realt\u00e0 Aumentata sull&#8217;Industria del Mobile\r\n<span class=\"ez-toc-section-end\"><\/span><\/h1>\n      \n    \n<\/section>\n\n\n<section class=\"text-centered center my-sec-mob md:my-sec-desk\">\n  <div class=\"px-4 lg:container grid grid-cols-2 md:grid-cols-12 md:gap-10\">\n    <div class=\"col-span-2 md:col-span-10 md:col-start-2 lg:col-start-2 lg:col-span-10\">\n      <p class=\"text-7 w-full leading-8 lg:text-9 lg:leading-10 font-sans-serif-bold font-bold el-anim\">Dal buyer&#8217;s journey ai KPI&#8217;s di rilievo<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/in2real.com\/it\/blog\/ar-nellindustria-del-mobile-buyers-journey-e-kpi\/#LImpatto_della_Realta_Aumentata_sullIndustria_del_Mobile\" >L&#8217;Impatto della Realt\u00e0 Aumentata sull&#8217;Industria del Mobile<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/in2real.com\/it\/blog\/ar-nellindustria-del-mobile-buyers-journey-e-kpi\/#Benefici_dellAR_lungo_il_Percorso_del_Cliente\" >Benefici dell&#8217;AR lungo il Percorso del Cliente<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/in2real.com\/it\/blog\/ar-nellindustria-del-mobile-buyers-journey-e-kpi\/#1_Attivatori_Fase_di_Consapevolezza_%E2%80%93_Attirare_lAttenzione\" >1. Attivatori &nbsp;Fase di Consapevolezza &#8211; Attirare l&#8217;Attenzione<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/in2real.com\/it\/blog\/ar-nellindustria-del-mobile-buyers-journey-e-kpi\/#2_Fase_di_Considerazione_%E2%80%93_Coinvolgere_i_Clienti\" >2. Fase di Considerazione &#8211; Coinvolgere i Clienti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/in2real.com\/it\/blog\/ar-nellindustria-del-mobile-buyers-journey-e-kpi\/#3_Fase_di_Decisione_%E2%80%93_Facilitare_la_Conversione\" >3. Fase di Decisione &#8211; Facilitare la Conversione<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/in2real.com\/it\/blog\/ar-nellindustria-del-mobile-buyers-journey-e-kpi\/#Scegliere_la_Soluzione_AR_Giusta_per_il_Proprio_Business\" >Scegliere la Soluzione AR Giusta per il Proprio Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/in2real.com\/it\/blog\/ar-nellindustria-del-mobile-buyers-journey-e-kpi\/#Tendenze_e_Dati_del_Mercato_%E2%80%93_KPIs\" >Tendenze e Dati del Mercato &#8211; KPI&#8217;s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/in2real.com\/it\/blog\/ar-nellindustria-del-mobile-buyers-journey-e-kpi\/#Conclusioni\" >Conclusioni<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/in2real.com\/it\/blog\/ar-nellindustria-del-mobile-buyers-journey-e-kpi\/#Continua_a_leggere\" >Continua a leggere<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/in2real.com\/it\/blog\/ar-nellindustria-del-mobile-buyers-journey-e-kpi\/#AR_e_Spatial_Computing\" >AR e Spatial Computing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/in2real.com\/it\/blog\/ar-nellindustria-del-mobile-buyers-journey-e-kpi\/#LImpatto_della_Realta_Aumentata_sullIndustria_del_Mobile-2\" >L&#8217;Impatto della Realt\u00e0 Aumentata sull&#8217;Industria del Mobile<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/in2real.com\/it\/blog\/ar-nellindustria-del-mobile-buyers-journey-e-kpi\/#Rimani_aggiornato\" >Rimani aggiornato!<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n    <\/div>   \n  <\/div>\n<\/section>\n\n\n\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">L&#8217;industria del mobile sta attraversando una fase di trasformazione digitale senza precedenti, trainata dalla crescente domanda di esperienze di acquisto pi\u00f9 immersive e personalizzate. La realt\u00e0 aumentata (AR) si sta affermando come una delle tecnologie chiave per soddisfare queste esigenze. Secondo <a href=\"https:\/\/www.emarketer.com\/topics\/category\/ar\" target=\"_blank\" rel=\"noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">eMarketer<\/mark><\/a>, il numero di utenti di AR negli Stati Uniti superer\u00e0 i 100 milioni mensili entro il 2025. Questo dato sottolinea<strong class=\"gradient-text\"> l&#8217;importanza di adottare l&#8217;AR per le aziende di mobili che vogliono rimanere competitive e rilevanti sul mercato.<\/strong> In questo articolo riportiamo lo studio condotto da <a href=\"https:\/\/www.cylindo.com\/cylindo-content-library\/guides\/augmented-reality-complete-guide-for-furniture-businesses\/\" target=\"_blank\" rel=\"noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Chaos Group Cylindo<\/mark><\/a> sull&#8217;impatto dell&#8217;AR nell&#8217;industria del mobile.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-text-align-left has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Benefici_dellAR_lungo_il_Percorso_del_Cliente\"><\/span><strong class=\"gradient-text\"><strong><strong><strong>Benefici dell&#8217;AR lungo il Percorso del Cliente<\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">La realt\u00e0 aumentata offre benefici significativi in ogni fase del percorso del cliente, <strong class=\"gradient-text\">dal momento della scoperta iniziale fino alla decisione d&#8217;acquisto<\/strong>. Ecco una panoramica dettagliata su come l&#8217;AR pu\u00f2 essere integrata efficacemente in ciascuna fase del buyer&#8217;s journey:<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h3 class=\"wp-block-heading has-text-align-left has-medium-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"1_Attivatori_Fase_di_Consapevolezza_%E2%80%93_Attirare_lAttenzione\"><\/span><strong class=\"gradient-text\"><strong><strong><strong><strong>1. Attivatori &nbsp;Fase di Consapevolezza &#8211; <em>Attirare l&#8217;Attenzione<\/em><\/strong><\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Nella fase di consapevolezza, l&#8217;obiettivo principale \u00e8 <strong class=\"gradient-text\">attirare l&#8217;attenzione<\/strong> dei potenziali clienti. Oggi, <strong class=\"gradient-text\">circa il 90% dei consumatori inizia il proprio percorso di acquisto cercando online<\/strong>. Per catturare l&#8217;interesse di questi clienti, \u00e8 fondamentale offrire un&#8217;esperienza di navigazione coinvolgente, che includa visualizzazioni a 360\u00b0, configuratori prodotto, immagini lifestyle e informazioni dettagliate sui prodotti.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;AR pu\u00f2 amplificare ulteriormente questa esperienza permettendo ai clienti di visualizzare come un mobile apparirebbe nel loro spazio reale direttamente dal proprio dispositivo. Campagne email e social media che utilizzano l&#8217;AR possono generare maggiore curiosit\u00e0 e coinvolgimento. Anche la <strong class=\"gradient-text\">pubblicit\u00e0 out-of-home (OOH) pu\u00f2 diventare pi\u00f9 coinvolgente grazie ai codici QR che lanciano esperienze AR, rendendo queste campagne misurabili e pi\u00f9 efficaci.<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/mobilemarketingmagazine.com\/coca-cola-launches-ar-out-of-home-campaign\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2024\/06\/Sep23Coke-dimensioni-medie.jpeg\" alt=\"Sep23Coke dimensioni medie\" class=\"wp-image-22219\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2024\/06\/Sep23Coke-dimensioni-medie.jpeg 640w, https:\/\/in2real.com\/wp-content\/uploads\/2024\/06\/Sep23Coke-dimensioni-medie-300x200.jpeg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2024\/06\/Sep23Coke-dimensioni-medie-630x420.jpeg 630w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h3 class=\"wp-block-heading has-text-align-left gradient-text has-medium-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"2_Fase_di_Considerazione_%E2%80%93_Coinvolgere_i_Clienti\"><\/span><strong>2. Fase di Considerazione &#8211; <em>Coinvolgere i Clienti<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Una volta catturata l&#8217;attenzione dei clienti, la fase successiva \u00e8 <strong class=\"gradient-text\">mantenerli coinvolti. <\/strong>Durante questa fase, i consumatori solitamente <strong class=\"gradient-text\">confrontano e analizzano diverse opzioni<\/strong> di prodotto. Per i mobili, dove il prezzo \u00e8 spesso elevato, la qualit\u00e0 e le specifiche del prodotto diventano cruciali.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;AR pu\u00f2 aiutare a colmare il divario tra esperienza online e offline. Ad esempio, i QR code possono essere utilizzati nei negozi per permettere ai clienti di visualizzare i mobili a casa propria. Per i clienti pi\u00f9 tecnologici, che fanno ricerche approfondite online, l&#8217;AR offre la possibilit\u00e0 di visualizzare il prodotto in 3D e testarlo virtualmente nel loro ambiente. Questo non solo <strong class=\"gradient-text\">migliora la fiducia dei clienti<\/strong> nelle loro scelte, ma li porta anche <strong class=\"gradient-text\">pi\u00f9 vicini alla decisione finale di acquisto.<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/in2real.com\/cases\/infiniti-configurator\/\"><img decoding=\"async\" width=\"540\" height=\"540\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2022\/07\/AR2sq.gif\" alt=\"AR2sq\" class=\"wp-image-1581\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h3 class=\"wp-block-heading has-text-align-left gradient-text has-medium-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"3_Fase_di_Decisione_%E2%80%93_Facilitare_la_Conversione\"><\/span><strong><strong><strong>3. Fase di Decisione &#8211; <em>Facilitare la Conversione<\/em><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Nella fase di decisione, l&#8217;AR pu\u00f2 giocare un ruolo cruciale nel <strong class=\"gradient-text\">ridurre l&#8217;abbandono del carrello.<\/strong> Secondo<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"> <a href=\"https:\/\/www.cylindo.com\/\" target=\"_blank\" rel=\"noopener\">Dynamic Yield<\/a>,<\/mark> il tasso di abbandono del carrello nel settore dei mobili \u00e8 vicino all&#8217;80%. Inserire codici QR nella pagina di checkout o nelle email di recupero carrello permette ai clienti di visualizzare nuovamente il prodotto nel proprio spazio, <strong class=\"gradient-text\">riducendo le incertezze e facilitando la decisione di acquisto.<\/strong><\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Dopo l&#8217;acquisto, l&#8217;AR pu\u00f2 continuare a coinvolgere i clienti attraverso email di conferma dell&#8217;ordine che includono esperienze AR, mantenendo alto il livello di soddisfazione e <strong class=\"gradient-text\">riducendo il rischio di resi.<\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-text-align-left gradient-text has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Scegliere_la_Soluzione_AR_Giusta_per_il_Proprio_Business\"><\/span>Scegliere la Soluzione AR Giusta per il Proprio Business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Per le aziende di mobili che vogliono adottare l&#8217;AR, \u00e8 importante scegliere tra soluzioni <strong class=\"gradient-text\">AR basate su app<\/strong> e <strong class=\"gradient-text\">AR native del web<\/strong>. Le soluzioni basate su app richiedono ai clienti di scaricare un&#8217;applicazione, il che pu\u00f2 rappresentare una barriera significativa dato che i mobili non sono acquistati frequentemente e i clienti potrebbero non voler scaricare un&#8217;app che useranno raramente.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.makingscience.it\/progetti\/ikea-place\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"821\" height=\"420\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2024\/06\/2018-09-21-10_40_16-IKEA-apps-IKEA-2.jpeg\" alt=\"2018 09 21 10 40 16 IKEA apps IKEA 2\" class=\"wp-image-22213\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2024\/06\/2018-09-21-10_40_16-IKEA-apps-IKEA-2.jpeg 821w, https:\/\/in2real.com\/wp-content\/uploads\/2024\/06\/2018-09-21-10_40_16-IKEA-apps-IKEA-2-300x153.jpeg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2024\/06\/2018-09-21-10_40_16-IKEA-apps-IKEA-2-768x393.jpeg 768w, https:\/\/in2real.com\/wp-content\/uploads\/2024\/06\/2018-09-21-10_40_16-IKEA-apps-IKEA-2-630x322.jpeg 630w\" sizes=\"(max-width: 821px) 100vw, 821px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;AR nativa del web, invece, consente ai clienti di utilizzare la tecnologia direttamente dal browser del proprio smartphone senza bisogno di scaricare nulla. Questo approccio offre un&#8217;adozione pi\u00f9 ampia, costi di sviluppo inferiori e una maggiore facilit\u00e0 d&#8217;uso, rendendolo una scelta preferibile per molte aziende.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-22230_5ccf06-b3 .kt-block-spacer{height:100px;}.wp-block-kadence-spacer.kt-block-spacer-22230_5ccf06-b3 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}@media all and (max-width: 767px){.wp-block-kadence-spacer.kt-block-spacer-22230_5ccf06-b3 .kt-block-spacer{height:100px!important;}}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-22230_5ccf06-b3\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-text-align-left gradient-text has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Tendenze_e_Dati_del_Mercato_%E2%80%93_KPIs\"><\/span>Tendenze e Dati del Mercato &#8211; KPI&#8217;s<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">L&#8217;adozione dell&#8217;AR nel settore dei mobili \u00e8 guidata anche dai cambiamenti demografici. Da uno studio approfondito condotto da <a href=\"https:\/\/www.cylindo.com\/cylindo-content-library\/guides\/augmented-reality-complete-guide-for-furniture-businesses\/\" target=\"_blank\" rel=\"noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Chaos Group Cylindo<\/mark><\/a>, emerge che la generazione Z, che \u00e8 nativa digitale, sta entrando nel mercato immobiliare e si aspetta esperienze di acquisto avanzate. Secondo <a href=\"https:\/\/www.retailbrew.com\/stories\/2024\/06\/05\/retail-industry-is-set-to-see-growth-this-year-report\" target=\"_blank\" rel=\"noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Retail Brew<\/mark><\/a>, il 71,5% dei Zoomer prevede di acquistare la propria prima casa nei prossimi sei anni, e il 37,2% lo far\u00e0 nei prossimi tre anni. <strong class=\"gradient-text\">Entro il 2025, si prevede che pi\u00f9 di un terzo della Gen Z utilizzer\u00e0 l&#8217;AR per fare acquisti.<\/strong><\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Inoltre, il 63% dei leader del settore dei mobili ritiene che l&#8217;AR possa aumentare le vendite, mentre il 46% considera questa tecnologia come un miglioramento dell&#8217;esperienza del cliente. Con il 52% delle aziende del settore che pianifica di adottare l&#8217;AR nei prossimi 12 mesi, <strong class=\"gradient-text\">\u00e8 evidente che l&#8217;AR non \u00e8 pi\u00f9 una tendenza futura, ma una necessit\u00e0 presente per rimanere competitivi.<\/strong><\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-22230_1893d1-38 .kt-block-spacer{height:100px;}.wp-block-kadence-spacer.kt-block-spacer-22230_1893d1-38 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}@media all and (max-width: 767px){.wp-block-kadence-spacer.kt-block-spacer-22230_1893d1-38 .kt-block-spacer{height:100px!important;}}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-22230_1893d1-38\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-text-align-left gradient-text has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Conclusioni\"><\/span><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>Conclusioni<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">L&#8217;adozione della realt\u00e0 aumentata rappresenta una rivoluzione per l&#8217;industria del mobile, offrendo nuove opportunit\u00e0 per coinvolgere i clienti e migliorare l&#8217;esperienza di acquisto. Le aziende che vogliono sfruttare appieno questa tecnologia devono considerare attentamente come integrare l&#8217;AR lungo tutto il percorso del cliente e scegliere la soluzione tecnologica pi\u00f9 adatta alle proprie esigenze. Con l&#8217;adozione crescente di questa tecnologia, l&#8217;AR si sta rapidamente affermando come uno strumento indispensabile per il successo nel mercato moderno dei mobili.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong class=\"gradient-text\">Tutti i dati sono tratti da uno studio condotto da <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><a href=\"https:\/\/www.cylindo.com\/cylindo-content-library\/guides\/augmented-reality-complete-guide-for-furniture-businesses\/\" target=\"_blank\" rel=\"noopener\">Chaos Group Cylindo<\/a>.<\/mark><\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns center-element el-anim is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column p-2 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<hr class=\"wp-block-separator aligncenter has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.kb-row-layout-id22230_634c06-8a > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id22230_634c06-8a > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id22230_634c06-8a > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(35% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(65% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id22230_634c06-8a > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id22230_634c06-8a > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id22230_634c06-8a > .kt-row-column-wrap{row-gap:var(--global-kb-gap-lg, 4rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id22230_634c06-8a alignnone el-anim wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column22230_f99161-8d > .kt-inside-inner-col{display:flex;}.kadence-column22230_f99161-8d > .kt-inside-inner-col,.kadence-column22230_f99161-8d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column22230_f99161-8d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column22230_f99161-8d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column22230_f99161-8d > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column22230_f99161-8d{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column22230_f99161-8d{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column22230_f99161-8d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column22230_f99161-8d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column22230_f99161-8d{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column22230_f99161-8d{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column22230_f99161-8d{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column22230_f99161-8d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column22230_f99161-8d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column22230_f99161-8d{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column22230_f99161-8d{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column22230_f99161-8d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column22230_f99161-8d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column22230_f99161-8d\"><div class=\"kt-inside-inner-col\"><style>.kadence-column22230_8f52d4-fb > .kt-inside-inner-col,.kadence-column22230_8f52d4-fb > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column22230_8f52d4-fb > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column22230_8f52d4-fb > .kt-inside-inner-col{flex-direction:column;}.kadence-column22230_8f52d4-fb > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column22230_8f52d4-fb > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column22230_8f52d4-fb{position:relative;}@media all and (max-width: 1024px){.kadence-column22230_8f52d4-fb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column22230_8f52d4-fb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column22230_8f52d4-fb\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading has-text-align-left font-sans-serif-bold font-bold has-black-color has-text-color has-link-color has-large-font-size wp-elements-1\"><span class=\"ez-toc-section\" id=\"Continua_a_leggere\"><\/span>Continua a leggere<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns22230_2e42e3-b6{gap:var(--global-kb-gap-sm, 1rem);justify-content:flex-start;align-items:center;}.kt-btns22230_2e42e3-b6 .kt-button{font-weight:normal;font-style:normal;}.kt-btns22230_2e42e3-b6 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns22230_2e42e3-b6 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns22230_2e42e3-b6 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns22230_2e42e3-b6 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns22230_2e42e3-b6 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns22230_2e42e3-b6 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns22230_2e42e3-b6 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns22230_2e42e3-b6\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn22230_e603d5-d4.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn22230_e603d5-d4.kb-button{background:#000000 !important;font-size:var(--global-kb-font-size-sm, 0.9rem);letter-spacing:2px;text-transform:uppercase;border-top-left-radius:1.5rem;border-top-right-radius:1.5rem;border-bottom-right-radius:1.5rem;border-bottom-left-radius:1.5rem;padding-top:15px;padding-right:38px;padding-bottom:15px;padding-left:38px;}.kb-btn22230_e603d5-d4.kb-button .kb-svg-icon-wrap{padding-left:var(--global-kb-spacing-xxs, 0.5rem);font-size:20px;--kb-button-icon-size:20px;}.kb-btn22230_e603d5-d4.kb-button::before{background:linear-gradient(45deg,rgb(0,0,150) 0%,rgb(0,0,60) 100%);-webkit-transition:opacity .3s ease-in-out;-moz-transition:opacity .3s ease-in-out;transition:opacity .3s ease-in-out;}<\/style><a class=\"kb-button kt-button button kb-btn22230_e603d5-d4 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false font-mono wp-block-kadence-singlebtn\" href=\"https:\/\/in2real.com\/it\/blog\/\"><span class=\"kt-btn-inner-text\">Leggi 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.kt-inside-inner-col{padding-top:30px;padding-right:20px;padding-bottom:20px;padding-left:20px;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column22230_f7bdee-b0\"><div class=\"kt-inside-inner-col\"><style>.kb-posts-id-22230_363616-c3 .entry.loop-entry .entry-header .entry-title{font-size:var(--global-kb-font-size-md, 1.25rem);}<\/style><ul class=\"wp-block-kadence-posts kb-posts kadence-posts-list kb-posts-id-22230_363616-c3 content-wrap grid-cols kb-posts-style-unboxed grid-sm-col-2 grid-lg-col-2 item-image-style-above  font-sans-serif-bold font-bold\"><li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-31114 post type-post status-publish format-standard has-post-thumbnail hentry category-innovazione-tecnologie tag-realta-aumentata tag-realta-virtuale tag-spatial-computing\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-1-1\" href=\"https:\/\/in2real.com\/it\/blog\/ar-spatial-computing-beyond-engagement\/\" aria-label=\"AR e Spatial Computing\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/ar-vs-spatial-computing--300x169.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"ar vs spatial computing\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/ar-vs-spatial-computing--300x169.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/ar-vs-spatial-computing--1024x576.jpg 1024w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/ar-vs-spatial-computing--768x432.jpg 768w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/ar-vs-spatial-computing--1536x864.jpg 1536w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/ar-vs-spatial-computing--750x422.jpg 750w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/ar-vs-spatial-computing--630x355.jpg 630w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/ar-vs-spatial-computing--854x481.jpg 854w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/ar-vs-spatial-computing-.jpg 1672w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t<h3 class=\"entry-title\"><span class=\"ez-toc-section\" id=\"AR_e_Spatial_Computing\"><\/span><a href=\"https:\/\/in2real.com\/it\/blog\/ar-spatial-computing-beyond-engagement\/\" rel=\"bookmark\">AR e Spatial Computing<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t\t\t\t<span class=\"posted-on\">\n\t\t\t\t<time class=\"entry-date published\" datetime=\"2026-09-25T12:52:08+00:00\">Settembre 25, 2026<\/time><time class=\"updated\" datetime=\"2026-09-25T14:42:27+00:00\">Settembre 25, 2026<\/time>\t\t\t<\/span>\n\t\t\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n<footer class=\"entry-footer\">\n\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-22230 post type-post status-publish format-standard has-post-thumbnail hentry category-innovazione-tecnologie tag-prodotti-3d tag-realta-aumentata tag-visualizzazione-prodotti\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-1-1\" href=\"https:\/\/in2real.com\/it\/blog\/ar-nellindustria-del-mobile-buyers-journey-e-kpi\/\" aria-label=\"L&#8217;Impatto della Realt\u00e0 Aumentata sull&#8217;Industria del Mobile\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2024\/06\/furniture_AR-300x169.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Furniture_AR\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2024\/06\/furniture_AR-300x169.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2024\/06\/furniture_AR-1024x576.jpg 1024w, https:\/\/in2real.com\/wp-content\/uploads\/2024\/06\/furniture_AR-768x432.jpg 768w, https:\/\/in2real.com\/wp-content\/uploads\/2024\/06\/furniture_AR-1536x864.jpg 1536w, https:\/\/in2real.com\/wp-content\/uploads\/2024\/06\/furniture_AR-750x422.jpg 750w, https:\/\/in2real.com\/wp-content\/uploads\/2024\/06\/furniture_AR-630x354.jpg 630w, https:\/\/in2real.com\/wp-content\/uploads\/2024\/06\/furniture_AR-854x480.jpg 854w, https:\/\/in2real.com\/wp-content\/uploads\/2024\/06\/furniture_AR.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t<h3 class=\"entry-title\"><span class=\"ez-toc-section\" id=\"LImpatto_della_Realta_Aumentata_sullIndustria_del_Mobile-2\"><\/span><a href=\"https:\/\/in2real.com\/it\/blog\/ar-nellindustria-del-mobile-buyers-journey-e-kpi\/\" rel=\"bookmark\">L&#8217;Impatto della Realt\u00e0 Aumentata sull&#8217;Industria del Mobile<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t\t\t\t<span class=\"posted-on\">\n\t\t\t\t<time class=\"entry-date published\" datetime=\"2024-06-06T07:45:23+00:00\">Giugno 6, 2024<\/time><time class=\"updated\" datetime=\"2026-11-04T10:09:47+00:00\">Novembre 4, 2026<\/time>\t\t\t<\/span>\n\t\t\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n<footer class=\"entry-footer\">\n\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<\/ul><\/div><\/div>\n\n<\/div><\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center w-full p-0 m-0 el-anim col-landing center-element has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background-color:#7a66f2\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flex wp-container-15 wp-block-columns are-vertically-aligned-center px-4 lg:container grid grid-cols-2 md:grid-cols-12 gap-lg md:gap-10 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns center-element col-landing is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:200px\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-layout-flow wp-block-column is-style-rounded\"><img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/francesca-854x1283-1.jpg\" alt=\"Francesca Dattilo, autrice dell'articolo\" class=\"wp-image-6182\" style=\"width:150px;height:150px\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/francesca-854x1283-1.jpg 400w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/francesca-854x1283-1-300x300.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/02\/francesca-854x1283-1-150x150.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-align-left font-sans-serif-bold has-white-color has-text-color has-medium-font-size wp-block-paragraph\">Francesca Dattilo<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\" style=\"font-style:normal;font-weight:400\">Designer di formazione, dal 2019 mi occupo di comunicazione e marketing per In2real. Potete confrontarvi con me e il mio team per identificare le esigenze della vostra azienda e definire la giusta strategia.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\" style=\"font-style:normal;font-weight:400\"><em><a href=\"mailto:francesca.dattilo@in2real.com\" target=\"_blank\" rel=\"noreferrer noopener\">francesca.dattilo<\/a><\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><section class=\"call-to-action left bg-gradient-to-br from-blue-100 to-blue-200 py-[115px] el-anim\" data-color=\"255, 255, 255\">\n  <div class=\"gap-lg gap-y-0 lg:container px-4 grid grid-cols-2 md:grid-cols-12 lg:gap-10\">\n                       <div class=\"col-span-2 md:col-span-5 md:col-start-2\">\n         \n        <h4 class=\"text-white text-6 lg:text-8 font-sans-serif-bold font-bold mb-5 lg:mb-lg\"><span class=\"ez-toc-section\" id=\"Rimani_aggiornato\"><\/span>Rimani aggiornato!<span class=\"ez-toc-section-end\"><\/span><\/h4>\n                      <\/div>\n            \n                       <div class=\"col-span-2 md:col-span-3 md:col-start-9 md:flex md:justify-center md:items-center\">\n                            <a class=\"group relative inline-flex items-center text-black hover:text-white transition-all ease-linear duration-300 bg-gradient-to-br from-white to-white hover:ease-linear hover:bg-gradient-to-br hover:from-blue-100 hover:to-blue-200 text-2 lg:text uppercase py-4 pl-6 pr-20 lg:pl-lg lg:pr-24 rounded-3xl font-mono tracking-[2px] cta-no-wrap\" href=\"https:\/\/in2real.us12.list-manage.com\/subscribe?u=238b828a62beb9a16695d5df1&#038;id=7eb176ed13\" target=\"_blank\" rel=\"noopener\">\n              Iscriviti alla Newsletter\n              <svg class=\"absolute right-[24px] lg:right-[30px] group-hover:opacity-0\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"39.285\" height=\"14.849\" viewBox=\"0 0 39.285 14.849\">\n                <g id=\"Raggruppa_2\" data-name=\"Raggruppa 2\" transform=\"translate(-133.493 -16.575)\">\n                  <path id=\"Path_2\" data-name=\"Path 2\" d=\"M.5,1.5,39,1\" transform=\"translate(133 23)\" fill=\"none\" stroke=\"#0a0a0a\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                  <path id=\"Rectangle\" d=\"M10,0V10H0\" transform=\"translate(157.929 24) rotate(-45)\" fill=\"none\" stroke=\"#0a0a0a\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                <\/g>\n              <\/svg>\n\n              <svg class=\"absolute right-[24px] lg:right-[30px] opacity-0 group-hover:opacity-100\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"39.285\" height=\"14.849\" viewBox=\"0 0 33.443 12.707\">\n                <g id=\"Raggruppa_2\" data-name=\"Raggruppa 2\" transform=\"translate(-115.418 -15.717)\">\n                  <path id=\"Path_2\" data-name=\"Path 2\" d=\"M.424,1.273,33.093.849\" transform=\"translate(115 21.223)\" fill=\"none\" stroke=\"#fff\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                  <path id=\"Rectangle\" d=\"M8.485,0V8.485H0\" transform=\"translate(136.153 22.071) rotate(-45)\" fill=\"none\" stroke=\"#fff\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                <\/g>\n              <\/svg>\n          <\/a>\n              <\/div>\n           \n  <\/div>\n<\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;industria del mobile sta attraversando una fase di trasformazione digitale senza precedenti, trainata dalla crescente domanda di esperienze di acquisto pi\u00f9 immersive e personalizzate. La realt\u00e0 aumentata (AR) si sta affermando come una delle tecnologie chiave per soddisfare queste esigenze. Secondo eMarketer, il numero di utenti di AR negli Stati Uniti superer\u00e0 i 100 milioni &hellip; <a href=\"https:\/\/in2real.com\/it\/blog\/ar-nellindustria-del-mobile-buyers-journey-e-kpi\/\">Continued<\/a><\/p>\n","protected":false},"author":9,"featured_media":22239,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[222],"tags":[226,227,233],"class_list":["post-22230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovazione-tecnologie","tag-prodotti-3d","tag-realta-aumentata","tag-visualizzazione-prodotti"],"acf":[],"taxonomy_info":{"category":[{"value":222,"label":"Innovazione e Tecnologie"}],"post_tag":[{"value":226,"label":"prodotti 3d"},{"value":227,"label":"realt\u00e0 aumentata"},{"value":233,"label":"visualizzazione prodotti"}]},"featured_image_src_large":["https:\/\/in2real.com\/wp-content\/uploads\/2024\/06\/furniture_AR-1024x576.jpg",1024,576,true],"author_info":{"display_name":"Tiziano Bonsignore","author_link":"https:\/\/in2real.com\/it\/blog\/author\/tiziano-bonsignore\/"},"comment_info":0,"category_info":[{"term_id":222,"name":"Innovazione e Tecnologie","slug":"innovazione-tecnologie","term_group":0,"term_taxonomy_id":222,"taxonomy":"category","description":"Rimani aggiornato con i pi\u00f9 recenti sviluppi nel mondo dell'innovazione e della tecnologia. Qui esploriamo come le tecnologie all'avanguardia come CGI, configuratori 3D in tempo reale e soluzioni digitali stanno trasformando settori come l'automotive, il design di prodotto e il marketing esperienziale. Scopri le intuizioni degli esperti e il futuro della tecnologia nei nostri settori di riferimento.","parent":0,"count":27,"filter":"raw","cat_ID":222,"category_count":27,"category_description":"Rimani aggiornato con i pi\u00f9 recenti sviluppi nel mondo dell'innovazione e della tecnologia. Qui esploriamo come le tecnologie all'avanguardia come CGI, configuratori 3D in tempo reale e soluzioni digitali stanno trasformando settori come l'automotive, il design di prodotto e il marketing esperienziale. Scopri le intuizioni degli esperti e il futuro della tecnologia nei nostri settori di riferimento.","cat_name":"Innovazione e Tecnologie","category_nicename":"innovazione-tecnologie","category_parent":0}],"tag_info":[{"term_id":226,"name":"prodotti 3d","slug":"prodotti-3d","term_group":0,"term_taxonomy_id":226,"taxonomy":"post_tag","description":"","parent":0,"count":27,"filter":"raw"},{"term_id":227,"name":"realt\u00e0 aumentata","slug":"realta-aumentata","term_group":0,"term_taxonomy_id":227,"taxonomy":"post_tag","description":"","parent":0,"count":11,"filter":"raw"},{"term_id":233,"name":"visualizzazione prodotti","slug":"visualizzazione-prodotti","term_group":0,"term_taxonomy_id":233,"taxonomy":"post_tag","description":"","parent":0,"count":29,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/22230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/comments?post=22230"}],"version-history":[{"count":0,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/22230\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/media\/22239"}],"wp:attachment":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/media?parent=22230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/categories?post=22230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/tags?post=22230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}