{"id":29195,"date":"2026-04-02T10:01:40","date_gmt":"2026-04-02T10:01:40","guid":{"rendered":"https:\/\/in2real.com\/blog\/the-rise-of-3d-interactive-web-experiences\/"},"modified":"2026-09-02T08:56:58","modified_gmt":"2026-09-02T08:56:58","slug":"ascesa-3d-interactive-web-experiences","status":"publish","type":"post","link":"https:\/\/in2real.com\/it\/blog\/ascesa-3d-interactive-web-experiences\/","title":{"rendered":"\u00a0L&#8217;ascesa Delle 3D Interactive Web Experience"},"content":{"rendered":"<style>.kb-row-layout-id29195_029508-5f > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id29195_029508-5f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id29195_029508-5f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-5xl, 10rem);padding-bottom:var(--global-kb-spacing-5xl, 10rem);min-height:100vh;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id29195_029508-5f{background-image:url('https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/he-Rise-of-3D-Interactive-Web-Experiences.jpg');background-size:cover;background-position:50% 47%;background-attachment:scroll;background-repeat:no-repeat;}.kb-row-layout-id29195_029508-5f > .kt-row-layout-overlay{opacity:0.00;}@media all and (max-width: 1024px){.kb-row-layout-id29195_029508-5f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id29195_029508-5f > .kt-row-column-wrap{padding-bottom:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id29195_029508-5f alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column29195_9f0ee7-bd > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-3xl, 6.5rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-3xl, 6.5rem);}.kadence-column29195_9f0ee7-bd > .kt-inside-inner-col,.kadence-column29195_9f0ee7-bd > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29195_9f0ee7-bd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29195_9f0ee7-bd > .kt-inside-inner-col{flex-direction:column;}.kadence-column29195_9f0ee7-bd > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column29195_9f0ee7-bd > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29195_9f0ee7-bd{position:relative;}@media all and (max-width: 1024px){.kadence-column29195_9f0ee7-bd > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column29195_9f0ee7-bd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29195_9f0ee7-bd inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading29195_f7660a-25, .wp-block-kadence-advancedheading.kt-adv-heading29195_f7660a-25[data-kb-block=\"kb-adv-heading29195_f7660a-25\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:center;font-size:75px;line-height:1;font-style:normal;letter-spacing:-3px;}.wp-block-kadence-advancedheading.kt-adv-heading29195_f7660a-25 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading29195_f7660a-25[data-kb-block=\"kb-adv-heading29195_f7660a-25\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading29195_f7660a-25, .wp-block-kadence-advancedheading.kt-adv-heading29195_f7660a-25[data-kb-block=\"kb-adv-heading29195_f7660a-25\"]{font-size:90px;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading29195_f7660a-25, .wp-block-kadence-advancedheading.kt-adv-heading29195_f7660a-25[data-kb-block=\"kb-adv-heading29195_f7660a-25\"]{letter-spacing:0px;font-size:35px;}}<\/style>\n<h2 class=\"kt-adv-heading29195_f7660a-25 font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-white-color has-text-color\" data-kb-block=\"kb-adv-heading29195_f7660a-25\"><span class=\"ez-toc-section\" id=\"_Lascesa_Delle_3D_Interactive_Web_Experience\"><\/span>\u00a0L&#8217;ascesa Delle 3D Interactive Web Experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id29195_aeced5-ef > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id29195_aeced5-ef > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id29195_aeced5-ef > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-3xl, 6.5rem);padding-right:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-3xl, 6.5rem);padding-left:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id29195_aeced5-ef > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id29195_aeced5-ef > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-4xl, 8rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id29195_aeced5-ef > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-xl, 4rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);padding-left:var(--global-kb-spacing-xs, 1rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id29195_aeced5-ef alignnone el-anim wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column29195_352d9f-c4 > .kt-inside-inner-col,.kadence-column29195_352d9f-c4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29195_352d9f-c4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29195_352d9f-c4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column29195_352d9f-c4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column29195_352d9f-c4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29195_352d9f-c4{position:relative;}@media all and (max-width: 1024px){.kadence-column29195_352d9f-c4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column29195_352d9f-c4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29195_352d9f-c4\"><div class=\"kt-inside-inner-col\"><style>.kadence-column29195_c48c4e-74{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column29195_c48c4e-74{-webkit-flex:0 1 1200px;flex:0 1 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1fr));}.kb-row-layout-id29195_ba0d6b-66 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id29195_ba0d6b-66 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id29195_ba0d6b-66 > .kt-row-column-wrap{row-gap:var(--global-kb-gap-none, 0rem );grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id29195_ba0d6b-66 alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column29195_14200f-30 > .kt-inside-inner-col,.kadence-column29195_14200f-30 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29195_14200f-30 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29195_14200f-30 > .kt-inside-inner-col{flex-direction:column;}.kadence-column29195_14200f-30 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column29195_14200f-30 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29195_14200f-30{position:relative;}@media all and (max-width: 1024px){.kadence-column29195_14200f-30 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column29195_14200f-30 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29195_14200f-30\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading29195_0c754e-33, .wp-block-kadence-advancedheading.kt-adv-heading29195_0c754e-33[data-kb-block=\"kb-adv-heading29195_0c754e-33\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:var(--global-kb-spacing-md, 2rem);font-size:var(--global-kb-font-size-lg, 2rem);line-height:1.2;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading29195_0c754e-33 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading29195_0c754e-33[data-kb-block=\"kb-adv-heading29195_0c754e-33\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h1 class=\"kt-adv-heading29195_0c754e-33 font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading29195_0c754e-33\">Table of content<\/h1>\n<\/div><\/div>\n\n\n<style>.kadence-column29195_bf88e5-2e > .kt-inside-inner-col,.kadence-column29195_bf88e5-2e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29195_bf88e5-2e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29195_bf88e5-2e > .kt-inside-inner-col{flex-direction:column;}.kadence-column29195_bf88e5-2e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column29195_bf88e5-2e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29195_bf88e5-2e{position:relative;}@media all and (max-width: 1024px){.kadence-column29195_bf88e5-2e > .kt-inside-inner-col{padding-left:0px;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column29195_bf88e5-2e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29195_bf88e5-2e\"><div class=\"kt-inside-inner-col\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/in2real.com\/it\/blog\/ascesa-3d-interactive-web-experiences\/#_Lascesa_Delle_3D_Interactive_Web_Experience\" title=\"\u00a0L&#8217;ascesa Delle 3D Interactive Web Experience\">\u00a0L&#8217;ascesa Delle 3D Interactive Web Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/in2real.com\/it\/blog\/ascesa-3d-interactive-web-experiences\/#Perche_i_prodotti_complessi_meritano_piu_di_una_semplice_pagina_di_prodotto\" title=\"Perch\u00e9 i prodotti complessi meritano pi\u00f9 di una semplice pagina di prodotto\">Perch\u00e9 i prodotti complessi meritano pi\u00f9 di una semplice pagina di prodotto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/in2real.com\/it\/blog\/ascesa-3d-interactive-web-experiences\/#Come_sara_la_pagina_prodotto\" title=\"Come sar\u00e0 la pagina prodotto?\">Come sar\u00e0 la pagina prodotto?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/in2real.com\/it\/blog\/ascesa-3d-interactive-web-experiences\/#Un_cambiamento_che_si_costruisce_da_anni\" title=\"Un cambiamento che si costruisce da anni\">Un cambiamento che si costruisce da anni<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/in2real.com\/it\/blog\/ascesa-3d-interactive-web-experiences\/#Cose_concretamente_una_3D_interactive_web_experience\" title=\"Cos&#8217;\u00e8 concretamente una 3D interactive web experience\">Cos&#8217;\u00e8 concretamente una 3D interactive web experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/in2real.com\/it\/blog\/ascesa-3d-interactive-web-experiences\/#Due_usi_del_3D_che_non_vanno_confusi\" title=\"Due usi del 3D che non vanno confusi\">Due usi del 3D che non vanno confusi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/in2real.com\/it\/blog\/ascesa-3d-interactive-web-experiences\/#Il_nodo_essenziale\" title=\"Il nodo essenziale\">Il nodo essenziale<\/a><\/li><\/ul><\/nav><\/div>\n\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading29195_4a150f-2d, .wp-block-kadence-advancedheading.kt-adv-heading29195_4a150f-2d[data-kb-block=\"kb-adv-heading29195_4a150f-2d\"]{max-width:1200px;margin-right:auto;margin-left:auto;padding-top:0px;padding-bottom:var(--global-kb-spacing-xxl, 5rem);text-align:center;font-size:var(--global-kb-font-size-xxl, 4rem);font-style:normal;border-top:50px solid transparent;border-right:50px solid transparent;border-bottom:50px solid transparent;border-left:50px solid transparent;border-top-right-radius:0px;}.wp-block-kadence-advancedheading.kt-adv-heading29195_4a150f-2d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading29195_4a150f-2d[data-kb-block=\"kb-adv-heading29195_4a150f-2d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading29195_4a150f-2d, .wp-block-kadence-advancedheading.kt-adv-heading29195_4a150f-2d[data-kb-block=\"kb-adv-heading29195_4a150f-2d\"]{border-top:50px solid transparent;border-right:50px solid transparent;border-bottom:50px solid transparent;border-left:50px solid transparent;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading29195_4a150f-2d, .wp-block-kadence-advancedheading.kt-adv-heading29195_4a150f-2d[data-kb-block=\"kb-adv-heading29195_4a150f-2d\"]{border-top:50px solid transparent;border-right:50px solid transparent;border-bottom:50px solid transparent;border-left:50px solid transparent;}}<\/style>\n<h2 class=\"kt-adv-heading29195_4a150f-2d font-sans-serif-bold font-bold wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading29195_4a150f-2d\"><span class=\"ez-toc-section\" id=\"Perche_i_prodotti_complessi_meritano_piu_di_una_semplice_pagina_di_prodotto\"><\/span><em><em><strong><strong>Perch\u00e9 i prodotti complessi meritano pi\u00f9 di una semplice pagina di prodotto<\/strong><\/strong><\/em><\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.kadence-column29195_4b9d40-8e{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column29195_4b9d40-8e{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column29195_4b9d40-8e > .kt-inside-inner-col,.kadence-column29195_4b9d40-8e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29195_4b9d40-8e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29195_4b9d40-8e > .kt-inside-inner-col{flex-direction:column;}.kadence-column29195_4b9d40-8e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column29195_4b9d40-8e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29195_4b9d40-8e{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column29195_4b9d40-8e{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column29195_4b9d40-8e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column29195_4b9d40-8e{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column29195_4b9d40-8e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29195_4b9d40-8e\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id29195_948d00-d8 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id29195_948d00-d8 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id29195_948d00-d8 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-right:0px;padding-left:0px;min-height:572px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id29195_948d00-d8 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id29195_948d00-d8 > .kt-row-column-wrap{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id29195_948d00-d8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id29195_948d00-d8 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-row kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full kb-theme-content-width\">\n<style>.kadence-column29195_6a5891-76 > .kt-inside-inner-col{display:flex;}.kadence-column29195_6a5891-76 > .kt-inside-inner-col,.kadence-column29195_6a5891-76 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29195_6a5891-76 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29195_6a5891-76 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29195_6a5891-76 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column29195_6a5891-76{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_6a5891-76{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_6a5891-76 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29195_6a5891-76 > .kt-inside-inner-col{background-image:url('https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/T_1.gif');background-size:cover;background-position:0% 48%;background-attachment:scroll;background-repeat:no-repeat;}.kadence-column29195_6a5891-76 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29195_6a5891-76{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column29195_6a5891-76{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_6a5891-76{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_6a5891-76 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column29195_6a5891-76 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column29195_6a5891-76{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_6a5891-76{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_6a5891-76 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29195_6a5891-76 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29195_6a5891-76 kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-spacer.kt-block-spacer-29195_0737fb-79 .kt-block-spacer{height:408px;}.wp-block-kadence-spacer.kt-block-spacer-29195_0737fb-79 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-29195_0737fb-79\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column29195_f0d21a-74 > .kt-inside-inner-col{display:flex;}.kadence-column29195_f0d21a-74 > .kt-inside-inner-col,.kadence-column29195_f0d21a-74 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29195_f0d21a-74 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29195_f0d21a-74 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29195_f0d21a-74 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column29195_f0d21a-74{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_f0d21a-74{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_f0d21a-74 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29195_f0d21a-74 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29195_f0d21a-74{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column29195_f0d21a-74{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_f0d21a-74{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_f0d21a-74 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column29195_f0d21a-74{text-align:center;}}@media all and (max-width: 1024px){.kadence-column29195_f0d21a-74 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column29195_f0d21a-74{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_f0d21a-74{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_f0d21a-74 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29195_f0d21a-74 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29195_f0d21a-74 kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading29195_8e1d41-ee, .wp-block-kadence-advancedheading.kt-adv-heading29195_8e1d41-ee[data-kb-block=\"kb-adv-heading29195_8e1d41-ee\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:var(--global-kb-font-size-xl, 3rem);line-height:1.3;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading29195_8e1d41-ee mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading29195_8e1d41-ee[data-kb-block=\"kb-adv-heading29195_8e1d41-ee\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading29195_8e1d41-ee, .wp-block-kadence-advancedheading.kt-adv-heading29195_8e1d41-ee[data-kb-block=\"kb-adv-heading29195_8e1d41-ee\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading29195_8e1d41-ee, .wp-block-kadence-advancedheading.kt-adv-heading29195_8e1d41-ee[data-kb-block=\"kb-adv-heading29195_8e1d41-ee\"]{font-size:42px;}}<\/style>\n<h2 class=\"kt-adv-heading29195_8e1d41-ee font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading29195_8e1d41-ee\"><span class=\"ez-toc-section\" id=\"Come_sara_la_pagina_prodotto\"><\/span><strong><em>Come sar\u00e0 la pagina prodotto?<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading29195_7f2aa6-26, .wp-block-kadence-advancedheading.kt-adv-heading29195_7f2aa6-26[data-kb-block=\"kb-adv-heading29195_7f2aa6-26\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:0px;font-size:16px;line-height:1.8;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading29195_7f2aa6-26 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading29195_7f2aa6-26[data-kb-block=\"kb-adv-heading29195_7f2aa6-26\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading29195_7f2aa6-26, .wp-block-kadence-advancedheading.kt-adv-heading29195_7f2aa6-26[data-kb-block=\"kb-adv-heading29195_7f2aa6-26\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading29195_7f2aa6-26 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading29195_7f2aa6-26\">C&#8217;\u00e8 un momento, in ogni lancio di prodotto complesso, in cui la strategia visual esaurisce il suo spazio.<br>Gli asset di campagna sono pronti. Il Digital Twin \u00e8 costruito. I render sono puliti, il video \u00e8 editato, il kit dealer \u00e8 confezionato. E poi qualcuno chiede: <em>com&#8217;\u00e8 sar\u00e0 la pagina prodotto?<\/em><br><br>La risposta, nella maggior parte dei casi, \u00e8 una griglia di immagini statiche, una tabella di specifiche tecniche e un video embed. La stessa struttura che governa le pagine prodotto da vent&#8217;anni, indipendentemente che si stia presentando una motorbike, un compressore industriale o un pezzo di arredo high-end.<br><br>Non \u00e8 un problema di design. \u00c8 un problema di <strong>pipeline<\/strong>. E un numero crescente di brand sta iniziando a risolverlo in modo diverso.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column29195_ac8cab-ae > .kt-inside-inner-col{display:flex;}.kadence-column29195_ac8cab-ae{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column29195_ac8cab-ae{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column29195_ac8cab-ae > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-md, 2rem);}.kadence-column29195_ac8cab-ae > .kt-inside-inner-col,.kadence-column29195_ac8cab-ae > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29195_ac8cab-ae > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29195_ac8cab-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29195_ac8cab-ae > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column29195_ac8cab-ae{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_ac8cab-ae{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_ac8cab-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29195_ac8cab-ae > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29195_ac8cab-ae{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column29195_ac8cab-ae{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column29195_ac8cab-ae > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column29195_ac8cab-ae{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_ac8cab-ae{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_ac8cab-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column29195_ac8cab-ae{text-align:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column29195_ac8cab-ae{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_ac8cab-ae{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_ac8cab-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column29195_ac8cab-ae{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column29195_ac8cab-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29195_ac8cab-ae kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading29195_d41857-9c, .wp-block-kadence-advancedheading.kt-adv-heading29195_d41857-9c[data-kb-block=\"kb-adv-heading29195_d41857-9c\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:var(--global-kb-font-size-lg, 2rem);line-height:1.3;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading29195_d41857-9c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading29195_d41857-9c[data-kb-block=\"kb-adv-heading29195_d41857-9c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading29195_d41857-9c, .wp-block-kadence-advancedheading.kt-adv-heading29195_d41857-9c[data-kb-block=\"kb-adv-heading29195_d41857-9c\"]{font-size:42px;}}<\/style>\n<h2 class=\"kt-adv-heading29195_d41857-9c font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading29195_d41857-9c\"><span class=\"ez-toc-section\" id=\"Un_cambiamento_che_si_costruisce_da_anni\"><\/span><strong><strong><strong>Un cambiamento che si costruisce da anni<\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading29195_525861-1b, .wp-block-kadence-advancedheading.kt-adv-heading29195_525861-1b[data-kb-block=\"kb-adv-heading29195_525861-1b\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:0px;font-size:16px;line-height:1.8;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading29195_525861-1b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading29195_525861-1b[data-kb-block=\"kb-adv-heading29195_525861-1b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading29195_525861-1b, .wp-block-kadence-advancedheading.kt-adv-heading29195_525861-1b[data-kb-block=\"kb-adv-heading29195_525861-1b\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading29195_525861-1b wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading29195_525861-1b\">Le 3D interactive web experience non sono una novit\u00e0. La novit\u00e0 \u00e8 che stanno diventando praticabili \u2014 tecnicamente ed economicamente \u2014 a un livello di <strong>qualit\u00e0<\/strong> che fino a poco tempo fa era riservato ad applicazioni native dedicate o a installazioni per fiere.<br>Due fattori si sono allineati per rendere possibile questo momento.<br>Il primo \u00e8 <strong>la maturit\u00e0 del rendering browser<\/strong>. Librerie come <a href=\"https:\/\/threejs.org\/\" target=\"_blank\" rel=\"noopener\"> Three.js<\/a> hanno raggiunto un livello di sviluppo in cui modelli 3D ad alta fedelt\u00e0 possono girare nativamente nel browser, su quasi tutti i dispositivi, senza plugin e senza compromessi di qualit\u00e0. Ci\u00f2 che richiedeva un&#8217;app dedicata due anni fa oggi pu\u00f2 vivere su un URL.<br>Il secondo \u00e8 <strong>l&#8217;ascesa del Digital Twin<\/strong> come asset centrale di produzione. I brand che hanno investito in modelli 3D fotorealistici per advertising e configurazione si trovano seduti su asset che, nella maggior parte dei casi, non vengono usati sul web. Lo stesso modello che genera uno still di campagna pu\u00f2, con la pipeline giusta, diventare il motore di un&#8217;esperienza web interattiva.<br>Il risultato \u00e8 misurabile: secondo una ricerca <a href=\"https:\/\/medium.com\/cappasity-blog\/cappasity-research-95-of-shoppers-prefer-interactive-3d-images-to-videos-2714c82ded49\" target=\"_blank\" rel=\"noopener\">by Cappasity<\/a>, il 95% degli utenti dichiara di preferire un&#8217;esperienza 3D interattiva alla riproduzione video. <a href=\"https:\/\/www.amraandelma.com\/top-interactive-content-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\">Demand Metric<\/a> riporta che i <strong>contenuti interattivi generano il doppio dell&#8217;engagement<\/strong> rispetto ai contenuti statici. La direzione \u00e8 coerente: quando gli utenti possono interagire con un prodotto invece di osservarlo, si coinvolgono pi\u00f9 in profondit\u00e0.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column29195_915228-d0 > .kt-inside-inner-col{display:flex;}.kadence-column29195_915228-d0{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column29195_915228-d0{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column29195_915228-d0 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);}.kadence-column29195_915228-d0 > .kt-inside-inner-col,.kadence-column29195_915228-d0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29195_915228-d0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29195_915228-d0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29195_915228-d0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column29195_915228-d0{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_915228-d0{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_915228-d0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29195_915228-d0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29195_915228-d0{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column29195_915228-d0{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column29195_915228-d0 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column29195_915228-d0{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_915228-d0{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_915228-d0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column29195_915228-d0{text-align:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column29195_915228-d0{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_915228-d0{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_915228-d0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column29195_915228-d0{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column29195_915228-d0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29195_915228-d0 kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading29195_0b7927-cc, .wp-block-kadence-advancedheading.kt-adv-heading29195_0b7927-cc[data-kb-block=\"kb-adv-heading29195_0b7927-cc\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:var(--global-kb-font-size-lg, 2rem);line-height:1.3;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading29195_0b7927-cc mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading29195_0b7927-cc[data-kb-block=\"kb-adv-heading29195_0b7927-cc\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading29195_0b7927-cc, .wp-block-kadence-advancedheading.kt-adv-heading29195_0b7927-cc[data-kb-block=\"kb-adv-heading29195_0b7927-cc\"]{font-size:42px;}}<\/style>\n<h2 class=\"kt-adv-heading29195_0b7927-cc font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading29195_0b7927-cc\"><span class=\"ez-toc-section\" id=\"Cose_concretamente_una_3D_interactive_web_experience\"><\/span><strong><strong><strong>Cos&#8217;\u00e8 concretamente una 3D interactive web experience<\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading29195_dd3a39-ec, .wp-block-kadence-advancedheading.kt-adv-heading29195_dd3a39-ec[data-kb-block=\"kb-adv-heading29195_dd3a39-ec\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:0px;font-size:16px;line-height:1.8;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading29195_dd3a39-ec mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading29195_dd3a39-ec[data-kb-block=\"kb-adv-heading29195_dd3a39-ec\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading29195_dd3a39-ec, .wp-block-kadence-advancedheading.kt-adv-heading29195_dd3a39-ec[data-kb-block=\"kb-adv-heading29195_dd3a39-ec\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading29195_dd3a39-ec wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading29195_dd3a39-ec\">Il termine viene usato in modo impreciso, quindi vale la pena essere chiari \u2014 soprattutto su cosa non \u00e8.<br>Una 3D interactive web experience non \u00e8 una pagina dove l&#8217;utente arriva cercando informazioni. Non \u00e8 uno strumento di navigazione, non \u00e8 un catalogo digitale e non \u00e8 un sito con un elemento 3D aggiunto.<br>\u00c8 un&#8217;<strong>esperienza guidata<\/strong> in cui il prodotto \u00e8 al centro e<strong> l&#8217;interazione \u00e8 funzionale a esplorarlo<\/strong>. L&#8217;utente non sceglie dove andare: viene condotto attraverso una sequenza narrativa costruita attorno all&#8217;oggetto. Ruota il modello perch\u00e9 il percorso lo porta l\u00ec. Attiva un dettaglio tecnico perch\u00e9 la narrazione lo richiede. Approfondisce un materiale perch\u00e9 l&#8217;esperienza glielo propone nel momento giusto.<br>Questo punto di partenza \u2014 <strong>l&#8217;utente guidato, non l&#8217;utente che naviga<\/strong> \u2014 \u00e8 ci\u00f2 che distingue una 3D interactive web experience da qualsiasi altro uso del 3D sul web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column29195_f59dbd-e8{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column29195_f59dbd-e8{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column29195_f59dbd-e8 > .kt-inside-inner-col,.kadence-column29195_f59dbd-e8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29195_f59dbd-e8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29195_f59dbd-e8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column29195_f59dbd-e8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column29195_f59dbd-e8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29195_f59dbd-e8{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column29195_f59dbd-e8{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column29195_f59dbd-e8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column29195_f59dbd-e8{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column29195_f59dbd-e8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29195_f59dbd-e8\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id29195_ecfbec-cb > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id29195_ecfbec-cb > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id29195_ecfbec-cb > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-right:0px;padding-left:0px;min-height:572px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id29195_ecfbec-cb > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id29195_ecfbec-cb > .kt-row-column-wrap{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id29195_ecfbec-cb > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id29195_ecfbec-cb alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-row kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full kb-theme-content-width\">\n<style>.kadence-column29195_47b22f-ce > .kt-inside-inner-col{display:flex;}.kadence-column29195_47b22f-ce > .kt-inside-inner-col{padding-right:0px;}.kadence-column29195_47b22f-ce > .kt-inside-inner-col,.kadence-column29195_47b22f-ce > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29195_47b22f-ce > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29195_47b22f-ce > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29195_47b22f-ce > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column29195_47b22f-ce{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_47b22f-ce{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_47b22f-ce > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29195_47b22f-ce > .kt-inside-inner-col{background-image:url('https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/polaster-4.gif');background-size:cover;background-position:23% 11%;background-attachment:scroll;background-repeat:no-repeat;}.kadence-column29195_47b22f-ce > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29195_47b22f-ce{position:relative;}.kadence-column29195_47b22f-ce, .kt-inside-inner-col > .kadence-column29195_47b22f-ce:not(.specificity){margin-right:0px;margin-bottom:0px;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column29195_47b22f-ce{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_47b22f-ce{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_47b22f-ce > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column29195_47b22f-ce > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column29195_47b22f-ce{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_47b22f-ce{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_47b22f-ce > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29195_47b22f-ce > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29195_47b22f-ce kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-spacer.kt-block-spacer-29195_1f0887-c2 .kt-block-spacer{height:572px;}.wp-block-kadence-spacer.kt-block-spacer-29195_1f0887-c2 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-29195_1f0887-c2\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column29195_e655e7-21 > .kt-inside-inner-col{display:flex;}.kadence-column29195_e655e7-21 > .kt-inside-inner-col,.kadence-column29195_e655e7-21 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29195_e655e7-21 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29195_e655e7-21 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29195_e655e7-21 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column29195_e655e7-21{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_e655e7-21{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_e655e7-21 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29195_e655e7-21 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29195_e655e7-21{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column29195_e655e7-21{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_e655e7-21{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_e655e7-21 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column29195_e655e7-21{text-align:center;}}@media all and (max-width: 1024px){.kadence-column29195_e655e7-21 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column29195_e655e7-21{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_e655e7-21{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_e655e7-21 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29195_e655e7-21 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29195_e655e7-21 kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading29195_e297f9-a6, .wp-block-kadence-advancedheading.kt-adv-heading29195_e297f9-a6[data-kb-block=\"kb-adv-heading29195_e297f9-a6\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:var(--global-kb-font-size-lg, 2rem);line-height:1.3;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading29195_e297f9-a6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading29195_e297f9-a6[data-kb-block=\"kb-adv-heading29195_e297f9-a6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading29195_e297f9-a6, .wp-block-kadence-advancedheading.kt-adv-heading29195_e297f9-a6[data-kb-block=\"kb-adv-heading29195_e297f9-a6\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading29195_e297f9-a6, .wp-block-kadence-advancedheading.kt-adv-heading29195_e297f9-a6[data-kb-block=\"kb-adv-heading29195_e297f9-a6\"]{font-size:42px;}}<\/style>\n<h2 class=\"kt-adv-heading29195_e297f9-a6 font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading29195_e297f9-a6\"><span class=\"ez-toc-section\" id=\"Due_usi_del_3D_che_non_vanno_confusi\"><\/span><strong><strong>Due usi del 3D che non vanno confusi<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading29195_a32787-41, .wp-block-kadence-advancedheading.kt-adv-heading29195_a32787-41[data-kb-block=\"kb-adv-heading29195_a32787-41\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:0px;font-size:16px;line-height:1.8;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading29195_a32787-41 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading29195_a32787-41[data-kb-block=\"kb-adv-heading29195_a32787-41\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading29195_a32787-41, .wp-block-kadence-advancedheading.kt-adv-heading29195_a32787-41[data-kb-block=\"kb-adv-heading29195_a32787-41\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading29195_a32787-41 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading29195_a32787-41\">Nel panorama attuale, il 3D web si manifesta principalmente in due forme con scopi molto diversi.<br>La prima \u00e8 il <strong>configuratore di prodotto<\/strong>. \u00c8 uno strumento transazionale: il suo scopo \u00e8 permettere a un utente che ha gi\u00e0 deciso di acquistare di fare scelte su versione, colore o accessorio. L&#8217;interazione \u00e8 funzionale alla selezione, non all&#8217;esplorazione. Un buon esempio in ambito B2B \u00e8 il configuratore di <a href=\"http:\/\/La seconda \u00e8 la 3D interactive web experience. \u00c8 uno strumento di posizionamento: il suo scopo \u00e8 comunicare perch\u00e9 il prodotto esiste e perch\u00e9 vale la pena desiderarlo, prima che l'utente abbia preso qualsiasi decisione. L'audience \u00e8 ampia. L'interazione \u00e8 narrativa. Polestar con il sito della Polestar 4 (polestar.com\/it\/polestar-4) ha costruito un esempio efficace di questo approccio nel settore automotive: ogni sezione informativa \u00e8 costruita attorno a elementi visivi tridimensionali che guidano lo scroll, rendendo l'esplorazione del prodotto parte integrante della navigazione. L'utente non legge una scheda tecnica \u2014 segue il prodotto. La distinzione non \u00e8 tecnica. \u00c8 una questione di intenzione: vendere una versione specifica o creare il desiderio del prodotto. Le due cose non si escludono, ma richiedono approcci, logiche e momenti diversi nel funnel.  In the current landscape, 3D on the web manifests primarily in two forms with very different purposes. The first is the product configurator. It is a transactional tool: its purpose is to allow a user who has already decided to buy to make choices about version, colour, or accessory. Interaction is functional to selection, not exploration. A clear example in B2B is the OMP Group configurator, where 3D visualisation serves to compose and verify a product before placing an order. The user is already converted. The 3D reduces the margin for error.  The second is the 3D interactive web experience. It is a positioning tool: its purpose is to communicate why the product exists and why it is worth desiring, before the user has made any decision at all. The audience is wide. The interaction is narrative. Polestar offers a strong example of this approach in automotive: every informational section of the Polestar 4 page is built around three-dimensional visual elements that guide the scroll, making the exploration of the product an integral part of the browsing experience. The user does not read a spec sheet \u2014 they follow the product.  The distinction is not technical. It is a matter of intent: closing a specific version or creating desire for the product. The two are not mutually exclusive, but they require different approaches, logics, and moments in the funnel.\">OMP Group,<\/a> dove la visualizzazione 3D serve a comporre e verificare un prodotto prima dell&#8217;ordine. L&#8217;utente \u00e8 gi\u00e0 convertito. Il 3D riduce i margini di errore.<br><br>La seconda \u00e8 la <strong>3D interactive web experience<\/strong>. \u00c8 uno strumento di posizionamento: il suo scopo \u00e8 comunicare perch\u00e9 il prodotto esiste e perch\u00e9 vale la pena desiderarlo, prima che l&#8217;utente abbia preso qualsiasi decisione. L&#8217;audience \u00e8 ampia. L&#8217;interazione \u00e8 narrativa.<br><a href=\"https:\/\/www.polestar.com\/it\/polestar-4\/\" target=\"_blank\" rel=\"noreferrer noopener\">Polestar<\/a> con il sito della Polestar 4 ha costruito un esempio efficace di questo approccio nel settore automotive: ogni sezione informativa \u00e8 costruita attorno a elementi visivi tridimensionali che guidano lo scroll, rendendo l&#8217;esplorazione del prodotto parte integrante della navigazione. L&#8217;utente non legge una scheda tecnica \u2014 segue il prodotto.<br><br>La distinzione non \u00e8 tecnica. \u00c8 una questione di <strong>intenzione<\/strong>: vendere una versione specifica o <strong>creare il desiderio del prodotto<\/strong>. Le due cose non si escludono, ma richiedono approcci, logiche e momenti diversi nel funnel.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column29195_706790-b6 > .kt-inside-inner-col{display:flex;}.kadence-column29195_706790-b6{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column29195_706790-b6{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column29195_706790-b6 > .kt-inside-inner-col,.kadence-column29195_706790-b6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29195_706790-b6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29195_706790-b6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29195_706790-b6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column29195_706790-b6{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_706790-b6{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_706790-b6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29195_706790-b6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29195_706790-b6{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column29195_706790-b6{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column29195_706790-b6{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_706790-b6{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_706790-b6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column29195_706790-b6{text-align:center;}}@media all and (max-width: 1024px){.kadence-column29195_706790-b6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column29195_706790-b6{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_706790-b6{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_706790-b6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column29195_706790-b6{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column29195_706790-b6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29195_706790-b6 kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video el-anim\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay loop muted preload=\"auto\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/conf.mp4\"><\/video><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading29195_b0a7bb-a3, .wp-block-kadence-advancedheading.kt-adv-heading29195_b0a7bb-a3[data-kb-block=\"kb-adv-heading29195_b0a7bb-a3\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading29195_b0a7bb-a3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading29195_b0a7bb-a3[data-kb-block=\"kb-adv-heading29195_b0a7bb-a3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading29195_b0a7bb-a3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading29195_b0a7bb-a3\"><em>OMP configurator embedded on product web page. Visit more on our <a href=\"https:\/\/in2real.com\/it\/works\/configuratori-3d-omp-group\/\">works page<\/a><\/em><\/p>\n\n\n\n<div style=\"height:58px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column29195_4ced3f-41 > .kt-inside-inner-col{display:flex;}.kadence-column29195_4ced3f-41{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column29195_4ced3f-41{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column29195_4ced3f-41 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-3xl, 6.5rem);}.kadence-column29195_4ced3f-41 > .kt-inside-inner-col,.kadence-column29195_4ced3f-41 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29195_4ced3f-41 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29195_4ced3f-41 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29195_4ced3f-41 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column29195_4ced3f-41{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_4ced3f-41{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_4ced3f-41 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29195_4ced3f-41 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29195_4ced3f-41{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column29195_4ced3f-41{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column29195_4ced3f-41 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column29195_4ced3f-41{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_4ced3f-41{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_4ced3f-41 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column29195_4ced3f-41{text-align:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column29195_4ced3f-41{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_4ced3f-41{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_4ced3f-41 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column29195_4ced3f-41{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column29195_4ced3f-41 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29195_4ced3f-41 kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading29195_8065fa-9a, .wp-block-kadence-advancedheading.kt-adv-heading29195_8065fa-9a[data-kb-block=\"kb-adv-heading29195_8065fa-9a\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:var(--global-kb-font-size-lg, 2rem);line-height:1.3;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading29195_8065fa-9a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading29195_8065fa-9a[data-kb-block=\"kb-adv-heading29195_8065fa-9a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading29195_8065fa-9a, .wp-block-kadence-advancedheading.kt-adv-heading29195_8065fa-9a[data-kb-block=\"kb-adv-heading29195_8065fa-9a\"]{font-size:42px;}}<\/style>\n<h2 class=\"kt-adv-heading29195_8065fa-9a font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading29195_8065fa-9a\"><span class=\"ez-toc-section\" id=\"Il_nodo_essenziale\"><\/span><strong><strong><strong>Il nodo essenziale<\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading29195_beb44d-3e, .wp-block-kadence-advancedheading.kt-adv-heading29195_beb44d-3e[data-kb-block=\"kb-adv-heading29195_beb44d-3e\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:0px;font-size:16px;line-height:1.8;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading29195_beb44d-3e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading29195_beb44d-3e[data-kb-block=\"kb-adv-heading29195_beb44d-3e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading29195_beb44d-3e, .wp-block-kadence-advancedheading.kt-adv-heading29195_beb44d-3e[data-kb-block=\"kb-adv-heading29195_beb44d-3e\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading29195_beb44d-3e wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading29195_beb44d-3e\">Anche a livello di 3D web standard, costruire un&#8217;esperienza che mantenga la qualit\u00e0 di brand \u2014 in termini di illuminazione, fedelt\u00e0 dei materiali, coerenza narrativa e performance su tutti i dispositivi \u2014 richiede un tipo di collaborazione diverso rispetto a un progetto web tradizionale.<br>Richiede che <strong>l&#8217;asset 3D e l&#8217;esperienza web vengano progettati insieme,<\/strong> dall&#8217;inizio, con una comprensione condivisa di come il prodotto deve essere percepito. Quando questo non avviene, il risultato \u00e8 prevedibile: un modello costruito per il rendering in alta risoluzione, compresso per il web, inserito in una pagina, e privato della qualit\u00e0 di illuminazione e texture che lo rendeva prezioso. Il prodotto appare peggio sul web che in campagna.<br>La differenza non \u00e8 nella tecnologia disponibile. La differenza \u00e8 nel <strong>metodo<\/strong>: se il modello 3D e la pagina web nascono come un sistema unico, o se uno viene semplicemente aggiunto all&#8217;altro.<br><br>Questa distinzione si manifesta in modi diversi a seconda del prodotto e del settore. Un brand motorcycle deve affrontare una versione del problema diversa rispetto a un produttore di macchinari industriali o a un&#8217;azienda di arredamento di lusso, ma la logica di fondo \u00e8 la stessa in tutti e tre i casi. <br>Nel prossimo articolo vedremo dove questo divario \u00e8 pi\u00f9 evidente e quali sono le conseguenze di non affrontarlo.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column29195_5cebcc-2c > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-3xl, 6.5rem);padding-bottom:var(--global-kb-spacing-3xl, 6.5rem);}.kadence-column29195_5cebcc-2c > .kt-inside-inner-col,.kadence-column29195_5cebcc-2c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29195_5cebcc-2c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29195_5cebcc-2c > .kt-inside-inner-col{flex-direction:column;}.kadence-column29195_5cebcc-2c > 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.kt-inside-inner-col{display:flex;}.kadence-column29195_a15f9d-d9{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column29195_a15f9d-d9{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column29195_a15f9d-d9 > .kt-inside-inner-col,.kadence-column29195_a15f9d-d9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29195_a15f9d-d9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29195_a15f9d-d9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29195_a15f9d-d9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column29195_a15f9d-d9{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_a15f9d-d9{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_a15f9d-d9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29195_a15f9d-d9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29195_a15f9d-d9{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column29195_a15f9d-d9{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column29195_a15f9d-d9{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_a15f9d-d9{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_a15f9d-d9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column29195_a15f9d-d9{text-align:center;}}@media all and (max-width: 1024px){.kadence-column29195_a15f9d-d9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column29195_a15f9d-d9{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_a15f9d-d9{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_a15f9d-d9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column29195_a15f9d-d9{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column29195_a15f9d-d9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29195_a15f9d-d9 kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading29195_9ebc7f-64, .wp-block-kadence-advancedheading.kt-adv-heading29195_9ebc7f-64[data-kb-block=\"kb-adv-heading29195_9ebc7f-64\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:0px;font-size:var(--global-kb-font-size-lg, 2rem);line-height:1.8;font-style:normal;color:#ffffff;}.wp-block-kadence-advancedheading.kt-adv-heading29195_9ebc7f-64 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading29195_9ebc7f-64[data-kb-block=\"kb-adv-heading29195_9ebc7f-64\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading29195_9ebc7f-64, .wp-block-kadence-advancedheading.kt-adv-heading29195_9ebc7f-64[data-kb-block=\"kb-adv-heading29195_9ebc7f-64\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading29195_9ebc7f-64, .wp-block-kadence-advancedheading.kt-adv-heading29195_9ebc7f-64[data-kb-block=\"kb-adv-heading29195_9ebc7f-64\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading29195_9ebc7f-64 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading29195_9ebc7f-64\">Pensiamo insieme la pipeline del tuo prossimo lancio prodotto?<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns29195_91548a-ac{padding-top:var(--global-kb-spacing-md, 2rem);gap:var(--global-kb-gap-sm, 1rem);justify-content:flex-start;align-items:center;}.kt-btns29195_91548a-ac .kt-button{font-weight:normal;font-style:normal;}.kt-btns29195_91548a-ac .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns29195_91548a-ac .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns29195_91548a-ac .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns29195_91548a-ac .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns29195_91548a-ac .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns29195_91548a-ac .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns29195_91548a-ac .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div 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href=\"https:\/\/in2real.com\/contact-us\/\"><span class=\"kt-btn-inner-text\">PARLIAMONE!<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kb-row-layout-id29195_4359ff-b8 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id29195_4359ff-b8 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id29195_4359ff-b8 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, calc(35% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(65% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id29195_4359ff-b8 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id29195_4359ff-b8 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id29195_4359ff-b8 > .kt-row-column-wrap{row-gap:var(--global-kb-gap-lg, 4rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id29195_4359ff-b8 alignnone el-anim wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column29195_388515-c9 > .kt-inside-inner-col{display:flex;}.kadence-column29195_388515-c9 > .kt-inside-inner-col,.kadence-column29195_388515-c9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29195_388515-c9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29195_388515-c9 > 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1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_388515-c9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column29195_388515-c9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column29195_388515-c9{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_388515-c9{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_388515-c9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29195_388515-c9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29195_388515-c9\"><div class=\"kt-inside-inner-col\"><style>.kadence-column29195_e99ec7-d0 > .kt-inside-inner-col,.kadence-column29195_e99ec7-d0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29195_e99ec7-d0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29195_e99ec7-d0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column29195_e99ec7-d0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column29195_e99ec7-d0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29195_e99ec7-d0{position:relative;}@media all and (max-width: 1024px){.kadence-column29195_e99ec7-d0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column29195_e99ec7-d0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29195_e99ec7-d0\"><div class=\"kt-inside-inner-col\">\n<h4 class=\"wp-block-heading has-text-align-left font-sans-serif-bold font-bold has-black-color has-text-color has-link-color has-large-font-size wp-elements-1\">Continua a leggere<\/h4>\n<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns29195_7b3cef-d3{gap:var(--global-kb-gap-sm, 1rem);justify-content:flex-start;align-items:center;}.kt-btns29195_7b3cef-d3 .kt-button{font-weight:normal;font-style:normal;}.kt-btns29195_7b3cef-d3 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns29195_7b3cef-d3 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns29195_7b3cef-d3 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns29195_7b3cef-d3 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns29195_7b3cef-d3 .kt-btn-wrap-0 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.kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column29195_d0bbe5-c2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29195_d0bbe5-c2{position:relative;}@media all and (max-width: 1024px){.kadence-column29195_d0bbe5-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column29195_d0bbe5-c2 > .kt-inside-inner-col{padding-top:30px;padding-right:20px;padding-bottom:20px;padding-left:20px;flex-direction:column;justify-content:center;}}.kadence-column29195_d0bbe5-c2 article .entry-content-wrap .entry-header .entry-title a {    text-decoration: none !important;}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29195_d0bbe5-c2\"><div class=\"kt-inside-inner-col\"><style>.kb-posts-id-29195_88f290-46 .entry.loop-entry .entry-header .entry-title{font-size:var(--global-kb-font-size-md, 1.25rem);}<\/style><ul class=\"wp-block-kadence-posts kb-posts kadence-posts-list kb-posts-id-29195_88f290-46 content-wrap grid-cols kb-posts-style-unboxed grid-sm-col-2 grid-lg-col-2 item-image-style-above  font-sans-serif-bold font-bold\"><li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-30486 post type-post status-publish format-standard has-post-thumbnail hentry category-strategie-marketing-best-practice tag-cgi tag-marketing-cgi tag-motorbike-it tag-prodotti-3d tag-visualizzazione-prodotti\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-1-1\" href=\"https:\/\/in2real.com\/it\/blog\/ai-3d-integrita-prodotto\/\" aria-label=\"AI, 3D e Integrit\u00e0 Del Prodotto: Il Workflow 3D Ai Tempi Dell&#8217;AI\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/AI-3D-and-Product-Integrity-300x169.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"AI, 3D e Integrit\u00e0 Del Prodotto: Il Workflow 3D Ai Tempi Dell&#8217;AI\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/AI-3D-and-Product-Integrity-300x169.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/AI-3D-and-Product-Integrity-1024x576.jpg 1024w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/AI-3D-and-Product-Integrity-768x432.jpg 768w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/AI-3D-and-Product-Integrity-1536x864.jpg 1536w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/AI-3D-and-Product-Integrity-750x422.jpg 750w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/AI-3D-and-Product-Integrity-630x355.jpg 630w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/AI-3D-and-Product-Integrity-854x481.jpg 854w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/AI-3D-and-Product-Integrity.jpg 1672w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t<h4 class=\"entry-title\"><a href=\"https:\/\/in2real.com\/it\/blog\/ai-3d-integrita-prodotto\/\" rel=\"bookmark\">AI, 3D e Integrit\u00e0 Del Prodotto: Il Workflow 3D Ai Tempi Dell&#8217;AI<\/a><\/h4>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t\t\t\t<span class=\"posted-on\">\n\t\t\t\t<time class=\"entry-date published\" datetime=\"2026-09-02T08:11:52+00:00\">2 Settembre 2026<\/time><time class=\"updated\" datetime=\"2026-09-02T09:11:09+00:00\">2 Settembre 2026<\/time>\t\t\t<\/span>\n\t\t\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n<footer class=\"entry-footer\">\n\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-29401 post type-post status-publish format-standard has-post-thumbnail hentry category-strategie-marketing-best-practice tag-3d-product-launch-page tag-prodotti-3d tag-visualizzazione-prodotti\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-1-1\" href=\"https:\/\/in2real.com\/it\/blog\/3d-interactive-product-launch-page\/\" aria-label=\"3D Interactive Product Launch Page Per Prodotti Complessi\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/Building-a-3D-Interactive-Product-Launch-300x169.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"3D Interactive Product Launch Page Per Prodotti Complessi\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/Building-a-3D-Interactive-Product-Launch-300x169.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/Building-a-3D-Interactive-Product-Launch-1024x576.jpg 1024w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/Building-a-3D-Interactive-Product-Launch-768x432.jpg 768w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/Building-a-3D-Interactive-Product-Launch-1536x864.jpg 1536w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/Building-a-3D-Interactive-Product-Launch-750x422.jpg 750w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/Building-a-3D-Interactive-Product-Launch-630x355.jpg 630w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/Building-a-3D-Interactive-Product-Launch-854x481.jpg 854w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/Building-a-3D-Interactive-Product-Launch.jpg 1672w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t<h4 class=\"entry-title\"><a href=\"https:\/\/in2real.com\/it\/blog\/3d-interactive-product-launch-page\/\" rel=\"bookmark\">3D Interactive Product Launch Page Per Prodotti Complessi<\/a><\/h4>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t\t\t\t<span class=\"posted-on\">\n\t\t\t\t<time class=\"entry-date published\" datetime=\"2026-04-24T15:17:39+00:00\">24 Aprile 2026<\/time><time class=\"updated\" datetime=\"2026-09-02T09:02:54+00:00\">2 Settembre 2026<\/time>\t\t\t<\/span>\n\t\t\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n<footer class=\"entry-footer\">\n\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<\/ul><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id29195_58b4c8-e1 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id29195_58b4c8-e1 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id29195_58b4c8-e1 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 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kt-row-valign-top\">\n<style>.kadence-column29195_22a414-db > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kadence-column29195_22a414-db > .kt-inside-inner-col,.kadence-column29195_22a414-db > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29195_22a414-db > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29195_22a414-db > .kt-inside-inner-col{flex-direction:column;}.kadence-column29195_22a414-db > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column29195_22a414-db > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29195_22a414-db{position:relative;}.kadence-column29195_22a414-db, .kt-inside-inner-col > .kadence-column29195_22a414-db:not(.specificity){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}@media all and (max-width: 1024px){.kadence-column29195_22a414-db 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.kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29195_24b540-11 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box29195_e4db60-e9 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box29195_e4db60-e9 .kt-blocks-info-box-link-wrap{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:rgba(242, 242, 242, 0);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:13px;margin-left:0px;}.kt-info-box29195_e4db60-e9 .kt-blocks-info-box-link-wrap:hover{background:rgba(242, 242, 242, 0);}.kt-info-box29195_e4db60-e9.wp-block-kadence-infobox{max-width:100%;}.kt-info-box29195_e4db60-e9 .kadence-info-box-image-inner-intrisic-container{max-width:200px;}.kt-info-box29195_e4db60-e9 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h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box29195_e4db60-e9 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#555555;}.kt-info-box29195_e4db60-e9 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box29195_e4db60-e9 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box29195_e4db60-e9 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box29195_e4db60-e9 prof-img\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none kb-info-box-image-ratio kb-info-box-image-ratio-square\"><div class=\"kadence-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/francesca.jpg\" alt=\"\" width=\"500\" height=\"500\" class=\"kt-info-box-image wp-image-10552\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/francesca.jpg 500w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/francesca-300x300.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/francesca-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><\/div><\/span><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-29195_a70135-8b .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-29195_a70135-8b .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-29195_a70135-8b\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading29195_537fe3-8d, .wp-block-kadence-advancedheading.kt-adv-heading29195_537fe3-8d[data-kb-block=\"kb-adv-heading29195_537fe3-8d\"]{margin-top:-15px;margin-right:0px;margin-bottom:8px;margin-left:0px;text-align:center;font-size:var(--global-kb-font-size-lg, 2rem);line-height:1em;font-weight:400;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading29195_537fe3-8d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading29195_537fe3-8d[data-kb-block=\"kb-adv-heading29195_537fe3-8d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading29195_537fe3-8d font-sans-serif-bold font-bold wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading29195_537fe3-8d\">Francesca Dattilo<\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading29195_12f108-ca, .wp-block-kadence-advancedheading.kt-adv-heading29195_12f108-ca[data-kb-block=\"kb-adv-heading29195_12f108-ca\"]{text-align:center;line-height:1em;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading29195_12f108-ca mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading29195_12f108-ca[data-kb-block=\"kb-adv-heading29195_12f108-ca\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading29195_12f108-ca wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading29195_12f108-ca\"><em><a href=\"mailto:francesca.dattilo@in2real.com\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"mailto:francesca.dattilo@in2real.com\" target=\"_blank\" rel=\"noreferrer noopener\">francesca.dattilo@in2real.com<\/a><\/em><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column29195_f0181b-80 > .kt-inside-inner-col{display:flex;}.kadence-column29195_f0181b-80 > .kt-inside-inner-col,.kadence-column29195_f0181b-80 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29195_f0181b-80 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29195_f0181b-80 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29195_f0181b-80 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column29195_f0181b-80{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_f0181b-80{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_f0181b-80 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29195_f0181b-80 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29195_f0181b-80{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column29195_f0181b-80{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_f0181b-80{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_f0181b-80 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column29195_f0181b-80 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column29195_f0181b-80{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_f0181b-80{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29195_f0181b-80 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29195_f0181b-80 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29195_f0181b-80\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading29195_0bf5fe-9f, .wp-block-kadence-advancedheading.kt-adv-heading29195_0bf5fe-9f[data-kb-block=\"kb-adv-heading29195_0bf5fe-9f\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading29195_0bf5fe-9f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading29195_0bf5fe-9f[data-kb-block=\"kb-adv-heading29195_0bf5fe-9f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading29195_0bf5fe-9f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading29195_0bf5fe-9f\">Credo che una comunicazione efficace inizi dall\u2019ascolto. Grazie alla mia formazione nel campo del design e ai sette anni trascorsi alla guida delle attivit\u00e0 di comunicazione di In2real, collaboro con il nostro team per aiutare i brand a entrare in contatto con il proprio pubblico attraverso un visual system proprietario, storytelling digitale e una strategia personalizzata.<br><br><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u00a0L&#8217;ascesa Delle 3D Interactive Web Experience Table of content Perch\u00e9 i prodotti complessi meritano pi\u00f9 di una semplice pagina di prodotto Come sar\u00e0 la pagina prodotto? C&#8217;\u00e8 un momento, in ogni lancio di prodotto complesso, in cui la strategia visual esaurisce il suo spazio.Gli asset di campagna sono pronti. Il Digital Twin \u00e8 costruito. I &hellip; <a href=\"https:\/\/in2real.com\/it\/blog\/ascesa-3d-interactive-web-experiences\/\">Continued<\/a><\/p>\n","protected":false},"author":3,"featured_media":30980,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[222],"tags":[260,225,261,226,233],"class_list":["post-29195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovazione-tecnologie","tag-3d-web-page","tag-configuratori-3d","tag-interactive-3d-web-page","tag-prodotti-3d","tag-visualizzazione-prodotti"],"acf":[],"taxonomy_info":{"category":[{"value":222,"label":"Innovazione e Tecnologie"}],"post_tag":[{"value":260,"label":"3d web page"},{"value":225,"label":"configuratori 3d"},{"value":261,"label":"Interactive 3d web page"},{"value":226,"label":"prodotti 3d"},{"value":233,"label":"visualizzazione prodotti"}]},"featured_image_src_large":["https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/he-Rise-of-3D-Interactive-Web-Experiences-1024x576.jpg",1024,576,true],"author_info":{"display_name":"Francesca Dattilo","author_link":"https:\/\/in2real.com\/it\/blog\/author\/francesca-dattilo\/"},"comment_info":0,"category_info":[{"term_id":222,"name":"Innovazione e Tecnologie","slug":"innovazione-tecnologie","term_group":0,"term_taxonomy_id":222,"taxonomy":"category","description":"Rimani aggiornato con i pi\u00f9 recenti sviluppi nel mondo dell'innovazione e della tecnologia. Qui esploriamo come le tecnologie all'avanguardia come CGI, configuratori 3D in tempo reale e soluzioni digitali stanno trasformando settori come l'automotive, il design di prodotto e il marketing esperienziale. Scopri le intuizioni degli esperti e il futuro della tecnologia nei nostri settori di riferimento.","parent":0,"count":26,"filter":"raw","cat_ID":222,"category_count":26,"category_description":"Rimani aggiornato con i pi\u00f9 recenti sviluppi nel mondo dell'innovazione e della tecnologia. Qui esploriamo come le tecnologie all'avanguardia come CGI, configuratori 3D in tempo reale e soluzioni digitali stanno trasformando settori come l'automotive, il design di prodotto e il marketing esperienziale. 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