{"id":30147,"date":"2026-06-09T12:47:49","date_gmt":"2026-06-09T12:47:49","guid":{"rendered":"https:\/\/in2real.com\/blog\/digital-twind-data-quality-in-automotive\/"},"modified":"2026-06-09T13:14:36","modified_gmt":"2026-06-09T13:14:36","slug":"digital-twin-qualita-del-dato-in-automotive","status":"publish","type":"post","link":"https:\/\/in2real.com\/it\/blog\/digital-twin-qualita-del-dato-in-automotive\/","title":{"rendered":"Nell&#8217;era del Digital Twin vedere non \u00e8 decidere"},"content":{"rendered":"<style>.kb-row-layout-id30147_4ab7b3-be > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id30147_4ab7b3-be > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id30147_4ab7b3-be > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-5xl, 10rem);padding-bottom:var(--global-kb-spacing-5xl, 10rem);min-height:100vh;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id30147_4ab7b3-be{background-image:url('https:\/\/in2real.com\/wp-content\/uploads\/2026\/06\/clayroom_1.jpg');background-size:cover;background-position:52% 37%;background-attachment:scroll;background-repeat:no-repeat;}.kb-row-layout-id30147_4ab7b3-be > .kt-row-layout-overlay{opacity:0.00;}@media all and (max-width: 1024px){.kb-row-layout-id30147_4ab7b3-be > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id30147_4ab7b3-be > .kt-row-column-wrap{padding-bottom:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id30147_4ab7b3-be alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column30147_61c8b9-5c > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-3xl, 6.5rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-3xl, 6.5rem);}.kadence-column30147_61c8b9-5c > .kt-inside-inner-col,.kadence-column30147_61c8b9-5c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column30147_61c8b9-5c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column30147_61c8b9-5c > .kt-inside-inner-col{flex-direction:column;}.kadence-column30147_61c8b9-5c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column30147_61c8b9-5c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column30147_61c8b9-5c{position:relative;}@media all and (max-width: 1024px){.kadence-column30147_61c8b9-5c > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column30147_61c8b9-5c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column30147_61c8b9-5c inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading30147_d1ac75-38, .wp-block-kadence-advancedheading.kt-adv-heading30147_d1ac75-38[data-kb-block=\"kb-adv-heading30147_d1ac75-38\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:center;font-size:75px;line-height:1;font-style:normal;letter-spacing:-3px;}.wp-block-kadence-advancedheading.kt-adv-heading30147_d1ac75-38 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading30147_d1ac75-38[data-kb-block=\"kb-adv-heading30147_d1ac75-38\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading30147_d1ac75-38, .wp-block-kadence-advancedheading.kt-adv-heading30147_d1ac75-38[data-kb-block=\"kb-adv-heading30147_d1ac75-38\"]{font-size:90px;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading30147_d1ac75-38, .wp-block-kadence-advancedheading.kt-adv-heading30147_d1ac75-38[data-kb-block=\"kb-adv-heading30147_d1ac75-38\"]{letter-spacing:0px;font-size:35px;}}<\/style>\n<h2 class=\"kt-adv-heading30147_d1ac75-38 font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-white-color has-text-color\" data-kb-block=\"kb-adv-heading30147_d1ac75-38\"><span class=\"ez-toc-section\" id=\"Nellera_del_Digital_Twin_vedere_non_e_decidere\"><\/span>Nell&#8217;era del Digital Twin vedere non \u00e8 decidere<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id30147_34261f-eb > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id30147_34261f-eb > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id30147_34261f-eb > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-3xl, 6.5rem);padding-right:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-3xl, 6.5rem);padding-left:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id30147_34261f-eb > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id30147_34261f-eb > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-4xl, 8rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id30147_34261f-eb > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-xl, 4rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);padding-left:var(--global-kb-spacing-xs, 1rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id30147_34261f-eb alignnone el-anim wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column30147_661778-1f > .kt-inside-inner-col,.kadence-column30147_661778-1f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column30147_661778-1f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column30147_661778-1f > .kt-inside-inner-col{flex-direction:column;}.kadence-column30147_661778-1f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column30147_661778-1f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column30147_661778-1f{position:relative;}@media all and (max-width: 1024px){.kadence-column30147_661778-1f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column30147_661778-1f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column30147_661778-1f\"><div class=\"kt-inside-inner-col\"><style>.kadence-column30147_71df86-e0{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column30147_71df86-e0{-webkit-flex:0 1 1200px;flex:0 1 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1fr));}.kb-row-layout-id30147_f72128-59 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id30147_f72128-59 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id30147_f72128-59 > .kt-row-column-wrap{row-gap:var(--global-kb-gap-none, 0rem );grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id30147_f72128-59 alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column30147_da3731-e1 > .kt-inside-inner-col,.kadence-column30147_da3731-e1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column30147_da3731-e1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column30147_da3731-e1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column30147_da3731-e1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column30147_da3731-e1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column30147_da3731-e1{position:relative;}@media all and (max-width: 1024px){.kadence-column30147_da3731-e1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column30147_da3731-e1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column30147_da3731-e1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading30147_0091dd-9a, .wp-block-kadence-advancedheading.kt-adv-heading30147_0091dd-9a[data-kb-block=\"kb-adv-heading30147_0091dd-9a\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:var(--global-kb-spacing-md, 2rem);font-size:var(--global-kb-font-size-lg, 2rem);line-height:1.2;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading30147_0091dd-9a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading30147_0091dd-9a[data-kb-block=\"kb-adv-heading30147_0091dd-9a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h1 class=\"kt-adv-heading30147_0091dd-9a font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading30147_0091dd-9a\">Table of content<\/h1>\n<\/div><\/div>\n\n\n<style>.kadence-column30147_7f8d60-25 > .kt-inside-inner-col,.kadence-column30147_7f8d60-25 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column30147_7f8d60-25 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column30147_7f8d60-25 > .kt-inside-inner-col{flex-direction:column;}.kadence-column30147_7f8d60-25 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column30147_7f8d60-25 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column30147_7f8d60-25{position:relative;}@media all and (max-width: 1024px){.kadence-column30147_7f8d60-25 > .kt-inside-inner-col{padding-left:0px;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column30147_7f8d60-25 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column30147_7f8d60-25\"><div class=\"kt-inside-inner-col\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/in2real.com\/it\/blog\/digital-twin-qualita-del-dato-in-automotive\/#Nellera_del_Digital_Twin_vedere_non_e_decidere\" title=\"Nell&#8217;era del Digital Twin vedere non \u00e8 decidere\">Nell&#8217;era del Digital Twin vedere non \u00e8 decidere<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/in2real.com\/it\/blog\/digital-twin-qualita-del-dato-in-automotive\/#Validazione_fasi_di_sviluppo_e_qualita_del_dato_in_automotive\" title=\"Validazione, fasi di sviluppo e qualit\u00e0 del dato in automotive\">Validazione, fasi di sviluppo e qualit\u00e0 del dato in automotive<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/in2real.com\/it\/blog\/digital-twin-qualita-del-dato-in-automotive\/#Il_livello_che_non_si_vede\" title=\"Il livello che non si vede \">Il livello che non si vede <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/in2real.com\/it\/blog\/digital-twin-qualita-del-dato-in-automotive\/#Il_paradosso_della_ricerca_immersiva\" title=\"Il paradosso della ricerca immersiva \">Il paradosso della ricerca immersiva <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/in2real.com\/it\/blog\/digital-twin-qualita-del-dato-in-automotive\/#Cosa_cambia_nelle_diverse_fasi_del_ciclo_di_sviluppo\" title=\"Cosa cambia nelle diverse fasi del ciclo di sviluppo\">Cosa cambia nelle diverse fasi del ciclo di sviluppo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/in2real.com\/it\/blog\/digital-twin-qualita-del-dato-in-automotive\/#Perche_la_qualita_del_visual_non_e_un_dettaglio_estetico\" title=\"Perch\u00e9 la qualit\u00e0 del visual non \u00e8 un dettaglio estetico\">Perch\u00e9 la qualit\u00e0 del visual non \u00e8 un dettaglio estetico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/in2real.com\/it\/blog\/digital-twin-qualita-del-dato-in-automotive\/#Il_dato_come_misura_di_qualita_del_sistema\" title=\"Il dato come misura di qualit\u00e0 del sistema\">Il dato come misura di qualit\u00e0 del sistema<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/in2real.com\/it\/blog\/digital-twin-qualita-del-dato-in-automotive\/#Chi_porta_cosa\" title=\"Chi porta cosa\">Chi porta cosa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/in2real.com\/it\/blog\/digital-twin-qualita-del-dato-in-automotive\/#Next_Step\" title=\"Next Step \">Next Step <\/a><\/li><\/ul><\/nav><\/div>\n\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading30147_0748fa-78, .wp-block-kadence-advancedheading.kt-adv-heading30147_0748fa-78[data-kb-block=\"kb-adv-heading30147_0748fa-78\"]{max-width:1200px;margin-right:auto;margin-left:auto;padding-top:0px;padding-bottom:var(--global-kb-spacing-xxl, 5rem);text-align:center;font-size:var(--global-kb-font-size-xxl, 4rem);font-style:normal;border-top:50px solid transparent;border-right:50px solid transparent;border-bottom:50px solid transparent;border-left:50px solid transparent;border-top-right-radius:0px;}.wp-block-kadence-advancedheading.kt-adv-heading30147_0748fa-78 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading30147_0748fa-78[data-kb-block=\"kb-adv-heading30147_0748fa-78\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading30147_0748fa-78, .wp-block-kadence-advancedheading.kt-adv-heading30147_0748fa-78[data-kb-block=\"kb-adv-heading30147_0748fa-78\"]{border-top:50px solid transparent;border-right:50px solid transparent;border-bottom:50px solid transparent;border-left:50px solid transparent;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading30147_0748fa-78, .wp-block-kadence-advancedheading.kt-adv-heading30147_0748fa-78[data-kb-block=\"kb-adv-heading30147_0748fa-78\"]{border-top:50px solid transparent;border-right:50px solid transparent;border-bottom:50px solid transparent;border-left:50px solid transparent;}}<\/style>\n<h2 class=\"kt-adv-heading30147_0748fa-78 font-sans-serif-bold font-bold wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading30147_0748fa-78\"><span class=\"ez-toc-section\" id=\"Validazione_fasi_di_sviluppo_e_qualita_del_dato_in_automotive\"><\/span><em>Validazione, fasi di sviluppo e qualit\u00e0 del dato in automotive<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.kadence-column30147_962932-56{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column30147_962932-56{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column30147_962932-56 > .kt-inside-inner-col,.kadence-column30147_962932-56 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column30147_962932-56 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column30147_962932-56 > .kt-inside-inner-col{flex-direction:column;}.kadence-column30147_962932-56 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column30147_962932-56 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column30147_962932-56{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column30147_962932-56{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column30147_962932-56 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column30147_962932-56{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column30147_962932-56 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column30147_962932-56\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id30147_545552-29 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id30147_545552-29 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id30147_545552-29 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-right:0px;padding-left:0px;min-height:572px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id30147_545552-29 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id30147_545552-29 > .kt-row-column-wrap{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id30147_545552-29 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id30147_545552-29 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-row kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full kb-theme-content-width\">\n<style>.kadence-column30147_5e8748-59 > .kt-inside-inner-col{display:flex;}.kadence-column30147_5e8748-59 > .kt-inside-inner-col,.kadence-column30147_5e8748-59 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column30147_5e8748-59 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column30147_5e8748-59 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column30147_5e8748-59 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column30147_5e8748-59{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_5e8748-59{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_5e8748-59 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column30147_5e8748-59 > .kt-inside-inner-col{background-image:url('https:\/\/in2real.com\/wp-content\/uploads\/2026\/06\/Screenshot-2026-06-09-alle-13.56.51.jpg');background-size:cover;background-position:22% 48%;background-attachment:scroll;background-repeat:no-repeat;}.kadence-column30147_5e8748-59 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column30147_5e8748-59{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column30147_5e8748-59{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_5e8748-59{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_5e8748-59 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column30147_5e8748-59 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column30147_5e8748-59{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_5e8748-59{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_5e8748-59 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column30147_5e8748-59 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column30147_5e8748-59 kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-spacer.kt-block-spacer-30147_42a122-59 .kt-block-spacer{height:400px;}.wp-block-kadence-spacer.kt-block-spacer-30147_42a122-59 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-30147_42a122-59\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column30147_adea56-37 > .kt-inside-inner-col{display:flex;}.kadence-column30147_adea56-37 > .kt-inside-inner-col,.kadence-column30147_adea56-37 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column30147_adea56-37 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column30147_adea56-37 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column30147_adea56-37 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column30147_adea56-37{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_adea56-37{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_adea56-37 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column30147_adea56-37 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column30147_adea56-37{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column30147_adea56-37{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_adea56-37{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_adea56-37 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column30147_adea56-37{text-align:center;}}@media all and (max-width: 1024px){.kadence-column30147_adea56-37 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column30147_adea56-37{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_adea56-37{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_adea56-37 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column30147_adea56-37 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column30147_adea56-37 kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading30147_f8e400-9b, .wp-block-kadence-advancedheading.kt-adv-heading30147_f8e400-9b[data-kb-block=\"kb-adv-heading30147_f8e400-9b\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:var(--global-kb-font-size-xl, 3rem);line-height:1.3;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading30147_f8e400-9b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading30147_f8e400-9b[data-kb-block=\"kb-adv-heading30147_f8e400-9b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading30147_f8e400-9b, .wp-block-kadence-advancedheading.kt-adv-heading30147_f8e400-9b[data-kb-block=\"kb-adv-heading30147_f8e400-9b\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading30147_f8e400-9b, .wp-block-kadence-advancedheading.kt-adv-heading30147_f8e400-9b[data-kb-block=\"kb-adv-heading30147_f8e400-9b\"]{font-size:42px;}}<\/style>\n<h2 class=\"kt-adv-heading30147_f8e400-9b font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading30147_f8e400-9b\"><span class=\"ez-toc-section\" id=\"Il_livello_che_non_si_vede\"><\/span><strong>Il livello che non si vede<br><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading30147_dab7ba-3f, .wp-block-kadence-advancedheading.kt-adv-heading30147_dab7ba-3f[data-kb-block=\"kb-adv-heading30147_dab7ba-3f\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:0px;font-size:16px;line-height:1.8;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading30147_dab7ba-3f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading30147_dab7ba-3f[data-kb-block=\"kb-adv-heading30147_dab7ba-3f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading30147_dab7ba-3f, .wp-block-kadence-advancedheading.kt-adv-heading30147_dab7ba-3f[data-kb-block=\"kb-adv-heading30147_dab7ba-3f\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading30147_dab7ba-3f wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading30147_dab7ba-3f\">C&#8217;\u00e8 un&#8217;affermazione che vale la pena mettere al centro prima di procedere: nel product development dei prossimi anni, la differenza non sar\u00e0 determinata dal visore pi\u00f9 avanzato. Sar\u00e0 determinata dalla qualit\u00e0 del sistema.<br><br><a href=\"https:\/\/in2real.com\/it\/blog\/xr-digital-twin-e-ricerca-immersiva\/\" target=\"_blank\" rel=\"noreferrer noopener\">Abbiamo affrontato questo tema in un articolo precedente <\/a>\u2014 <strong>XR come infrastruttura, non come evento. <\/strong>Questo articolo riparte da l\u00ec e compie un passo pi\u00f9 specifico: non pi\u00f9 cosa rende l&#8217;XR un sistema valido, ma perch\u00e9 la qualit\u00e0 del dato dipende da qualcosa che viene prima dell&#8217;hardware, prima del software, prima del protocollo di ricerca.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Dipende dalla qualit\u00e0 di quello che il partecipante ha davanti.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column30147_1aec28-e2 > .kt-inside-inner-col{display:flex;}.kadence-column30147_1aec28-e2{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column30147_1aec28-e2{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column30147_1aec28-e2 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-md, 2rem);}.kadence-column30147_1aec28-e2 > .kt-inside-inner-col,.kadence-column30147_1aec28-e2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column30147_1aec28-e2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column30147_1aec28-e2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column30147_1aec28-e2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column30147_1aec28-e2{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_1aec28-e2{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_1aec28-e2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column30147_1aec28-e2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column30147_1aec28-e2{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column30147_1aec28-e2{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column30147_1aec28-e2 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column30147_1aec28-e2{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_1aec28-e2{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_1aec28-e2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column30147_1aec28-e2{text-align:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column30147_1aec28-e2{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_1aec28-e2{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_1aec28-e2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column30147_1aec28-e2{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column30147_1aec28-e2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column30147_1aec28-e2 kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading30147_2c870d-ed, .wp-block-kadence-advancedheading.kt-adv-heading30147_2c870d-ed[data-kb-block=\"kb-adv-heading30147_2c870d-ed\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:var(--global-kb-font-size-xl, 3rem);line-height:1.3;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading30147_2c870d-ed mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading30147_2c870d-ed[data-kb-block=\"kb-adv-heading30147_2c870d-ed\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading30147_2c870d-ed, .wp-block-kadence-advancedheading.kt-adv-heading30147_2c870d-ed[data-kb-block=\"kb-adv-heading30147_2c870d-ed\"]{font-size:42px;}}<\/style>\n<h2 class=\"kt-adv-heading30147_2c870d-ed font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading30147_2c870d-ed\"><span class=\"ez-toc-section\" id=\"Il_paradosso_della_ricerca_immersiva\"><\/span><strong>Il paradosso della ricerca immersiva<br><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading30147_fcf539-fa, .wp-block-kadence-advancedheading.kt-adv-heading30147_fcf539-fa[data-kb-block=\"kb-adv-heading30147_fcf539-fa\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:0px;font-size:16px;line-height:1.8;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading30147_fcf539-fa mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading30147_fcf539-fa[data-kb-block=\"kb-adv-heading30147_fcf539-fa\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading30147_fcf539-fa, .wp-block-kadence-advancedheading.kt-adv-heading30147_fcf539-fa[data-kb-block=\"kb-adv-heading30147_fcf539-fa\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading30147_fcf539-fa wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading30147_fcf539-fa\">La promessa della ricerca immersiva \u00e8 raccogliere reazioni autentiche \u2014 comportamentali, non solo dichiarate \u2014 su un prodotto prima che esista fisicamente. \u00c8 una promessa solida, supportata dall&#8217;evidenza: le reazioni in un ambiente immersivo ad alta fedelt\u00e0 sono pi\u00f9 vicine al comportamento reale di quelle prodotte da un questionario o da una foto su schermo.<br>Ma quella promessa ha una condizione che viene quasi sempre sottovalutata:<strong> l&#8217;ambiente deve essere abbastanza fedele da produrre reazioni genuine.<\/strong><br><br>Un partecipante davanti a un modello con proporzioni approssimative non sta valutando il veicolo. Sta compensando mentalmente le imperfezioni della rappresentazione. La sua attenzione \u00e8 parzialmente occupata da quello che il modello non riesce a comunicare \u2014 non da quello che il prodotto effettivamente \u00e8.<br>In un contesto di ricerca strutturata, questo non \u00e8 un problema estetico. <strong>\u00c8 un problema di validit\u00e0 del dato.<\/strong><br><br>Un dato raccolto su un asset impreciso non \u00e8 un dato sul prodotto. \u00c8 un dato sull&#8217;artefatto. E una decisione presa su quel dato non \u00e8 una decisione informata \u2014 \u00e8 un&#8217;ipotesi con una patina di metodo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column30147_e30acc-f2 > .kt-inside-inner-col{display:flex;}.kadence-column30147_e30acc-f2{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column30147_e30acc-f2{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column30147_e30acc-f2 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-md, 2rem);}.kadence-column30147_e30acc-f2 > .kt-inside-inner-col,.kadence-column30147_e30acc-f2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column30147_e30acc-f2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column30147_e30acc-f2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column30147_e30acc-f2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column30147_e30acc-f2{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_e30acc-f2{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_e30acc-f2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column30147_e30acc-f2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column30147_e30acc-f2{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column30147_e30acc-f2{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column30147_e30acc-f2 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column30147_e30acc-f2{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_e30acc-f2{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_e30acc-f2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column30147_e30acc-f2{text-align:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column30147_e30acc-f2{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_e30acc-f2{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_e30acc-f2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column30147_e30acc-f2{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column30147_e30acc-f2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column30147_e30acc-f2 kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading30147_9226a7-c1, .wp-block-kadence-advancedheading.kt-adv-heading30147_9226a7-c1[data-kb-block=\"kb-adv-heading30147_9226a7-c1\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:var(--global-kb-font-size-xl, 3rem);line-height:1.3;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading30147_9226a7-c1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading30147_9226a7-c1[data-kb-block=\"kb-adv-heading30147_9226a7-c1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading30147_9226a7-c1, .wp-block-kadence-advancedheading.kt-adv-heading30147_9226a7-c1[data-kb-block=\"kb-adv-heading30147_9226a7-c1\"]{font-size:42px;}}<\/style>\n<h2 class=\"kt-adv-heading30147_9226a7-c1 font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading30147_9226a7-c1\"><span class=\"ez-toc-section\" id=\"Cosa_cambia_nelle_diverse_fasi_del_ciclo_di_sviluppo\"><\/span><strong>Cosa cambia nelle diverse fasi del ciclo di sviluppo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading30147_920dee-c5, .wp-block-kadence-advancedheading.kt-adv-heading30147_920dee-c5[data-kb-block=\"kb-adv-heading30147_920dee-c5\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:0px;font-size:16px;line-height:1.8;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading30147_920dee-c5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading30147_920dee-c5[data-kb-block=\"kb-adv-heading30147_920dee-c5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading30147_920dee-c5, .wp-block-kadence-advancedheading.kt-adv-heading30147_920dee-c5[data-kb-block=\"kb-adv-heading30147_920dee-c5\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading30147_920dee-c5 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading30147_920dee-c5\">La ricerca di mercato nel product development automotive non \u00e8 un evento singolo. \u00c8 un processo che attraversa fasi diverse \u2014 e in ciascuna, le domande cambiano, gli asset disponibili cambiano, e il tipo di dato utile cambia con esse.<br><br>In fase di<strong> concept<\/strong>, quando le direzioni stilistiche sono ancora aperte, il valore della ricerca sta nella <strong>capacit\u00e0 di discriminare tra alternative<\/strong>: quale architettura funziona su quel segmento, quale linguaggio formale \u00e8 coerente con il posizionamento atteso, dove si posiziona il prodotto rispetto ai riferimenti di mercato. Gli asset in questa fase sono spesso parziali, in evoluzione. Il metodo deve essere abbastanza flessibile da lavorare su stimoli non definitivi mantenendo rigore comparativo.<br><br>In fase di <strong>design review strutturata<\/strong>, il prodotto ha una forma pi\u00f9 definita. Le domande si spostano sulla <strong>qualit\u00e0 percepita delle superfici, sulla coerenza tra zone, sulla resa dei materiali. <\/strong>Qui la fedelt\u00e0 dell&#8217;asset diventa critica: un modello approssimato in questa fase produce feedback che non trasferiscono al prodotto reale \u2014 e generano false sicurezze o falsi allarmi.<br><br>In fase di<strong> pre-lancio<\/strong>, la ricerca cambia natura: non si valuta pi\u00f9 il design in s\u00e9, ma <strong>la risposta del mercato al prodotto<\/strong> nelle sue configurazioni commerciali. Colorazioni, allestimenti, pricing percepito, confronto con i competitor. Il dato qui deve essere comparabile tra mercati, strutturato per segmento, leggibile da team diversi \u2014 product planning, marketing, CMI.<br>Ogni fase ha una logica propria. Confonderle \u2014 usare metodi di pre-lancio in fase concept, o raccogliere dati comparativi su asset ancora incompiuti \u2014 produce output che non supportano le decisioni a cui sono destinati.<br><br>Questa consapevolezza non viene dalla tecnologia. <strong>Viene dal metodo.<\/strong> E il metodo si costruisce conoscendo il processo dall&#8217;interno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column30147_058e41-2d > .kt-inside-inner-col{display:flex;}.kadence-column30147_058e41-2d{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column30147_058e41-2d{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column30147_058e41-2d > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);}.kadence-column30147_058e41-2d > .kt-inside-inner-col,.kadence-column30147_058e41-2d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column30147_058e41-2d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column30147_058e41-2d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column30147_058e41-2d > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column30147_058e41-2d{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_058e41-2d{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_058e41-2d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column30147_058e41-2d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column30147_058e41-2d{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column30147_058e41-2d{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column30147_058e41-2d > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column30147_058e41-2d{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_058e41-2d{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_058e41-2d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column30147_058e41-2d{text-align:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column30147_058e41-2d{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_058e41-2d{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_058e41-2d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column30147_058e41-2d{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column30147_058e41-2d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column30147_058e41-2d kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading30147_de054c-2a, .wp-block-kadence-advancedheading.kt-adv-heading30147_de054c-2a[data-kb-block=\"kb-adv-heading30147_de054c-2a\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:var(--global-kb-font-size-xl, 3rem);line-height:1.3;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading30147_de054c-2a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading30147_de054c-2a[data-kb-block=\"kb-adv-heading30147_de054c-2a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading30147_de054c-2a, .wp-block-kadence-advancedheading.kt-adv-heading30147_de054c-2a[data-kb-block=\"kb-adv-heading30147_de054c-2a\"]{font-size:42px;}}<\/style>\n<h2 class=\"kt-adv-heading30147_de054c-2a font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading30147_de054c-2a\"><span class=\"ez-toc-section\" id=\"Perche_la_qualita_del_visual_non_e_un_dettaglio_estetico\"><\/span><strong>Perch\u00e9 la qualit\u00e0 del visual non \u00e8 un dettaglio estetico<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading30147_e21870-59, .wp-block-kadence-advancedheading.kt-adv-heading30147_e21870-59[data-kb-block=\"kb-adv-heading30147_e21870-59\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:0px;font-size:16px;line-height:1.8;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading30147_e21870-59 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading30147_e21870-59[data-kb-block=\"kb-adv-heading30147_e21870-59\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading30147_e21870-59, .wp-block-kadence-advancedheading.kt-adv-heading30147_e21870-59[data-kb-block=\"kb-adv-heading30147_e21870-59\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading30147_e21870-59 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading30147_e21870-59\">In un sistema di ricerca immersiva, la qualit\u00e0 dell&#8217;<strong>asset digitale non \u00e8 una variabile estetica. \u00c8 una variabile metodologica <\/strong>\u2014 con lo stesso peso del protocollo di ricerca, della composizione del panel, della struttura del questionario.<br><br>Un Digital Twin costruito con standard di campagna \u2014 gestione dei materiali fotorealistici, controllo dell&#8217;illuminazione basata su IBL, cura delle superfici, ottimizzazione per ambienti real-time senza perdita percepita di qualit\u00e0 \u2014 \u00e8 il punto di partenza corretto per una sessione di ricerca. Non perch\u00e9 &#8220;sia pi\u00f9 bello&#8221;, ma perch\u00e9 le reazioni che genera sono reazioni al prodotto \u2014 non a una sua semplificazione.<br>Questo vale in modo crescente man mano che si avanza nel ciclo di sviluppo. In fase concept, un modello stilizzato pu\u00f2 essere sufficiente per discriminare tra direzioni. In fase di design review o pre-lancio, la resa delle superfici, la risposta della carrozzeria alla luce, la coerenza tra le zone del veicolo sono esattamente quello che il partecipante sta valutando \u2014 consciamente o no.<br><br>Se quell&#8217;elemento non \u00e8 nella scena, il partecipante non pu\u00f2 reagire ad esso. Se \u00e8 nella scena ma \u00e8 impreciso, il partecipante reagisce all&#8217;imprecisione.<br>In entrambi i casi, il dato che si raccoglie non \u00e8 un dato sul prodotto.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.kb-image30147_c557ab-83 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image30147_c557ab-83\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1138\" height=\"640\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2026\/06\/Clayroom_12.gif\" alt=\"XR automotive clinic\" class=\"kb-img wp-image-30139\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column30147_76f3c6-9c > .kt-inside-inner-col{display:flex;}.kadence-column30147_76f3c6-9c{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column30147_76f3c6-9c{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column30147_76f3c6-9c > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-3xl, 6.5rem);}.kadence-column30147_76f3c6-9c > .kt-inside-inner-col,.kadence-column30147_76f3c6-9c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column30147_76f3c6-9c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column30147_76f3c6-9c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column30147_76f3c6-9c > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column30147_76f3c6-9c{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_76f3c6-9c{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_76f3c6-9c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column30147_76f3c6-9c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column30147_76f3c6-9c{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column30147_76f3c6-9c{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column30147_76f3c6-9c > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column30147_76f3c6-9c{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_76f3c6-9c{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_76f3c6-9c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column30147_76f3c6-9c{text-align:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column30147_76f3c6-9c{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_76f3c6-9c{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_76f3c6-9c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column30147_76f3c6-9c{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column30147_76f3c6-9c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column30147_76f3c6-9c kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading30147_14a8d0-3e, .wp-block-kadence-advancedheading.kt-adv-heading30147_14a8d0-3e[data-kb-block=\"kb-adv-heading30147_14a8d0-3e\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:var(--global-kb-font-size-xl, 3rem);line-height:1.3;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading30147_14a8d0-3e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading30147_14a8d0-3e[data-kb-block=\"kb-adv-heading30147_14a8d0-3e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading30147_14a8d0-3e, .wp-block-kadence-advancedheading.kt-adv-heading30147_14a8d0-3e[data-kb-block=\"kb-adv-heading30147_14a8d0-3e\"]{font-size:42px;}}<\/style>\n<h2 class=\"kt-adv-heading30147_14a8d0-3e font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading30147_14a8d0-3e\"><span class=\"ez-toc-section\" id=\"Il_dato_come_misura_di_qualita_del_sistema\"><\/span><strong>Il dato come misura di qualit\u00e0 del sistema<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading30147_423be7-74, .wp-block-kadence-advancedheading.kt-adv-heading30147_423be7-74[data-kb-block=\"kb-adv-heading30147_423be7-74\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:0px;font-size:16px;line-height:1.8;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading30147_423be7-74 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading30147_423be7-74[data-kb-block=\"kb-adv-heading30147_423be7-74\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading30147_423be7-74, .wp-block-kadence-advancedheading.kt-adv-heading30147_423be7-74[data-kb-block=\"kb-adv-heading30147_423be7-74\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading30147_423be7-74 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading30147_423be7-74\">Secondo l&#8217;analis<a href=\"https:\/\/www.mckinsey.com\/capabilities\/operations\/our-insights\/automotive-product-development-accelerating-to-new-horizons\" target=\"_blank\" rel=\"noreferrer noopener\">i McKinsey <\/a>dell&#8217;agosto 2025 sullo sviluppo prodotto automotive, i produttori cinesi di EV hanno portato i cicli di sviluppo<strong> a circa 24 mesi \u2014 la met\u00e0 dei 40\u201350 mesi dei legacy OEM<\/strong>. Quella compressione non \u00e8 solo una sfida logistica. \u00c8 una sfida metodologica.<br>Le finestre in cui raccogliere feedback strutturato dal mercato si restringono e si anticipano. Gli strumenti di validazione devono adattarsi a un ritmo che la clinic tradizionale non riesce a reggere nelle fasi iniziali \u2014 per ragioni di costo, logistica, timing e riservatezza degli asset.<br>La risposta non \u00e8 fare ricerca pi\u00f9 veloce sacrificando il rigore. <strong>\u00c8 costruire un sistema in cui rigore metodologico e qualit\u00e0 dell&#8217;asset digitale si combinano per produrre dati affidabili in una finestra temporale compatibile con le decisioni reali.<\/strong><br>Un sistema del genere richiede competenze che difficilmente coesistono nello stesso soggetto: la capacit\u00e0 di costruire asset digitali all&#8217;altezza della ricerca, e la capacit\u00e0 di strutturare protocolli di ricerca che sappiano cosa fare di quei dati.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.deloitte.com\/us\/en\/insights\/topics\/technology-management\/tech-trends\/2023\/metaverse-enterprise-business-applications.html\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><em>\u200b<\/em><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column30147_b743d7-f8 > .kt-inside-inner-col{display:flex;}.kadence-column30147_b743d7-f8{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column30147_b743d7-f8{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column30147_b743d7-f8 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-3xl, 6.5rem);}.kadence-column30147_b743d7-f8 > .kt-inside-inner-col,.kadence-column30147_b743d7-f8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column30147_b743d7-f8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column30147_b743d7-f8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column30147_b743d7-f8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column30147_b743d7-f8{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_b743d7-f8{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_b743d7-f8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column30147_b743d7-f8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column30147_b743d7-f8{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column30147_b743d7-f8{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column30147_b743d7-f8 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column30147_b743d7-f8{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_b743d7-f8{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_b743d7-f8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column30147_b743d7-f8{text-align:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column30147_b743d7-f8{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_b743d7-f8{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_b743d7-f8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column30147_b743d7-f8{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column30147_b743d7-f8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column30147_b743d7-f8 kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading30147_7c34d4-ef, .wp-block-kadence-advancedheading.kt-adv-heading30147_7c34d4-ef[data-kb-block=\"kb-adv-heading30147_7c34d4-ef\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:var(--global-kb-font-size-xl, 3rem);line-height:1.3;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading30147_7c34d4-ef mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading30147_7c34d4-ef[data-kb-block=\"kb-adv-heading30147_7c34d4-ef\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading30147_7c34d4-ef, .wp-block-kadence-advancedheading.kt-adv-heading30147_7c34d4-ef[data-kb-block=\"kb-adv-heading30147_7c34d4-ef\"]{font-size:42px;}}<\/style>\n<h2 class=\"kt-adv-heading30147_7c34d4-ef font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading30147_7c34d4-ef\"><span class=\"ez-toc-section\" id=\"Chi_porta_cosa\"><\/span><strong><strong>Chi porta cosa<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading30147_a549cd-8d, .wp-block-kadence-advancedheading.kt-adv-heading30147_a549cd-8d[data-kb-block=\"kb-adv-heading30147_a549cd-8d\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:0px;font-size:16px;line-height:1.8;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading30147_a549cd-8d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading30147_a549cd-8d[data-kb-block=\"kb-adv-heading30147_a549cd-8d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading30147_a549cd-8d, .wp-block-kadence-advancedheading.kt-adv-heading30147_a549cd-8d[data-kb-block=\"kb-adv-heading30147_a549cd-8d\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading30147_a549cd-8d wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading30147_a549cd-8d\">In2real lavora sulla costruzione di <strong>Digital Twin ad alta fedelt\u00e0 per prodotti complessi da anni <\/strong>\u2014 non come output estetico fine a s\u00e9 stesso, ma come infrastruttura visuale integrata nei processi di sviluppo e comunicazione dei brand. La pipeline che garantisce qualit\u00e0 fotorealistica degli asset in ambienti real-time non \u00e8 una capacit\u00e0 che si improvvisa: \u00e8 il risultato di un percorso che attraversa CGI, rendering, ottimizzazione per hardware diversi, comprensione profonda dei materiali e delle superfici.<br><br><a href=\"https:\/\/intelli-go.it\/\" target=\"_blank\" rel=\"noreferrer noopener\">Intelligo<\/a> porta 20+ anni di <strong>automotive research:<\/strong> metodologia di clinic, gestione del campo, protocolli di ricerca strutturata, interpretazione di dati che combinano il dichiarato con il comportamentale. Conoscere le fasi del ciclo di sviluppo prodotto dall&#8217;interno \u2014 sapere che il dato utile in concept non \u00e8 lo stesso utile in pre-lancio, e costruire il protocollo di conseguenza \u2014 \u00e8 competenza che si costruisce sul campo, non in un laboratorio tecnologico.<br><br>La combinazione delle due non \u00e8 solo una partnership. \u00c8 la risposta a un problema strutturale: <strong><em>la ricerca immersiva produce dati affidabili solo quando chi costruisce l&#8217;asset e chi costruisce il metodo di ricerca parlano la stessa lingua.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.deloitte.com\/us\/en\/insights\/topics\/technology-management\/tech-trends\/2023\/metaverse-enterprise-business-applications.html\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><em>\u200b<\/em><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column30147_da528f-a8 > .kt-inside-inner-col{display:flex;}.kadence-column30147_da528f-a8{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column30147_da528f-a8{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column30147_da528f-a8 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);}.kadence-column30147_da528f-a8 > .kt-inside-inner-col,.kadence-column30147_da528f-a8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column30147_da528f-a8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column30147_da528f-a8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column30147_da528f-a8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column30147_da528f-a8{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_da528f-a8{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_da528f-a8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column30147_da528f-a8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column30147_da528f-a8{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column30147_da528f-a8{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column30147_da528f-a8 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column30147_da528f-a8{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_da528f-a8{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_da528f-a8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column30147_da528f-a8{text-align:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column30147_da528f-a8{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_da528f-a8{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_da528f-a8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column30147_da528f-a8{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column30147_da528f-a8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column30147_da528f-a8 kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading30147_5a6f4e-21, .wp-block-kadence-advancedheading.kt-adv-heading30147_5a6f4e-21[data-kb-block=\"kb-adv-heading30147_5a6f4e-21\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:var(--global-kb-font-size-xl, 3rem);line-height:1.3;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading30147_5a6f4e-21 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading30147_5a6f4e-21[data-kb-block=\"kb-adv-heading30147_5a6f4e-21\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading30147_5a6f4e-21, .wp-block-kadence-advancedheading.kt-adv-heading30147_5a6f4e-21[data-kb-block=\"kb-adv-heading30147_5a6f4e-21\"]{font-size:42px;}}<\/style>\n<h2 class=\"kt-adv-heading30147_5a6f4e-21 font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading30147_5a6f4e-21\"><span class=\"ez-toc-section\" id=\"Next_Step\"><\/span><strong>Next Step <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading30147_9a527f-b5, .wp-block-kadence-advancedheading.kt-adv-heading30147_9a527f-b5[data-kb-block=\"kb-adv-heading30147_9a527f-b5\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:0px;font-size:16px;line-height:1.8;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading30147_9a527f-b5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading30147_9a527f-b5[data-kb-block=\"kb-adv-heading30147_9a527f-b5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading30147_9a527f-b5, .wp-block-kadence-advancedheading.kt-adv-heading30147_9a527f-b5[data-kb-block=\"kb-adv-heading30147_9a527f-b5\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading30147_9a527f-b5 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading30147_9a527f-b5\">Stiamo costruendo uno strumento che risponde esattamente a questi problemi: <strong>una piattaforma di ricerca immersiva strutturata, progettata per produrre dati affidabili nelle fasi del ciclo di sviluppo<\/strong>. E&#8217; un percorso che stiamo percorrendo, e che nelle prossime settimane entrer\u00e0 in una fase di validazione sul campo.<br><br>Stay Tuned!<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column30147_0d5b9d-4f > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-3xl, 6.5rem);padding-bottom:var(--global-kb-spacing-3xl, 6.5rem);}.kadence-column30147_0d5b9d-4f > .kt-inside-inner-col,.kadence-column30147_0d5b9d-4f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column30147_0d5b9d-4f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column30147_0d5b9d-4f > .kt-inside-inner-col{flex-direction:column;}.kadence-column30147_0d5b9d-4f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column30147_0d5b9d-4f > .kt-inside-inner-col{background-image:linear-gradient(135deg,rgb(0,0,60) 0%,rgb(0,0,150) 100%);}.kadence-column30147_0d5b9d-4f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column30147_0d5b9d-4f{position:relative;}@media all and (max-width: 1024px){.kadence-column30147_0d5b9d-4f > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column30147_0d5b9d-4f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column30147_0d5b9d-4f\"><div class=\"kt-inside-inner-col\"><style>.kadence-column30147_22c0be-ad > .kt-inside-inner-col{display:flex;}.kadence-column30147_22c0be-ad{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column30147_22c0be-ad{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column30147_22c0be-ad > .kt-inside-inner-col,.kadence-column30147_22c0be-ad > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column30147_22c0be-ad > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column30147_22c0be-ad > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column30147_22c0be-ad > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column30147_22c0be-ad{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_22c0be-ad{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_22c0be-ad > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column30147_22c0be-ad > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column30147_22c0be-ad{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column30147_22c0be-ad{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column30147_22c0be-ad{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_22c0be-ad{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_22c0be-ad > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column30147_22c0be-ad{text-align:center;}}@media all and (max-width: 1024px){.kadence-column30147_22c0be-ad > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column30147_22c0be-ad{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_22c0be-ad{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_22c0be-ad > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column30147_22c0be-ad{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column30147_22c0be-ad > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column30147_22c0be-ad kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading30147_1320c0-e2, .wp-block-kadence-advancedheading.kt-adv-heading30147_1320c0-e2[data-kb-block=\"kb-adv-heading30147_1320c0-e2\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:0px;font-size:var(--global-kb-font-size-lg, 2rem);line-height:1.8;font-style:normal;color:#ffffff;}.wp-block-kadence-advancedheading.kt-adv-heading30147_1320c0-e2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading30147_1320c0-e2[data-kb-block=\"kb-adv-heading30147_1320c0-e2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading30147_1320c0-e2, .wp-block-kadence-advancedheading.kt-adv-heading30147_1320c0-e2[data-kb-block=\"kb-adv-heading30147_1320c0-e2\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading30147_1320c0-e2, .wp-block-kadence-advancedheading.kt-adv-heading30147_1320c0-e2[data-kb-block=\"kb-adv-heading30147_1320c0-e2\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading30147_1320c0-e2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading30147_1320c0-e2\">Contattaci se desideri saperne di pi\u00f9 prima del lancio.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns30147_e693ed-e2{padding-top:var(--global-kb-spacing-md, 2rem);gap:var(--global-kb-gap-sm, 1rem);justify-content:flex-start;align-items:center;}.kt-btns30147_e693ed-e2 .kt-button{font-weight:normal;font-style:normal;}.kt-btns30147_e693ed-e2 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns30147_e693ed-e2 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns30147_e693ed-e2 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns30147_e693ed-e2 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns30147_e693ed-e2 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns30147_e693ed-e2 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns30147_e693ed-e2 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns30147_e693ed-e2 el-anim transition-delay-class\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn30147_785331-d8.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn30147_785331-d8.kb-button{color:#000000;background:#ffffff;font-size:var(--global-kb-font-size-sm, 0.9rem);letter-spacing:2px;text-transform:uppercase;border-top-left-radius:1.5rem;border-top-right-radius:1.5rem;border-bottom-right-radius:1.5rem;border-bottom-left-radius:1.5rem;padding-top:15px;padding-right:38px;padding-bottom:15px;padding-left:38px;}.wp-block-kadence-advancedbtn .kb-btn30147_785331-d8.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn30147_785331-d8.kb-button:focus{color:#ffffff;background:#000000;}<\/style><a class=\"kb-button kt-button button kb-btn30147_785331-d8 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false font-mono wp-block-kadence-singlebtn\" href=\"https:\/\/in2real.com\/contact-us\/\"><span class=\"kt-btn-inner-text\">scrivici<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kb-row-layout-id30147_57b990-04 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id30147_57b990-04 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id30147_57b990-04 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, calc(35% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(65% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id30147_57b990-04 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id30147_57b990-04 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id30147_57b990-04 > .kt-row-column-wrap{row-gap:var(--global-kb-gap-lg, 4rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id30147_57b990-04 alignnone el-anim wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column30147_d58c04-1e > .kt-inside-inner-col{display:flex;}.kadence-column30147_d58c04-1e > .kt-inside-inner-col,.kadence-column30147_d58c04-1e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column30147_d58c04-1e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column30147_d58c04-1e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column30147_d58c04-1e > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column30147_d58c04-1e{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_d58c04-1e{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_d58c04-1e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column30147_d58c04-1e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column30147_d58c04-1e{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column30147_d58c04-1e{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_d58c04-1e{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_d58c04-1e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column30147_d58c04-1e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column30147_d58c04-1e{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_d58c04-1e{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_d58c04-1e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column30147_d58c04-1e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column30147_d58c04-1e\"><div class=\"kt-inside-inner-col\"><style>.kadence-column30147_ef91a5-75 > .kt-inside-inner-col,.kadence-column30147_ef91a5-75 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column30147_ef91a5-75 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column30147_ef91a5-75 > .kt-inside-inner-col{flex-direction:column;}.kadence-column30147_ef91a5-75 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column30147_ef91a5-75 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column30147_ef91a5-75{position:relative;}@media all and (max-width: 1024px){.kadence-column30147_ef91a5-75 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column30147_ef91a5-75 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column30147_ef91a5-75\"><div class=\"kt-inside-inner-col\">\n<h4 class=\"wp-block-heading has-text-align-left font-sans-serif-bold font-bold has-black-color has-text-color has-link-color has-large-font-size wp-elements-1\">Continue to read<\/h4>\n<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns30147_bdb445-2d{gap:var(--global-kb-gap-sm, 1rem);justify-content:flex-start;align-items:center;}.kt-btns30147_bdb445-2d .kt-button{font-weight:normal;font-style:normal;}.kt-btns30147_bdb445-2d .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns30147_bdb445-2d .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns30147_bdb445-2d .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns30147_bdb445-2d .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns30147_bdb445-2d .kt-btn-wrap-0 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.kb-svg-icon-wrap{font-size:20px;--kb-button-icon-size:20px;}.kb-btn30147_f3a1b4-6d.kb-button::before{background:#000000;-webkit-transition:opacity .3s ease-in-out;-moz-transition:opacity .3s ease-in-out;transition:opacity .3s ease-in-out;}<\/style><span class=\"kb-button kt-button button kb-btn30147_f3a1b4-6d kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false font-mono wp-block-kadence-singlebtn\"><span class=\"kt-btn-inner-text\">in2real blog<\/span><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column30147_f064fd-38 > .kt-inside-inner-col,.kadence-column30147_f064fd-38 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column30147_f064fd-38 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column30147_f064fd-38 > .kt-inside-inner-col{flex-direction:column;}.kadence-column30147_f064fd-38 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column30147_f064fd-38 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column30147_f064fd-38{position:relative;}@media all and (max-width: 1024px){.kadence-column30147_f064fd-38 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column30147_f064fd-38 > .kt-inside-inner-col{padding-top:30px;padding-right:20px;padding-bottom:20px;padding-left:20px;flex-direction:column;justify-content:center;}}.kadence-column30147_f064fd-38 article .entry-content-wrap .entry-header .entry-title a {    text-decoration: none !important;}<\/style>\n<div class=\"wp-block-kadence-column kadence-column30147_f064fd-38\"><div class=\"kt-inside-inner-col\"><style>.kb-posts-id-30147_b92e85-e2 .entry.loop-entry .entry-header .entry-title{font-size:var(--global-kb-font-size-md, 1.25rem);}<\/style><ul class=\"wp-block-kadence-posts kb-posts kadence-posts-list kb-posts-id-30147_b92e85-e2 content-wrap grid-cols kb-posts-style-unboxed grid-sm-col-2 grid-lg-col-2 item-image-style-above  font-sans-serif-bold font-bold\"><li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-30147 post type-post status-publish format-standard has-post-thumbnail hentry category-innovazione-tecnologie tag-settore-automobilistico tag-ricerche-di-mercato tag-visualizzazione-prodotti\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-1-1\" href=\"https:\/\/in2real.com\/it\/blog\/digital-twin-qualita-del-dato-in-automotive\/\" aria-label=\"Nell&#8217;era del Digital Twin vedere non \u00e8 decidere\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2026\/06\/clayroom_1-300x169.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"XR VR research on automotive\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2026\/06\/clayroom_1-300x169.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/06\/clayroom_1-1024x576.jpg 1024w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/06\/clayroom_1-768x432.jpg 768w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/06\/clayroom_1-1536x864.jpg 1536w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/06\/clayroom_1-750x422.jpg 750w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/06\/clayroom_1-630x354.jpg 630w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/06\/clayroom_1-854x480.jpg 854w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/06\/clayroom_1.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t<h4 class=\"entry-title\"><a href=\"https:\/\/in2real.com\/it\/blog\/digital-twin-qualita-del-dato-in-automotive\/\" rel=\"bookmark\">Nell&#8217;era del Digital Twin vedere non \u00e8 decidere<\/a><\/h4>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t\t\t\t<span class=\"posted-on\">\n\t\t\t\t<time class=\"entry-date published\" datetime=\"2026-06-09T12:47:49+00:00\">9 Giugno 2026<\/time><time class=\"updated\" datetime=\"2026-06-09T13:14:36+00:00\">9 Giugno 2026<\/time>\t\t\t<\/span>\n\t\t\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n<footer class=\"entry-footer\">\n\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-29067 post type-post status-publish format-standard has-post-thumbnail hentry category-innovazione-tecnologie category-notizie-eventi tag-digital-twin tag-motorbike-it tag-realta-virtuale\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-1-1\" href=\"https:\/\/in2real.com\/it\/blog\/xr-digital-twin-e-ricerca-immersiva\/\" aria-label=\"XR, Digital Twin e Ricerca Immersiva\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2026\/02\/XR_digitaltwin-1-300x169.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"XR motorbike model and their digital twin\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2026\/02\/XR_digitaltwin-1-300x169.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/02\/XR_digitaltwin-1-1024x576.jpg 1024w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/02\/XR_digitaltwin-1-768x432.jpg 768w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/02\/XR_digitaltwin-1-1536x864.jpg 1536w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/02\/XR_digitaltwin-1-750x422.jpg 750w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/02\/XR_digitaltwin-1-630x354.jpg 630w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/02\/XR_digitaltwin-1-854x480.jpg 854w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/02\/XR_digitaltwin-1.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t<h4 class=\"entry-title\"><a href=\"https:\/\/in2real.com\/it\/blog\/xr-digital-twin-e-ricerca-immersiva\/\" rel=\"bookmark\">XR, Digital Twin e Ricerca Immersiva<\/a><\/h4>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t\t\t\t<span class=\"posted-on\">\n\t\t\t\t<time class=\"entry-date published\" datetime=\"2026-02-16T16:31:09+00:00\">16 Febbraio 2026<\/time><time class=\"updated\" datetime=\"2026-03-06T13:39:30+00:00\">6 Marzo 2026<\/time>\t\t\t<\/span>\n\t\t\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n<footer class=\"entry-footer\">\n\t<\/footer><!-- .entry-footer 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767px){.kb-row-layout-id30147_ccaca6-57 > .kt-row-column-wrap{padding-top:60px;padding-right:15px;padding-bottom:60px;padding-left:15px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id30147_ccaca6-57 alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column30147_757137-28 > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kadence-column30147_757137-28 > .kt-inside-inner-col,.kadence-column30147_757137-28 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column30147_757137-28 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column30147_757137-28 > 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.kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id30147_6f96b9-3e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id30147_6f96b9-3e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-sm, 1rem);max-width:1000px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id30147_6f96b9-3e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id30147_6f96b9-3e{margin-top:0px;margin-bottom:0px;}}@media all and (max-width: 1024px){.kb-row-layout-id30147_6f96b9-3e > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id30147_6f96b9-3e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id30147_6f96b9-3e alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column30147_536100-48 > .kt-inside-inner-col{padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}.kadence-column30147_536100-48 > .kt-inside-inner-col,.kadence-column30147_536100-48 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column30147_536100-48 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column30147_536100-48 > .kt-inside-inner-col{flex-direction:column;}.kadence-column30147_536100-48 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column30147_536100-48 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column30147_536100-48{position:relative;}@media all and (max-width: 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.kt-blocks-info-box-media{color:#444444;background:transparent;border-color:#444444;border-radius:200px;overflow:hidden;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box30147_54fd8d-fc .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box30147_54fd8d-fc .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:#444444;background:transparent;border-color:#444444;}.kt-info-box30147_54fd8d-fc .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box30147_54fd8d-fc .kt-infobox-textcontent .kt-blocks-info-box-text{color:#555555;}.kt-info-box30147_54fd8d-fc .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box30147_54fd8d-fc .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box30147_54fd8d-fc .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box30147_54fd8d-fc prof-img\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none kb-info-box-image-ratio kb-info-box-image-ratio-square\"><div class=\"kadence-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/francesca.jpg\" alt=\"\" width=\"500\" height=\"500\" class=\"kt-info-box-image wp-image-10552\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/francesca.jpg 500w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/francesca-300x300.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/francesca-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><\/div><\/span><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-30147_607c6a-d0 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-30147_607c6a-d0 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-30147_607c6a-d0\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading30147_5b67a6-6a, .wp-block-kadence-advancedheading.kt-adv-heading30147_5b67a6-6a[data-kb-block=\"kb-adv-heading30147_5b67a6-6a\"]{margin-top:-15px;margin-right:0px;margin-bottom:8px;margin-left:0px;text-align:center;font-size:var(--global-kb-font-size-lg, 2rem);line-height:1em;font-weight:400;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading30147_5b67a6-6a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading30147_5b67a6-6a[data-kb-block=\"kb-adv-heading30147_5b67a6-6a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading30147_5b67a6-6a font-sans-serif-bold font-bold wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading30147_5b67a6-6a\">Francesca Dattilo<\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading30147_dad0b2-d3, .wp-block-kadence-advancedheading.kt-adv-heading30147_dad0b2-d3[data-kb-block=\"kb-adv-heading30147_dad0b2-d3\"]{text-align:center;line-height:1em;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading30147_dad0b2-d3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading30147_dad0b2-d3[data-kb-block=\"kb-adv-heading30147_dad0b2-d3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading30147_dad0b2-d3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading30147_dad0b2-d3\"><em><a href=\"mailto:francesca.dattilo@in2real.com\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"mailto:francesca.dattilo@in2real.com\" target=\"_blank\" rel=\"noreferrer noopener\">francesca.dattilo@in2real.com<\/a><\/em><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column30147_381020-10 > .kt-inside-inner-col{display:flex;}.kadence-column30147_381020-10 > .kt-inside-inner-col,.kadence-column30147_381020-10 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column30147_381020-10 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column30147_381020-10 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column30147_381020-10 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column30147_381020-10{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_381020-10{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_381020-10 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column30147_381020-10 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column30147_381020-10{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column30147_381020-10{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_381020-10{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_381020-10 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column30147_381020-10 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column30147_381020-10{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_381020-10{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column30147_381020-10 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column30147_381020-10 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column30147_381020-10\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading30147_4aad60-32, .wp-block-kadence-advancedheading.kt-adv-heading30147_4aad60-32[data-kb-block=\"kb-adv-heading30147_4aad60-32\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading30147_4aad60-32 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading30147_4aad60-32[data-kb-block=\"kb-adv-heading30147_4aad60-32\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading30147_4aad60-32 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading30147_4aad60-32\">I believe great communication begins with listening. With a background in design and five years leading In2real\u2019s communication efforts, I work with our team to help brands connect with their audiences through clear strategy, visual quality, and digital storytelling.<br><br><br><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Nell&#8217;era del Digital Twin vedere non \u00e8 decidere Table of content Validazione, fasi di sviluppo e qualit\u00e0 del dato in automotive Il livello che non si vede C&#8217;\u00e8 un&#8217;affermazione che vale la pena mettere al centro prima di procedere: nel product development dei prossimi anni, la differenza non sar\u00e0 determinata dal visore pi\u00f9 avanzato. Sar\u00e0 &hellip; <a href=\"https:\/\/in2real.com\/it\/blog\/digital-twin-qualita-del-dato-in-automotive\/\">Continued<\/a><\/p>\n","protected":false},"author":3,"featured_media":30144,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[222],"tags":[228,231,233],"class_list":["post-30147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovazione-tecnologie","tag-settore-automobilistico","tag-ricerche-di-mercato","tag-visualizzazione-prodotti"],"acf":[],"taxonomy_info":{"category":[{"value":222,"label":"Innovazione e Tecnologie"}],"post_tag":[{"value":228,"label":"automotive"},{"value":231,"label":"ricerche di mercato"},{"value":233,"label":"visualizzazione prodotti"}]},"featured_image_src_large":["https:\/\/in2real.com\/wp-content\/uploads\/2026\/06\/clayroom_1-1024x576.jpg",1024,576,true],"author_info":{"display_name":"Francesca Dattilo","author_link":"https:\/\/in2real.com\/it\/blog\/author\/francesca-dattilo\/"},"comment_info":0,"category_info":[{"term_id":222,"name":"Innovazione e Tecnologie","slug":"innovazione-tecnologie","term_group":0,"term_taxonomy_id":222,"taxonomy":"category","description":"Rimani aggiornato con i pi\u00f9 recenti sviluppi nel mondo dell'innovazione e della tecnologia. Qui esploriamo come le tecnologie all'avanguardia come CGI, configuratori 3D in tempo reale e soluzioni digitali stanno trasformando settori come l'automotive, il design di prodotto e il marketing esperienziale. Scopri le intuizioni degli esperti e il futuro della tecnologia nei nostri settori di riferimento.","parent":0,"count":26,"filter":"raw","cat_ID":222,"category_count":26,"category_description":"Rimani aggiornato con i pi\u00f9 recenti sviluppi nel mondo dell'innovazione e della tecnologia. Qui esploriamo come le tecnologie all'avanguardia come CGI, configuratori 3D in tempo reale e soluzioni digitali stanno trasformando settori come l'automotive, il design di prodotto e il marketing esperienziale. Scopri le intuizioni degli esperti e il futuro della tecnologia nei nostri settori di riferimento.","cat_name":"Innovazione e Tecnologie","category_nicename":"innovazione-tecnologie","category_parent":0}],"tag_info":[{"term_id":228,"name":"automotive","slug":"settore-automobilistico","term_group":0,"term_taxonomy_id":228,"taxonomy":"post_tag","description":"","parent":0,"count":9,"filter":"raw"},{"term_id":231,"name":"ricerche di mercato","slug":"ricerche-di-mercato","term_group":0,"term_taxonomy_id":231,"taxonomy":"post_tag","description":"","parent":0,"count":4,"filter":"raw"},{"term_id":233,"name":"visualizzazione prodotti","slug":"visualizzazione-prodotti","term_group":0,"term_taxonomy_id":233,"taxonomy":"post_tag","description":"","parent":0,"count":28,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/30147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/comments?post=30147"}],"version-history":[{"count":2,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/30147\/revisions"}],"predecessor-version":[{"id":30150,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/30147\/revisions\/30150"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/media\/30144"}],"wp:attachment":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/media?parent=30147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/categories?post=30147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/tags?post=30147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}