{"id":28387,"date":"2023-07-17T11:51:15","date_gmt":"2023-07-17T11:51:15","guid":{"rendered":"https:\/\/in2real.com\/blog\/virtual-reality-market-research\/"},"modified":"2025-05-20T11:43:55","modified_gmt":"2025-05-20T11:43:55","slug":"virtual-reality-ricerche-di-mercato","status":"publish","type":"post","link":"https:\/\/in2real.com\/it\/blog\/virtual-reality-ricerche-di-mercato\/","title":{"rendered":"Virtual Reality &amp; Ricerche di mercato"},"content":{"rendered":"\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"img-fullwidth center h-screen relative text-center\" data-color=\"255, 255, 255\">\n\n    \n  <picture>\n\n        <source srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/07\/Experience_4-750x422.jpg\" media=\"(max-width: 576px)\">\n          \n      <source srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/07\/Experience_4.jpg\" media=\"(min-width: 751px)\">\n      <img decoding=\"async\" class=\"w-full h-full object-cover el-anim\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/07\/Experience_4.jpg\"\n          alt=\"VR\">\n  <\/picture>\n   \n\n  \n           \n      <h1 class=\"el-anim font-sans-serif-bold font-bold text-white text-7 leading-8 lg:text-9 lg:leading-10 w-10\/12 lg:w-6\/12 lg:max-w-[700px] absolute top-1\/2 left-1\/2 -translate-y-2\/4 -translate-x-2\/4\">Virtual Reality &#038; Ricerche di mercato<\/h1>\n      \n    \n<\/section>\n\n\n<section class=\"text-centered center my-sec-mob md:my-sec-desk\">\n  <div class=\"px-4 lg:container grid grid-cols-2 md:grid-cols-12 md:gap-10\">\n    <div class=\"col-span-2 md:col-span-10 md:col-start-2 lg:col-start-2 lg:col-span-10\">\n      <p class=\"text-7 w-full leading-8 lg:text-9 lg:leading-10 font-sans-serif-bold font-bold el-anim\">Come la Virtual Experience supporta l\u2019industria\r\n<\/p>\n    <\/div>   \n  <\/div>\n<\/section>\n\n\n\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/in2real.com\/it\/blog\/virtual-reality-ricerche-di-mercato\/#La_VR_nelle_ricerche_di_mercato\" title=\"La VR nelle ricerche di mercato\">La VR nelle ricerche di mercato<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/in2real.com\/it\/blog\/virtual-reality-ricerche-di-mercato\/#I_vantaggi_della_VR_nella_ricerca_di_mercato\" title=\"I vantaggi della VR nella ricerca di mercato \">I vantaggi della VR nella ricerca di mercato <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/in2real.com\/it\/blog\/virtual-reality-ricerche-di-mercato\/#Le_innovazioni_metodologiche_introdotte_dalla_VR\" title=\"Le innovazioni metodologiche introdotte dalla VR \">Le innovazioni metodologiche introdotte dalla VR <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/in2real.com\/it\/blog\/virtual-reality-ricerche-di-mercato\/#La_diffusione_della_VR_nella_ricerca_di_mercato\" title=\"La diffusione della VR nella ricerca di mercato \">La diffusione della VR nella ricerca di mercato <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/in2real.com\/it\/blog\/virtual-reality-ricerche-di-mercato\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Nel processo di sviluppo di prodotti ad alto contenuto di design, le aziende ricorrono spesso alla ricerca di mercato per capire se le soluzioni progettuali in fase di definizione possano incontrare il favore del proprio pubblico di riferimento. Questo approccio \u00e8 comune in molti settori: dalle auto ai furgoni, dalle moto ai treni, fino ai singoli componenti come cruscotti, tessuti, fanali o calandre. Elementi in cui forma, volume, finiture e colori sono fondamentali, e sui quali si chiedono opinioni a campioni selezionati di consumatori per<strong> orientare le decisioni strategiche.<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Nel settore automotive, queste indagini vengono spesso definite <strong><em>Clinic Design Test<\/em>.<\/strong> Si svolgono in ambienti appositamente allestiti per garantire valutazioni neutre e oggettive dei concept, spesso in confronto diretto con modelli esistenti. Tuttavia, questi test comportano costi elevati: <strong>location, scenografia, illuminazione, sicurezza e logisti<\/strong>ca possono far lievitare la spesa a decine di migliaia di euro.<\/p>\n\n\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"La_VR_nelle_ricerche_di_mercato\"><\/span><strong class=\"gradient-text\"><strong><strong><strong><strong><strong><strong><strong><strong><strong>La VR nelle ricerche di mercato<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:145px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Tradizionalmente, la ricerca di mercato si \u00e8 sempre svolta con strumenti fisici: prototipi in legno o argilla, rifiniti esternamente come fossero prodotti reali. Nelle fasi pi\u00f9 preliminari, si utilizzano invece disegni e rendering visualizzati su carta o su schermo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con l\u2019evoluzione del design digitale e la diffusione dei software CAD, le aziende oggi dispongono di file di progettazione completi e facilmente convertibili in rappresentazioni virtuali di alta precisione. A ci\u00f2 si aggiunge una maggiore alfabetizzazione digitale da parte di chi lavora nei reparti di sviluppo. Tutto questo ha aperto la strada all\u2019impiego della realt\u00e0 virtuale anche nella ricerca di mercato.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alcuni brand \u2013 tra cui <a href=\"https:\/\/www.toyota.it\/\" target=\"_blank\" rel=\"noopener\">Toyota<\/a>, <a href=\"https:\/\/www.audi.it\/it\/\" target=\"_blank\" rel=\"noopener\">Audi<\/a> e <a href=\"https:\/\/www.bentleymotors.com\/en.html\" target=\"_blank\" rel=\"noopener\">Bentley<\/a> \u2013 sperimentano gi\u00e0 da tempo l\u2019utilizzo della VR nelle prime fasi di progettazione. L\u2019integrazione nei flussi aziendali \u00e8 oggi pi\u00f9 semplice e veloce rispetto al passato, rendendo la VR uno strumento concreto a supporto delle attivit\u00e0 di marketing e ricerca.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/07\/pag3-1024x341-1.jpg\" alt=\"Test Clinic - VR in market research\" class=\"wp-image-12601\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/07\/pag3-1024x341-1.jpg 1024w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/07\/pag3-1024x341-1-300x100.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/07\/pag3-1024x341-1-768x256.jpg 768w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/07\/pag3-1024x341-1-630x210.jpg 630w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/07\/pag3-1024x341-1-854x284.jpg 854w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"I_vantaggi_della_VR_nella_ricerca_di_mercato\"><\/span><strong class=\"gradient-text\"><strong><strong><strong><strong><strong><strong><strong><strong class=\"gradient-text\"><strong><strong><strong><strong><strong><strong><strong><strong><strong class=\"gradient-text\"><strong><strong><strong><strong><strong><strong><strong><strong>I vantaggi della VR nella ricerca di mercato<br><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">La realt\u00e0 virtuale offre una serie di vantaggi significativi per chi si occupa di ricerca. Ecco i principali:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong class=\"gradient-text\">\u2022 <strong>Esperienza immersiva:<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La VR consente al partecipante di esplorare i prodotti in modo realistico e coinvolgente. Questa immersione aiuta a ottenere risposte pi\u00f9 autentiche e profonde, migliorando la comprensione delle preferenze e dei comportamenti dei consumatori.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong class=\"gradient-text\">\u2022 <strong>Contesto realistico:<\/strong><br><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Simulando scenari d\u2019uso concreti, la VR permette di raccogliere dati in un contesto vicino alla realt\u00e0, rendendo le valutazioni pi\u00f9 accurate e affidabili.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong class=\"gradient-text\">\u2022 <strong>Controllo degli stimoli:<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019ambiente virtuale pu\u00f2 essere controllato in ogni dettaglio, garantendo un\u2019esperienza uniforme per tutti i partecipanti. \u00c8 possibile modificare variabili come colori, ambientazioni o caratteristiche di un prodotto in modo preciso.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/07\/com.in2real.vrsurvey-20191205-143439.jpg\" alt=\"VR &amp; Market Research - Motorbike\n\" class=\"wp-image-12175\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/07\/com.in2real.vrsurvey-20191205-143439.jpg 1024w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/07\/com.in2real.vrsurvey-20191205-143439-300x300.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/07\/com.in2real.vrsurvey-20191205-143439-150x150.jpg 150w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/07\/com.in2real.vrsurvey-20191205-143439-768x768.jpg 768w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/07\/com.in2real.vrsurvey-20191205-143439-628x628.jpg 628w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/07\/com.in2real.vrsurvey-20191205-143439-630x630.jpg 630w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/07\/com.in2real.vrsurvey-20191205-143439-854x854.jpg 854w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong class=\"gradient-text\"><strong class=\"gradient-text\">\u2022 <\/strong>Flessibilit\u00e0 metodologica:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le esperienze VR si possono personalizzare facilmente in base agli obiettivi di ricerca, rendendole adatte a vari approcci, sia qualitativi che quantitativi.<br><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong class=\"gradient-text\">\u2022 <strong>Efficienza di tempi e costi:<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eliminando la necessit\u00e0 di prototipi fisici o test in presenza, la VR consente di risparmiare tempo e denaro, semplificando al contempo la raccolta e l\u2019analisi dei dati.<br><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong class=\"gradient-text\">\u2022 <strong>Accesso a utenti remoti:<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Non serve pi\u00f9 che i partecipanti si spostino fisicamente: grazie alla VR, si possono coinvolgere utenti in ogni parte del mondo, aumentando la diversit\u00e0 e rappresentativit\u00e0 del campione.<br><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong class=\"gradient-text\">\u2022 <strong><strong>Ricerca iterativa e di lungo periodo:<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c8 possibile osservare come cambiano le opinioni o le preferenze nel tempo, organizzando pi\u00f9 sessioni e tracciando l\u2019evoluzione delle risposte.<\/p>\n\n\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Le_innovazioni_metodologiche_introdotte_dalla_VR\"><\/span><strong class=\"gradient-text\"><strong><strong><strong><strong><strong><strong><strong><strong><strong>Le innovazioni metodologiche introdotte dalla VR<br><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">VR \u00e8 oggi in grado di coprire la quasi totalit\u00e0 delle metodologie di ricerca esistenti, grazie all\u2019integrazione con sensori, dispositivi multimediali e tecnologie IoT. Le soluzioni hardware e software sono sempre pi\u00f9 accessibili, cos\u00ec come le competenze necessarie per sviluppare le applicazioni.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In ambito <strong>quantitativo<\/strong>, ad esempio, \u00e8 possibile far rispondere i partecipanti direttamente all\u2019interno del visore, usando lo sguardo o i controller per selezionare le risposte. In alternativa, si pu\u00f2 adottare una modalit\u00e0 assistita, dove un intervistatore guida il processo e raccoglie le risposte in sincronia con ci\u00f2 che il partecipante sta vivendo in VR. Questo approccio consente una perfetta contestualizzazione e migliora la qualit\u00e0 del dato.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La combinazione di coinvolgimento dell\u2019utente e controllo totale dell\u2019esperienza da parte del ricercatore \u00e8 uno dei punti di forza della VR. Spesso, nella ricerca tradizionale, manca proprio questa sincronizzazione tra esperienza e raccolta dati. La VR la rende possibile, senza sacrificare il rigore metodologico.<\/p>\n\n\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"La_diffusione_della_VR_nella_ricerca_di_mercato\"><\/span><strong class=\"gradient-text\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>La diffusione della VR nella ricerca di mercato<br><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">Oggi siamo ancora in una fase di adozione iniziale. Anche in aziende che utilizzano la VR per il design o il marketing, il suo impiego per scopi di ricerca \u00e8 ancora poco diffuso.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Le modalit\u00e0 con cui viene implementata variano molto: alcune aziende sviluppano internamente le esperienze VR, coinvolgendo i team che lavorano sul prodotto, spesso all\u2019interno dei reparti R&amp;D o sviluppo nuovo prodotto. Altre si affidano a sviluppatori e ingegneri, sempre partendo dai file digitali gi\u00e0 disponibili.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"328\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/07\/mercedes_B_0002_B-1024x328.jpeg\" alt=\"mercedes-vr\" class=\"wp-image-12173\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/07\/mercedes_B_0002_B-1024x328.jpeg 1024w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/07\/mercedes_B_0002_B-300x96.jpeg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/07\/mercedes_B_0002_B-768x246.jpeg 768w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/07\/mercedes_B_0002_B-1536x492.jpeg 1536w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/07\/mercedes_B_0002_B-2048x655.jpeg 2048w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/07\/mercedes_B_0002_B-630x202.jpeg 630w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/07\/mercedes_B_0002_B-854x273.jpeg 854w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Alcune aziende usano la VR anche per piccole ricerche interne tra i team di progettazione, mentre altre affiancano la realt\u00e0 virtuale ai test su prototipi fisici, per sfruttare i vantaggi di entrambe le metodologie. In questa fase di transizione, la tecnologia immersiva viene spesso integrata in modo ibrido con strumenti tradizionali.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019aspetto cruciale per una diffusione pi\u00f9 ampia \u00e8 non vedere la VR come un\u2019alternativa che sostituisce tutto, ma come uno strumento che pu\u00f2 affiancarsi in modo mirato alle esigenze della ricerca, migliorando l\u2019efficacia dei processi decisionali.<\/p>\n\n\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center w-full p-0 m-0 el-anim col-landing center-element has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background:linear-gradient(135deg,rgb(0,0,134) 0%,rgb(0,0,60) 100%)\">\n<div class=\"wp-block-column is-vertically-aligned-center center-element is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns center-element col-landing is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-align-left font-sans-serif-bold has-white-color has-text-color wp-block-paragraph\" style=\"font-size:30px\">Insieme a Intelligo progettiamo le vostre VR experience<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:200px\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter font-mono\"><a class=\"wp-block-button__link has-white-background-color has-text-color has-background has-small-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/in2real.com\/it\/in2real-e-intelligo\/\" style=\"color:#000086;letter-spacing:2px;text-transform:uppercase\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>s<\/strong>copri <\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-4 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"font-style:normal;font-weight:900\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong class=\"gradient-text\"><strong><strong>Conclusion<\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">L\u2019adozione della realt\u00e0 virtuale nella ricerca di mercato \u00e8 ancora in una fase iniziale. Anche nei settori dove la tecnologia \u00e8 gi\u00e0 conosciuta e impiegata per attivit\u00e0 interne, come la progettazione o la comunicazione, il suo utilizzo per finalit\u00e0 di ricerca resta limitato.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Un aspetto cruciale riguarda le competenze necessarie per sviluppare esperienze in VR: alcune aziende si affidano ai team interni del reparto sviluppo prodotto, altre coinvolgono sviluppatori e ingegneri dedicati. L\u2019integrazione delle tecniche digitali 3D e CAD \u00e8 spesso alla base di questi processi.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid el-anim column1-desktop-grid__span-4 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-4 column1-tablet-grid__row-1 column2-tablet-grid__span-4 column2-tablet-grid__start-5 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\"><\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column text leading-5 lg:text-5 lg:leading-7 wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-top\">\n<p class=\"wp-block-paragraph\">In certi contesti, la VR viene gi\u00e0 impiegata in modo informale per ricerche interne e sessioni di condivisione di idee, contribuendo a rendere pi\u00f9 efficaci i processi aziendali. \u00c8 evidente una fase di transizione, in cui le soluzioni tradizionali si affiancano alle tecnologie immersive, come avviene quando si combina la VR con test su prototipi fisici per sfruttare i vantaggi di entrambi gli approcci.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Per favorire una diffusione pi\u00f9 ampia della VR nella ricerca di mercato, \u00e8 fondamentale non considerarla come una realt\u00e0 alternativa, ma come uno strumento versatile, capace di integrarsi in vari momenti del processo di indagine. Riconoscerne il potenziale in termini di visualizzazione, contestualizzazione e raccolta dati pu\u00f2 aprire la strada a metodologie pi\u00f9 innovative ed efficaci.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In sintesi, sebbene l\u2019uso della VR nella ricerca di mercato sia ancora limitato, le sue possibilit\u00e0 sono enormi. Con l\u2019aumento dell\u2019accessibilit\u00e0 tecnologica e delle competenze disponibili, \u00e8 lecito aspettarsi che la realt\u00e0 virtuale giochi un ruolo sempre pi\u00f9 centrale, abilitando nuove modalit\u00e0 immersive e approfondite di raccolta e analisi dei dati.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:120px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns center-element el-anim is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column p-2 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<hr class=\"wp-block-separator aligncenter has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"heateor_sss_sharing_container heateor_sss_horizontal_sharing\" data-heateor-ss-offset=\"0\" 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2.942 2.942 0 0 0-1.618 5.4 5.109 5.109 0 0 0-.062.765c0 4.158 5.037 7.541 11.229 7.541s11.22-3.383 11.22-7.541a5.2 5.2 0 0 0-.053-.706 2.963 2.963 0 0 0 1.427-2.51zm-18.008 1.88a1.753 1.753 0 0 1 1.73-1.74 1.73 1.73 0 0 1 1.709 1.74 1.709 1.709 0 0 1-1.709 1.711 1.733 1.733 0 0 1-1.73-1.711zm9.565 4.968a5.573 5.573 0 0 1-4.081 1.272h-.032a5.576 5.576 0 0 1-4.087-1.272.6.6 0 0 1 .844-.854 4.5 4.5 0 0 0 3.238.927h.032a4.5 4.5 0 0 0 3.237-.927.6.6 0 1 1 .844.854zm-.331-3.256a1.726 1.726 0 1 1 1.709-1.712 1.717 1.717 0 0 1-1.712 1.712z\" fill=\"#fff\"\/><\/svg><\/span><\/a><\/div><div class=\"heateorSssClear\"><\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center mb-[19px] lg:mb-lg text-6 lg:text-8 font-sans-serif-bold font-bold leading-7\" style=\"font-size:30px\">You may be also interested in:<\/h4>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" 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class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-align-left font-sans-serif-bold has-white-color has-text-color has-medium-font-size wp-block-paragraph\">Pietro Fantoni<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\" style=\"font-style:normal;font-weight:400\">Pietro Fantoni is a highly experienced Creative Director specializing in Motion Graphics and UX. With exceptional multitasking abilities, problem-solving skills, and a talent for team building, he consistently delivers cutting-edge experiences across diverse media and industries. Pietro&#8217;s passion lies in pushing the boundaries of innovative brand experiences and communication strategies.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\" style=\"font-style:normal;font-weight:400\"><em><a href=\"mailto:pietro.fantoni@in2real.com\" target=\"_blank\" rel=\"noreferrer noopener\">pietro.fantoni<\/a><\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><section class=\"call-to-action left bg-gradient-to-br from-blue-100 to-blue-200 py-[115px] el-anim\" data-color=\"255, 255, 255\">\n  <div class=\"gap-lg gap-y-0 lg:container px-4 grid grid-cols-2 md:grid-cols-12 lg:gap-10\">\n                       <div class=\"col-span-2 md:col-span-5 md:col-start-2\">\n         \n        <h4 class=\"text-white text-6 lg:text-8 font-sans-serif-bold font-bold mb-5 lg:mb-lg\">Stay connected with us!<\/h4>\n                      <\/div>\n            \n                       <div class=\"col-span-2 md:col-span-3 md:col-start-9 md:flex md:justify-center md:items-center\">\n                            <a class=\"group relative inline-flex items-center text-black hover:text-white transition-all ease-linear duration-300 bg-gradient-to-br from-white to-white hover:ease-linear hover:bg-gradient-to-br hover:from-blue-100 hover:to-blue-200 text-2 lg:text uppercase py-4 pl-6 pr-20 lg:pl-lg lg:pr-24 rounded-3xl font-mono tracking-[2px] cta-no-wrap\" href=\"https:\/\/in2real.us12.list-manage.com\/subscribe?u=238b828a62beb9a16695d5df1&#038;id=7eb176ed13\" target=\"_blank\" rel=\"noopener\">\n              Keep in touch\n              <svg class=\"absolute right-[24px] lg:right-[30px] group-hover:opacity-0\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"39.285\" height=\"14.849\" viewBox=\"0 0 39.285 14.849\">\n                <g id=\"Raggruppa_2\" data-name=\"Raggruppa 2\" transform=\"translate(-133.493 -16.575)\">\n                  <path id=\"Path_2\" data-name=\"Path 2\" d=\"M.5,1.5,39,1\" transform=\"translate(133 23)\" fill=\"none\" stroke=\"#0a0a0a\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                  <path id=\"Rectangle\" d=\"M10,0V10H0\" transform=\"translate(157.929 24) rotate(-45)\" fill=\"none\" stroke=\"#0a0a0a\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                <\/g>\n              <\/svg>\n\n              <svg class=\"absolute right-[24px] lg:right-[30px] opacity-0 group-hover:opacity-100\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"39.285\" height=\"14.849\" viewBox=\"0 0 33.443 12.707\">\n                <g id=\"Raggruppa_2\" data-name=\"Raggruppa 2\" transform=\"translate(-115.418 -15.717)\">\n                  <path id=\"Path_2\" data-name=\"Path 2\" d=\"M.424,1.273,33.093.849\" transform=\"translate(115 21.223)\" fill=\"none\" stroke=\"#fff\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                  <path id=\"Rectangle\" d=\"M8.485,0V8.485H0\" transform=\"translate(136.153 22.071) rotate(-45)\" fill=\"none\" stroke=\"#fff\" stroke-miterlimit=\"10\" stroke-width=\"1\"\/>\n                <\/g>\n              <\/svg>\n          <\/a>\n              <\/div>\n           \n  <\/div>\n<\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nel processo di sviluppo di prodotti ad alto contenuto di design, le aziende ricorrono spesso alla ricerca di mercato per capire se le soluzioni progettuali in fase di definizione possano incontrare il favore del proprio pubblico di riferimento. Questo approccio \u00e8 comune in molti settori: dalle auto ai furgoni, dalle moto ai treni, fino ai &hellip; <a href=\"https:\/\/in2real.com\/it\/blog\/virtual-reality-ricerche-di-mercato\/\">Continued<\/a><\/p>\n","protected":false},"author":3,"featured_media":12207,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[222],"tags":[234,235,231],"class_list":["post-28387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovazione-tecnologie","tag-esperienza-virtuale","tag-realta-virtuale","tag-ricerche-di-mercato"],"acf":[],"taxonomy_info":{"category":[{"value":222,"label":"Innovazione e Tecnologie"}],"post_tag":[{"value":234,"label":"esperienza virtuale"},{"value":235,"label":"realt\u00e0 virtuale"},{"value":231,"label":"ricerche di mercato"}]},"featured_image_src_large":["https:\/\/in2real.com\/wp-content\/uploads\/2023\/07\/Experience_4-copy.jpg",960,960,false],"author_info":{"display_name":"Francesca Dattilo","author_link":"https:\/\/in2real.com\/it\/blog\/author\/francesca-dattilo\/"},"comment_info":0,"category_info":[{"term_id":222,"name":"Innovazione e Tecnologie","slug":"innovazione-tecnologie","term_group":0,"term_taxonomy_id":222,"taxonomy":"category","description":"Rimani aggiornato con i pi\u00f9 recenti sviluppi nel mondo dell'innovazione e della tecnologia. Qui esploriamo come le tecnologie all'avanguardia come CGI, configuratori 3D in tempo reale e soluzioni digitali stanno trasformando settori come l'automotive, il design di prodotto e il marketing esperienziale. Scopri le intuizioni degli esperti e il futuro della tecnologia nei nostri settori di riferimento.","parent":0,"count":26,"filter":"raw","cat_ID":222,"category_count":26,"category_description":"Rimani aggiornato con i pi\u00f9 recenti sviluppi nel mondo dell'innovazione e della tecnologia. Qui esploriamo come le tecnologie all'avanguardia come CGI, configuratori 3D in tempo reale e soluzioni digitali stanno trasformando settori come l'automotive, il design di prodotto e il marketing esperienziale. Scopri le intuizioni degli esperti e il futuro della tecnologia nei nostri settori di riferimento.","cat_name":"Innovazione e Tecnologie","category_nicename":"innovazione-tecnologie","category_parent":0}],"tag_info":[{"term_id":234,"name":"esperienza virtuale","slug":"esperienza-virtuale","term_group":0,"term_taxonomy_id":234,"taxonomy":"post_tag","description":"","parent":0,"count":16,"filter":"raw"},{"term_id":235,"name":"realt\u00e0 virtuale","slug":"realta-virtuale","term_group":0,"term_taxonomy_id":235,"taxonomy":"post_tag","description":"","parent":0,"count":11,"filter":"raw"},{"term_id":231,"name":"ricerche di mercato","slug":"ricerche-di-mercato","term_group":0,"term_taxonomy_id":231,"taxonomy":"post_tag","description":"","parent":0,"count":4,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/28387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/comments?post=28387"}],"version-history":[{"count":3,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/28387\/revisions"}],"predecessor-version":[{"id":28393,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/28387\/revisions\/28393"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/media\/12207"}],"wp:attachment":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/media?parent=28387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/categories?post=28387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/tags?post=28387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}