{"id":28319,"date":"2025-05-20T11:44:30","date_gmt":"2025-05-20T11:44:30","guid":{"rendered":"https:\/\/in2real.com\/?p=28319"},"modified":"2025-05-21T08:56:20","modified_gmt":"2025-05-21T08:56:20","slug":"auto-match-dati-ux-soluzioni-digitali-efficaci","status":"publish","type":"post","link":"https:\/\/in2real.com\/it\/blog\/auto-match-dati-ux-soluzioni-digitali-efficaci\/","title":{"rendered":"Auto Match: Dati e UX per creare soluzioni digitali efficaci"},"content":{"rendered":"<style>.kb-row-layout-id28319_f01ecd-e4 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id28319_f01ecd-e4 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id28319_f01ecd-e4 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-5xl, 10rem);padding-bottom:var(--global-kb-spacing-5xl, 10rem);min-height:100vh;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id28319_f01ecd-e4{background-image:url('https:\/\/in2real.com\/wp-content\/uploads\/2025\/05\/AM_cover-LOW.jpg');background-size:cover;background-position:50% 47%;background-attachment:scroll;background-repeat:no-repeat;}.kb-row-layout-id28319_f01ecd-e4 > .kt-row-layout-overlay{opacity:0.00;}@media all and (max-width: 1024px){.kb-row-layout-id28319_f01ecd-e4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id28319_f01ecd-e4 > .kt-row-column-wrap{padding-bottom:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id28319_f01ecd-e4 alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column28319_c7e458-9e > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-3xl, 6.5rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-3xl, 6.5rem);}.kadence-column28319_c7e458-9e > .kt-inside-inner-col,.kadence-column28319_c7e458-9e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28319_c7e458-9e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28319_c7e458-9e > .kt-inside-inner-col{flex-direction:column;}.kadence-column28319_c7e458-9e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28319_c7e458-9e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28319_c7e458-9e{position:relative;}@media all and (max-width: 1024px){.kadence-column28319_c7e458-9e > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28319_c7e458-9e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28319_c7e458-9e inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28319_15a8e3-01, .wp-block-kadence-advancedheading.kt-adv-heading28319_15a8e3-01[data-kb-block=\"kb-adv-heading28319_15a8e3-01\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:center;font-size:75px;line-height:1;font-style:normal;letter-spacing:-3px;}.wp-block-kadence-advancedheading.kt-adv-heading28319_15a8e3-01 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28319_15a8e3-01[data-kb-block=\"kb-adv-heading28319_15a8e3-01\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading28319_15a8e3-01, .wp-block-kadence-advancedheading.kt-adv-heading28319_15a8e3-01[data-kb-block=\"kb-adv-heading28319_15a8e3-01\"]{font-size:90px;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading28319_15a8e3-01, .wp-block-kadence-advancedheading.kt-adv-heading28319_15a8e3-01[data-kb-block=\"kb-adv-heading28319_15a8e3-01\"]{letter-spacing:0px;font-size:35px;}}<\/style>\n<h2 class=\"kt-adv-heading28319_15a8e3-01 font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-white-color has-text-color\" data-kb-block=\"kb-adv-heading28319_15a8e3-01\"><span class=\"ez-toc-section\" id=\"Auto_Match_Dati_e_UX_per_creare_soluzioni_digitali_efficaci\"><\/span>Auto Match: Dati e UX per creare soluzioni digitali efficaci<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id28319_727d03-09 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id28319_727d03-09 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id28319_727d03-09 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-3xl, 6.5rem);padding-right:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-3xl, 6.5rem);padding-left:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id28319_727d03-09 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id28319_727d03-09 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-4xl, 8rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id28319_727d03-09 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-xl, 4rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);padding-left:var(--global-kb-spacing-xs, 1rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id28319_727d03-09 alignnone el-anim wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column28319_bb18ad-b5 > .kt-inside-inner-col,.kadence-column28319_bb18ad-b5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28319_bb18ad-b5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28319_bb18ad-b5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column28319_bb18ad-b5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28319_bb18ad-b5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28319_bb18ad-b5{position:relative;}@media all and (max-width: 1024px){.kadence-column28319_bb18ad-b5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28319_bb18ad-b5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28319_bb18ad-b5\"><div class=\"kt-inside-inner-col\"><style>.kadence-column28319_ac5dea-bb{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column28319_ac5dea-bb{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column28319_ac5dea-bb > .kt-inside-inner-col,.kadence-column28319_ac5dea-bb > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28319_ac5dea-bb > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28319_ac5dea-bb > .kt-inside-inner-col{flex-direction:column;}.kadence-column28319_ac5dea-bb > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28319_ac5dea-bb > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28319_ac5dea-bb{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column28319_ac5dea-bb{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column28319_ac5dea-bb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column28319_ac5dea-bb{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column28319_ac5dea-bb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28319_ac5dea-bb\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id28319_97766f-aa > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id28319_97766f-aa > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id28319_97766f-aa > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id28319_97766f-aa > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id28319_97766f-aa > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id28319_97766f-aa > .kt-row-column-wrap{row-gap:var(--global-kb-gap-none, 0rem );grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id28319_97766f-aa alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column28319_cdcbc7-b5 > .kt-inside-inner-col,.kadence-column28319_cdcbc7-b5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28319_cdcbc7-b5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28319_cdcbc7-b5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column28319_cdcbc7-b5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28319_cdcbc7-b5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28319_cdcbc7-b5{position:relative;}@media all and (max-width: 1024px){.kadence-column28319_cdcbc7-b5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28319_cdcbc7-b5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28319_cdcbc7-b5\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28319_6eeea1-ae, .wp-block-kadence-advancedheading.kt-adv-heading28319_6eeea1-ae[data-kb-block=\"kb-adv-heading28319_6eeea1-ae\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:var(--global-kb-spacing-md, 2rem);font-size:var(--global-kb-font-size-lg, 2rem);line-height:1.2;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading28319_6eeea1-ae mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28319_6eeea1-ae[data-kb-block=\"kb-adv-heading28319_6eeea1-ae\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading28319_6eeea1-ae font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading28319_6eeea1-ae\"><span class=\"ez-toc-section\" id=\"Table_of_content\"><\/span>Table of content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div><\/div>\n\n\n<style>.kadence-column28319_4556e6-c6 > .kt-inside-inner-col,.kadence-column28319_4556e6-c6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28319_4556e6-c6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28319_4556e6-c6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column28319_4556e6-c6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28319_4556e6-c6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28319_4556e6-c6{position:relative;}@media all and (max-width: 1024px){.kadence-column28319_4556e6-c6 > .kt-inside-inner-col{padding-left:0px;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28319_4556e6-c6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28319_4556e6-c6\"><div class=\"kt-inside-inner-col\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/in2real.com\/it\/blog\/auto-match-dati-ux-soluzioni-digitali-efficaci\/#Auto_Match_Dati_e_UX_per_creare_soluzioni_digitali_efficaci\" title=\"Auto Match: Dati e UX per creare soluzioni digitali efficaci\">Auto Match: Dati e UX per creare soluzioni digitali efficaci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/in2real.com\/it\/blog\/auto-match-dati-ux-soluzioni-digitali-efficaci\/#Table_of_content\" title=\"Table of content\">Table of content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/in2real.com\/it\/blog\/auto-match-dati-ux-soluzioni-digitali-efficaci\/#Dove_la_UX_incontra_i_dati_per_creare_soluzioni_digitali_efficaci\" title=\" Dove la UX incontra i dati per creare soluzioni digitali efficaci\"> Dove la UX incontra i dati per creare soluzioni digitali efficaci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/in2real.com\/it\/blog\/auto-match-dati-ux-soluzioni-digitali-efficaci\/#E_se_lUX_potesse_ascoltare\" title=\"E se l&#8217;UX potesse ascoltare?\">E se l&#8217;UX potesse ascoltare?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/in2real.com\/it\/blog\/auto-match-dati-ux-soluzioni-digitali-efficaci\/#Esperienza_digitale_e_raccolta_dati_perche_oggi_servono_entrambe\" title=\" Esperienza digitale e raccolta dati: perch\u00e9 oggi servono entrambe\"> Esperienza digitale e raccolta dati: perch\u00e9 oggi servono entrambe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/in2real.com\/it\/blog\/auto-match-dati-ux-soluzioni-digitali-efficaci\/#Soluzioni_digitali_che_uniscono_creativita_e_strategia\" title=\"Soluzioni digitali che uniscono creativit\u00e0 e strategia\">Soluzioni digitali che uniscono creativit\u00e0 e strategia<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/in2real.com\/it\/blog\/auto-match-dati-ux-soluzioni-digitali-efficaci\/#Dati_di_qualita_nascono_da_unesperienza_utente_ben_progettata\" title=\"Dati di qualit\u00e0 nascono da un\u2019esperienza utente ben progettata\">Dati di qualit\u00e0 nascono da un\u2019esperienza utente ben progettata<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/in2real.com\/it\/blog\/auto-match-dati-ux-soluzioni-digitali-efficaci\/#Coinvolgere_per_comprendere_il_potenziale_dei_dati_comportamentali\" title=\"Coinvolgere per comprendere: il potenziale dei dati comportamentali\">Coinvolgere per comprendere: il potenziale dei dati comportamentali<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/in2real.com\/it\/blog\/auto-match-dati-ux-soluzioni-digitali-efficaci\/#Interfacce_intuitive_e_gamification_per_esperienze_piu_efficaci\" title=\"Interfacce intuitive e gamification per esperienze pi\u00f9 efficaci\">Interfacce intuitive e gamification per esperienze pi\u00f9 efficaci<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/in2real.com\/it\/blog\/auto-match-dati-ux-soluzioni-digitali-efficaci\/#Auto_Match_un_caso_concreto_di_esperienza_data-driven\" title=\"Auto Match: un caso concreto di esperienza data-driven\">Auto Match: un caso concreto di esperienza data-driven<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/in2real.com\/it\/blog\/auto-match-dati-ux-soluzioni-digitali-efficaci\/#Verso_una_tecnologia_che_accompagna_non_sostituisce\" title=\"Verso una tecnologia che accompagna, non sostituisce\">Verso una tecnologia che accompagna, non sostituisce<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/in2real.com\/it\/blog\/auto-match-dati-ux-soluzioni-digitali-efficaci\/#Continua_a_leggere\" title=\"Continua a leggere\">Continua a leggere<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading28319_fc5737-60, .wp-block-kadence-advancedheading.kt-adv-heading28319_fc5737-60[data-kb-block=\"kb-adv-heading28319_fc5737-60\"]{max-width:1200px;margin-right:auto;margin-left:auto;padding-top:0px;padding-bottom:var(--global-kb-spacing-xxl, 5rem);text-align:center;font-size:var(--global-kb-font-size-xxl, 4rem);font-style:normal;border-top:50px solid transparent;border-right:50px solid transparent;border-bottom:50px solid transparent;border-left:50px solid transparent;border-top-right-radius:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28319_fc5737-60 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28319_fc5737-60[data-kb-block=\"kb-adv-heading28319_fc5737-60\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading28319_fc5737-60, .wp-block-kadence-advancedheading.kt-adv-heading28319_fc5737-60[data-kb-block=\"kb-adv-heading28319_fc5737-60\"]{border-top:50px solid transparent;border-right:50px solid transparent;border-bottom:50px solid transparent;border-left:50px solid transparent;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading28319_fc5737-60, .wp-block-kadence-advancedheading.kt-adv-heading28319_fc5737-60[data-kb-block=\"kb-adv-heading28319_fc5737-60\"]{border-top:50px solid transparent;border-right:50px solid transparent;border-bottom:50px solid transparent;border-left:50px solid transparent;}}<\/style>\n<h2 class=\"kt-adv-heading28319_fc5737-60 font-sans-serif-bold font-bold wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading28319_fc5737-60\"><span class=\"ez-toc-section\" id=\"Dove_la_UX_incontra_i_dati_per_creare_soluzioni_digitali_efficaci\"><\/span><em><em><br>Dove la UX incontra i dati per creare soluzioni digitali efficaci<\/em><\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.kadence-column28319_d7f9a8-ae{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column28319_d7f9a8-ae{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column28319_d7f9a8-ae > .kt-inside-inner-col,.kadence-column28319_d7f9a8-ae > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28319_d7f9a8-ae > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28319_d7f9a8-ae > .kt-inside-inner-col{flex-direction:column;}.kadence-column28319_d7f9a8-ae > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28319_d7f9a8-ae > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28319_d7f9a8-ae{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column28319_d7f9a8-ae{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column28319_d7f9a8-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column28319_d7f9a8-ae{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column28319_d7f9a8-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28319_d7f9a8-ae\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id28319_595c35-01 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id28319_595c35-01 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id28319_595c35-01 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-right:0px;padding-left:0px;min-height:572px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id28319_595c35-01 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id28319_595c35-01 > .kt-row-column-wrap{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id28319_595c35-01 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id28319_595c35-01 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-row kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full kb-theme-content-width\">\n<style>.kadence-column28319_e480fa-88 > .kt-inside-inner-col{display:flex;}.kadence-column28319_e480fa-88 > .kt-inside-inner-col,.kadence-column28319_e480fa-88 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28319_e480fa-88 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28319_e480fa-88 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28319_e480fa-88 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column28319_e480fa-88{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_e480fa-88{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_e480fa-88 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28319_e480fa-88 > .kt-inside-inner-col{background-image:url('https:\/\/in2real.com\/wp-content\/uploads\/2025\/05\/ChatGPT-Image-Apr-10-2025-12_53_47-PM.jpg');background-size:cover;background-position:center center;background-attachment:scroll;background-repeat:no-repeat;}.kadence-column28319_e480fa-88 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28319_e480fa-88{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column28319_e480fa-88{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_e480fa-88{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_e480fa-88 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column28319_e480fa-88 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column28319_e480fa-88{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_e480fa-88{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_e480fa-88 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28319_e480fa-88 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28319_e480fa-88 kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-spacer.kt-block-spacer-28319_b71fec-29 .kt-block-spacer{height:400px;}.wp-block-kadence-spacer.kt-block-spacer-28319_b71fec-29 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-28319_b71fec-29\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column28319_ecaa8d-5a > .kt-inside-inner-col{display:flex;}.kadence-column28319_ecaa8d-5a > .kt-inside-inner-col,.kadence-column28319_ecaa8d-5a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28319_ecaa8d-5a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28319_ecaa8d-5a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28319_ecaa8d-5a > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column28319_ecaa8d-5a{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_ecaa8d-5a{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_ecaa8d-5a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28319_ecaa8d-5a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28319_ecaa8d-5a{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column28319_ecaa8d-5a{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_ecaa8d-5a{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_ecaa8d-5a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column28319_ecaa8d-5a{text-align:center;}}@media all and (max-width: 1024px){.kadence-column28319_ecaa8d-5a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column28319_ecaa8d-5a{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_ecaa8d-5a{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_ecaa8d-5a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28319_ecaa8d-5a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28319_ecaa8d-5a kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28319_b17053-81, .wp-block-kadence-advancedheading.kt-adv-heading28319_b17053-81[data-kb-block=\"kb-adv-heading28319_b17053-81\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:var(--global-kb-font-size-xl, 3rem);line-height:1.3;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading28319_b17053-81 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28319_b17053-81[data-kb-block=\"kb-adv-heading28319_b17053-81\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading28319_b17053-81, .wp-block-kadence-advancedheading.kt-adv-heading28319_b17053-81[data-kb-block=\"kb-adv-heading28319_b17053-81\"]{font-size:42px;}}<\/style>\n<h2 class=\"kt-adv-heading28319_b17053-81 font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading28319_b17053-81\"><span class=\"ez-toc-section\" id=\"E_se_lUX_potesse_ascoltare\"><\/span>E se l&#8217;UX potesse ascoltare?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading28319_dacee2-5c, .wp-block-kadence-advancedheading.kt-adv-heading28319_dacee2-5c[data-kb-block=\"kb-adv-heading28319_dacee2-5c\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:0px;font-size:16px;line-height:1.8;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading28319_dacee2-5c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28319_dacee2-5c[data-kb-block=\"kb-adv-heading28319_dacee2-5c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading28319_dacee2-5c, .wp-block-kadence-advancedheading.kt-adv-heading28319_dacee2-5c[data-kb-block=\"kb-adv-heading28319_dacee2-5c\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading28319_dacee2-5c wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading28319_dacee2-5c\">In questo articolo apriamo le porte al mondo di <em><a href=\"https:\/\/in2real.com\/it\/automatch\/\" target=\"_blank\" rel=\"noreferrer noopener\">Auto Match<\/a><\/em>, la nuova soluzione digitale sviluppata da In2real e <a href=\"https:\/\/intelli-go.it\/\" data-type=\"link\" data-id=\"https:\/\/intelli-go.it\/\" target=\"_blank\" rel=\"noreferrer noopener\">Intelligo<\/a> che unisce design visivo, tecnologia adattiva e analisi comportamentale.<br>Parleremo di esperienze che coinvolgono, ma anche di dati che raccontano. Di come una buona UX possa trasformarsi in uno strumento di ascolto profondo. E di come l\u2019innovazione \u2013 quando \u00e8 pensata bene \u2013 possa accompagnare le persone senza sostituirle.<br>Un punto di partenza per esplorare ci\u00f2 che accade quando creativit\u00e0 e strategia si incontrano davvero.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column28319_a05aba-b0 > .kt-inside-inner-col{display:flex;}.kadence-column28319_a05aba-b0{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column28319_a05aba-b0{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column28319_a05aba-b0 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-3xl, 6.5rem);padding-bottom:var(--global-kb-spacing-md, 2rem);}.kadence-column28319_a05aba-b0 > .kt-inside-inner-col,.kadence-column28319_a05aba-b0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28319_a05aba-b0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28319_a05aba-b0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28319_a05aba-b0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column28319_a05aba-b0{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_a05aba-b0{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_a05aba-b0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28319_a05aba-b0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28319_a05aba-b0{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column28319_a05aba-b0{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column28319_a05aba-b0 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column28319_a05aba-b0{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_a05aba-b0{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_a05aba-b0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column28319_a05aba-b0{text-align:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column28319_a05aba-b0{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_a05aba-b0{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_a05aba-b0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column28319_a05aba-b0{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column28319_a05aba-b0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28319_a05aba-b0 kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28319_1eb7f2-ea, .wp-block-kadence-advancedheading.kt-adv-heading28319_1eb7f2-ea[data-kb-block=\"kb-adv-heading28319_1eb7f2-ea\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:var(--global-kb-font-size-xl, 3rem);line-height:1.3;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading28319_1eb7f2-ea mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28319_1eb7f2-ea[data-kb-block=\"kb-adv-heading28319_1eb7f2-ea\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading28319_1eb7f2-ea, .wp-block-kadence-advancedheading.kt-adv-heading28319_1eb7f2-ea[data-kb-block=\"kb-adv-heading28319_1eb7f2-ea\"]{font-size:42px;}}<\/style>\n<h2 class=\"kt-adv-heading28319_1eb7f2-ea font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading28319_1eb7f2-ea\"><span class=\"ez-toc-section\" id=\"Esperienza_digitale_e_raccolta_dati_perche_oggi_servono_entrambe\"><\/span><br><strong><strong>Esperienza digitale e raccolta dati: perch\u00e9 oggi servono entrambe<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading28319_5eeb7c-1a, .wp-block-kadence-advancedheading.kt-adv-heading28319_5eeb7c-1a[data-kb-block=\"kb-adv-heading28319_5eeb7c-1a\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:0px;font-size:16px;line-height:1.8;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading28319_5eeb7c-1a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28319_5eeb7c-1a[data-kb-block=\"kb-adv-heading28319_5eeb7c-1a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading28319_5eeb7c-1a, .wp-block-kadence-advancedheading.kt-adv-heading28319_5eeb7c-1a[data-kb-block=\"kb-adv-heading28319_5eeb7c-1a\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading28319_5eeb7c-1a wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading28319_5eeb7c-1a\">Viviamo in un\u2019epoca in cui l\u2019esperienza \u00e8 tutto. Le persone si aspettano che ogni interazione \u2013 digitale o fisica \u2013 sia chiara, coinvolgente e costruita attorno alle loro esigenze. Ma l\u2019esperienza, da sola, non basta pi\u00f9. O meglio: <strong>\u00e8 quando l\u2019esperienza diventa anche occasione di ascolto<\/strong> che si sprigiona il suo vero potenziale.<br>L\u2019ascolto, oggi, significa <strong>raccolta dati<\/strong>. Non quella passiva, invasiva o fine a s\u00e9 stessa, ma quella generata dal dialogo, dalla partecipazione, da interfacce costruite per mettere le persone al centro. Dati che raccontano comportamenti, desideri, preferenze. E che aprono nuovi spazi di comprensione e progettazione.<br>Secondo <a href=\"https:\/\/blog.icx.co\/en\/user-experience\/user-experience\/the-importance-of-user-experience-in-digital-transformation?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Forrester Research<\/em>,<\/a> una buona progettazione UX pu\u00f2 aumentare i tassi di conversione fino al 400%. \u00c8 il segno che coinvolgere bene significa anche raccogliere meglio.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column28319_f8d220-16 > .kt-inside-inner-col{display:flex;}.kadence-column28319_f8d220-16{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column28319_f8d220-16{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column28319_f8d220-16 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-3xl, 6.5rem);padding-bottom:var(--global-kb-spacing-3xl, 6.5rem);}.kadence-column28319_f8d220-16 > .kt-inside-inner-col,.kadence-column28319_f8d220-16 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28319_f8d220-16 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28319_f8d220-16 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28319_f8d220-16 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column28319_f8d220-16{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_f8d220-16{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_f8d220-16 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28319_f8d220-16 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28319_f8d220-16{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column28319_f8d220-16{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column28319_f8d220-16 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column28319_f8d220-16{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_f8d220-16{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_f8d220-16 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column28319_f8d220-16{text-align:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column28319_f8d220-16{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_f8d220-16{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_f8d220-16 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column28319_f8d220-16{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column28319_f8d220-16 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28319_f8d220-16 kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28319_8ec773-37, .wp-block-kadence-advancedheading.kt-adv-heading28319_8ec773-37[data-kb-block=\"kb-adv-heading28319_8ec773-37\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:var(--global-kb-font-size-xl, 3rem);line-height:1.3;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading28319_8ec773-37 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28319_8ec773-37[data-kb-block=\"kb-adv-heading28319_8ec773-37\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading28319_8ec773-37, .wp-block-kadence-advancedheading.kt-adv-heading28319_8ec773-37[data-kb-block=\"kb-adv-heading28319_8ec773-37\"]{font-size:42px;}}<\/style>\n<h2 class=\"kt-adv-heading28319_8ec773-37 font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading28319_8ec773-37\"><span class=\"ez-toc-section\" id=\"Soluzioni_digitali_che_uniscono_creativita_e_strategia\"><\/span><strong>Soluzioni digitali che uniscono creativit\u00e0 e strategia<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading28319_728e16-b8, .wp-block-kadence-advancedheading.kt-adv-heading28319_728e16-b8[data-kb-block=\"kb-adv-heading28319_728e16-b8\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:var(--global-kb-font-size-lg, 2rem);line-height:1.3;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading28319_728e16-b8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28319_728e16-b8[data-kb-block=\"kb-adv-heading28319_728e16-b8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading28319_728e16-b8, .wp-block-kadence-advancedheading.kt-adv-heading28319_728e16-b8[data-kb-block=\"kb-adv-heading28319_728e16-b8\"]{font-size:42px;}}<\/style>\n<h3 class=\"kt-adv-heading28319_728e16-b8 font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading28319_728e16-b8\"><span class=\"ez-toc-section\" id=\"Dati_di_qualita_nascono_da_unesperienza_utente_ben_progettata\"><\/span><strong><strong><strong>Dati di qualit\u00e0 nascono da un\u2019esperienza utente ben progettata<\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading28319_a7bbf0-fd, .wp-block-kadence-advancedheading.kt-adv-heading28319_a7bbf0-fd[data-kb-block=\"kb-adv-heading28319_a7bbf0-fd\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:0px;font-size:16px;line-height:1.8;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading28319_a7bbf0-fd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28319_a7bbf0-fd[data-kb-block=\"kb-adv-heading28319_a7bbf0-fd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading28319_a7bbf0-fd, .wp-block-kadence-advancedheading.kt-adv-heading28319_a7bbf0-fd[data-kb-block=\"kb-adv-heading28319_a7bbf0-fd\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading28319_a7bbf0-fd wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading28319_a7bbf0-fd\">Noi di <strong>In2real<\/strong> e <strong>Intelligo<\/strong> lavoriamo da anni proprio su questa frontiera: trasformare le esperienze digitali in strumenti capaci di coinvolgere e restituire valore. Valore emozionale, certo, ma anche informativo. Perch\u00e9 <strong>dietro un\u2019interazione ben progettata, spesso si nasconde una mappa ricchissima di insight<\/strong> utili a chi deve prendere decisioni, migliorare servizi o affinare strategie.<\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading28319_32c315-d7, .wp-block-kadence-advancedheading.kt-adv-heading28319_32c315-d7[data-kb-block=\"kb-adv-heading28319_32c315-d7\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:var(--global-kb-font-size-lg, 2rem);line-height:1.3;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading28319_32c315-d7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28319_32c315-d7[data-kb-block=\"kb-adv-heading28319_32c315-d7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading28319_32c315-d7, .wp-block-kadence-advancedheading.kt-adv-heading28319_32c315-d7[data-kb-block=\"kb-adv-heading28319_32c315-d7\"]{font-size:42px;}}<\/style>\n<h3 class=\"kt-adv-heading28319_32c315-d7 font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading28319_32c315-d7\"><span class=\"ez-toc-section\" id=\"Coinvolgere_per_comprendere_il_potenziale_dei_dati_comportamentali\"><\/span><strong><strong><strong>Coinvolgere per comprendere: il potenziale dei dati comportamentali<\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading28319_e8d928-ac, .wp-block-kadence-advancedheading.kt-adv-heading28319_e8d928-ac[data-kb-block=\"kb-adv-heading28319_e8d928-ac\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:0px;font-size:16px;line-height:1.8;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading28319_e8d928-ac mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28319_e8d928-ac[data-kb-block=\"kb-adv-heading28319_e8d928-ac\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading28319_e8d928-ac, .wp-block-kadence-advancedheading.kt-adv-heading28319_e8d928-ac[data-kb-block=\"kb-adv-heading28319_e8d928-ac\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading28319_e8d928-ac wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading28319_e8d928-ac\">Il nostro approccio parte da un principio semplice: <strong>non ci pu\u00f2 essere una buona raccolta dati senza una buona esperienza<\/strong>. Quando un utente \u00e8 messo nelle condizioni di esplorare in modo intuitivo, libero, visivo, lascia tracce preziose del suo percorso. Non solo cosa sceglie, ma <strong>come ci arriva<\/strong>, cosa lo incuriosisce, dove si ferma.<br>Questi dati \u2013 se raccolti nel modo giusto, con trasparenza e rispetto \u2013 <strong>non servono solo a chi vende<\/strong>, ma a tutto l\u2019ecosistema: progettisti, brand, analisti, team di marketing. Permettono di costruire strumenti pi\u00f9 efficaci, ambienti pi\u00f9 accoglienti, contenuti pi\u00f9 rilevanti.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column28319_8a8bda-15{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column28319_8a8bda-15{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column28319_8a8bda-15 > .kt-inside-inner-col,.kadence-column28319_8a8bda-15 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28319_8a8bda-15 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28319_8a8bda-15 > .kt-inside-inner-col{flex-direction:column;}.kadence-column28319_8a8bda-15 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28319_8a8bda-15 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28319_8a8bda-15{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column28319_8a8bda-15{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column28319_8a8bda-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column28319_8a8bda-15{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column28319_8a8bda-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28319_8a8bda-15\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id28319_6eb5bc-25 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id28319_6eb5bc-25 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id28319_6eb5bc-25 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-right:0px;padding-left:0px;min-height:572px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id28319_6eb5bc-25 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id28319_6eb5bc-25 > .kt-row-column-wrap{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id28319_6eb5bc-25 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id28319_6eb5bc-25 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-row kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full kb-theme-content-width\">\n<style>.kadence-column28319_3f9cc4-35 > .kt-inside-inner-col{display:flex;}.kadence-column28319_3f9cc4-35 > .kt-inside-inner-col,.kadence-column28319_3f9cc4-35 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28319_3f9cc4-35 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28319_3f9cc4-35 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28319_3f9cc4-35 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column28319_3f9cc4-35{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_3f9cc4-35{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_3f9cc4-35 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28319_3f9cc4-35 > .kt-inside-inner-col{background-image:url('https:\/\/in2real.com\/wp-content\/uploads\/2025\/05\/qualtrics-post-click-experiences-1540x768-1.jpg');background-size:cover;background-position:center center;background-attachment:scroll;background-repeat:no-repeat;}.kadence-column28319_3f9cc4-35 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28319_3f9cc4-35{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column28319_3f9cc4-35{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_3f9cc4-35{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_3f9cc4-35 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column28319_3f9cc4-35 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column28319_3f9cc4-35{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_3f9cc4-35{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_3f9cc4-35 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28319_3f9cc4-35 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28319_3f9cc4-35 kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-spacer.kt-block-spacer-28319_5ec645-34 .kt-block-spacer{height:400px;}.wp-block-kadence-spacer.kt-block-spacer-28319_5ec645-34 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-28319_5ec645-34\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column28319_72d7b7-85 > .kt-inside-inner-col{display:flex;}.kadence-column28319_72d7b7-85 > .kt-inside-inner-col,.kadence-column28319_72d7b7-85 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28319_72d7b7-85 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28319_72d7b7-85 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28319_72d7b7-85 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column28319_72d7b7-85{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_72d7b7-85{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_72d7b7-85 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28319_72d7b7-85 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28319_72d7b7-85{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column28319_72d7b7-85{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_72d7b7-85{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_72d7b7-85 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column28319_72d7b7-85{text-align:center;}}@media all and (max-width: 1024px){.kadence-column28319_72d7b7-85 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column28319_72d7b7-85{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_72d7b7-85{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_72d7b7-85 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28319_72d7b7-85 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28319_72d7b7-85 kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28319_0ce474-e5, .wp-block-kadence-advancedheading.kt-adv-heading28319_0ce474-e5[data-kb-block=\"kb-adv-heading28319_0ce474-e5\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:var(--global-kb-font-size-lg, 2rem);line-height:1.3;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading28319_0ce474-e5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28319_0ce474-e5[data-kb-block=\"kb-adv-heading28319_0ce474-e5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading28319_0ce474-e5, .wp-block-kadence-advancedheading.kt-adv-heading28319_0ce474-e5[data-kb-block=\"kb-adv-heading28319_0ce474-e5\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading28319_0ce474-e5, .wp-block-kadence-advancedheading.kt-adv-heading28319_0ce474-e5[data-kb-block=\"kb-adv-heading28319_0ce474-e5\"]{font-size:42px;}}<\/style>\n<h3 class=\"kt-adv-heading28319_0ce474-e5 font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading28319_0ce474-e5\"><span class=\"ez-toc-section\" id=\"Interfacce_intuitive_e_gamification_per_esperienze_piu_efficaci\"><\/span><strong><strong><strong>Interfacce intuitive e gamification per esperienze pi\u00f9 efficaci<\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading28319_bbb4f7-64, .wp-block-kadence-advancedheading.kt-adv-heading28319_bbb4f7-64[data-kb-block=\"kb-adv-heading28319_bbb4f7-64\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:0px;font-size:16px;line-height:1.8;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading28319_bbb4f7-64 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28319_bbb4f7-64[data-kb-block=\"kb-adv-heading28319_bbb4f7-64\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading28319_bbb4f7-64, .wp-block-kadence-advancedheading.kt-adv-heading28319_bbb4f7-64[data-kb-block=\"kb-adv-heading28319_bbb4f7-64\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading28319_bbb4f7-64 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading28319_bbb4f7-64\">Non siamo gli unici a lavorare su questo tipo di interazione intelligente e in tempo reale. Basti guardare a <strong><a href=\"https:\/\/www.qualtrics.com\/en-gb\/\" target=\"_blank\" rel=\"noreferrer noopener\">Qualtrics<\/a><\/strong> \u2013 una piattaforma online dedicata all\u2019Experience Management (XM) \u2013 e a come sta sfruttando quello che oggi viene definito <strong>agentic AI<\/strong>: un nuovo paradigma in cui l\u2019intelligenza artificiale non si limita a raccogliere dati passivamente, ma <strong>li interpreta e risponde attivamente<\/strong>.<br>Sulla loro piattaforma, i feedback degli utenti vengono elaborati in tempo reale, permettendo al sistema di adattarsi e proporre <strong>prossimi step personalizzati, follow-up su misura o persino modifiche nel tono emotivo dell\u2019interfaccia<\/strong>, <em><a href=\"https:\/\/www.businessinsider.com\/agentic-ai-improve-qualtrics-company-customer-communication-data-collection-2025-5?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">leggi articolo completo.<\/a><\/em><br>\u00c8 proprio questo tipo di intelligenza ad aver ispirato il <strong>motore di raccomandazione AI<\/strong> di Auto Match. Piuttosto che affidarsi a logiche statiche o percorsi predefiniti, il sistema \u00e8 progettato per <strong>reagire al comportamento di ogni singola persona<\/strong>, regolando i suggerimenti, affinando la lista dei veicoli proposti e persino riordinando il flusso visivo dell\u2019esperienza in base al livello di coinvolgimento \u2013 o di esitazione \u2013 mostrato dall\u2019utente.<br>In entrambi i casi, il risultato \u00e8 lo stesso: <strong>un sistema pi\u00f9 intelligente<\/strong>, che non si limita a raccogliere dati, ma <strong>trasforma ogni micro-interazione in un segnale<\/strong>. Un passaggio fondamentale: dal semplice \u201cmonitoraggio\u201d dell\u2019utente alla sua reale comprensione. \u00c8 su questa base che l\u2019esperienza cliente diventa <strong>pi\u00f9 intuitiva, pi\u00f9 umana e, in definitiva, pi\u00f9 efficace<\/strong>.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column28319_71b839-84 > .kt-inside-inner-col{display:flex;}.kadence-column28319_71b839-84{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column28319_71b839-84{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column28319_71b839-84 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-3xl, 6.5rem);padding-bottom:var(--global-kb-spacing-3xl, 6.5rem);}.kadence-column28319_71b839-84 > .kt-inside-inner-col,.kadence-column28319_71b839-84 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28319_71b839-84 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28319_71b839-84 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28319_71b839-84 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column28319_71b839-84{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_71b839-84{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_71b839-84 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28319_71b839-84 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28319_71b839-84{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column28319_71b839-84{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column28319_71b839-84 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column28319_71b839-84{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_71b839-84{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_71b839-84 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column28319_71b839-84{text-align:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column28319_71b839-84{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_71b839-84{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_71b839-84 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column28319_71b839-84{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column28319_71b839-84 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28319_71b839-84 kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28319_4074ab-80, .wp-block-kadence-advancedheading.kt-adv-heading28319_4074ab-80[data-kb-block=\"kb-adv-heading28319_4074ab-80\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:var(--global-kb-font-size-xl, 3rem);line-height:1.3;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading28319_4074ab-80 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28319_4074ab-80[data-kb-block=\"kb-adv-heading28319_4074ab-80\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading28319_4074ab-80, .wp-block-kadence-advancedheading.kt-adv-heading28319_4074ab-80[data-kb-block=\"kb-adv-heading28319_4074ab-80\"]{font-size:42px;}}<\/style>\n<h2 class=\"kt-adv-heading28319_4074ab-80 font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading28319_4074ab-80\"><span class=\"ez-toc-section\" id=\"Auto_Match_un_caso_concreto_di_esperienza_data-driven\"><\/span><strong>Auto Match: un caso concreto di esperienza data-driven<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading28319_a4765c-7a, .wp-block-kadence-advancedheading.kt-adv-heading28319_a4765c-7a[data-kb-block=\"kb-adv-heading28319_a4765c-7a\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:0px;font-size:16px;line-height:1.8;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading28319_a4765c-7a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28319_a4765c-7a[data-kb-block=\"kb-adv-heading28319_a4765c-7a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading28319_a4765c-7a, .wp-block-kadence-advancedheading.kt-adv-heading28319_a4765c-7a[data-kb-block=\"kb-adv-heading28319_a4765c-7a\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading28319_a4765c-7a wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading28319_a4765c-7a\">\u00c8 questo il terreno su cui nasce <strong>Auto Match<\/strong>, il nuovo progetto firmato In2real + Intelligo: una <strong>soluzione digitale che coniuga interfacce intuitive, raccolta dati intelligente e semplicit\u00e0 di utilizzo<\/strong>.<br>Auto Match non \u00e8 solo un\u2019app: \u00e8 un caso concreto che dimostra cosa succede quando si progetta pensando contemporaneamente all\u2019utente e al dato. Quando si abbattono le barriere tra creativit\u00e0 e ricerca. Quando il design non \u00e8 solo estetica, ma anche funzione.<br>Come conferma anche <em><a href=\"https:\/\/www.uxmatters.com\/mt\/archives\/2023\/07\/data-driven-design-the-rise-of-big-data-in-ux.php?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">UXmatters<\/a><\/em>, l\u2019uso dei big data nel design permette di migliorare l\u2019usabilit\u00e0, comprendere meglio l\u2019utente e raffinare continuamente l\u2019esperienza.<br>Auto Match \u00e8 l\u2019espressione concreta di un nuovo modo di pensare alla progettazione UX. <strong>Un sistema che supporta, non sostituisce. Che guida, non forza. Che osserva, ma non giudica.<\/strong> \u00c8 uno strumento per chi vuole capire di pi\u00f9, prima di vendere meglio.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column28319_268d93-78 > .kt-inside-inner-col{display:flex;}.kadence-column28319_268d93-78{max-width:100%;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column28319_268d93-78{-webkit-flex:0 1 100%;flex:0 1 100%;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column28319_268d93-78 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);}.kadence-column28319_268d93-78 > .kt-inside-inner-col,.kadence-column28319_268d93-78 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28319_268d93-78 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28319_268d93-78 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}.kadence-column28319_268d93-78 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column28319_268d93-78 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column28319_268d93-78 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column28319_268d93-78{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_268d93-78{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_268d93-78 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28319_268d93-78 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28319_268d93-78{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column28319_268d93-78{-webkit-flex:0 1 100%;flex:0 1 100%;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column28319_268d93-78{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_268d93-78{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_268d93-78 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column28319_268d93-78 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column28319_268d93-78{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_268d93-78{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_268d93-78 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column28319_268d93-78{max-width:100%;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column28319_268d93-78 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28319_268d93-78 kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.kb-image28319_bbd3be-2b .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image28319_bbd3be-2b\"><a href=\"https:\/\/in2real.com\/it\/automatch\/\" class=\"kb-advanced-image-link\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"669\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2025\/05\/BANNER2.jpg\" alt=\"Auto Match - dealer's application\" class=\"kb-img wp-image-28342\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2025\/05\/BANNER2.jpg 1920w, https:\/\/in2real.com\/wp-content\/uploads\/2025\/05\/BANNER2-300x105.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2025\/05\/BANNER2-1024x357.jpg 1024w, https:\/\/in2real.com\/wp-content\/uploads\/2025\/05\/BANNER2-768x268.jpg 768w, https:\/\/in2real.com\/wp-content\/uploads\/2025\/05\/BANNER2-1536x535.jpg 1536w, https:\/\/in2real.com\/wp-content\/uploads\/2025\/05\/BANNER2-630x220.jpg 630w, https:\/\/in2real.com\/wp-content\/uploads\/2025\/05\/BANNER2-854x298.jpg 854w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column28319_11801a-fb > .kt-inside-inner-col{display:flex;}.kadence-column28319_11801a-fb{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column28319_11801a-fb{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column28319_11801a-fb > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-3xl, 6.5rem);padding-bottom:var(--global-kb-spacing-3xl, 6.5rem);}.kadence-column28319_11801a-fb > .kt-inside-inner-col,.kadence-column28319_11801a-fb > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28319_11801a-fb > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28319_11801a-fb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28319_11801a-fb > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column28319_11801a-fb{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_11801a-fb{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_11801a-fb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28319_11801a-fb > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28319_11801a-fb{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column28319_11801a-fb{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column28319_11801a-fb > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column28319_11801a-fb{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_11801a-fb{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_11801a-fb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column28319_11801a-fb{text-align:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column28319_11801a-fb{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_11801a-fb{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_11801a-fb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column28319_11801a-fb{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column28319_11801a-fb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28319_11801a-fb kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28319_46212e-5b, .wp-block-kadence-advancedheading.kt-adv-heading28319_46212e-5b[data-kb-block=\"kb-adv-heading28319_46212e-5b\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:var(--global-kb-font-size-xl, 3rem);line-height:1.3;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading28319_46212e-5b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28319_46212e-5b[data-kb-block=\"kb-adv-heading28319_46212e-5b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading28319_46212e-5b, .wp-block-kadence-advancedheading.kt-adv-heading28319_46212e-5b[data-kb-block=\"kb-adv-heading28319_46212e-5b\"]{font-size:42px;}}<\/style>\n<h2 class=\"kt-adv-heading28319_46212e-5b font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading28319_46212e-5b\"><span class=\"ez-toc-section\" id=\"Verso_una_tecnologia_che_accompagna_non_sostituisce\"><\/span><strong>Verso una tecnologia che accompagna, non sostituisce<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading28319_2ac046-67, .wp-block-kadence-advancedheading.kt-adv-heading28319_2ac046-67[data-kb-block=\"kb-adv-heading28319_2ac046-67\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:0px;font-size:16px;line-height:1.8;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading28319_2ac046-67 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28319_2ac046-67[data-kb-block=\"kb-adv-heading28319_2ac046-67\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading28319_2ac046-67, .wp-block-kadence-advancedheading.kt-adv-heading28319_2ac046-67[data-kb-block=\"kb-adv-heading28319_2ac046-67\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading28319_2ac046-67 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading28319_2ac046-67\">Auto Match rappresenta un modo diverso di intendere l\u2019innovazione digitale: <strong>non come automatizzazione fine a s\u00e9 stessa<\/strong>, ma come <strong>strumento per potenziare la relazione tra persone<\/strong>, grazie a tecnologie intelligenti e adattive. In un settore come quello automobilistico, dove fiducia, emozione e chiarezza sono centrali nel processo decisionale, la vera evoluzione non consiste nel sostituire l\u2019interazione umana, ma nel <strong>creare soluzioni capaci di intervenire solo quando serve, lasciando spazio alla relazione nei momenti giusti<\/strong>.<br>Ogni elemento di Auto Match \u00e8 pensato per <strong>accompagnare, guidare e arricchire l\u2019esperienza del cliente<\/strong>. Fin dal primo clic, il sistema non si limita a raccogliere risposte, ma <strong>interpreta segnali, intenzioni, stati d\u2019animo<\/strong>. E trasforma queste informazioni in suggerimenti utili, messi a disposizione di chi pu\u00f2 trasformarli in valore reale: consulenti, team vendite, brand.<br>Grazie all\u2019unione tra <strong>intelligenza artificiale, design neurocentrato e un\u2019architettura modulare integrabile<\/strong>, Auto Match diventa molto pi\u00f9 di un\u2019app: si trasforma in <strong>un ponte tra persona e prodotto<\/strong>, tra curiosit\u00e0 e scelta, tra dato e relazione.<br>\u00c8 questa la direzione in cui crediamo debba andare la tecnologia: <strong>non sostituire l\u2019esperienza umana, ma aiutarla a esprimersi meglio<\/strong>, a farsi capire, a essere ricordata.<br>Perch\u00e9 quando il digitale lavora in armonia con l\u2019intenzione umana, il risultato non sono solo vendite migliori, ma <strong>esperienze pi\u00f9 autentiche e memorabili<\/strong>.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column28319_aee911-fa > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-3xl, 6.5rem);padding-bottom:var(--global-kb-spacing-3xl, 6.5rem);}.kadence-column28319_aee911-fa > .kt-inside-inner-col,.kadence-column28319_aee911-fa > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28319_aee911-fa > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28319_aee911-fa > .kt-inside-inner-col{flex-direction:column;}.kadence-column28319_aee911-fa > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28319_aee911-fa > .kt-inside-inner-col{background-image:linear-gradient(135deg,rgb(0,0,60) 0%,rgb(0,0,150) 100%);}.kadence-column28319_aee911-fa > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28319_aee911-fa{position:relative;}@media all and (max-width: 1024px){.kadence-column28319_aee911-fa > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28319_aee911-fa > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28319_aee911-fa\"><div class=\"kt-inside-inner-col\"><style>.kadence-column28319_67acdd-8a > .kt-inside-inner-col{display:flex;}.kadence-column28319_67acdd-8a{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column28319_67acdd-8a{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column28319_67acdd-8a > .kt-inside-inner-col,.kadence-column28319_67acdd-8a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28319_67acdd-8a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28319_67acdd-8a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28319_67acdd-8a > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column28319_67acdd-8a{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_67acdd-8a{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_67acdd-8a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28319_67acdd-8a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28319_67acdd-8a{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column28319_67acdd-8a{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column28319_67acdd-8a{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_67acdd-8a{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_67acdd-8a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column28319_67acdd-8a{text-align:center;}}@media all and (max-width: 1024px){.kadence-column28319_67acdd-8a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column28319_67acdd-8a{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_67acdd-8a{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_67acdd-8a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column28319_67acdd-8a{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column28319_67acdd-8a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28319_67acdd-8a kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28319_d8082f-36, .wp-block-kadence-advancedheading.kt-adv-heading28319_d8082f-36[data-kb-block=\"kb-adv-heading28319_d8082f-36\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:0px;font-size:var(--global-kb-font-size-lg, 2rem);line-height:1.8;font-style:normal;color:#ffffff;}.wp-block-kadence-advancedheading.kt-adv-heading28319_d8082f-36 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28319_d8082f-36[data-kb-block=\"kb-adv-heading28319_d8082f-36\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading28319_d8082f-36, .wp-block-kadence-advancedheading.kt-adv-heading28319_d8082f-36[data-kb-block=\"kb-adv-heading28319_d8082f-36\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading28319_d8082f-36, .wp-block-kadence-advancedheading.kt-adv-heading28319_d8082f-36[data-kb-block=\"kb-adv-heading28319_d8082f-36\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading28319_d8082f-36 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading28319_d8082f-36\">Seguiteci nelle prossime settimane, vi porteremo alla scoperta di Auto Match<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns28319_5f591d-a3{padding-top:var(--global-kb-spacing-md, 2rem);gap:var(--global-kb-gap-sm, 1rem);justify-content:flex-start;align-items:center;}.kt-btns28319_5f591d-a3 .kt-button{font-weight:normal;font-style:normal;}.kt-btns28319_5f591d-a3 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns28319_5f591d-a3 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns28319_5f591d-a3 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns28319_5f591d-a3 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns28319_5f591d-a3 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns28319_5f591d-a3 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns28319_5f591d-a3 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns28319_5f591d-a3 el-anim transition-delay-class\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn28319_3db0a9-84.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn28319_3db0a9-84.kb-button{color:#000000;background:#ffffff;font-size:var(--global-kb-font-size-sm, 0.9rem);letter-spacing:2px;text-transform:uppercase;border-top-left-radius:1.5rem;border-top-right-radius:1.5rem;border-bottom-right-radius:1.5rem;border-bottom-left-radius:1.5rem;padding-top:15px;padding-right:38px;padding-bottom:15px;padding-left:38px;}.wp-block-kadence-advancedbtn .kb-btn28319_3db0a9-84.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn28319_3db0a9-84.kb-button:focus{color:#ffffff;background:#000000;}<\/style><a class=\"kb-button kt-button button kb-btn28319_3db0a9-84 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false font-mono wp-block-kadence-singlebtn\" href=\"https:\/\/in2real.us12.list-manage.com\/subscribe?u=238b828a62beb9a16695d5df1&#038;id=7eb176ed13\" target=\"_blank\" rel=\"noopener\"><span class=\"kt-btn-inner-text\">SUBSCRIBE<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column28319_772883-de > .kt-inside-inner-col{display:flex;}.kadence-column28319_772883-de{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column28319_772883-de{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column28319_772883-de > .kt-inside-inner-col,.kadence-column28319_772883-de > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28319_772883-de > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28319_772883-de > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28319_772883-de > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column28319_772883-de{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_772883-de{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_772883-de > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28319_772883-de > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28319_772883-de{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column28319_772883-de{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column28319_772883-de{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_772883-de{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_772883-de > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column28319_772883-de{text-align:center;}}@media all and (max-width: 1024px){.kadence-column28319_772883-de > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column28319_772883-de{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_772883-de{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_772883-de > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column28319_772883-de{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column28319_772883-de > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28319_772883-de kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n<style>.kb-row-layout-id28319_8bc37e-be > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id28319_8bc37e-be > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id28319_8bc37e-be > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, calc(35% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(65% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id28319_8bc37e-be > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id28319_8bc37e-be > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id28319_8bc37e-be > .kt-row-column-wrap{row-gap:var(--global-kb-gap-lg, 4rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id28319_8bc37e-be alignnone el-anim wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row 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.kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28319_e3b4a1-15 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28319_e3b4a1-15{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column28319_e3b4a1-15{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_e3b4a1-15{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_e3b4a1-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column28319_e3b4a1-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column28319_e3b4a1-15{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_e3b4a1-15{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_e3b4a1-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28319_e3b4a1-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28319_e3b4a1-15\"><div class=\"kt-inside-inner-col\"><style>.kadence-column28319_e6bcda-a7 > .kt-inside-inner-col,.kadence-column28319_e6bcda-a7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28319_e6bcda-a7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28319_e6bcda-a7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column28319_e6bcda-a7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28319_e6bcda-a7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28319_e6bcda-a7{position:relative;}@media all and (max-width: 1024px){.kadence-column28319_e6bcda-a7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28319_e6bcda-a7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28319_e6bcda-a7\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading has-text-align-left font-sans-serif-bold font-bold has-black-color has-text-color has-link-color has-large-font-size wp-elements-1\"><span class=\"ez-toc-section\" id=\"Continua_a_leggere\"><\/span>Continua a leggere<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns28319_f8ad22-2b{gap:var(--global-kb-gap-sm, 1rem);justify-content:flex-start;align-items:center;}.kt-btns28319_f8ad22-2b .kt-button{font-weight:normal;font-style:normal;}.kt-btns28319_f8ad22-2b .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns28319_f8ad22-2b .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns28319_f8ad22-2b .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns28319_f8ad22-2b .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns28319_f8ad22-2b .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns28319_f8ad22-2b .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns28319_f8ad22-2b .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns28319_f8ad22-2b\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn28319_2baae7-b7.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn28319_2baae7-b7.kb-button{background:linear-gradient(45deg,rgb(0,0,150) 0%,rgb(0,0,60) 100%) !important;font-size:var(--global-kb-font-size-sm, 0.9rem);letter-spacing:2px;text-transform:uppercase;border-top-left-radius:1.5rem;border-top-right-radius:1.5rem;border-bottom-right-radius:1.5rem;border-bottom-left-radius:1.5rem;padding-top:15px;padding-right:38px;padding-bottom:15px;padding-left:38px;}.kb-btn28319_2baae7-b7.kb-button .kb-svg-icon-wrap{font-size:20px;--kb-button-icon-size:20px;}.kb-btn28319_2baae7-b7.kb-button::before{background:#000000;-webkit-transition:opacity .3s ease-in-out;-moz-transition:opacity .3s ease-in-out;transition:opacity .3s ease-in-out;}<\/style><span class=\"kb-button kt-button button kb-btn28319_2baae7-b7 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false font-mono wp-block-kadence-singlebtn\"><span class=\"kt-btn-inner-text\">in2real blog<\/span><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column28319_3e49e8-05 > .kt-inside-inner-col,.kadence-column28319_3e49e8-05 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28319_3e49e8-05 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28319_3e49e8-05 > .kt-inside-inner-col{flex-direction:column;}.kadence-column28319_3e49e8-05 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28319_3e49e8-05 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28319_3e49e8-05{position:relative;}@media all and (max-width: 1024px){.kadence-column28319_3e49e8-05 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28319_3e49e8-05 > .kt-inside-inner-col{padding-top:30px;padding-right:20px;padding-bottom:20px;padding-left:20px;flex-direction:column;justify-content:center;}}.kadence-column28319_3e49e8-05 article .entry-content-wrap .entry-header .entry-title a {    text-decoration: none !important;}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28319_3e49e8-05\"><div class=\"kt-inside-inner-col\"><style>.kb-posts-id-28319_cf4086-b7 .entry.loop-entry .entry-header .entry-title{font-size:var(--global-kb-font-size-md, 1.25rem);}<\/style><ul class=\"wp-block-kadence-posts kb-posts kadence-posts-list kb-posts-id-28319_cf4086-b7 content-wrap grid-cols kb-posts-style-unboxed grid-sm-col-2 grid-lg-col-2 item-image-style-above  font-sans-serif-bold font-bold\"><li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-30147 post type-post status-publish format-standard has-post-thumbnail hentry category-innovazione-tecnologie tag-settore-automobilistico tag-ricerche-di-mercato tag-visualizzazione-prodotti\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-1-1\" href=\"https:\/\/in2real.com\/it\/blog\/digital-twin-qualita-del-dato-in-automotive\/\" aria-label=\"Nell&#8217;era del Digital Twin vedere non \u00e8 decidere\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2026\/06\/clayroom_1-300x169.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"XR VR research on automotive\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2026\/06\/clayroom_1-300x169.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/06\/clayroom_1-1024x576.jpg 1024w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/06\/clayroom_1-768x432.jpg 768w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/06\/clayroom_1-1536x864.jpg 1536w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/06\/clayroom_1-750x422.jpg 750w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/06\/clayroom_1-630x354.jpg 630w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/06\/clayroom_1-854x480.jpg 854w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/06\/clayroom_1.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t<h4 class=\"entry-title\"><a href=\"https:\/\/in2real.com\/it\/blog\/digital-twin-qualita-del-dato-in-automotive\/\" rel=\"bookmark\">Nell&#8217;era del Digital Twin vedere non \u00e8 decidere<\/a><\/h4>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t\t\t\t<span class=\"posted-on\">\n\t\t\t\t<time class=\"entry-date published\" datetime=\"2026-06-09T12:47:49+00:00\">9 Giugno 2026<\/time><time class=\"updated\" datetime=\"2026-06-09T13:14:36+00:00\">9 Giugno 2026<\/time>\t\t\t<\/span>\n\t\t\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n<footer class=\"entry-footer\">\n\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-28629 post type-post status-publish format-standard has-post-thumbnail hentry category-innovazione-tecnologie tag-automatch-it tag-settore-automobilistico tag-esperienza-virtuale tag-ricerche-di-mercato\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-1-1\" href=\"https:\/\/in2real.com\/it\/blog\/dentro-auto-match-ai-neuroscenze-esperienza\/\" aria-label=\"Dentro Auto Match: AI, neuroscienze per un&#8217;esperienza interattiva\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2025\/07\/automatch-300x169.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Dentro Auto Match: AI, neuroscienze per un&#8217;esperienza interattiva\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2025\/07\/automatch-300x169.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2025\/07\/automatch-1024x576.jpg 1024w, https:\/\/in2real.com\/wp-content\/uploads\/2025\/07\/automatch-768x432.jpg 768w, https:\/\/in2real.com\/wp-content\/uploads\/2025\/07\/automatch-1536x864.jpg 1536w, https:\/\/in2real.com\/wp-content\/uploads\/2025\/07\/automatch-750x422.jpg 750w, https:\/\/in2real.com\/wp-content\/uploads\/2025\/07\/automatch-630x354.jpg 630w, https:\/\/in2real.com\/wp-content\/uploads\/2025\/07\/automatch-854x480.jpg 854w, https:\/\/in2real.com\/wp-content\/uploads\/2025\/07\/automatch.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t<h4 class=\"entry-title\"><a href=\"https:\/\/in2real.com\/it\/blog\/dentro-auto-match-ai-neuroscenze-esperienza\/\" rel=\"bookmark\">Dentro Auto Match: AI, neuroscienze per un&#8217;esperienza interattiva<\/a><\/h4>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t\t\t\t<span class=\"posted-on\">\n\t\t\t\t<time class=\"entry-date published\" datetime=\"2025-07-10T07:12:22+00:00\">10 Luglio 2025<\/time><time class=\"updated\" datetime=\"2025-07-10T07:20:00+00:00\">10 Luglio 2025<\/time>\t\t\t<\/span>\n\t\t\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n<footer class=\"entry-footer\">\n\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<\/ul><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id28319_403df4-9f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id28319_403df4-9f > .kt-row-column-wrap) > 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.kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box28319_86cff9-ae prof-img\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none kb-info-box-image-ratio kb-info-box-image-ratio-square\"><div class=\"kadence-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/francesca.jpg\" alt=\"\" width=\"500\" height=\"500\" class=\"kt-info-box-image wp-image-10552\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/francesca.jpg 500w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/francesca-300x300.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/francesca-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><\/div><\/span><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-28319_76c47c-ec .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-28319_76c47c-ec .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-28319_76c47c-ec\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading28319_c34c14-47, .wp-block-kadence-advancedheading.kt-adv-heading28319_c34c14-47[data-kb-block=\"kb-adv-heading28319_c34c14-47\"]{margin-top:-15px;margin-right:0px;margin-bottom:8px;margin-left:0px;text-align:center;font-size:var(--global-kb-font-size-lg, 2rem);line-height:1em;font-weight:400;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading28319_c34c14-47 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28319_c34c14-47[data-kb-block=\"kb-adv-heading28319_c34c14-47\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading28319_c34c14-47 font-sans-serif-bold font-bold wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading28319_c34c14-47\">Francesca Dattilo<\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading28319_dc2796-dd, .wp-block-kadence-advancedheading.kt-adv-heading28319_dc2796-dd[data-kb-block=\"kb-adv-heading28319_dc2796-dd\"]{text-align:center;line-height:1em;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading28319_dc2796-dd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28319_dc2796-dd[data-kb-block=\"kb-adv-heading28319_dc2796-dd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading28319_dc2796-dd wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading28319_dc2796-dd\"><em><a href=\"mailto:francesca.dattilo@in2real.com\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"mailto:francesca.dattilo@in2real.com\" target=\"_blank\" rel=\"noreferrer noopener\">francesca.dattilo@in2real.com<\/a><\/em><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column28319_c0ca6b-d1 > .kt-inside-inner-col{display:flex;}.kadence-column28319_c0ca6b-d1 > .kt-inside-inner-col,.kadence-column28319_c0ca6b-d1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28319_c0ca6b-d1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28319_c0ca6b-d1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28319_c0ca6b-d1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column28319_c0ca6b-d1{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_c0ca6b-d1{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_c0ca6b-d1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28319_c0ca6b-d1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28319_c0ca6b-d1{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column28319_c0ca6b-d1{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_c0ca6b-d1{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_c0ca6b-d1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column28319_c0ca6b-d1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column28319_c0ca6b-d1{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_c0ca6b-d1{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28319_c0ca6b-d1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28319_c0ca6b-d1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28319_c0ca6b-d1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28319_954fed-67, .wp-block-kadence-advancedheading.kt-adv-heading28319_954fed-67[data-kb-block=\"kb-adv-heading28319_954fed-67\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading28319_954fed-67 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28319_954fed-67[data-kb-block=\"kb-adv-heading28319_954fed-67\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading28319_954fed-67 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading28319_954fed-67\"><br>A designer by training, I have been working on communications and marketing for In2real since 2019. You can engage with me and my team to identify your company\u2019s needs and define the right strategy.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Auto Match: Dati e UX per creare soluzioni digitali efficaci Table of content Dove la UX incontra i dati per creare soluzioni digitali efficaci E se l&#8217;UX potesse ascoltare? In questo articolo apriamo le porte al mondo di Auto Match, la nuova soluzione digitale sviluppata da In2real e Intelligo che unisce design visivo, tecnologia adattiva &hellip; <a href=\"https:\/\/in2real.com\/it\/blog\/auto-match-dati-ux-soluzioni-digitali-efficaci\/\">Continued<\/a><\/p>\n","protected":false},"author":3,"featured_media":28322,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[222],"tags":[248,228,249],"class_list":["post-28319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovazione-tecnologie","tag-automatch-it","tag-settore-automobilistico","tag-digital-experience-it"],"acf":[],"taxonomy_info":{"category":[{"value":222,"label":"Innovazione e Tecnologie"}],"post_tag":[{"value":248,"label":"automatch"},{"value":228,"label":"automotive"},{"value":249,"label":"digital experience"}]},"featured_image_src_large":["https:\/\/in2real.com\/wp-content\/uploads\/2025\/05\/AM_cover-LOW-1024x576.jpg",1024,576,true],"author_info":{"display_name":"Francesca Dattilo","author_link":"https:\/\/in2real.com\/it\/blog\/author\/francesca-dattilo\/"},"comment_info":0,"category_info":[{"term_id":222,"name":"Innovazione e Tecnologie","slug":"innovazione-tecnologie","term_group":0,"term_taxonomy_id":222,"taxonomy":"category","description":"Rimani aggiornato con i pi\u00f9 recenti sviluppi nel mondo dell'innovazione e della tecnologia. Qui esploriamo come le tecnologie all'avanguardia come CGI, configuratori 3D in tempo reale e soluzioni digitali stanno trasformando settori come l'automotive, il design di prodotto e il marketing esperienziale. Scopri le intuizioni degli esperti e il futuro della tecnologia nei nostri settori di riferimento.","parent":0,"count":26,"filter":"raw","cat_ID":222,"category_count":26,"category_description":"Rimani aggiornato con i pi\u00f9 recenti sviluppi nel mondo dell'innovazione e della tecnologia. Qui esploriamo come le tecnologie all'avanguardia come CGI, configuratori 3D in tempo reale e soluzioni digitali stanno trasformando settori come l'automotive, il design di prodotto e il marketing esperienziale. 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