{"id":29227,"date":"2026-04-13T10:50:00","date_gmt":"2026-04-13T10:50:00","guid":{"rendered":"https:\/\/in2real.com\/?p=29227"},"modified":"2026-04-13T10:50:00","modified_gmt":"2026-04-13T10:50:00","slug":"complex-product-redefining-3d-web-experiences","status":"publish","type":"post","link":"https:\/\/in2real.com\/it\/blog\/complex-product-redefining-3d-web-experiences\/","title":{"rendered":"I brand di prodotti complessi stanno ridefinendo le 3d web esperience"},"content":{"rendered":"<style>.kb-row-layout-id29227_82774d-51 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id29227_82774d-51 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id29227_82774d-51 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-5xl, 10rem);padding-bottom:var(--global-kb-spacing-5xl, 10rem);min-height:100vh;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id29227_82774d-51{background-image:url('https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/3dWebPage-2.jpg');background-size:cover;background-position:50% 47%;background-attachment:scroll;background-repeat:no-repeat;}.kb-row-layout-id29227_82774d-51 > .kt-row-layout-overlay{opacity:0.00;}@media all and (max-width: 1024px){.kb-row-layout-id29227_82774d-51 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id29227_82774d-51 > .kt-row-column-wrap{padding-bottom:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id29227_82774d-51 alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column29227_73385b-74 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-3xl, 6.5rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-3xl, 6.5rem);}.kadence-column29227_73385b-74 > .kt-inside-inner-col,.kadence-column29227_73385b-74 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29227_73385b-74 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29227_73385b-74 > .kt-inside-inner-col{flex-direction:column;}.kadence-column29227_73385b-74 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column29227_73385b-74 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29227_73385b-74{position:relative;}@media all and (max-width: 1024px){.kadence-column29227_73385b-74 > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column29227_73385b-74 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29227_73385b-74 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading29227_c4fa4f-67, .wp-block-kadence-advancedheading.kt-adv-heading29227_c4fa4f-67[data-kb-block=\"kb-adv-heading29227_c4fa4f-67\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:center;font-size:75px;line-height:1;font-style:normal;letter-spacing:-3px;}.wp-block-kadence-advancedheading.kt-adv-heading29227_c4fa4f-67 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading29227_c4fa4f-67[data-kb-block=\"kb-adv-heading29227_c4fa4f-67\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading29227_c4fa4f-67, .wp-block-kadence-advancedheading.kt-adv-heading29227_c4fa4f-67[data-kb-block=\"kb-adv-heading29227_c4fa4f-67\"]{font-size:90px;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading29227_c4fa4f-67, .wp-block-kadence-advancedheading.kt-adv-heading29227_c4fa4f-67[data-kb-block=\"kb-adv-heading29227_c4fa4f-67\"]{letter-spacing:0px;font-size:35px;}}<\/style>\n<h2 class=\"kt-adv-heading29227_c4fa4f-67 font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-white-color has-text-color\" data-kb-block=\"kb-adv-heading29227_c4fa4f-67\"><span class=\"ez-toc-section\" id=\"I_brand_di_prodotti_complessi_stanno_ridefinendo_le_3d_web_esperience\"><\/span>I brand di prodotti complessi stanno ridefinendo le 3d web esperience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id29227_6afbe1-0d > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id29227_6afbe1-0d > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id29227_6afbe1-0d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-3xl, 6.5rem);padding-right:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-3xl, 6.5rem);padding-left:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id29227_6afbe1-0d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id29227_6afbe1-0d > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-4xl, 8rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id29227_6afbe1-0d > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-xl, 4rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);padding-left:var(--global-kb-spacing-xs, 1rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id29227_6afbe1-0d alignnone el-anim wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column29227_3f7f54-2b > .kt-inside-inner-col,.kadence-column29227_3f7f54-2b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29227_3f7f54-2b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29227_3f7f54-2b > .kt-inside-inner-col{flex-direction:column;}.kadence-column29227_3f7f54-2b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column29227_3f7f54-2b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29227_3f7f54-2b{position:relative;}@media all and (max-width: 1024px){.kadence-column29227_3f7f54-2b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column29227_3f7f54-2b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29227_3f7f54-2b\"><div class=\"kt-inside-inner-col\"><style>.kadence-column29227_b0ba8a-f4{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column29227_b0ba8a-f4{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column29227_b0ba8a-f4 > .kt-inside-inner-col,.kadence-column29227_b0ba8a-f4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29227_b0ba8a-f4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29227_b0ba8a-f4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column29227_b0ba8a-f4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column29227_b0ba8a-f4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29227_b0ba8a-f4{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column29227_b0ba8a-f4{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column29227_b0ba8a-f4 > 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1fr));}.kb-row-layout-id29227_704c62-cc > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id29227_704c62-cc > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id29227_704c62-cc > .kt-row-column-wrap{row-gap:var(--global-kb-gap-none, 0rem );grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id29227_704c62-cc alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column29227_a635ec-d1 > .kt-inside-inner-col,.kadence-column29227_a635ec-d1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29227_a635ec-d1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29227_a635ec-d1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column29227_a635ec-d1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column29227_a635ec-d1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29227_a635ec-d1{position:relative;}@media all and (max-width: 1024px){.kadence-column29227_a635ec-d1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column29227_a635ec-d1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29227_a635ec-d1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading29227_d2b5a4-10, .wp-block-kadence-advancedheading.kt-adv-heading29227_d2b5a4-10[data-kb-block=\"kb-adv-heading29227_d2b5a4-10\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:var(--global-kb-spacing-md, 2rem);font-size:var(--global-kb-font-size-lg, 2rem);line-height:1.2;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading29227_d2b5a4-10 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading29227_d2b5a4-10[data-kb-block=\"kb-adv-heading29227_d2b5a4-10\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h1 class=\"kt-adv-heading29227_d2b5a4-10 font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading29227_d2b5a4-10\">Table of content<\/h1>\n<\/div><\/div>\n\n\n<style>.kadence-column29227_01488f-0f > .kt-inside-inner-col,.kadence-column29227_01488f-0f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29227_01488f-0f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29227_01488f-0f > .kt-inside-inner-col{flex-direction:column;}.kadence-column29227_01488f-0f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column29227_01488f-0f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29227_01488f-0f{position:relative;}@media all and (max-width: 1024px){.kadence-column29227_01488f-0f > .kt-inside-inner-col{padding-left:0px;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column29227_01488f-0f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29227_01488f-0f\"><div class=\"kt-inside-inner-col\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/in2real.com\/it\/blog\/complex-product-redefining-3d-web-experiences\/#I_brand_di_prodotti_complessi_stanno_ridefinendo_le_3d_web_esperience\" title=\"I brand di prodotti complessi stanno ridefinendo le 3d web esperience\">I brand di prodotti complessi stanno ridefinendo le 3d web esperience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/in2real.com\/it\/blog\/complex-product-redefining-3d-web-experiences\/#Oltre_il_configuratore_perche_i_leader_di_settore_dovrebbero_estendere_la_pipeline_3D_alle_product_launch_page\" title=\" Oltre il configuratore: perch\u00e9 i leader di settore dovrebbero estendere la pipeline 3D alle product launch page\"> Oltre il configuratore: perch\u00e9 i leader di settore dovrebbero estendere la pipeline 3D alle product launch page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/in2real.com\/it\/blog\/complex-product-redefining-3d-web-experiences\/#Un_ulteriore_passo_avanti\" title=\"Un ulteriore passo avanti\">Un ulteriore passo avanti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/in2real.com\/it\/blog\/complex-product-redefining-3d-web-experiences\/#Il_caso_che_definisce_la_logica\" title=\"Il caso che definisce la logica\">Il caso che definisce la logica<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/in2real.com\/it\/blog\/complex-product-redefining-3d-web-experiences\/#Tre_settori_tre_declinazioni_dello_stesso_standard\" title=\"Tre settori, tre declinazioni dello stesso standard\">Tre settori, tre declinazioni dello stesso standard<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/in2real.com\/it\/blog\/complex-product-redefining-3d-web-experiences\/#Motorbike_e_automotive_qualita_della_pipeline_estesa_a_ogni_touchpoint\" title=\"Motorbike e automotive: qualit\u00e0 della pipeline estesa a ogni touchpoint\">Motorbike e automotive: qualit\u00e0 della pipeline estesa a ogni touchpoint<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/in2real.com\/it\/blog\/complex-product-redefining-3d-web-experiences\/#High-end_furniture_la_materia_come_punto_di_ingresso_allesperienza\" title=\"High-end furniture: la materia come punto di ingresso all\u2019esperienza\">High-end furniture: la materia come punto di ingresso all\u2019esperienza<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/in2real.com\/it\/blog\/complex-product-redefining-3d-web-experiences\/#Industria_e_ingegneria_rendere_tangibile_la_complessita_tecnica\" title=\"Industria e ingegneria: rendere tangibile la complessit\u00e0 tecnica\">Industria e ingegneria: rendere tangibile la complessit\u00e0 tecnica<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/in2real.com\/it\/blog\/complex-product-redefining-3d-web-experiences\/#Una_pipeline_un_touchpoint_in_piu\" title=\"Una pipeline, un touchpoint in pi\u00f9\">Una pipeline, un touchpoint in pi\u00f9<\/a><\/li><\/ul><\/nav><\/div>\n\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading29227_c4d392-66, .wp-block-kadence-advancedheading.kt-adv-heading29227_c4d392-66[data-kb-block=\"kb-adv-heading29227_c4d392-66\"]{max-width:1200px;margin-right:auto;margin-left:auto;padding-top:0px;padding-bottom:var(--global-kb-spacing-xxl, 5rem);text-align:center;font-size:var(--global-kb-font-size-xxl, 4rem);font-style:normal;border-top:50px solid transparent;border-right:50px solid transparent;border-bottom:50px solid transparent;border-left:50px solid transparent;border-top-right-radius:0px;}.wp-block-kadence-advancedheading.kt-adv-heading29227_c4d392-66 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading29227_c4d392-66[data-kb-block=\"kb-adv-heading29227_c4d392-66\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading29227_c4d392-66, .wp-block-kadence-advancedheading.kt-adv-heading29227_c4d392-66[data-kb-block=\"kb-adv-heading29227_c4d392-66\"]{border-top:50px solid transparent;border-right:50px solid transparent;border-bottom:50px solid transparent;border-left:50px solid transparent;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading29227_c4d392-66, .wp-block-kadence-advancedheading.kt-adv-heading29227_c4d392-66[data-kb-block=\"kb-adv-heading29227_c4d392-66\"]{border-top:50px solid transparent;border-right:50px solid transparent;border-bottom:50px solid transparent;border-left:50px solid transparent;}}<\/style>\n<h2 class=\"kt-adv-heading29227_c4d392-66 font-sans-serif-bold font-bold wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading29227_c4d392-66\"><span class=\"ez-toc-section\" id=\"Oltre_il_configuratore_perche_i_leader_di_settore_dovrebbero_estendere_la_pipeline_3D_alle_product_launch_page\"><\/span><em><em><strong><strong><br>Oltre il configuratore: perch\u00e9 i leader di settore dovrebbero estendere la pipeline 3D alle product launch page<\/strong><\/strong><\/em><\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.kadence-column29227_193030-25{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column29227_193030-25{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column29227_193030-25 > .kt-inside-inner-col,.kadence-column29227_193030-25 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29227_193030-25 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29227_193030-25 > .kt-inside-inner-col{flex-direction:column;}.kadence-column29227_193030-25 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column29227_193030-25 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29227_193030-25{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column29227_193030-25{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column29227_193030-25 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column29227_193030-25{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column29227_193030-25 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29227_193030-25\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id29227_bedaf0-ea > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id29227_bedaf0-ea > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id29227_bedaf0-ea > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-right:0px;padding-left:0px;min-height:572px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id29227_bedaf0-ea > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id29227_bedaf0-ea > .kt-row-column-wrap{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id29227_bedaf0-ea > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id29227_bedaf0-ea alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-row kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full kb-theme-content-width\">\n<style>.kadence-column29227_968067-38 > .kt-inside-inner-col{display:flex;}.kadence-column29227_968067-38 > .kt-inside-inner-col,.kadence-column29227_968067-38 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29227_968067-38 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29227_968067-38 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29227_968067-38 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column29227_968067-38{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_968067-38{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_968067-38 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29227_968067-38 > .kt-inside-inner-col{background-image:url('https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/04031.gif');background-size:cover;background-position:0% 48%;background-attachment:scroll;background-repeat:no-repeat;}.kadence-column29227_968067-38 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29227_968067-38{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column29227_968067-38{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_968067-38{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_968067-38 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column29227_968067-38 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column29227_968067-38{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_968067-38{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_968067-38 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29227_968067-38 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29227_968067-38 kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-spacer.kt-block-spacer-29227_7f12b4-0c .kt-block-spacer{height:408px;}.wp-block-kadence-spacer.kt-block-spacer-29227_7f12b4-0c .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-29227_7f12b4-0c\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column29227_a0fa92-c2 > .kt-inside-inner-col{display:flex;}.kadence-column29227_a0fa92-c2 > .kt-inside-inner-col,.kadence-column29227_a0fa92-c2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29227_a0fa92-c2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29227_a0fa92-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29227_a0fa92-c2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column29227_a0fa92-c2{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_a0fa92-c2{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_a0fa92-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29227_a0fa92-c2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29227_a0fa92-c2{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column29227_a0fa92-c2{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_a0fa92-c2{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_a0fa92-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column29227_a0fa92-c2{text-align:center;}}@media all and (max-width: 1024px){.kadence-column29227_a0fa92-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column29227_a0fa92-c2{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_a0fa92-c2{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_a0fa92-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29227_a0fa92-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29227_a0fa92-c2 kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading29227_07a85b-68, .wp-block-kadence-advancedheading.kt-adv-heading29227_07a85b-68[data-kb-block=\"kb-adv-heading29227_07a85b-68\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:var(--global-kb-font-size-lg, 2rem);line-height:1.3;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading29227_07a85b-68 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading29227_07a85b-68[data-kb-block=\"kb-adv-heading29227_07a85b-68\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading29227_07a85b-68, .wp-block-kadence-advancedheading.kt-adv-heading29227_07a85b-68[data-kb-block=\"kb-adv-heading29227_07a85b-68\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading29227_07a85b-68, .wp-block-kadence-advancedheading.kt-adv-heading29227_07a85b-68[data-kb-block=\"kb-adv-heading29227_07a85b-68\"]{font-size:42px;}}<\/style>\n<h2 class=\"kt-adv-heading29227_07a85b-68 font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading29227_07a85b-68\"><span class=\"ez-toc-section\" id=\"Un_ulteriore_passo_avanti\"><\/span><strong>Un ulteriore passo avanti<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La maggior parte delle aziende che lavorano con prodotti complessi ha gi\u00e0 risolto il problema della rappresentazione visiva.<br>Hanno costruito Digital Twin, pipeline CGI, configuratori avanzati.<br>Sanno mostrare il prodotto in ogni variante, su ogni canale, in ogni mercato.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quello che sta emergendo ora \u2014 nei settori che hanno guidato questa trasformazione \u2014 \u00e8 uno step ulteriore: estendere la stessa infrastruttura anche alla product launch page.<br>Non come sostituzione di ci\u00f2 che gi\u00e0 funziona, ma come touchpoint aggiuntivo, integrato fin dall\u2019inizio nella stessa pipeline CGI che alimenta tutto il resto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Non \u00e8 una nuova tecnologia.<br>\u00c8 una nuova decisione su dove finisce la pipeline.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column29227_89a067-cd > .kt-inside-inner-col{display:flex;}.kadence-column29227_89a067-cd{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column29227_89a067-cd{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column29227_89a067-cd > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-md, 2rem);}.kadence-column29227_89a067-cd > .kt-inside-inner-col,.kadence-column29227_89a067-cd > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29227_89a067-cd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29227_89a067-cd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29227_89a067-cd > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column29227_89a067-cd{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_89a067-cd{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_89a067-cd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29227_89a067-cd > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29227_89a067-cd{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column29227_89a067-cd{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column29227_89a067-cd > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column29227_89a067-cd{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_89a067-cd{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_89a067-cd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column29227_89a067-cd{text-align:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column29227_89a067-cd{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_89a067-cd{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_89a067-cd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column29227_89a067-cd{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column29227_89a067-cd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29227_89a067-cd kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading29227_b98f90-70, .wp-block-kadence-advancedheading.kt-adv-heading29227_b98f90-70[data-kb-block=\"kb-adv-heading29227_b98f90-70\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:var(--global-kb-font-size-lg, 2rem);line-height:1.3;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading29227_b98f90-70 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading29227_b98f90-70[data-kb-block=\"kb-adv-heading29227_b98f90-70\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading29227_b98f90-70, .wp-block-kadence-advancedheading.kt-adv-heading29227_b98f90-70[data-kb-block=\"kb-adv-heading29227_b98f90-70\"]{font-size:42px;}}<\/style>\n<h2 class=\"kt-adv-heading29227_b98f90-70 font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading29227_b98f90-70\"><span class=\"ez-toc-section\" id=\"Il_caso_che_definisce_la_logica\"><\/span><strong><strong>Il caso che definisce la logica<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading29227_a7def8-7e, .wp-block-kadence-advancedheading.kt-adv-heading29227_a7def8-7e[data-kb-block=\"kb-adv-heading29227_a7def8-7e\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:0px;font-size:16px;line-height:1.8;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading29227_a7def8-7e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading29227_a7def8-7e[data-kb-block=\"kb-adv-heading29227_a7def8-7e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading29227_a7def8-7e, .wp-block-kadence-advancedheading.kt-adv-heading29227_a7def8-7e[data-kb-block=\"kb-adv-heading29227_a7def8-7e\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading29227_a7def8-7e wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading29227_a7def8-7e\">Prima di analizzare i settori, c\u2019\u00e8 un esempio che chiarisce perfettamente il punto.<br><a href=\"https:\/\/toptier.relats.com\/\" target=\"_blank\" rel=\"noopener\">Relats<\/a> produce guaine protettive per cavi nel settore dell\u2019elettromobilit\u00e0.<br>Un prodotto tecnico, B2B \u2014 il tipo di prodotto che normalmente verrebbe presentato con una scheda PDF e una tabella di specifiche.<br>Invece, \u00e8 stata costruita una <strong>web experience guidata<\/strong>, basata sullo scroll, in cui il prodotto \u00e8 al centro dall\u2019inizio alla fine.<br>L\u2019utente viene accompagnato in una sequenza cinematografica che lo mostra nel suo contesto, comunica le caratteristiche tecniche attraverso il visual e costruisce una <strong>percezione di qualit\u00e0 e autorevolezza<\/strong> prima ancora che venga letta una singola specifica.<br>Il prodotto non viene descritto \u2014 viene presentato. L\u2019interazione non \u00e8 funzionale alla scelta, ma all\u2019esperienza.<br>Ci\u00f2 che rende questo caso rilevante non \u00e8 il settore. \u00c8 la logica: un prodotto complesso, di nicchia, B2B trattato come un oggetto narrativo, con la stessa cura visiva e sequenziale che un brand consumer riserverebbe a una campagna flagship.<br>\u00c8 lo standard verso cui lavoriamo in In2real. Ed \u00e8 la stessa logica che i brand pi\u00f9 avanzati in <strong>tre settori <\/strong>molto diversi stanno gi\u00e0 applicando \u2014 ognuno a modo proprio.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column29227_9ca7ff-6d > .kt-inside-inner-col{display:flex;}.kadence-column29227_9ca7ff-6d{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column29227_9ca7ff-6d{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column29227_9ca7ff-6d > .kt-inside-inner-col,.kadence-column29227_9ca7ff-6d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29227_9ca7ff-6d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29227_9ca7ff-6d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29227_9ca7ff-6d > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column29227_9ca7ff-6d{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_9ca7ff-6d{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_9ca7ff-6d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29227_9ca7ff-6d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29227_9ca7ff-6d{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column29227_9ca7ff-6d{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column29227_9ca7ff-6d{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_9ca7ff-6d{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_9ca7ff-6d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column29227_9ca7ff-6d{text-align:center;}}@media all and (max-width: 1024px){.kadence-column29227_9ca7ff-6d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column29227_9ca7ff-6d{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_9ca7ff-6d{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_9ca7ff-6d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column29227_9ca7ff-6d{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column29227_9ca7ff-6d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29227_9ca7ff-6d kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.kb-image29227_ec1e10-c6 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image29227_ec1e10-c6 size-full\"><a href=\"https:\/\/toptier.relats.com\/\" class=\"kb-advanced-image-link\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1086\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-02-alle-13.52.43.jpg\" alt=\"3d web experience by Relats\" class=\"kb-img wp-image-29200\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-02-alle-13.52.43.jpg 1920w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-02-alle-13.52.43-300x170.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-02-alle-13.52.43-1024x579.jpg 1024w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-02-alle-13.52.43-768x434.jpg 768w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-02-alle-13.52.43-1536x869.jpg 1536w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-02-alle-13.52.43-630x356.jpg 630w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-02-alle-13.52.43-854x483.jpg 854w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:58px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column29227_37bdf6-8f > .kt-inside-inner-col{display:flex;}.kadence-column29227_37bdf6-8f{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column29227_37bdf6-8f{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column29227_37bdf6-8f > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);}.kadence-column29227_37bdf6-8f > .kt-inside-inner-col,.kadence-column29227_37bdf6-8f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29227_37bdf6-8f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29227_37bdf6-8f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29227_37bdf6-8f > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column29227_37bdf6-8f{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_37bdf6-8f{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_37bdf6-8f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29227_37bdf6-8f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29227_37bdf6-8f{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column29227_37bdf6-8f{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column29227_37bdf6-8f > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column29227_37bdf6-8f{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_37bdf6-8f{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_37bdf6-8f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column29227_37bdf6-8f{text-align:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column29227_37bdf6-8f{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_37bdf6-8f{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_37bdf6-8f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column29227_37bdf6-8f{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column29227_37bdf6-8f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29227_37bdf6-8f kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading29227_5b6be7-81, .wp-block-kadence-advancedheading.kt-adv-heading29227_5b6be7-81[data-kb-block=\"kb-adv-heading29227_5b6be7-81\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:var(--global-kb-font-size-lg, 2rem);line-height:1.3;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading29227_5b6be7-81 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading29227_5b6be7-81[data-kb-block=\"kb-adv-heading29227_5b6be7-81\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading29227_5b6be7-81, .wp-block-kadence-advancedheading.kt-adv-heading29227_5b6be7-81[data-kb-block=\"kb-adv-heading29227_5b6be7-81\"]{font-size:42px;}}<\/style>\n<h2 class=\"kt-adv-heading29227_5b6be7-81 font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading29227_5b6be7-81\"><span class=\"ez-toc-section\" id=\"Tre_settori_tre_declinazioni_dello_stesso_standard\"><\/span><strong><strong><strong><strong><strong>Tre settori, tre declinazioni dello stesso standard<\/strong><\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading29227_23e636-94, .wp-block-kadence-advancedheading.kt-adv-heading29227_23e636-94[data-kb-block=\"kb-adv-heading29227_23e636-94\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading29227_23e636-94 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading29227_23e636-94[data-kb-block=\"kb-adv-heading29227_23e636-94\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading29227_23e636-94 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading29227_23e636-94\"><span class=\"ez-toc-section\" id=\"Motorbike_e_automotive_qualita_della_pipeline_estesa_a_ogni_touchpoint\"><\/span><strong><strong><strong>Motorbike e automotive: qualit\u00e0 della pipeline estesa a ogni touchpoint<\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading29227_2461af-38, .wp-block-kadence-advancedheading.kt-adv-heading29227_2461af-38[data-kb-block=\"kb-adv-heading29227_2461af-38\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:0px;font-size:16px;line-height:1.8;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading29227_2461af-38 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading29227_2461af-38[data-kb-block=\"kb-adv-heading29227_2461af-38\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading29227_2461af-38, .wp-block-kadence-advancedheading.kt-adv-heading29227_2461af-38[data-kb-block=\"kb-adv-heading29227_2461af-38\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading29227_2461af-38 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading29227_2461af-38\">Nel settore moto, le infrastrutture visive sono tra le pi\u00f9 avanzate in assoluto. Il passaggio dalla fotografia al CGI \u2014 completato dalla maggior parte dei brand tra il 2010 e il 2020 \u2014 ha portato alla costruzione di pipeline scalabili, capaci di gestire decine di modelli e centinaia di varianti con coerenza e controllo.<br><a href=\"https:\/\/www.ducati.com\/ww\/en\/news\/the-new-ducati-configurator-is-online-choosing-and-customize-the-bike-of-your-dreams-has-never-been-so-engaging\" target=\"_blank\" rel=\"noopener\">Ducati<\/a> \u00e8 un esempio rappresentativo di dove questo investimento ha portato: il suo configuratore permette di esplorare oltre 400 accessori originali in combinazione, con visualizzazione 360\u00b0 in alta definizione e ambientazioni iconiche \u2014 da Piazza Maggiore a Bologna al circuito del Mugello \u2014 ricreate in 3D. La qualit\u00e0 \u00e8 altissima. Il sistema \u00e8 scalabile. L\u2019esperienza \u00e8 perfettamente coerente con il posizionamento del brand.<br>Ma questo \u00e8 uno strumento pensato per un<strong> utente che ha gi\u00e0 deciso di esplorare il prodotto <\/strong>\u2014 e in quel momento eccelle.<br>La frontiera successiva, che i brand pi\u00f9 avanzati stanno iniziando ad affrontare, \u00e8 portare <strong>la stessa qualit\u00e0 della pipeline nella launch page<\/strong>: il touchpoint precedente, dove un utente che non conosce ancora il modello forma la sua prima impressione rilevante.<br>Non un progetto separato, ma lo stesso Digital Twin attivato uno step prima nel funnel.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column29227_00a823-7f{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column29227_00a823-7f{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column29227_00a823-7f > .kt-inside-inner-col,.kadence-column29227_00a823-7f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29227_00a823-7f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29227_00a823-7f > .kt-inside-inner-col{flex-direction:column;}.kadence-column29227_00a823-7f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column29227_00a823-7f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29227_00a823-7f{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column29227_00a823-7f{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column29227_00a823-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column29227_00a823-7f{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column29227_00a823-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29227_00a823-7f\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id29227_5320c4-e7 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id29227_5320c4-e7 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id29227_5320c4-e7 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 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.kt-inside-inner-col{padding-right:0px;}.kadence-column29227_10cc2a-9b > .kt-inside-inner-col,.kadence-column29227_10cc2a-9b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29227_10cc2a-9b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29227_10cc2a-9b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29227_10cc2a-9b > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column29227_10cc2a-9b{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_10cc2a-9b{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_10cc2a-9b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29227_10cc2a-9b > .kt-inside-inner-col{background-image:url('https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/PL.gif');background-size:cover;background-position:23% 11%;background-attachment:scroll;background-repeat:no-repeat;}.kadence-column29227_10cc2a-9b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29227_10cc2a-9b{position:relative;}.kadence-column29227_10cc2a-9b, .kt-inside-inner-col > .kadence-column29227_10cc2a-9b:not(.specificity){margin-right:0px;margin-bottom:0px;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column29227_10cc2a-9b{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_10cc2a-9b{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_10cc2a-9b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column29227_10cc2a-9b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column29227_10cc2a-9b{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_10cc2a-9b{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_10cc2a-9b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29227_10cc2a-9b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29227_10cc2a-9b kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-spacer.kt-block-spacer-29227_b1890b-f5 .kt-block-spacer{height:572px;}.wp-block-kadence-spacer.kt-block-spacer-29227_b1890b-f5 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-29227_b1890b-f5\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column29227_573ee1-d8 > .kt-inside-inner-col{display:flex;}.kadence-column29227_573ee1-d8 > .kt-inside-inner-col,.kadence-column29227_573ee1-d8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29227_573ee1-d8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29227_573ee1-d8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29227_573ee1-d8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column29227_573ee1-d8{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_573ee1-d8{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_573ee1-d8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29227_573ee1-d8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29227_573ee1-d8{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column29227_573ee1-d8{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_573ee1-d8{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_573ee1-d8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column29227_573ee1-d8{text-align:center;}}@media all and (max-width: 1024px){.kadence-column29227_573ee1-d8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column29227_573ee1-d8{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_573ee1-d8{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_573ee1-d8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29227_573ee1-d8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29227_573ee1-d8 kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading29227_11868c-75, .wp-block-kadence-advancedheading.kt-adv-heading29227_11868c-75[data-kb-block=\"kb-adv-heading29227_11868c-75\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:var(--global-kb-font-size-lg, 2rem);line-height:1.3;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading29227_11868c-75 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading29227_11868c-75[data-kb-block=\"kb-adv-heading29227_11868c-75\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading29227_11868c-75, .wp-block-kadence-advancedheading.kt-adv-heading29227_11868c-75[data-kb-block=\"kb-adv-heading29227_11868c-75\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading29227_11868c-75, .wp-block-kadence-advancedheading.kt-adv-heading29227_11868c-75[data-kb-block=\"kb-adv-heading29227_11868c-75\"]{font-size:42px;}}<\/style>\n<h3 class=\"kt-adv-heading29227_11868c-75 font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading29227_11868c-75\"><span class=\"ez-toc-section\" id=\"High-end_furniture_la_materia_come_punto_di_ingresso_allesperienza\"><\/span><strong><strong><strong><strong><strong>High-end furniture: la materia come punto di ingresso all\u2019esperienza<\/strong><\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading29227_bc7ac2-ef, .wp-block-kadence-advancedheading.kt-adv-heading29227_bc7ac2-ef[data-kb-block=\"kb-adv-heading29227_bc7ac2-ef\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:0px;font-size:16px;line-height:1.8;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading29227_bc7ac2-ef mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading29227_bc7ac2-ef[data-kb-block=\"kb-adv-heading29227_bc7ac2-ef\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading29227_bc7ac2-ef, .wp-block-kadence-advancedheading.kt-adv-heading29227_bc7ac2-ef[data-kb-block=\"kb-adv-heading29227_bc7ac2-ef\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading29227_bc7ac2-ef wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading29227_bc7ac2-ef\">Nel mondo dell\u2019arredo di alta gamma, la qualit\u00e0 di un\u2019esperienza 3D si misura sulla fedelt\u00e0 dei materiali: la capacit\u00e0 di trasmettere sullo schermo la<strong> qualit\u00e0 tattile ed estetica<\/strong> dell\u2019oggetto. Il <a href=\"https:\/\/www.paolalenti.it\/it\/focus\/configuratore\/\" target=\"_blank\" rel=\"noopener\">configuratore di Paola Lenti<\/a>, sviluppato da <a href=\"https:\/\/www.studiovolpi.com\/it\/\" target=\"_blank\" rel=\"noopener\">Studio Volpi<\/a>, rappresenta un benchmark in questo senso: oltre 2.000 finiture, visualizzazione real-time, materiali e tessuti resi con una precisione coerente con il p<strong>osizionamento premium del brand.<\/strong><br><br>Ma ci\u00f2 che rende questo sistema particolarmente interessante \u00e8 il suo doppio ruolo.<br>Per il <strong>cliente finale<\/strong>, \u00e8 uno strumento di <strong>esplorazione<\/strong>: permette di navigare un catalogo vastissimo di combinazioni, impossibile da valutare altrimenti. Per la <strong>forza vendita<\/strong>, \u00e8 uno<strong> strumento operativo<\/strong>: consolida le scelte fatte durante la consulenza e genera un documento finale completo di codici prodotto e finiture. In una gamma cos\u00ec complessa, quel documento non \u00e8 un dettaglio \u2014 \u00e8 l\u2019esito di un processo che il <strong>configuratore rende preciso, tracciabile e condivisibile.<\/strong><br><br>Questa doppia funzione \u2014 esperienziale per il cliente, operativa per il team commerciale \u2014 \u00e8 ci\u00f2 che un buon tool 3D deve garantire in questo settore.<br>La stessa infrastruttura, applicata alla launch page, pu\u00f2 introdurre una nuova collezione prima ancora che l\u2019utente sia pronto a configurare: <strong>la stessa qualit\u00e0 visiva, attivata uno step prima per generare desiderio, non per finalizzare una scelta.<\/strong><br><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column29227_8990b2-0f > .kt-inside-inner-col{display:flex;}.kadence-column29227_8990b2-0f{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column29227_8990b2-0f{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column29227_8990b2-0f > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-3xl, 6.5rem);}.kadence-column29227_8990b2-0f > .kt-inside-inner-col,.kadence-column29227_8990b2-0f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29227_8990b2-0f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29227_8990b2-0f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29227_8990b2-0f > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column29227_8990b2-0f{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_8990b2-0f{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_8990b2-0f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29227_8990b2-0f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29227_8990b2-0f{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column29227_8990b2-0f{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column29227_8990b2-0f > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column29227_8990b2-0f{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_8990b2-0f{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_8990b2-0f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column29227_8990b2-0f{text-align:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column29227_8990b2-0f{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_8990b2-0f{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_8990b2-0f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column29227_8990b2-0f{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column29227_8990b2-0f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29227_8990b2-0f kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading29227_14412a-96, .wp-block-kadence-advancedheading.kt-adv-heading29227_14412a-96[data-kb-block=\"kb-adv-heading29227_14412a-96\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:var(--global-kb-font-size-lg, 2rem);line-height:1.3;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading29227_14412a-96 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading29227_14412a-96[data-kb-block=\"kb-adv-heading29227_14412a-96\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading29227_14412a-96, .wp-block-kadence-advancedheading.kt-adv-heading29227_14412a-96[data-kb-block=\"kb-adv-heading29227_14412a-96\"]{font-size:42px;}}<\/style>\n<h3 class=\"kt-adv-heading29227_14412a-96 font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading29227_14412a-96\"><span class=\"ez-toc-section\" id=\"Industria_e_ingegneria_rendere_tangibile_la_complessita_tecnica\"><\/span><strong><strong><strong><strong><strong>Industria e ingegneria: rendere tangibile la complessit\u00e0 tecnica<\/strong><\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading29227_aac295-0d, .wp-block-kadence-advancedheading.kt-adv-heading29227_aac295-0d[data-kb-block=\"kb-adv-heading29227_aac295-0d\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:0px;font-size:16px;line-height:1.8;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading29227_aac295-0d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading29227_aac295-0d[data-kb-block=\"kb-adv-heading29227_aac295-0d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading29227_aac295-0d, .wp-block-kadence-advancedheading.kt-adv-heading29227_aac295-0d[data-kb-block=\"kb-adv-heading29227_aac295-0d\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading29227_aac295-0d wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading29227_aac295-0d\">Nel settore industriale, la sfida \u00e8 diversa. Il prodotto \u00e8 realmente complesso \u2014 e le esperienze web pi\u00f9 efficaci sono quelle che rendono questa complessit\u00e0 tangibile, invece di limitarla a documentazione.<br>Il caso <em><strong>Relats<\/strong><\/em> lo dimostra chiaramente. Invece di isolare i dati tecnici in una sezione separata, l\u2019esperienza integra specifiche \u2014 temperature operative, certificazioni, performance \u2014 direttamente nel flusso narrativo. <strong>La complessit\u00e0 non viene semplificata: viene resa accessibile attraverso il visual e la sequenza.<\/strong><br>Il risultato \u00e8 un\u2019esperienza web che comunica qualit\u00e0 e autorevolezza prima ancora che l\u2019utente analizzi il prodotto in modo razionale. Per i brand industriali, questo rappresenta un cambio di paradigma: il sito non \u00e8 pi\u00f9 un documento di riferimento, ma uno strumento attivo di comunicazione, capace di costruire fiducia gi\u00e0 dal primo scroll.<br><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column29227_c4bc4b-87 > .kt-inside-inner-col{display:flex;}.kadence-column29227_c4bc4b-87{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column29227_c4bc4b-87{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column29227_c4bc4b-87 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-3xl, 6.5rem);}.kadence-column29227_c4bc4b-87 > .kt-inside-inner-col,.kadence-column29227_c4bc4b-87 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29227_c4bc4b-87 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29227_c4bc4b-87 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29227_c4bc4b-87 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column29227_c4bc4b-87{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_c4bc4b-87{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_c4bc4b-87 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29227_c4bc4b-87 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29227_c4bc4b-87{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column29227_c4bc4b-87{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column29227_c4bc4b-87 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column29227_c4bc4b-87{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_c4bc4b-87{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_c4bc4b-87 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column29227_c4bc4b-87{text-align:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column29227_c4bc4b-87{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_c4bc4b-87{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_c4bc4b-87 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column29227_c4bc4b-87{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column29227_c4bc4b-87 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29227_c4bc4b-87 kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading29227_a33c68-25, .wp-block-kadence-advancedheading.kt-adv-heading29227_a33c68-25[data-kb-block=\"kb-adv-heading29227_a33c68-25\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:var(--global-kb-font-size-lg, 2rem);line-height:1.3;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading29227_a33c68-25 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading29227_a33c68-25[data-kb-block=\"kb-adv-heading29227_a33c68-25\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading29227_a33c68-25, .wp-block-kadence-advancedheading.kt-adv-heading29227_a33c68-25[data-kb-block=\"kb-adv-heading29227_a33c68-25\"]{font-size:42px;}}<\/style>\n<h2 class=\"kt-adv-heading29227_a33c68-25 font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading29227_a33c68-25\"><span class=\"ez-toc-section\" id=\"Una_pipeline_un_touchpoint_in_piu\"><\/span><strong><strong><strong><strong><strong><strong>Una pipeline, un touchpoint in pi\u00f9<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tre settori, tre sfide diverse. Ma una logica comune. L\u2019infrastruttura CGI e Digital Twin costruita da questi brand \u00e8 gi\u00e0 in grado di produrre esperienze web con la qualit\u00e0 richiesta da una launch page. Il configuratore lo dimostra. Ci\u00f2 che cambia \u00e8 l\u2019intento: non pi\u00f9 supportare una scelta, ma costruire una narrazione.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un\u2019esperienza web 3D progettata in questo modo non sostituisce il configuratore \u2014 lo precede. \u00c8 il touchpoint in cui il prodotto non viene scelto, ma introdotto. Dove l\u2019utente viene guidato attraverso una sequenza costruita attorno all\u2019oggetto, prima ancora di avere motivo di confrontare specifiche o selezionare varianti. La tecnologia per farlo \u00e8 oggi accessibile, con investimenti sostenibili per aziende di questo livello. La vera scelta \u00e8 metodologica: progettare la launch page come parte della pipeline fin dall\u2019inizio, non come un progetto separato che eredita ci\u00f2 che la pipeline produce. <br>Chi ha gi\u00e0 costruito il Digital Twin ha gi\u00e0 fatto la parte pi\u00f9 difficile. Il passo successivo \u00e8 decidere fino a dove farlo lavorare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><br>Nel prossimo articolo vi mostreremo come abbiamo applicato questo approccio a una demo reale: dal Digital Twin alla pagina di lancio, per una moto da avventura di alta gamma.<\/em><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column29227_d4dbb3-85 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-3xl, 6.5rem);padding-bottom:var(--global-kb-spacing-3xl, 6.5rem);}.kadence-column29227_d4dbb3-85 > .kt-inside-inner-col,.kadence-column29227_d4dbb3-85 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29227_d4dbb3-85 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29227_d4dbb3-85 > .kt-inside-inner-col{flex-direction:column;}.kadence-column29227_d4dbb3-85 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column29227_d4dbb3-85 > .kt-inside-inner-col{background-image:linear-gradient(135deg,rgb(0,0,60) 0%,rgb(0,0,150) 100%);}.kadence-column29227_d4dbb3-85 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29227_d4dbb3-85{position:relative;}@media all and (max-width: 1024px){.kadence-column29227_d4dbb3-85 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column29227_d4dbb3-85 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29227_d4dbb3-85\"><div class=\"kt-inside-inner-col\"><style>.kadence-column29227_fffb6a-8f > .kt-inside-inner-col{display:flex;}.kadence-column29227_fffb6a-8f{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column29227_fffb6a-8f{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column29227_fffb6a-8f > .kt-inside-inner-col,.kadence-column29227_fffb6a-8f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29227_fffb6a-8f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29227_fffb6a-8f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29227_fffb6a-8f > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column29227_fffb6a-8f{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_fffb6a-8f{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_fffb6a-8f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29227_fffb6a-8f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29227_fffb6a-8f{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column29227_fffb6a-8f{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column29227_fffb6a-8f{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_fffb6a-8f{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_fffb6a-8f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column29227_fffb6a-8f{text-align:center;}}@media all and (max-width: 1024px){.kadence-column29227_fffb6a-8f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column29227_fffb6a-8f{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_fffb6a-8f{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_fffb6a-8f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column29227_fffb6a-8f{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column29227_fffb6a-8f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29227_fffb6a-8f kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading29227_021300-69, .wp-block-kadence-advancedheading.kt-adv-heading29227_021300-69[data-kb-block=\"kb-adv-heading29227_021300-69\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:0px;font-size:var(--global-kb-font-size-lg, 2rem);line-height:1.8;font-style:normal;color:#ffffff;}.wp-block-kadence-advancedheading.kt-adv-heading29227_021300-69 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading29227_021300-69[data-kb-block=\"kb-adv-heading29227_021300-69\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading29227_021300-69, .wp-block-kadence-advancedheading.kt-adv-heading29227_021300-69[data-kb-block=\"kb-adv-heading29227_021300-69\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading29227_021300-69, .wp-block-kadence-advancedheading.kt-adv-heading29227_021300-69[data-kb-block=\"kb-adv-heading29227_021300-69\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading29227_021300-69 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading29227_021300-69\"><em>Noi di In2real progettiamo ecosistemi visivi per prodotti complessi. Se state valutando come estendere la vostra pipeline visiva al canale web,<\/em><\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns29227_e736bf-eb{padding-top:var(--global-kb-spacing-md, 2rem);gap:var(--global-kb-gap-sm, 1rem);justify-content:flex-start;align-items:center;}.kt-btns29227_e736bf-eb .kt-button{font-weight:normal;font-style:normal;}.kt-btns29227_e736bf-eb .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns29227_e736bf-eb .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns29227_e736bf-eb .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns29227_e736bf-eb .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns29227_e736bf-eb .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns29227_e736bf-eb .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns29227_e736bf-eb .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns29227_e736bf-eb el-anim transition-delay-class\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn29227_51d490-55.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn29227_51d490-55.kb-button{color:#000000;background:#ffffff;font-size:var(--global-kb-font-size-sm, 0.9rem);letter-spacing:2px;text-transform:uppercase;border-top-left-radius:1.5rem;border-top-right-radius:1.5rem;border-bottom-right-radius:1.5rem;border-bottom-left-radius:1.5rem;padding-top:15px;padding-right:38px;padding-bottom:15px;padding-left:38px;}.wp-block-kadence-advancedbtn .kb-btn29227_51d490-55.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn29227_51d490-55.kb-button:focus{color:#ffffff;background:#000000;}<\/style><a class=\"kb-button kt-button button kb-btn29227_51d490-55 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false font-mono wp-block-kadence-singlebtn\" href=\"https:\/\/in2real.com\/contact-us\/\"><span class=\"kt-btn-inner-text\">parliamone!<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kb-row-layout-id29227_90305a-0d > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id29227_90305a-0d > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id29227_90305a-0d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, calc(35% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(65% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id29227_90305a-0d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id29227_90305a-0d > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id29227_90305a-0d > .kt-row-column-wrap{row-gap:var(--global-kb-gap-lg, 4rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id29227_90305a-0d alignnone el-anim wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column29227_095a1c-a6 > .kt-inside-inner-col{display:flex;}.kadence-column29227_095a1c-a6 > .kt-inside-inner-col,.kadence-column29227_095a1c-a6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29227_095a1c-a6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29227_095a1c-a6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29227_095a1c-a6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column29227_095a1c-a6{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_095a1c-a6{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_095a1c-a6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29227_095a1c-a6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29227_095a1c-a6{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column29227_095a1c-a6{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_095a1c-a6{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_095a1c-a6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column29227_095a1c-a6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column29227_095a1c-a6{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_095a1c-a6{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_095a1c-a6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29227_095a1c-a6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29227_095a1c-a6\"><div class=\"kt-inside-inner-col\"><style>.kadence-column29227_64699d-13 > .kt-inside-inner-col,.kadence-column29227_64699d-13 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29227_64699d-13 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29227_64699d-13 > .kt-inside-inner-col{flex-direction:column;}.kadence-column29227_64699d-13 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column29227_64699d-13 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29227_64699d-13{position:relative;}@media all and (max-width: 1024px){.kadence-column29227_64699d-13 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column29227_64699d-13 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29227_64699d-13\"><div class=\"kt-inside-inner-col\">\n<h4 class=\"wp-block-heading has-text-align-left font-sans-serif-bold font-bold has-black-color has-text-color has-link-color has-large-font-size wp-elements-1\">Continue to read<\/h4>\n<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns29227_6ddc0a-bc{gap:var(--global-kb-gap-sm, 1rem);justify-content:flex-start;align-items:center;}.kt-btns29227_6ddc0a-bc .kt-button{font-weight:normal;font-style:normal;}.kt-btns29227_6ddc0a-bc .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns29227_6ddc0a-bc .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns29227_6ddc0a-bc .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns29227_6ddc0a-bc .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns29227_6ddc0a-bc .kt-btn-wrap-0 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.kb-svg-icon-wrap{font-size:20px;--kb-button-icon-size:20px;}.kb-btn29227_28323d-7a.kb-button::before{background:#000000;-webkit-transition:opacity .3s ease-in-out;-moz-transition:opacity .3s ease-in-out;transition:opacity .3s ease-in-out;}<\/style><span class=\"kb-button kt-button button kb-btn29227_28323d-7a kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false font-mono wp-block-kadence-singlebtn\"><span class=\"kt-btn-inner-text\">in2real blog<\/span><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column29227_d032e0-fb > .kt-inside-inner-col,.kadence-column29227_d032e0-fb > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29227_d032e0-fb > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29227_d032e0-fb > .kt-inside-inner-col{flex-direction:column;}.kadence-column29227_d032e0-fb > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column29227_d032e0-fb > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29227_d032e0-fb{position:relative;}@media all and (max-width: 1024px){.kadence-column29227_d032e0-fb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column29227_d032e0-fb > .kt-inside-inner-col{padding-top:30px;padding-right:20px;padding-bottom:20px;padding-left:20px;flex-direction:column;justify-content:center;}}.kadence-column29227_d032e0-fb article .entry-content-wrap .entry-header .entry-title a {    text-decoration: none !important;}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29227_d032e0-fb\"><div class=\"kt-inside-inner-col\"><style>.kb-posts-id-29227_1964e5-25 .entry.loop-entry .entry-header .entry-title{font-size:var(--global-kb-font-size-md, 1.25rem);}<\/style><ul class=\"wp-block-kadence-posts kb-posts kadence-posts-list kb-posts-id-29227_1964e5-25 content-wrap grid-cols kb-posts-style-unboxed grid-sm-col-2 grid-lg-col-2 item-image-style-above  font-sans-serif-bold font-bold\"><li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-29227 post type-post status-publish format-standard has-post-thumbnail hentry category-innovazione-tecnologie tag-3d-web-experience tag-configuratori-3d tag-prodotti-3d\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-1-1\" href=\"https:\/\/in2real.com\/it\/blog\/complex-product-redefining-3d-web-experiences\/\" aria-label=\"I brand di prodotti complessi stanno ridefinendo le 3d web esperience\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/3dWebPage-2-300x169.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"An abstract background with 3d product floating in a web space\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/3dWebPage-2-300x169.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/3dWebPage-2-1024x576.jpg 1024w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/3dWebPage-2-768x432.jpg 768w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/3dWebPage-2-1536x864.jpg 1536w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/3dWebPage-2-750x422.jpg 750w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/3dWebPage-2-630x354.jpg 630w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/3dWebPage-2-854x480.jpg 854w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/3dWebPage-2.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t<h4 class=\"entry-title\"><a href=\"https:\/\/in2real.com\/it\/blog\/complex-product-redefining-3d-web-experiences\/\" rel=\"bookmark\">I brand di prodotti complessi stanno ridefinendo le 3d web esperience<\/a><\/h4>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t\t\t\t<span class=\"posted-on\">\n\t\t\t\t<time class=\"entry-date published updated\" datetime=\"2026-04-13T10:50:00+00:00\">13 Aprile 2026<\/time>\t\t\t<\/span>\n\t\t\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n<footer class=\"entry-footer\">\n\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-29195 post type-post status-publish format-standard has-post-thumbnail hentry category-innovazione-tecnologie tag-3d-web-page tag-configuratori-3d tag-interactive-3d-web-page tag-prodotti-3d tag-visualizzazione-prodotti\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-1-1\" href=\"https:\/\/in2real.com\/it\/blog\/the-rise-of-3d-interactive-web-experiences\/\" aria-label=\"\u00a0L&#8217;ascesa Delle 3D Interactive Web Experience\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/3dWebPage-300x169.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"An abstract background with 3d product floating in a web space\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/3dWebPage-300x169.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/3dWebPage-1024x576.jpg 1024w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/3dWebPage-768x432.jpg 768w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/3dWebPage-1536x864.jpg 1536w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/3dWebPage-750x422.jpg 750w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/3dWebPage-630x354.jpg 630w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/3dWebPage-854x480.jpg 854w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/3dWebPage.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t<h4 class=\"entry-title\"><a href=\"https:\/\/in2real.com\/it\/blog\/the-rise-of-3d-interactive-web-experiences\/\" rel=\"bookmark\">\u00a0L&#8217;ascesa Delle 3D Interactive Web Experience<\/a><\/h4>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t\t\t\t<span class=\"posted-on\">\n\t\t\t\t<time class=\"entry-date published\" datetime=\"2026-04-02T10:01:40+00:00\">2 Aprile 2026<\/time><time class=\"updated\" datetime=\"2026-04-02T11:16:15+00:00\">2 Aprile 2026<\/time>\t\t\t<\/span>\n\t\t\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n<footer class=\"entry-footer\">\n\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<\/ul><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id29227_6d3662-62 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id29227_6d3662-62 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id29227_6d3662-62 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1140px;margin-left:auto;margin-right:auto;padding-top:80px;padding-right:0px;padding-bottom:80px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id29227_6d3662-62{background-color:#f2f2f2;}.kb-row-layout-id29227_6d3662-62 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id29227_6d3662-62 > .kt-row-column-wrap{max-width:700px;margin-left:auto;margin-right:auto;padding-top:80px;padding-right:0px;padding-bottom:80px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id29227_6d3662-62 > .kt-row-column-wrap{padding-top:60px;padding-right:15px;padding-bottom:60px;padding-left:15px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id29227_6d3662-62 alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column29227_3e8ede-88 > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kadence-column29227_3e8ede-88 > .kt-inside-inner-col,.kadence-column29227_3e8ede-88 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29227_3e8ede-88 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29227_3e8ede-88 > .kt-inside-inner-col{flex-direction:column;}.kadence-column29227_3e8ede-88 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column29227_3e8ede-88 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29227_3e8ede-88{position:relative;}.kadence-column29227_3e8ede-88, .kt-inside-inner-col > .kadence-column29227_3e8ede-88:not(.specificity){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}@media all and (max-width: 1024px){.kadence-column29227_3e8ede-88 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column29227_3e8ede-88 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29227_3e8ede-88 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id29227_d28a23-a2{margin-top:40px;margin-bottom:0px;}.kb-row-layout-id29227_d28a23-a2 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id29227_d28a23-a2 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id29227_d28a23-a2 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-sm, 1rem);max-width:1000px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id29227_d28a23-a2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id29227_d28a23-a2{margin-top:0px;margin-bottom:0px;}}@media all and (max-width: 1024px){.kb-row-layout-id29227_d28a23-a2 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id29227_d28a23-a2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id29227_d28a23-a2 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column29227_655134-8f > .kt-inside-inner-col{padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}.kadence-column29227_655134-8f > .kt-inside-inner-col,.kadence-column29227_655134-8f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29227_655134-8f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29227_655134-8f > .kt-inside-inner-col{flex-direction:column;}.kadence-column29227_655134-8f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column29227_655134-8f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29227_655134-8f{position:relative;}@media all and (max-width: 1024px){.kadence-column29227_655134-8f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column29227_655134-8f, .kt-inside-inner-col > .kadence-column29227_655134-8f:not(.specificity){margin-top:30px;margin-right:0px;margin-bottom:0px;margin-left:0px;}}@media all and (max-width: 767px){.kadence-column29227_655134-8f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29227_655134-8f inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box29227_43713e-6c .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box29227_43713e-6c .kt-blocks-info-box-link-wrap{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:rgba(242, 242, 242, 0);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:13px;margin-left:0px;}.kt-info-box29227_43713e-6c .kt-blocks-info-box-link-wrap:hover{background:rgba(242, 242, 242, 0);}.kt-info-box29227_43713e-6c.wp-block-kadence-infobox{max-width:100%;}.kt-info-box29227_43713e-6c .kadence-info-box-image-inner-intrisic-container{max-width:200px;}.kt-info-box29227_43713e-6c .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:100%;width:500px;height:0px;max-width:100%;}.kt-info-box29227_43713e-6c .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box29227_43713e-6c .kt-info-svg-icon-flip, .kt-info-box29227_43713e-6c 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class=\"kadence-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/francesca.jpg\" alt=\"\" width=\"500\" height=\"500\" class=\"kt-info-box-image wp-image-10552\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/francesca.jpg 500w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/francesca-300x300.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/francesca-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><\/div><\/span><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-29227_784199-cb .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-29227_784199-cb .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-29227_784199-cb\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading29227_d47462-2a, .wp-block-kadence-advancedheading.kt-adv-heading29227_d47462-2a[data-kb-block=\"kb-adv-heading29227_d47462-2a\"]{margin-top:-15px;margin-right:0px;margin-bottom:8px;margin-left:0px;text-align:center;font-size:var(--global-kb-font-size-lg, 2rem);line-height:1em;font-weight:400;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading29227_d47462-2a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading29227_d47462-2a[data-kb-block=\"kb-adv-heading29227_d47462-2a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading29227_d47462-2a font-sans-serif-bold font-bold wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading29227_d47462-2a\">Francesca Dattilo<\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading29227_95007e-94, .wp-block-kadence-advancedheading.kt-adv-heading29227_95007e-94[data-kb-block=\"kb-adv-heading29227_95007e-94\"]{text-align:center;line-height:1em;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading29227_95007e-94 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading29227_95007e-94[data-kb-block=\"kb-adv-heading29227_95007e-94\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading29227_95007e-94 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading29227_95007e-94\"><em><a href=\"mailto:francesca.dattilo@in2real.com\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"mailto:francesca.dattilo@in2real.com\" target=\"_blank\" rel=\"noreferrer noopener\">francesca.dattilo@in2real.com<\/a><\/em><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column29227_4c269f-29 > .kt-inside-inner-col{display:flex;}.kadence-column29227_4c269f-29 > .kt-inside-inner-col,.kadence-column29227_4c269f-29 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29227_4c269f-29 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29227_4c269f-29 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29227_4c269f-29 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column29227_4c269f-29{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_4c269f-29{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_4c269f-29 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29227_4c269f-29 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29227_4c269f-29{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column29227_4c269f-29{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_4c269f-29{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_4c269f-29 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column29227_4c269f-29 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column29227_4c269f-29{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_4c269f-29{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column29227_4c269f-29 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column29227_4c269f-29 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29227_4c269f-29\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading29227_752325-73, .wp-block-kadence-advancedheading.kt-adv-heading29227_752325-73[data-kb-block=\"kb-adv-heading29227_752325-73\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading29227_752325-73 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading29227_752325-73[data-kb-block=\"kb-adv-heading29227_752325-73\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading29227_752325-73 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading29227_752325-73\">I believe great communication begins with listening. With a background in design and five years leading In2real\u2019s communication efforts, I work with our team to help brands connect with their audiences through clear strategy, visual quality, and digital storytelling.<br><br><br><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>I brand di prodotti complessi stanno ridefinendo le 3d web esperience Table of content Oltre il configuratore: perch\u00e9 i leader di settore dovrebbero estendere la pipeline 3D alle product launch page Un ulteriore passo avanti La maggior parte delle aziende che lavorano con prodotti complessi ha gi\u00e0 risolto il problema della rappresentazione visiva.Hanno costruito Digital &hellip; <a href=\"https:\/\/in2real.com\/it\/blog\/complex-product-redefining-3d-web-experiences\/\">Continued<\/a><\/p>\n","protected":false},"author":3,"featured_media":29221,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[222],"tags":[263,225,226],"class_list":["post-29227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovazione-tecnologie","tag-3d-web-experience","tag-configuratori-3d","tag-prodotti-3d"],"acf":[],"taxonomy_info":{"category":[{"value":222,"label":"Innovazione e Tecnologie"}],"post_tag":[{"value":263,"label":"3d web experience"},{"value":225,"label":"configuratori 3d"},{"value":226,"label":"prodotti 3d"}]},"featured_image_src_large":["https:\/\/in2real.com\/wp-content\/uploads\/2026\/04\/3dWebPage-2-1024x576.jpg",1024,576,true],"author_info":{"display_name":"Francesca Dattilo","author_link":"https:\/\/in2real.com\/it\/blog\/author\/francesca-dattilo\/"},"comment_info":0,"category_info":[{"term_id":222,"name":"Innovazione e Tecnologie","slug":"innovazione-tecnologie","term_group":0,"term_taxonomy_id":222,"taxonomy":"category","description":"Rimani aggiornato con i pi\u00f9 recenti sviluppi nel mondo dell'innovazione e della tecnologia. Qui esploriamo come le tecnologie all'avanguardia come CGI, configuratori 3D in tempo reale e soluzioni digitali stanno trasformando settori come l'automotive, il design di prodotto e il marketing esperienziale. Scopri le intuizioni degli esperti e il futuro della tecnologia nei nostri settori di riferimento.","parent":0,"count":26,"filter":"raw","cat_ID":222,"category_count":26,"category_description":"Rimani aggiornato con i pi\u00f9 recenti sviluppi nel mondo dell'innovazione e della tecnologia. Qui esploriamo come le tecnologie all'avanguardia come CGI, configuratori 3D in tempo reale e soluzioni digitali stanno trasformando settori come l'automotive, il design di prodotto e il marketing esperienziale. Scopri le intuizioni degli esperti e il futuro della tecnologia nei nostri settori di riferimento.","cat_name":"Innovazione e Tecnologie","category_nicename":"innovazione-tecnologie","category_parent":0}],"tag_info":[{"term_id":263,"name":"3d web experience","slug":"3d-web-experience","term_group":0,"term_taxonomy_id":263,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":225,"name":"configuratori 3d","slug":"configuratori-3d","term_group":0,"term_taxonomy_id":225,"taxonomy":"post_tag","description":"","parent":0,"count":20,"filter":"raw"},{"term_id":226,"name":"prodotti 3d","slug":"prodotti-3d","term_group":0,"term_taxonomy_id":226,"taxonomy":"post_tag","description":"","parent":0,"count":26,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/29227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/comments?post=29227"}],"version-history":[{"count":4,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/29227\/revisions"}],"predecessor-version":[{"id":29231,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/29227\/revisions\/29231"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/media\/29221"}],"wp:attachment":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/media?parent=29227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/categories?post=29227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/tags?post=29227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}