{"id":28510,"date":"2025-06-12T14:06:26","date_gmt":"2025-06-12T14:06:26","guid":{"rendered":"https:\/\/in2real.com\/?p=28510"},"modified":"2025-07-10T07:29:49","modified_gmt":"2025-07-10T07:29:49","slug":"il-futuro-dell-esperienza-digitale-automotive-lusso","status":"publish","type":"post","link":"https:\/\/in2real.com\/it\/blog\/il-futuro-dell-esperienza-digitale-automotive-lusso\/","title":{"rendered":"Il futuro dell\u2019esperienza digitale nell\u2019automotive e nel lusso"},"content":{"rendered":"<style>.kb-row-layout-id28510_4e817a-23 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id28510_4e817a-23 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id28510_4e817a-23 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-5xl, 10rem);padding-bottom:var(--global-kb-spacing-5xl, 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.kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-3xl, 6.5rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-3xl, 6.5rem);}.kadence-column28510_a7abf1-14 > .kt-inside-inner-col,.kadence-column28510_a7abf1-14 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28510_a7abf1-14 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28510_a7abf1-14 > .kt-inside-inner-col{flex-direction:column;}.kadence-column28510_a7abf1-14 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28510_a7abf1-14 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28510_a7abf1-14{position:relative;}@media all and (max-width: 1024px){.kadence-column28510_a7abf1-14 > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28510_a7abf1-14 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28510_a7abf1-14 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28510_670f18-fd, .wp-block-kadence-advancedheading.kt-adv-heading28510_670f18-fd[data-kb-block=\"kb-adv-heading28510_670f18-fd\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:center;font-size:75px;line-height:1;font-style:normal;letter-spacing:-3px;}.wp-block-kadence-advancedheading.kt-adv-heading28510_670f18-fd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28510_670f18-fd[data-kb-block=\"kb-adv-heading28510_670f18-fd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading28510_670f18-fd, .wp-block-kadence-advancedheading.kt-adv-heading28510_670f18-fd[data-kb-block=\"kb-adv-heading28510_670f18-fd\"]{font-size:90px;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading28510_670f18-fd, .wp-block-kadence-advancedheading.kt-adv-heading28510_670f18-fd[data-kb-block=\"kb-adv-heading28510_670f18-fd\"]{letter-spacing:0px;font-size:35px;}}<\/style>\n<h2 class=\"kt-adv-heading28510_670f18-fd font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-white-color has-text-color\" data-kb-block=\"kb-adv-heading28510_670f18-fd\"><span class=\"ez-toc-section\" id=\"Il_futuro_dellesperienza_digitale_nellautomotive_e_nel_lusso\"><\/span>Il futuro dell\u2019esperienza digitale nell\u2019automotive e nel lusso<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id28510_7ea898-28 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id28510_7ea898-28 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id28510_7ea898-28 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-3xl, 6.5rem);padding-right:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-3xl, 6.5rem);padding-left:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id28510_7ea898-28 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id28510_7ea898-28 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-4xl, 8rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id28510_7ea898-28 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-xl, 4rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);padding-left:var(--global-kb-spacing-xs, 1rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id28510_7ea898-28 alignnone el-anim wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column28510_a130f2-fc > .kt-inside-inner-col,.kadence-column28510_a130f2-fc > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28510_a130f2-fc > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28510_a130f2-fc > .kt-inside-inner-col{flex-direction:column;}.kadence-column28510_a130f2-fc > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28510_a130f2-fc > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28510_a130f2-fc{position:relative;}@media all and (max-width: 1024px){.kadence-column28510_a130f2-fc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28510_a130f2-fc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28510_a130f2-fc\"><div class=\"kt-inside-inner-col\"><style>.kadence-column28510_f45b67-7e{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column28510_f45b67-7e{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column28510_f45b67-7e > .kt-inside-inner-col,.kadence-column28510_f45b67-7e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28510_f45b67-7e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28510_f45b67-7e > .kt-inside-inner-col{flex-direction:column;}.kadence-column28510_f45b67-7e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28510_f45b67-7e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28510_f45b67-7e{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column28510_f45b67-7e{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column28510_f45b67-7e > 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1fr));}.kb-row-layout-id28510_c5b2fa-4c > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id28510_c5b2fa-4c > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id28510_c5b2fa-4c > .kt-row-column-wrap{row-gap:var(--global-kb-gap-none, 0rem );grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id28510_c5b2fa-4c alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column28510_aa1160-08 > .kt-inside-inner-col,.kadence-column28510_aa1160-08 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28510_aa1160-08 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28510_aa1160-08 > .kt-inside-inner-col{flex-direction:column;}.kadence-column28510_aa1160-08 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28510_aa1160-08 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28510_aa1160-08{position:relative;}@media all and (max-width: 1024px){.kadence-column28510_aa1160-08 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28510_aa1160-08 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28510_aa1160-08\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28510_114f5c-aa, .wp-block-kadence-advancedheading.kt-adv-heading28510_114f5c-aa[data-kb-block=\"kb-adv-heading28510_114f5c-aa\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:var(--global-kb-spacing-md, 2rem);font-size:var(--global-kb-font-size-lg, 2rem);line-height:1.2;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading28510_114f5c-aa mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28510_114f5c-aa[data-kb-block=\"kb-adv-heading28510_114f5c-aa\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading28510_114f5c-aa font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading28510_114f5c-aa\"><span class=\"ez-toc-section\" id=\"Table_of_content\"><\/span>Table of content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div><\/div>\n\n\n<style>.kadence-column28510_460752-e3 > .kt-inside-inner-col,.kadence-column28510_460752-e3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28510_460752-e3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28510_460752-e3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column28510_460752-e3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28510_460752-e3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28510_460752-e3{position:relative;}@media all and (max-width: 1024px){.kadence-column28510_460752-e3 > .kt-inside-inner-col{padding-left:0px;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28510_460752-e3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28510_460752-e3\"><div class=\"kt-inside-inner-col\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/in2real.com\/it\/blog\/il-futuro-dell-esperienza-digitale-automotive-lusso\/#Il_futuro_dellesperienza_digitale_nellautomotive_e_nel_lusso\" title=\"Il futuro dell\u2019esperienza digitale nell\u2019automotive e nel lusso\">Il futuro dell\u2019esperienza digitale nell\u2019automotive e nel lusso<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/in2real.com\/it\/blog\/il-futuro-dell-esperienza-digitale-automotive-lusso\/#Table_of_content\" title=\"Table of content\">Table of content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/in2real.com\/it\/blog\/il-futuro-dell-esperienza-digitale-automotive-lusso\/#Oltre_la_configurazione_il_futuro_dellesperienza_digitale_nellautomotive_e_nel_lusso\" title=\" Oltre la configurazione: il futuro dell\u2019esperienza digitale nell\u2019automotive e nel lusso\"> Oltre la configurazione: il futuro dell\u2019esperienza digitale nell\u2019automotive e nel lusso<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/in2real.com\/it\/blog\/il-futuro-dell-esperienza-digitale-automotive-lusso\/#News_dal_mondo_dellinnovazione\" title=\"News dal mondo dell&#8217;innovazione\">News dal mondo dell&#8217;innovazione<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/in2real.com\/it\/blog\/il-futuro-dell-esperienza-digitale-automotive-lusso\/#Il_configuratore_non_e_piu_solo_uno_strumento_tecnico\" title=\"Il configuratore non \u00e8 pi\u00f9 (solo) uno strumento tecnico\">Il configuratore non \u00e8 pi\u00f9 (solo) uno strumento tecnico<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/in2real.com\/it\/blog\/il-futuro-dell-esperienza-digitale-automotive-lusso\/#Mercedes-Benz_personalizzazione_che_parte_dallo_stile_di_vita\" title=\"Mercedes-Benz: personalizzazione che parte dallo stile di vita\">Mercedes-Benz: personalizzazione che parte dallo stile di vita<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/in2real.com\/it\/blog\/il-futuro-dell-esperienza-digitale-automotive-lusso\/#Porsche_portare_lesperienza_visiva_ai_massimi_livelli\" title=\"Porsche: portare l\u2019esperienza visiva ai massimi livelli\">Porsche: portare l\u2019esperienza visiva ai massimi livelli<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/in2real.com\/it\/blog\/il-futuro-dell-esperienza-digitale-automotive-lusso\/#I_dati_dietro_che_validano_il_valore_aggiunto\" title=\"I dati dietro che validano il valore aggiunto\">I dati dietro che validano il valore aggiunto<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/in2real.com\/it\/blog\/il-futuro-dell-esperienza-digitale-automotive-lusso\/#Dalle_aspettative_dellutente_al_valore_di_business_il_nuovo_ruolo_della_configurazione_digitale\" title=\"Dalle aspettative dell\u2019utente al valore di business: il nuovo ruolo della configurazione digitale\">Dalle aspettative dell\u2019utente al valore di business: il nuovo ruolo della configurazione digitale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/in2real.com\/it\/blog\/il-futuro-dell-esperienza-digitale-automotive-lusso\/#Cosi_lavoriamo_con_In2real_Intelligo_e_Auto_Match\" title=\"Cos\u00ec lavoriamo con In2real, Intelligo e Auto Match\">Cos\u00ec lavoriamo con In2real, Intelligo e Auto Match<\/a><\/li><\/ul><\/nav><\/div>\n\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading28510_02af38-5d, .wp-block-kadence-advancedheading.kt-adv-heading28510_02af38-5d[data-kb-block=\"kb-adv-heading28510_02af38-5d\"]{max-width:1200px;margin-right:auto;margin-left:auto;padding-top:0px;padding-bottom:var(--global-kb-spacing-xxl, 5rem);text-align:center;font-size:var(--global-kb-font-size-xxl, 4rem);font-style:normal;border-top:50px solid transparent;border-right:50px solid transparent;border-bottom:50px solid transparent;border-left:50px solid transparent;border-top-right-radius:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28510_02af38-5d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28510_02af38-5d[data-kb-block=\"kb-adv-heading28510_02af38-5d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading28510_02af38-5d, .wp-block-kadence-advancedheading.kt-adv-heading28510_02af38-5d[data-kb-block=\"kb-adv-heading28510_02af38-5d\"]{border-top:50px solid transparent;border-right:50px solid transparent;border-bottom:50px solid transparent;border-left:50px solid transparent;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading28510_02af38-5d, .wp-block-kadence-advancedheading.kt-adv-heading28510_02af38-5d[data-kb-block=\"kb-adv-heading28510_02af38-5d\"]{border-top:50px solid transparent;border-right:50px solid transparent;border-bottom:50px solid transparent;border-left:50px solid transparent;}}<\/style>\n<h2 class=\"kt-adv-heading28510_02af38-5d font-sans-serif-bold font-bold wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading28510_02af38-5d\"><span class=\"ez-toc-section\" id=\"Oltre_la_configurazione_il_futuro_dellesperienza_digitale_nellautomotive_e_nel_lusso\"><\/span><em><em><br><strong><strong>Oltre la configurazione: il futuro dell\u2019esperienza digitale nell\u2019automotive e nel lusso<\/strong><\/strong><\/em><\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.kadence-column28510_e8d335-5a{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column28510_e8d335-5a{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column28510_e8d335-5a > .kt-inside-inner-col,.kadence-column28510_e8d335-5a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28510_e8d335-5a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28510_e8d335-5a > .kt-inside-inner-col{flex-direction:column;}.kadence-column28510_e8d335-5a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28510_e8d335-5a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28510_e8d335-5a{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column28510_e8d335-5a{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column28510_e8d335-5a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column28510_e8d335-5a{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column28510_e8d335-5a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28510_e8d335-5a\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id28510_204dac-a7 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id28510_204dac-a7 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id28510_204dac-a7 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-right:0px;padding-left:0px;min-height:572px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id28510_204dac-a7 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id28510_204dac-a7 > .kt-row-column-wrap{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id28510_204dac-a7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id28510_204dac-a7 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-row kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full kb-theme-content-width\">\n<style>.kadence-column28510_75d91d-a4 > .kt-inside-inner-col{display:flex;}.kadence-column28510_75d91d-a4 > .kt-inside-inner-col,.kadence-column28510_75d91d-a4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28510_75d91d-a4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28510_75d91d-a4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28510_75d91d-a4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column28510_75d91d-a4{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_75d91d-a4{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_75d91d-a4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28510_75d91d-a4 > .kt-inside-inner-col{background-image:url('https:\/\/in2real.com\/wp-content\/uploads\/2025\/06\/JT1_0282_EyB8CeHY_20250602121151-dimensioni-grandi-dimensioni-medie-copy.jpg');background-size:cover;background-position:center center;background-attachment:scroll;background-repeat:no-repeat;}.kadence-column28510_75d91d-a4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28510_75d91d-a4{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column28510_75d91d-a4{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_75d91d-a4{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_75d91d-a4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column28510_75d91d-a4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column28510_75d91d-a4{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_75d91d-a4{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_75d91d-a4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28510_75d91d-a4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28510_75d91d-a4 kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-spacer.kt-block-spacer-28510_c6413b-6b .kt-block-spacer{height:400px;}.wp-block-kadence-spacer.kt-block-spacer-28510_c6413b-6b .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-28510_c6413b-6b\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column28510_5b71dd-0e > .kt-inside-inner-col{display:flex;}.kadence-column28510_5b71dd-0e > .kt-inside-inner-col,.kadence-column28510_5b71dd-0e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28510_5b71dd-0e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28510_5b71dd-0e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28510_5b71dd-0e > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column28510_5b71dd-0e{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_5b71dd-0e{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_5b71dd-0e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28510_5b71dd-0e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28510_5b71dd-0e{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column28510_5b71dd-0e{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_5b71dd-0e{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_5b71dd-0e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column28510_5b71dd-0e{text-align:center;}}@media all and (max-width: 1024px){.kadence-column28510_5b71dd-0e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column28510_5b71dd-0e{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_5b71dd-0e{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_5b71dd-0e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28510_5b71dd-0e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28510_5b71dd-0e kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28510_ea4c42-da, .wp-block-kadence-advancedheading.kt-adv-heading28510_ea4c42-da[data-kb-block=\"kb-adv-heading28510_ea4c42-da\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:var(--global-kb-font-size-xl, 3rem);line-height:1.3;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading28510_ea4c42-da mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28510_ea4c42-da[data-kb-block=\"kb-adv-heading28510_ea4c42-da\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading28510_ea4c42-da, .wp-block-kadence-advancedheading.kt-adv-heading28510_ea4c42-da[data-kb-block=\"kb-adv-heading28510_ea4c42-da\"]{font-size:42px;}}<\/style>\n<h2 class=\"kt-adv-heading28510_ea4c42-da font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading28510_ea4c42-da\"><span class=\"ez-toc-section\" id=\"News_dal_mondo_dellinnovazione\"><\/span>News dal mondo dell&#8217;innovazione<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading28510_155fd4-d1, .wp-block-kadence-advancedheading.kt-adv-heading28510_155fd4-d1[data-kb-block=\"kb-adv-heading28510_155fd4-d1\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:0px;font-size:16px;line-height:1.8;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading28510_155fd4-d1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28510_155fd4-d1[data-kb-block=\"kb-adv-heading28510_155fd4-d1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading28510_155fd4-d1, .wp-block-kadence-advancedheading.kt-adv-heading28510_155fd4-d1[data-kb-block=\"kb-adv-heading28510_155fd4-d1\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading28510_155fd4-d1 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading28510_155fd4-d1\">Questa settimana abbiamo avuto il piacere di partecipare all&#8217; <strong><a href=\"https:\/\/www.sxswlondon.com\/\" target=\"_blank\" rel=\"noopener\">SXSW London<\/a><\/strong>, un crocevia di idee e innovazione che ci ha offerto spunti straordinari. Fra questi, due casi ci hanno colpito profondamente: quelli di <strong><a href=\"https:\/\/www.mercedes-benz.it\/?srsltid=AfmBOoo_wnEx8eNQOzLigNma1YnHXjIAluexQakyqSUyTuWM3-u0sMIs\" target=\"_blank\" rel=\"noopener\">Mercedes\u2011Benz<\/a><\/strong> e<a href=\"https:\/\/www.porsche.com\/uk\/\" target=\"_blank\" rel=\"noopener\"> <strong>Porsche<\/strong><\/a>, entrambi esempi chiari di come oggi la configurazione digitale non sia una funzione tecnica, ma un\u2019esperienza che nasce dall\u2019intersezione fra dati, stile di vita, emozione e storytelling.<br>Un approccio che per noi di <strong>In2real<\/strong> e <strong><a href=\"https:\/\/intelli-go.it\/\" target=\"_blank\" rel=\"noopener\">Intelligo<\/a><\/strong> \u00e8 gi\u00e0 realt\u00e0: profiliamo l\u2019interazione digitale su misura dello stile di vita del cliente (con <a href=\"https:\/\/in2real.com\/it\/automatch\/\"><strong>AutoMatch<\/strong><\/a> ad esempio), valorizziamo contenuti 3D autentici provenienti direttamente da reparti design e ingegneria, e costruiamo narrazioni digitali che portano il cliente ben oltre la semplice configurazione del prodotto.<br>In questo articolo vi raccontiamo perch\u00e9 questi temi sono fondamentali e come li traduciamo in valore concreto per i nostri clienti.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n\n<p class=\"kt-adv-heading28475_f6033c-2a wp-block-kadence-advancedheading has-cyan-bluish-gray-color has-text-color wp-block-paragraph\">images by <a href=\"https:\/\/www.red-dot.org\/de\/project\/mercedes-benz-lifestyle-configurator-14880-14880\" target=\"_blank\" rel=\"noopener\"><\/a><a href=\"https:\/\/www.sxswlondon.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SXSW London<\/a> <\/p>\n\n\n<style>.kadence-column28510_ef77e2-26 > .kt-inside-inner-col{display:flex;}.kadence-column28510_ef77e2-26{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column28510_ef77e2-26{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column28510_ef77e2-26 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-3xl, 6.5rem);padding-bottom:var(--global-kb-spacing-md, 2rem);}.kadence-column28510_ef77e2-26 > .kt-inside-inner-col,.kadence-column28510_ef77e2-26 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28510_ef77e2-26 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28510_ef77e2-26 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28510_ef77e2-26 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column28510_ef77e2-26{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_ef77e2-26{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_ef77e2-26 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28510_ef77e2-26 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28510_ef77e2-26{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column28510_ef77e2-26{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column28510_ef77e2-26 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column28510_ef77e2-26{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_ef77e2-26{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_ef77e2-26 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column28510_ef77e2-26{text-align:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column28510_ef77e2-26{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_ef77e2-26{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_ef77e2-26 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column28510_ef77e2-26{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column28510_ef77e2-26 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28510_ef77e2-26 kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28510_eaf742-21, .wp-block-kadence-advancedheading.kt-adv-heading28510_eaf742-21[data-kb-block=\"kb-adv-heading28510_eaf742-21\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:var(--global-kb-font-size-xl, 3rem);line-height:1.3;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading28510_eaf742-21 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28510_eaf742-21[data-kb-block=\"kb-adv-heading28510_eaf742-21\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading28510_eaf742-21, .wp-block-kadence-advancedheading.kt-adv-heading28510_eaf742-21[data-kb-block=\"kb-adv-heading28510_eaf742-21\"]{font-size:42px;}}<\/style>\n<h2 class=\"kt-adv-heading28510_eaf742-21 font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading28510_eaf742-21\"><span class=\"ez-toc-section\" id=\"Il_configuratore_non_e_piu_solo_uno_strumento_tecnico\"><\/span>Il configuratore non \u00e8 pi\u00f9 (solo) uno strumento tecnico<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading28510_47da74-e5, .wp-block-kadence-advancedheading.kt-adv-heading28510_47da74-e5[data-kb-block=\"kb-adv-heading28510_47da74-e5\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:0px;font-size:16px;line-height:1.8;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading28510_47da74-e5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28510_47da74-e5[data-kb-block=\"kb-adv-heading28510_47da74-e5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading28510_47da74-e5, .wp-block-kadence-advancedheading.kt-adv-heading28510_47da74-e5[data-kb-block=\"kb-adv-heading28510_47da74-e5\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading28510_47da74-e5 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading28510_47da74-e5\">Il ruolo dei configuratori digitali \u00e8 cambiato radicalmente.<br>Nati come strumenti a supporto dei processi produttivi e ingegneristici, oggi sono diventati <strong>touchpoint strategici<\/strong>, spazi in cui i brand costruiscono un dialogo autentico con i propri clienti.<br>In un contesto in cui le persone cercano esperienze che rispecchino la loro identit\u00e0, i loro valori e il loro stile di vita, un semplice elenco di opzioni selezionabili non basta pi\u00f9. Il configuratore deve diventare un <strong>luogo narrativo e relazionale<\/strong>: uno spazio in cui il prodotto prende vita e la storia del brand si fa tangibile, ancora prima di ogni interazione fisica.<br>\u00c8 stato proprio questo uno dei messaggi pi\u00f9 forti che abbiamo portato a casa da <strong>SXSW London<\/strong>: la configurazione digitale sta evolvendo da funzione tecnica a vera esperienza immersiva.<br>Due casi studio ascoltati durante l\u2019evento, quelli di <a href=\"https:\/\/www.experienceone.com\/en\/projects\/mercedes-benz-lifestyle-configurator\" target=\"_blank\" rel=\"noopener\"><strong>Mercedes\u2011Benz<\/strong> <\/a>e <strong><a href=\"https:\/\/configurator.porsche.com\/en-GB\/mode\/model\/Y1ADJ1?viz-mode=3d\" target=\"_blank\" rel=\"noopener\">Porsche<\/a><\/strong>, rappresentano perfettamente questa trasformazione.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/group.mercedes-benz.com\/en\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1890\" height=\"1063\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2025\/06\/16-03155-2016-8.jpg\" alt=\"Mercedes-Benz Lifestyle Configurator\" class=\"wp-image-28487\" style=\"object-fit:cover\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2025\/06\/16-03155-2016-8.jpg 1890w, https:\/\/in2real.com\/wp-content\/uploads\/2025\/06\/16-03155-2016-8-300x169.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2025\/06\/16-03155-2016-8-1024x576.jpg 1024w, https:\/\/in2real.com\/wp-content\/uploads\/2025\/06\/16-03155-2016-8-768x432.jpg 768w, https:\/\/in2real.com\/wp-content\/uploads\/2025\/06\/16-03155-2016-8-1536x864.jpg 1536w, https:\/\/in2real.com\/wp-content\/uploads\/2025\/06\/16-03155-2016-8-750x422.jpg 750w, https:\/\/in2real.com\/wp-content\/uploads\/2025\/06\/16-03155-2016-8-630x354.jpg 630w, https:\/\/in2real.com\/wp-content\/uploads\/2025\/06\/16-03155-2016-8-854x480.jpg 854w\" sizes=\"auto, (max-width: 1890px) 100vw, 1890px\" \/><\/a><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading28510_e99702-bd, .wp-block-kadence-advancedheading.kt-adv-heading28510_e99702-bd[data-kb-block=\"kb-adv-heading28510_e99702-bd\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:0px;font-size:16px;line-height:1.8;font-style:normal;border-top:20px solid transparent;border-right:20px solid transparent;border-bottom:20px solid transparent;border-left:20px solid transparent;border-top-left-radius:20px;}.wp-block-kadence-advancedheading.kt-adv-heading28510_e99702-bd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28510_e99702-bd[data-kb-block=\"kb-adv-heading28510_e99702-bd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading28510_e99702-bd, .wp-block-kadence-advancedheading.kt-adv-heading28510_e99702-bd[data-kb-block=\"kb-adv-heading28510_e99702-bd\"]{text-align:left!important;border-top:20px solid transparent;border-right:20px solid transparent;border-bottom:20px solid transparent;border-left:20px solid transparent;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading28510_e99702-bd, .wp-block-kadence-advancedheading.kt-adv-heading28510_e99702-bd[data-kb-block=\"kb-adv-heading28510_e99702-bd\"]{border-top:20px solid transparent;border-right:20px solid transparent;border-bottom:20px solid transparent;border-left:20px solid transparent;}}<\/style>\n<p class=\"kt-adv-heading28510_e99702-bd wp-block-kadence-advancedheading has-cyan-bluish-gray-color has-text-color\" data-kb-block=\"kb-adv-heading28510_e99702-bd\">images by <a href=\"https:\/\/www.red-dot.org\/de\/project\/mercedes-benz-lifestyle-configurator-14880-14880\" target=\"_blank\" rel=\"noopener\">Red Dot Design Award<\/a><\/p>\n\n\n<style>.kadence-column28510_b3f39a-fd > .kt-inside-inner-col{display:flex;}.kadence-column28510_b3f39a-fd{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column28510_b3f39a-fd{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column28510_b3f39a-fd > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-3xl, 6.5rem);padding-bottom:var(--global-kb-spacing-3xl, 6.5rem);}.kadence-column28510_b3f39a-fd > .kt-inside-inner-col,.kadence-column28510_b3f39a-fd > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28510_b3f39a-fd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28510_b3f39a-fd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28510_b3f39a-fd > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column28510_b3f39a-fd{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_b3f39a-fd{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_b3f39a-fd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28510_b3f39a-fd > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28510_b3f39a-fd{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column28510_b3f39a-fd{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column28510_b3f39a-fd > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column28510_b3f39a-fd{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_b3f39a-fd{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_b3f39a-fd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column28510_b3f39a-fd{text-align:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column28510_b3f39a-fd{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_b3f39a-fd{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_b3f39a-fd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column28510_b3f39a-fd{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column28510_b3f39a-fd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28510_b3f39a-fd kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28510_c94fd3-d3, .wp-block-kadence-advancedheading.kt-adv-heading28510_c94fd3-d3[data-kb-block=\"kb-adv-heading28510_c94fd3-d3\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:var(--global-kb-font-size-xl, 3rem);line-height:1.3;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading28510_c94fd3-d3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28510_c94fd3-d3[data-kb-block=\"kb-adv-heading28510_c94fd3-d3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading28510_c94fd3-d3, .wp-block-kadence-advancedheading.kt-adv-heading28510_c94fd3-d3[data-kb-block=\"kb-adv-heading28510_c94fd3-d3\"]{font-size:42px;}}<\/style>\n<h3 class=\"kt-adv-heading28510_c94fd3-d3 font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading28510_c94fd3-d3\"><span class=\"ez-toc-section\" id=\"Mercedes-Benz_personalizzazione_che_parte_dallo_stile_di_vita\"><\/span>Mercedes-Benz: personalizzazione che parte dallo stile di vita<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading28510_8f0d90-34, .wp-block-kadence-advancedheading.kt-adv-heading28510_8f0d90-34[data-kb-block=\"kb-adv-heading28510_8f0d90-34\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:0px;font-size:16px;line-height:1.8;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading28510_8f0d90-34 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28510_8f0d90-34[data-kb-block=\"kb-adv-heading28510_8f0d90-34\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading28510_8f0d90-34, .wp-block-kadence-advancedheading.kt-adv-heading28510_8f0d90-34[data-kb-block=\"kb-adv-heading28510_8f0d90-34\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading28510_8f0d90-34 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading28510_8f0d90-34\">Il <strong>Mercedes\u2011Benz Lifestyle Configurator<\/strong>, premiato con un<strong> <a href=\"https:\/\/www.red-dot.org\/de\/project\/mercedes-benz-lifestyle-configurator-14880-14880\" target=\"_blank\" rel=\"noopener\">Red Dot Design Award<\/a><\/strong>, \u00e8 un esempio chiaro di come la configurazione possa partire dal mondo del cliente, e non pi\u00f9 da specifiche tecniche del prodotto.<br>Il percorso di configurazione si apre infatti con semplici ma significative domande legate allo stile di vita: gusti musicali, destinazioni preferite, interessi culturali.<br>I dati raccolti vengono elaborati da un sistema intelligente di raccomandazione, che propone configurazioni personalizzate di veicoli e accessori, in linea con la personalit\u00e0 e le preferenze dell\u2019utente.<br>Il risultato \u00e8 un\u2019esperienza fluida e coinvolgente, in cui il brand viene percepito come un partner che comprende i desideri del cliente, e non come un semplice fornitore di prodotto.<br>Questo approccio segna un cambio di paradigma importante: la configurazione diventa <strong>dialogo, non transazione<\/strong>. Aiuta l\u2019utente a immaginare come il prodotto si integrer\u00e0 nella propria vita, anzich\u00e9 limitarsi a guidarlo in un percorso di scelta.<br><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column28510_d0e563-b2{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column28510_d0e563-b2{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column28510_d0e563-b2 > .kt-inside-inner-col,.kadence-column28510_d0e563-b2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28510_d0e563-b2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28510_d0e563-b2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column28510_d0e563-b2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28510_d0e563-b2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28510_d0e563-b2{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column28510_d0e563-b2{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column28510_d0e563-b2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column28510_d0e563-b2{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column28510_d0e563-b2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28510_d0e563-b2\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id28510_b391bf-29 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id28510_b391bf-29 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id28510_b391bf-29 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-right:0px;padding-left:0px;min-height:572px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id28510_b391bf-29 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id28510_b391bf-29 > .kt-row-column-wrap{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id28510_b391bf-29 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id28510_b391bf-29 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-row kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full kb-theme-content-width\">\n<style>.kadence-column28510_c5929e-c1 > .kt-inside-inner-col{display:flex;}.kadence-column28510_c5929e-c1 > .kt-inside-inner-col,.kadence-column28510_c5929e-c1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28510_c5929e-c1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28510_c5929e-c1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28510_c5929e-c1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column28510_c5929e-c1{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_c5929e-c1{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_c5929e-c1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28510_c5929e-c1 > .kt-inside-inner-col{background-image:url('https:\/\/in2real.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-10-alle-14.37-copy-dimensioni-medie.jpeg');background-size:cover;background-position:52% 84%;background-attachment:scroll;background-repeat:no-repeat;}.kadence-column28510_c5929e-c1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28510_c5929e-c1{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column28510_c5929e-c1{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_c5929e-c1{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_c5929e-c1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column28510_c5929e-c1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column28510_c5929e-c1{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_c5929e-c1{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_c5929e-c1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28510_c5929e-c1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28510_c5929e-c1 kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-spacer.kt-block-spacer-28510_79ac06-ef .kt-block-spacer{height:400px;}.wp-block-kadence-spacer.kt-block-spacer-28510_79ac06-ef .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-28510_79ac06-ef\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column28510_48ad1f-d9 > .kt-inside-inner-col{display:flex;}.kadence-column28510_48ad1f-d9 > .kt-inside-inner-col,.kadence-column28510_48ad1f-d9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28510_48ad1f-d9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28510_48ad1f-d9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28510_48ad1f-d9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column28510_48ad1f-d9{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_48ad1f-d9{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_48ad1f-d9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28510_48ad1f-d9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28510_48ad1f-d9{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column28510_48ad1f-d9{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_48ad1f-d9{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_48ad1f-d9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column28510_48ad1f-d9{text-align:center;}}@media all and (max-width: 1024px){.kadence-column28510_48ad1f-d9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column28510_48ad1f-d9{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_48ad1f-d9{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_48ad1f-d9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28510_48ad1f-d9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28510_48ad1f-d9 kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28510_4f3d1e-a0, .wp-block-kadence-advancedheading.kt-adv-heading28510_4f3d1e-a0[data-kb-block=\"kb-adv-heading28510_4f3d1e-a0\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:var(--global-kb-font-size-xl, 3rem);line-height:1.3;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading28510_4f3d1e-a0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28510_4f3d1e-a0[data-kb-block=\"kb-adv-heading28510_4f3d1e-a0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading28510_4f3d1e-a0, .wp-block-kadence-advancedheading.kt-adv-heading28510_4f3d1e-a0[data-kb-block=\"kb-adv-heading28510_4f3d1e-a0\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading28510_4f3d1e-a0, .wp-block-kadence-advancedheading.kt-adv-heading28510_4f3d1e-a0[data-kb-block=\"kb-adv-heading28510_4f3d1e-a0\"]{font-size:42px;}}<\/style>\n<h3 class=\"kt-adv-heading28510_4f3d1e-a0 font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading28510_4f3d1e-a0\"><span class=\"ez-toc-section\" id=\"Porsche_portare_lesperienza_visiva_ai_massimi_livelli\"><\/span>Porsche: portare l\u2019esperienza visiva ai massimi livelli<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading28510_aca156-0a, .wp-block-kadence-advancedheading.kt-adv-heading28510_aca156-0a[data-kb-block=\"kb-adv-heading28510_aca156-0a\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:0px;font-size:16px;line-height:1.8;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading28510_aca156-0a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28510_aca156-0a[data-kb-block=\"kb-adv-heading28510_aca156-0a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading28510_aca156-0a, .wp-block-kadence-advancedheading.kt-adv-heading28510_aca156-0a[data-kb-block=\"kb-adv-heading28510_aca156-0a\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading28510_aca156-0a wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading28510_aca156-0a\">Porsche ha scelto un percorso diverso ma altrettanto ispirante, portando al massimo livello la qualit\u00e0 visiva e l\u2019esperienza immersiva della configurazione digitale.<br>Il nuovo <strong><a href=\"https:\/\/www.red-dot.org\/project\/the-new-porsche-car-configurator-13190\" target=\"_blank\" rel=\"noopener\">Porsche Car Configurator<\/a><\/strong> permette di esplorare oltre un miliardo di combinazioni in tempo reale, grazie a una tecnologia di <strong><a href=\"https:\/\/in2real.com\/it\/blog\/generare-contenuti-visivi-di-alto-livello\/\">CGI in realtime<\/a><\/strong> che garantisce rendering 3D fotorealistici di altissima qualit\u00e0.<br>Questa scelta tecnologica non \u00e8 secondaria: utilizzare CGI in realtime significa poter rappresentare ogni configurazione con un livello di dettaglio e coerenza impossibile da ottenere con immagini statiche pre-renderizzate.<br>Ogni materiale, finitura, proporzione e dettaglio rispecchia fedelmente il prodotto reale, offrendo all\u2019utente un\u2019esperienza autentica, immersiva e interattiva.<br>Anche in questo caso, il configuratore non \u00e8 pi\u00f9 un\u2019interfaccia di servizio, ma una <strong>vera e propria estensione digitale del DNA creativo e ingegneristico del brand<\/strong>.<br>\u00c8 una visione che sentiamo particolarmente vicina: in <strong>In2real<\/strong> lavoriamo da anni con flussi di produzione basati su CGI in realtime, sviluppando configuratori avanzati che permettono ai nostri clienti \u2014 dall\u2019automotive al design \u2014 di offrire esperienze visive allo stesso livello di eccellenza.<br><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading28510_e1a60e-f6, .wp-block-kadence-advancedheading.kt-adv-heading28510_e1a60e-f6[data-kb-block=\"kb-adv-heading28510_e1a60e-f6\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:0px;font-size:16px;line-height:1.8;font-style:normal;border-top:20px solid transparent;border-right:20px solid transparent;border-bottom:20px solid transparent;border-left:20px solid transparent;border-top-left-radius:20px;}.wp-block-kadence-advancedheading.kt-adv-heading28510_e1a60e-f6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28510_e1a60e-f6[data-kb-block=\"kb-adv-heading28510_e1a60e-f6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading28510_e1a60e-f6, .wp-block-kadence-advancedheading.kt-adv-heading28510_e1a60e-f6[data-kb-block=\"kb-adv-heading28510_e1a60e-f6\"]{text-align:left!important;border-top:20px solid transparent;border-right:20px solid transparent;border-bottom:20px solid transparent;border-left:20px solid transparent;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading28510_e1a60e-f6, .wp-block-kadence-advancedheading.kt-adv-heading28510_e1a60e-f6[data-kb-block=\"kb-adv-heading28510_e1a60e-f6\"]{border-top:20px solid transparent;border-right:20px solid transparent;border-bottom:20px solid transparent;border-left:20px solid transparent;}}<\/style>\n<p class=\"kt-adv-heading28510_e1a60e-f6 wp-block-kadence-advancedheading has-cyan-bluish-gray-color has-text-color\" data-kb-block=\"kb-adv-heading28510_e1a60e-f6\">images by <a href=\"https:\/\/configurator.porsche.com\/en-GB\/model-start\/taycan?configuration=dml6LW1vZGU9M2Qmb3B0aW9ucz1BQS4wUS4wMDAmZnJvbU9yZGVyVHlwZT1ZMUFESjE%3D\" target=\"_blank\" rel=\"noopener\">Porsche <\/a><\/p>\n\n\n<style>.kadence-column28510_b150fd-d3 > .kt-inside-inner-col{display:flex;}.kadence-column28510_b150fd-d3{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column28510_b150fd-d3{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column28510_b150fd-d3 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-3xl, 6.5rem);padding-bottom:var(--global-kb-spacing-3xl, 6.5rem);}.kadence-column28510_b150fd-d3 > .kt-inside-inner-col,.kadence-column28510_b150fd-d3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28510_b150fd-d3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28510_b150fd-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28510_b150fd-d3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column28510_b150fd-d3{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_b150fd-d3{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_b150fd-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28510_b150fd-d3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28510_b150fd-d3{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column28510_b150fd-d3{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column28510_b150fd-d3 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column28510_b150fd-d3{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_b150fd-d3{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_b150fd-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column28510_b150fd-d3{text-align:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column28510_b150fd-d3{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_b150fd-d3{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_b150fd-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column28510_b150fd-d3{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column28510_b150fd-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28510_b150fd-d3 kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28510_541a89-4e, .wp-block-kadence-advancedheading.kt-adv-heading28510_541a89-4e[data-kb-block=\"kb-adv-heading28510_541a89-4e\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:var(--global-kb-font-size-xl, 3rem);line-height:1.3;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading28510_541a89-4e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28510_541a89-4e[data-kb-block=\"kb-adv-heading28510_541a89-4e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading28510_541a89-4e, .wp-block-kadence-advancedheading.kt-adv-heading28510_541a89-4e[data-kb-block=\"kb-adv-heading28510_541a89-4e\"]{font-size:42px;}}<\/style>\n<h3 class=\"kt-adv-heading28510_541a89-4e font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading28510_541a89-4e\"><span class=\"ez-toc-section\" id=\"I_dati_dietro_che_validano_il_valore_aggiunto\"><\/span>I dati dietro che validano il valore aggiunto<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading28510_a1ba91-e9, .wp-block-kadence-advancedheading.kt-adv-heading28510_a1ba91-e9[data-kb-block=\"kb-adv-heading28510_a1ba91-e9\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:0px;font-size:16px;line-height:1.8;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading28510_a1ba91-e9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28510_a1ba91-e9[data-kb-block=\"kb-adv-heading28510_a1ba91-e9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading28510_a1ba91-e9, .wp-block-kadence-advancedheading.kt-adv-heading28510_a1ba91-e9[data-kb-block=\"kb-adv-heading28510_a1ba91-e9\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading28510_a1ba91-e9 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading28510_a1ba91-e9\">Non si tratta semplicemente di aggiungere funzionalit\u00e0 \u201cdi contorno\u201d \u2014 i numeri dimostrano con chiarezza l\u2019impatto concreto sul business.<br>I configuratori con visualizzazione 3D interattiva registrano un aumento del <strong>40%<\/strong> del tempo medio trascorso sul sito &#8211; <a href=\"https:\/\/www.forrester.com\/report\/scale-your-content-creation-with-3d-modeling\/RES162375\" target=\"_blank\" rel=\"noopener\"><em>Forrester Research<\/em>.<\/a><br>Quando vengono integrati l\u2019intelligenza artificiale e lo storytelling personalizzato, i tassi di conversione dei lead qualificati crescono del <strong>25-35%<\/strong> &#8211; <em><a href=\"https:\/\/www.capgemini.com\/us-en\/resource\/personalize-retail-with-ai-and-robotics-for-spot-on-recommendations\/\" target=\"_blank\" rel=\"noopener\">Capgemini<\/a><\/em>.<br>E forse il dato pi\u00f9 significativo: i livelli di soddisfazione degli utenti superano il <strong>90%<\/strong> nei configuratori di nuova generazione, contro meno del <strong>70%<\/strong> nei sistemi statici tradizionali &#8211;<a href=\"https:\/\/www.mckinsey.com\/industries\/automotive-and-assembly\/our-insights\/the-race-to-win-how-automakers-can-succeed-in-a-post-pandemic-china\" target=\"_blank\" rel=\"noopener\"><em>McKinsey<\/em>.<\/a><br>In sintesi, i configuratori digitali sono ormai diventati un elemento centrale della customer journey e della percezione stessa del brand.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column28510_1905b5-fc > .kt-inside-inner-col{display:flex;}.kadence-column28510_1905b5-fc{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column28510_1905b5-fc{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column28510_1905b5-fc > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-3xl, 6.5rem);padding-bottom:var(--global-kb-spacing-3xl, 6.5rem);}.kadence-column28510_1905b5-fc > .kt-inside-inner-col,.kadence-column28510_1905b5-fc > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28510_1905b5-fc > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28510_1905b5-fc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28510_1905b5-fc > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column28510_1905b5-fc{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_1905b5-fc{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_1905b5-fc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28510_1905b5-fc > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28510_1905b5-fc{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column28510_1905b5-fc{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column28510_1905b5-fc > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column28510_1905b5-fc{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_1905b5-fc{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_1905b5-fc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column28510_1905b5-fc{text-align:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column28510_1905b5-fc{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_1905b5-fc{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_1905b5-fc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column28510_1905b5-fc{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column28510_1905b5-fc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28510_1905b5-fc kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28510_3aef68-7a, .wp-block-kadence-advancedheading.kt-adv-heading28510_3aef68-7a[data-kb-block=\"kb-adv-heading28510_3aef68-7a\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:var(--global-kb-font-size-xl, 3rem);line-height:1.3;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading28510_3aef68-7a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28510_3aef68-7a[data-kb-block=\"kb-adv-heading28510_3aef68-7a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading28510_3aef68-7a, .wp-block-kadence-advancedheading.kt-adv-heading28510_3aef68-7a[data-kb-block=\"kb-adv-heading28510_3aef68-7a\"]{font-size:42px;}}<\/style>\n<h2 class=\"kt-adv-heading28510_3aef68-7a font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading28510_3aef68-7a\"><span class=\"ez-toc-section\" id=\"Dalle_aspettative_dellutente_al_valore_di_business_il_nuovo_ruolo_della_configurazione_digitale\"><\/span>Dalle aspettative dell\u2019utente al valore di business: il nuovo ruolo della configurazione digitale<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading28510_247a20-73, .wp-block-kadence-advancedheading.kt-adv-heading28510_247a20-73[data-kb-block=\"kb-adv-heading28510_247a20-73\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:0px;font-size:16px;line-height:1.8;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading28510_247a20-73 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28510_247a20-73[data-kb-block=\"kb-adv-heading28510_247a20-73\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading28510_247a20-73, .wp-block-kadence-advancedheading.kt-adv-heading28510_247a20-73[data-kb-block=\"kb-adv-heading28510_247a20-73\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading28510_247a20-73 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading28510_247a20-73\">Oggi i clienti si aspettano molto di pi\u00f9 di una semplice funzionalit\u00e0 impeccabile: cercano esperienze fluide, immediate e coinvolgenti, in cui possano sentirsi rappresentati e compresi.<br>Vogliono che l\u2019interazione rifletta i loro gusti e il loro stile di vita, e si aspettano che il prodotto venga visualizzato con la massima fedelt\u00e0 \u2014 materiali, texture, proporzioni \u2014 proprio come lo vedrebbero dal vivo. In questo contesto, la capacit\u00e0 di integrare <strong>contenuti 3D di altissima qualit\u00e0<\/strong> grazie alla tecnologia realtime \u00e8 un elemento chiave per offrire esperienze autentiche e immersive.<br>Per rispondere a queste aspettative, i configuratori devono evolvere su due fronti fondamentali. Da un lato, devono spingere la qualit\u00e0 della resa visiva attraverso motori grafici 3D avanzati, capaci di dare vita al prodotto in tempo reale. Dall\u2019altro, devono sfruttare la profilazione utente e l\u2019intelligenza artificiale per costruire percorsi dinamici e personalizzati \u2014 esperienze che parlano davvero al singolo individuo.<br><\/p>\n<\/div><\/div>\n\n\n<style>.kb-row-layout-id28510_224d4f-74 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id28510_224d4f-74 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id28510_224d4f-74 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-5xl, 10rem);padding-right:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-5xl, 10rem);padding-left:var(--global-kb-spacing-md, 2rem);min-height:600px;grid-template-columns:minmax(0, calc(45% - ((var(--global-kb-gap-none, 0rem ) * 1 )\/2)))minmax(0, calc(55% - ((var(--global-kb-gap-none, 0rem ) * 1 )\/2)));}.kb-row-layout-id28510_224d4f-74{background-image:url('https:\/\/in2real.com\/wp-content\/uploads\/2025\/02\/sfondo_rgb-dimensioni-grandi.jpeg');background-size:cover;background-position:52% 49%;background-attachment:scroll;background-repeat:no-repeat;}.kb-row-layout-id28510_224d4f-74 > .kt-row-layout-overlay{opacity:0.00;background-color:#ffffff;}@media all and (max-width: 1024px){.kb-row-layout-id28510_224d4f-74 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-4xl, 8rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id28510_224d4f-74 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-xl, 4rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);padding-left:var(--global-kb-spacing-xs, 1rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id28510_224d4f-74 alignnone kt-row-has-bg el-anim wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-normal\"><\/div><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column28510_bbb62b-6b > .kt-inside-inner-col{display:flex;}.kadence-column28510_bbb62b-6b > .kt-inside-inner-col,.kadence-column28510_bbb62b-6b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28510_bbb62b-6b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28510_bbb62b-6b > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column28510_bbb62b-6b > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column28510_bbb62b-6b{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_bbb62b-6b{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_bbb62b-6b > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column28510_bbb62b-6b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28510_bbb62b-6b{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column28510_bbb62b-6b{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_bbb62b-6b{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_bbb62b-6b > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column28510_bbb62b-6b > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column28510_bbb62b-6b{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_bbb62b-6b{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_bbb62b-6b > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column28510_bbb62b-6b > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28510_bbb62b-6b\" data-aos=\"fade-up\" data-aos-duration=\"1000\" data-aos-easing=\"ease-in-out\" data-aos-once=\"true\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n<style>.kadence-column28510_5e1273-a0 > .kt-inside-inner-col,.kadence-column28510_5e1273-a0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28510_5e1273-a0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28510_5e1273-a0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column28510_5e1273-a0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28510_5e1273-a0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28510_5e1273-a0{position:relative;}@media all and (max-width: 1024px){.kadence-column28510_5e1273-a0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28510_5e1273-a0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28510_5e1273-a0\" data-aos=\"fade-up\" data-aos-duration=\"1000\" data-aos-easing=\"ease-in-out\" data-aos-once=\"true\"><div class=\"kt-inside-inner-col\">\n<h4 class=\"wp-block-heading text-6 lg:text-8 font-sans-serif-bold font-bold mb-5 lg:mb-lg has-white-color has-text-color has-link-color has-large-font-size wp-elements-1\">Identify, Match, Connect <\/h4>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns28510_0b8175-0a{padding-top:0px;gap:var(--global-kb-gap-sm, 1rem);justify-content:flex-start;align-items:center;}.kt-btns28510_0b8175-0a .kt-button{font-weight:normal;font-style:normal;}.kt-btns28510_0b8175-0a .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns28510_0b8175-0a .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns28510_0b8175-0a .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns28510_0b8175-0a .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns28510_0b8175-0a .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns28510_0b8175-0a .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns28510_0b8175-0a .kt-btn-wrap-0 .kt-button:focus{background:#444444;}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn.kb-btns28510_0b8175-0a{padding-top:var(--global-kb-spacing-md, 2rem);}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn.kb-btns28510_0b8175-0a{padding-top:var(--global-kb-spacing-md, 2rem);}}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns28510_0b8175-0a\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn28510_81a469-36.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn28510_81a469-36.kb-button{background:linear-gradient(45deg,rgb(132,45,119) 0%,rgb(0,0,60) 100%) !important;font-size:var(--global-kb-font-size-sm, 0.9rem);letter-spacing:2px;text-transform:uppercase;border-top-left-radius:1.5rem;border-top-right-radius:1.5rem;border-bottom-right-radius:1.5rem;border-bottom-left-radius:1.5rem;padding-top:15px;padding-right:38px;padding-bottom:15px;padding-left:38px;}.kb-btn28510_81a469-36.kb-button .kb-svg-icon-wrap{padding-left:var(--global-kb-spacing-xxs, 0.5rem);font-size:20px;--kb-button-icon-size:20px;}.kb-btn28510_81a469-36.kb-button::before{background:#00003c;-webkit-transition:opacity .3s ease-in-out;-moz-transition:opacity .3s ease-in-out;transition:opacity .3s ease-in-out;}<\/style><a class=\"kb-button kt-button button kb-btn28510_81a469-36 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false font-mono wp-block-kadence-singlebtn\" href=\"https:\/\/in2real.com\/automatch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"kt-btn-inner-text\">discover more<\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column28510_2e3569-56 > .kt-inside-inner-col{display:flex;}.kadence-column28510_2e3569-56{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column28510_2e3569-56{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column28510_2e3569-56 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-3xl, 6.5rem);padding-bottom:var(--global-kb-spacing-3xl, 6.5rem);}.kadence-column28510_2e3569-56 > .kt-inside-inner-col,.kadence-column28510_2e3569-56 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28510_2e3569-56 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28510_2e3569-56 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28510_2e3569-56 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column28510_2e3569-56{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_2e3569-56{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_2e3569-56 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28510_2e3569-56 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28510_2e3569-56{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column28510_2e3569-56{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column28510_2e3569-56 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column28510_2e3569-56{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_2e3569-56{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_2e3569-56 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column28510_2e3569-56{text-align:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column28510_2e3569-56{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_2e3569-56{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_2e3569-56 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column28510_2e3569-56{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column28510_2e3569-56 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28510_2e3569-56 kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28510_94c595-21, .wp-block-kadence-advancedheading.kt-adv-heading28510_94c595-21[data-kb-block=\"kb-adv-heading28510_94c595-21\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:var(--global-kb-font-size-xl, 3rem);line-height:1.3;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading28510_94c595-21 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28510_94c595-21[data-kb-block=\"kb-adv-heading28510_94c595-21\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading28510_94c595-21, .wp-block-kadence-advancedheading.kt-adv-heading28510_94c595-21[data-kb-block=\"kb-adv-heading28510_94c595-21\"]{font-size:42px;}}<\/style>\n<h2 class=\"kt-adv-heading28510_94c595-21 font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading28510_94c595-21\"><span class=\"ez-toc-section\" id=\"Cosi_lavoriamo_con_In2real_Intelligo_e_Auto_Match\"><\/span><strong><strong><strong>Cos\u00ec lavoriamo con In2real, Intelligo e Auto Match<\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading28510_9dbbd7-c1, .wp-block-kadence-advancedheading.kt-adv-heading28510_9dbbd7-c1[data-kb-block=\"kb-adv-heading28510_9dbbd7-c1\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:0px;font-size:16px;line-height:1.8;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading28510_9dbbd7-c1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28510_9dbbd7-c1[data-kb-block=\"kb-adv-heading28510_9dbbd7-c1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading28510_9dbbd7-c1, .wp-block-kadence-advancedheading.kt-adv-heading28510_9dbbd7-c1[data-kb-block=\"kb-adv-heading28510_9dbbd7-c1\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading28510_9dbbd7-c1 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading28510_9dbbd7-c1\">I casi di Mercedes\u2011Benz e Porsche indicano una direzione precisa: <strong>dati, engagement e visualizzazione di altissima qualit\u00e0<\/strong> sono oggi i pilastri della configurazione digitale. \u00c8 esattamente questa la strada che percorriamo ogni giorno.<br>Con <strong>Auto Match<\/strong>, mettiamo il cliente davvero al centro: raccogliamo dati reali e costruiamo esperienze utente coinvolgenti e personalizzate.<br>Con le nostre soluzioni di <strong>configuratori 3D in tempo reale<\/strong>, accompagniamo i brand nel loro percorso, aiutandoli a creare un rapporto autentico e duraturo con i propri clienti.<br>Il nostro obiettivo? Trasformare ogni progetto digitale in un\u2019esperienza autentica, memorabile e in un vero <strong>motore strategico<\/strong> per la crescita del brand.<br>Se ti riconosci in questa visione, esploriamola insieme!<br><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column28510_df02e0-1d > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-3xl, 6.5rem);padding-bottom:var(--global-kb-spacing-3xl, 6.5rem);}.kadence-column28510_df02e0-1d > .kt-inside-inner-col,.kadence-column28510_df02e0-1d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28510_df02e0-1d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28510_df02e0-1d > .kt-inside-inner-col{flex-direction:column;}.kadence-column28510_df02e0-1d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28510_df02e0-1d > .kt-inside-inner-col{background-image:linear-gradient(135deg,rgb(0,0,60) 0%,rgb(0,0,150) 100%);}.kadence-column28510_df02e0-1d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28510_df02e0-1d{position:relative;}@media all and (max-width: 1024px){.kadence-column28510_df02e0-1d > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28510_df02e0-1d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28510_df02e0-1d\"><div class=\"kt-inside-inner-col\"><style>.kadence-column28510_572fa9-ae > .kt-inside-inner-col{display:flex;}.kadence-column28510_572fa9-ae{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column28510_572fa9-ae{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column28510_572fa9-ae > .kt-inside-inner-col,.kadence-column28510_572fa9-ae > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28510_572fa9-ae > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28510_572fa9-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28510_572fa9-ae > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column28510_572fa9-ae{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_572fa9-ae{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_572fa9-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28510_572fa9-ae > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28510_572fa9-ae{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column28510_572fa9-ae{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column28510_572fa9-ae{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_572fa9-ae{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_572fa9-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column28510_572fa9-ae{text-align:center;}}@media all and (max-width: 1024px){.kadence-column28510_572fa9-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column28510_572fa9-ae{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_572fa9-ae{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_572fa9-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column28510_572fa9-ae{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column28510_572fa9-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28510_572fa9-ae kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28510_2244aa-8c, .wp-block-kadence-advancedheading.kt-adv-heading28510_2244aa-8c[data-kb-block=\"kb-adv-heading28510_2244aa-8c\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:0px;font-size:var(--global-kb-font-size-lg, 2rem);line-height:1.8;font-style:normal;color:#ffffff;}.wp-block-kadence-advancedheading.kt-adv-heading28510_2244aa-8c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28510_2244aa-8c[data-kb-block=\"kb-adv-heading28510_2244aa-8c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading28510_2244aa-8c, .wp-block-kadence-advancedheading.kt-adv-heading28510_2244aa-8c[data-kb-block=\"kb-adv-heading28510_2244aa-8c\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading28510_2244aa-8c, .wp-block-kadence-advancedheading.kt-adv-heading28510_2244aa-8c[data-kb-block=\"kb-adv-heading28510_2244aa-8c\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading28510_2244aa-8c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading28510_2244aa-8c\">Rimani aggiornato sul futuro!<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns28510_a46438-23{padding-top:var(--global-kb-spacing-md, 2rem);gap:var(--global-kb-gap-sm, 1rem);justify-content:flex-start;align-items:center;}.kt-btns28510_a46438-23 .kt-button{font-weight:normal;font-style:normal;}.kt-btns28510_a46438-23 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns28510_a46438-23 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns28510_a46438-23 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns28510_a46438-23 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns28510_a46438-23 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns28510_a46438-23 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns28510_a46438-23 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns28510_a46438-23 el-anim transition-delay-class\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn28510_a1bf9b-98.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn28510_a1bf9b-98.kb-button{color:#000000;background:#ffffff;font-size:var(--global-kb-font-size-sm, 0.9rem);letter-spacing:2px;text-transform:uppercase;border-top-left-radius:1.5rem;border-top-right-radius:1.5rem;border-bottom-right-radius:1.5rem;border-bottom-left-radius:1.5rem;padding-top:15px;padding-right:38px;padding-bottom:15px;padding-left:38px;}.wp-block-kadence-advancedbtn .kb-btn28510_a1bf9b-98.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn28510_a1bf9b-98.kb-button:focus{color:#ffffff;background:#000000;}<\/style><a class=\"kb-button kt-button button kb-btn28510_a1bf9b-98 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false font-mono wp-block-kadence-singlebtn\" href=\"https:\/\/in2real.us12.list-manage.com\/subscribe?u=238b828a62beb9a16695d5df1&#038;id=7eb176ed13\" target=\"_blank\" rel=\"noopener\"><span class=\"kt-btn-inner-text\">iscriviti<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column28510_d06b92-45 > .kt-inside-inner-col{display:flex;}.kadence-column28510_d06b92-45{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column28510_d06b92-45{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column28510_d06b92-45 > .kt-inside-inner-col,.kadence-column28510_d06b92-45 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28510_d06b92-45 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28510_d06b92-45 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28510_d06b92-45 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column28510_d06b92-45{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_d06b92-45{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_d06b92-45 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28510_d06b92-45 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28510_d06b92-45{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column28510_d06b92-45{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column28510_d06b92-45{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_d06b92-45{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_d06b92-45 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column28510_d06b92-45{text-align:center;}}@media all and (max-width: 1024px){.kadence-column28510_d06b92-45 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column28510_d06b92-45{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_d06b92-45{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_d06b92-45 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column28510_d06b92-45{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column28510_d06b92-45 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28510_d06b92-45 kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n<style>.kb-row-layout-id28510_af1cbe-60 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id28510_af1cbe-60 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id28510_af1cbe-60 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, calc(35% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(65% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id28510_af1cbe-60 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id28510_af1cbe-60 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id28510_af1cbe-60 > .kt-row-column-wrap{row-gap:var(--global-kb-gap-lg, 4rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id28510_af1cbe-60 alignnone el-anim wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column28510_5cb3aa-e4 > .kt-inside-inner-col{display:flex;}.kadence-column28510_5cb3aa-e4 > .kt-inside-inner-col,.kadence-column28510_5cb3aa-e4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28510_5cb3aa-e4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28510_5cb3aa-e4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28510_5cb3aa-e4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column28510_5cb3aa-e4{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_5cb3aa-e4{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_5cb3aa-e4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28510_5cb3aa-e4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28510_5cb3aa-e4{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column28510_5cb3aa-e4{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_5cb3aa-e4{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_5cb3aa-e4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column28510_5cb3aa-e4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column28510_5cb3aa-e4{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_5cb3aa-e4{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_5cb3aa-e4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28510_5cb3aa-e4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28510_5cb3aa-e4\"><div class=\"kt-inside-inner-col\"><style>.kadence-column28510_20713f-ec > .kt-inside-inner-col,.kadence-column28510_20713f-ec > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28510_20713f-ec > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28510_20713f-ec > .kt-inside-inner-col{flex-direction:column;}.kadence-column28510_20713f-ec > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28510_20713f-ec > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28510_20713f-ec{position:relative;}@media all and (max-width: 1024px){.kadence-column28510_20713f-ec > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28510_20713f-ec > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28510_20713f-ec\"><div class=\"kt-inside-inner-col\">\n<h4 class=\"wp-block-heading has-text-align-left font-sans-serif-bold font-bold has-black-color has-text-color has-link-color has-large-font-size wp-elements-2\">Continua a leggere<\/h4>\n<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns28510_869713-00{gap:var(--global-kb-gap-sm, 1rem);justify-content:flex-start;align-items:center;}.kt-btns28510_869713-00 .kt-button{font-weight:normal;font-style:normal;}.kt-btns28510_869713-00 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns28510_869713-00 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns28510_869713-00 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns28510_869713-00 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns28510_869713-00 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns28510_869713-00 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns28510_869713-00 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns28510_869713-00\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn28510_e5bce5-33.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn28510_e5bce5-33.kb-button{background:linear-gradient(45deg,rgb(0,0,150) 0%,rgb(0,0,60) 100%) !important;font-size:var(--global-kb-font-size-sm, 0.9rem);letter-spacing:2px;text-transform:uppercase;border-top-left-radius:1.5rem;border-top-right-radius:1.5rem;border-bottom-right-radius:1.5rem;border-bottom-left-radius:1.5rem;padding-top:15px;padding-right:38px;padding-bottom:15px;padding-left:38px;}.kb-btn28510_e5bce5-33.kb-button .kb-svg-icon-wrap{font-size:20px;--kb-button-icon-size:20px;}.kb-btn28510_e5bce5-33.kb-button::before{background:#000000;-webkit-transition:opacity .3s ease-in-out;-moz-transition:opacity .3s ease-in-out;transition:opacity .3s ease-in-out;}<\/style><span class=\"kb-button kt-button button kb-btn28510_e5bce5-33 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false font-mono wp-block-kadence-singlebtn\"><span class=\"kt-btn-inner-text\">in2real blog<\/span><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column28510_40b4b3-38 > .kt-inside-inner-col,.kadence-column28510_40b4b3-38 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28510_40b4b3-38 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28510_40b4b3-38 > .kt-inside-inner-col{flex-direction:column;}.kadence-column28510_40b4b3-38 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28510_40b4b3-38 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28510_40b4b3-38{position:relative;}@media all and (max-width: 1024px){.kadence-column28510_40b4b3-38 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28510_40b4b3-38 > .kt-inside-inner-col{padding-top:30px;padding-right:20px;padding-bottom:20px;padding-left:20px;flex-direction:column;justify-content:center;}}.kadence-column28510_40b4b3-38 article .entry-content-wrap .entry-header .entry-title a {    text-decoration: none !important;}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28510_40b4b3-38\"><div class=\"kt-inside-inner-col\"><style>.kb-posts-id-28510_fb86ad-f1 .entry.loop-entry .entry-header .entry-title{font-size:var(--global-kb-font-size-md, 1.25rem);}<\/style><ul class=\"wp-block-kadence-posts kb-posts kadence-posts-list kb-posts-id-28510_fb86ad-f1 content-wrap grid-cols kb-posts-style-unboxed grid-sm-col-2 grid-lg-col-2 item-image-style-above  font-sans-serif-bold font-bold\"><li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-29227 post type-post status-publish format-standard has-post-thumbnail hentry category-innovazione-tecnologie tag-3d-web-experience tag-configuratori-3d tag-prodotti-3d\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-1-1\" href=\"https:\/\/in2real.com\/it\/blog\/complex-product-redefining-3d-web-experiences\/\" aria-label=\"I brand di prodotti complessi stanno ridefinendo le 3d web esperience\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/3dWebPage-2-300x169.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"An abstract background with 3d product floating in a web space\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/3dWebPage-2-300x169.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/3dWebPage-2-1024x576.jpg 1024w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/3dWebPage-2-768x432.jpg 768w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/3dWebPage-2-1536x864.jpg 1536w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/3dWebPage-2-750x422.jpg 750w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/3dWebPage-2-630x354.jpg 630w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/3dWebPage-2-854x480.jpg 854w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/3dWebPage-2.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t<h4 class=\"entry-title\"><a href=\"https:\/\/in2real.com\/it\/blog\/complex-product-redefining-3d-web-experiences\/\" rel=\"bookmark\">I brand di prodotti complessi stanno ridefinendo le 3d web esperience<\/a><\/h4>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t\t\t\t<span class=\"posted-on\">\n\t\t\t\t<time class=\"entry-date published updated\" datetime=\"2026-04-13T10:50:00+00:00\">13 Aprile 2026<\/time>\t\t\t<\/span>\n\t\t\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n<footer class=\"entry-footer\">\n\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-29195 post type-post status-publish format-standard has-post-thumbnail hentry category-innovazione-tecnologie tag-3d-web-page tag-configuratori-3d tag-interactive-3d-web-page tag-prodotti-3d tag-visualizzazione-prodotti\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-1-1\" href=\"https:\/\/in2real.com\/it\/blog\/the-rise-of-3d-interactive-web-experiences\/\" aria-label=\"\u00a0L&#8217;ascesa Delle 3D Interactive Web Experience\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/3dWebPage-300x169.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"An abstract background with 3d product floating in a web space\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/3dWebPage-300x169.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/3dWebPage-1024x576.jpg 1024w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/3dWebPage-768x432.jpg 768w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/3dWebPage-1536x864.jpg 1536w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/3dWebPage-750x422.jpg 750w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/3dWebPage-630x354.jpg 630w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/3dWebPage-854x480.jpg 854w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/3dWebPage.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t<h4 class=\"entry-title\"><a href=\"https:\/\/in2real.com\/it\/blog\/the-rise-of-3d-interactive-web-experiences\/\" rel=\"bookmark\">\u00a0L&#8217;ascesa Delle 3D Interactive Web Experience<\/a><\/h4>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t\t\t\t<span class=\"posted-on\">\n\t\t\t\t<time class=\"entry-date published\" datetime=\"2026-04-02T10:01:40+00:00\">2 Aprile 2026<\/time><time class=\"updated\" datetime=\"2026-04-02T11:16:15+00:00\">2 Aprile 2026<\/time>\t\t\t<\/span>\n\t\t\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n<footer class=\"entry-footer\">\n\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<\/ul><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id28510_9e77e4-18 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id28510_9e77e4-18 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id28510_9e77e4-18 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1140px;margin-left:auto;margin-right:auto;padding-top:80px;padding-right:0px;padding-bottom:80px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id28510_9e77e4-18{background-color:#f2f2f2;}.kb-row-layout-id28510_9e77e4-18 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id28510_9e77e4-18 > .kt-row-column-wrap{max-width:700px;margin-left:auto;margin-right:auto;padding-top:80px;padding-right:0px;padding-bottom:80px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id28510_9e77e4-18 > .kt-row-column-wrap{padding-top:60px;padding-right:15px;padding-bottom:60px;padding-left:15px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id28510_9e77e4-18 alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal 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class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none kb-info-box-image-ratio kb-info-box-image-ratio-square\"><div class=\"kadence-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/francesca.jpg\" alt=\"\" width=\"500\" height=\"500\" class=\"kt-info-box-image wp-image-10552\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/francesca.jpg 500w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/francesca-300x300.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/francesca-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><\/div><\/span><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-28510_73dbf5-eb .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-28510_73dbf5-eb .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-28510_73dbf5-eb\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading28510_539ff6-56, .wp-block-kadence-advancedheading.kt-adv-heading28510_539ff6-56[data-kb-block=\"kb-adv-heading28510_539ff6-56\"]{margin-top:-15px;margin-right:0px;margin-bottom:8px;margin-left:0px;text-align:center;font-size:var(--global-kb-font-size-lg, 2rem);line-height:1em;font-weight:400;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading28510_539ff6-56 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28510_539ff6-56[data-kb-block=\"kb-adv-heading28510_539ff6-56\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading28510_539ff6-56 font-sans-serif-bold font-bold wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading28510_539ff6-56\">Francesca Dattilo<\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading28510_ea43fe-e3, .wp-block-kadence-advancedheading.kt-adv-heading28510_ea43fe-e3[data-kb-block=\"kb-adv-heading28510_ea43fe-e3\"]{text-align:center;line-height:1em;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading28510_ea43fe-e3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28510_ea43fe-e3[data-kb-block=\"kb-adv-heading28510_ea43fe-e3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading28510_ea43fe-e3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading28510_ea43fe-e3\"><em><a href=\"mailto:francesca.dattilo@in2real.com\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"mailto:francesca.dattilo@in2real.com\" target=\"_blank\" rel=\"noreferrer noopener\">francesca.dattilo@in2real.com<\/a><\/em><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column28510_c7d026-c3 > .kt-inside-inner-col{display:flex;}.kadence-column28510_c7d026-c3 > .kt-inside-inner-col,.kadence-column28510_c7d026-c3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28510_c7d026-c3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28510_c7d026-c3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28510_c7d026-c3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column28510_c7d026-c3{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_c7d026-c3{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_c7d026-c3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28510_c7d026-c3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28510_c7d026-c3{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column28510_c7d026-c3{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_c7d026-c3{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_c7d026-c3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column28510_c7d026-c3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column28510_c7d026-c3{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_c7d026-c3{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28510_c7d026-c3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28510_c7d026-c3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28510_c7d026-c3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28510_74f0ff-f5, .wp-block-kadence-advancedheading.kt-adv-heading28510_74f0ff-f5[data-kb-block=\"kb-adv-heading28510_74f0ff-f5\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading28510_74f0ff-f5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28510_74f0ff-f5[data-kb-block=\"kb-adv-heading28510_74f0ff-f5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading28510_74f0ff-f5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading28510_74f0ff-f5\">Credo che ogni buona comunicazione inizi dall\u2019ascolto. Con una formazione da designer e cinque anni alla guida della comunicazione di In2real, lavoro ogni giorno con il nostro team per aiutare i brand a costruire un dialogo autentico con il proprio pubblico, attraverso strategie chiare, qualit\u00e0 visiva e un uso consapevole dello storytelling digitale.<br><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Il futuro dell\u2019esperienza digitale nell\u2019automotive e nel lusso Table of content Oltre la configurazione: il futuro dell\u2019esperienza digitale nell\u2019automotive e nel lusso News dal mondo dell&#8217;innovazione Questa settimana abbiamo avuto il piacere di partecipare all&#8217; SXSW London, un crocevia di idee e innovazione che ci ha offerto spunti straordinari. Fra questi, due casi ci hanno &hellip; <a href=\"https:\/\/in2real.com\/it\/blog\/il-futuro-dell-esperienza-digitale-automotive-lusso\/\">Continued<\/a><\/p>\n","protected":false},"author":3,"featured_media":28646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[224],"tags":[253,228,229,225],"class_list":["post-28510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-notizie-eventi","tag-ai-it","tag-settore-automobilistico","tag-cgi","tag-configuratori-3d"],"acf":[],"taxonomy_info":{"category":[{"value":224,"label":"Notizie ed Eventi"}],"post_tag":[{"value":253,"label":"AI"},{"value":228,"label":"automotive"},{"value":229,"label":"cgi"},{"value":225,"label":"configuratori 3d"}]},"featured_image_src_large":["https:\/\/in2real.com\/wp-content\/uploads\/2025\/06\/luxury-1024x576.jpg",1024,576,true],"author_info":{"display_name":"Francesca Dattilo","author_link":"https:\/\/in2real.com\/it\/blog\/author\/francesca-dattilo\/"},"comment_info":0,"category_info":[{"term_id":224,"name":"Notizie ed Eventi","slug":"notizie-eventi","term_group":0,"term_taxonomy_id":224,"taxonomy":"category","description":"Resta aggiornato sul settore con le ultime notizie e gli eventi sul mondo delle tecnologie, innovazione e dell'esperienza digitale. Dalle principali conferenze di settore agli ultimi lanci di prodotto, questa categoria vi tiene informati sui principali avvenimenti e sviluppi nei settori dell'automotive, del product branding e del marketing esperienziale.","parent":0,"count":6,"filter":"raw","cat_ID":224,"category_count":6,"category_description":"Resta aggiornato sul settore con le ultime notizie e gli eventi sul mondo delle tecnologie, innovazione e dell'esperienza digitale. Dalle principali conferenze di settore agli ultimi lanci di prodotto, questa categoria vi tiene informati sui principali avvenimenti e sviluppi nei settori dell'automotive, del product branding e del marketing esperienziale.","cat_name":"Notizie ed Eventi","category_nicename":"notizie-eventi","category_parent":0}],"tag_info":[{"term_id":253,"name":"AI","slug":"ai-it","term_group":0,"term_taxonomy_id":253,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"},{"term_id":228,"name":"automotive","slug":"settore-automobilistico","term_group":0,"term_taxonomy_id":228,"taxonomy":"post_tag","description":"","parent":0,"count":9,"filter":"raw"},{"term_id":229,"name":"cgi","slug":"cgi","term_group":0,"term_taxonomy_id":229,"taxonomy":"post_tag","description":"","parent":0,"count":7,"filter":"raw"},{"term_id":225,"name":"configuratori 3d","slug":"configuratori-3d","term_group":0,"term_taxonomy_id":225,"taxonomy":"post_tag","description":"","parent":0,"count":20,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/28510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/comments?post=28510"}],"version-history":[{"count":8,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/28510\/revisions"}],"predecessor-version":[{"id":28649,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/28510\/revisions\/28649"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/media\/28646"}],"wp:attachment":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/media?parent=28510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/categories?post=28510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/tags?post=28510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}