{"id":31114,"date":"2026-09-25T12:52:08","date_gmt":"2026-09-25T12:52:08","guid":{"rendered":"https:\/\/in2real.com\/?p=31114"},"modified":"2026-09-25T14:42:27","modified_gmt":"2026-09-25T14:42:27","slug":"ar-spatial-computing-beyond-engagement","status":"publish","type":"post","link":"https:\/\/in2real.com\/it\/blog\/ar-spatial-computing-beyond-engagement\/","title":{"rendered":"AR e Spatial Computing"},"content":{"rendered":"<style>.kb-row-layout-id31114_6397f0-d5 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id31114_6397f0-d5 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id31114_6397f0-d5 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-5xl, 10rem);padding-bottom:var(--global-kb-spacing-5xl, 10rem);min-height:100vh;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id31114_6397f0-d5{background-image:url('https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/ar-vs-spatial-computing-.jpg');background-size:cover;background-position:center center;background-attachment:scroll;background-repeat:no-repeat;}.kb-row-layout-id31114_6397f0-d5 > .kt-row-layout-overlay{opacity:0.00;}@media all and (max-width: 1024px){.kb-row-layout-id31114_6397f0-d5 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id31114_6397f0-d5 > .kt-row-column-wrap{padding-bottom:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id31114_6397f0-d5 alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column31114_4b40a7-ea > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-3xl, 6.5rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-3xl, 6.5rem);}.kadence-column31114_4b40a7-ea > .kt-inside-inner-col,.kadence-column31114_4b40a7-ea > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column31114_4b40a7-ea > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column31114_4b40a7-ea > .kt-inside-inner-col{flex-direction:column;}.kadence-column31114_4b40a7-ea > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column31114_4b40a7-ea > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column31114_4b40a7-ea{position:relative;}@media all and (max-width: 1024px){.kadence-column31114_4b40a7-ea > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column31114_4b40a7-ea > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column31114_4b40a7-ea inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading31114_5d28e1-55, .wp-block-kadence-advancedheading.kt-adv-heading31114_5d28e1-55[data-kb-block=\"kb-adv-heading31114_5d28e1-55\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:center;font-size:75px;line-height:1;font-style:normal;font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Oxygen-Sans,Ubuntu,Cantarell,\"Helvetica Neue\",sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\";letter-spacing:-3px;}.wp-block-kadence-advancedheading.kt-adv-heading31114_5d28e1-55 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading31114_5d28e1-55[data-kb-block=\"kb-adv-heading31114_5d28e1-55\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading31114_5d28e1-55, .wp-block-kadence-advancedheading.kt-adv-heading31114_5d28e1-55[data-kb-block=\"kb-adv-heading31114_5d28e1-55\"]{font-size:90px;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading31114_5d28e1-55, .wp-block-kadence-advancedheading.kt-adv-heading31114_5d28e1-55[data-kb-block=\"kb-adv-heading31114_5d28e1-55\"]{letter-spacing:0px;font-size:35px;}}<\/style>\n<h1 class=\"kt-adv-heading31114_5d28e1-55 wp-block-kadence-advancedheading has-white-color has-text-color\" data-kb-block=\"kb-adv-heading31114_5d28e1-55\">AR e Spatial Computing<\/h1>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id31114_6b2363-a6 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id31114_6b2363-a6 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id31114_6b2363-a6 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id31114_6b2363-a6 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id31114_6b2363-a6 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id31114_6b2363-a6 > .kt-row-column-wrap{row-gap:var(--global-kb-gap-none, 0rem );grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id31114_6b2363-a6 alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column31114_6beb62-16 > .kt-inside-inner-col,.kadence-column31114_6beb62-16 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column31114_6beb62-16 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column31114_6beb62-16 > .kt-inside-inner-col{flex-direction:column;}.kadence-column31114_6beb62-16 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column31114_6beb62-16 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column31114_6beb62-16{position:relative;}@media all and (max-width: 1024px){.kadence-column31114_6beb62-16 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column31114_6beb62-16 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column31114_6beb62-16\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n<style>.kadence-column31114_e948a0-88 > .kt-inside-inner-col,.kadence-column31114_e948a0-88 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column31114_e948a0-88 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column31114_e948a0-88 > .kt-inside-inner-col{flex-direction:column;}.kadence-column31114_e948a0-88 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column31114_e948a0-88 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column31114_e948a0-88{position:relative;}@media all and (max-width: 1024px){.kadence-column31114_e948a0-88 > .kt-inside-inner-col{padding-left:0px;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column31114_e948a0-88 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column31114_e948a0-88\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id31114_0556a8-bf > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id31114_0556a8-bf > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id31114_0556a8-bf > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-3xl, 6.5rem);padding-right:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-3xl, 6.5rem);padding-left:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id31114_0556a8-bf > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id31114_0556a8-bf > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-4xl, 8rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id31114_0556a8-bf > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-xl, 4rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);padding-left:var(--global-kb-spacing-xs, 1rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id31114_0556a8-bf alignnone el-anim wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column31114_45deec-89 > .kt-inside-inner-col,.kadence-column31114_45deec-89 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column31114_45deec-89 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column31114_45deec-89 > .kt-inside-inner-col{flex-direction:column;}.kadence-column31114_45deec-89 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column31114_45deec-89 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column31114_45deec-89{position:relative;}@media all and (max-width: 1024px){.kadence-column31114_45deec-89 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column31114_45deec-89 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column31114_45deec-89\"><div class=\"kt-inside-inner-col\"><style>.kadence-column31114_0c9e36-34{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column31114_0c9e36-34{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column31114_0c9e36-34 > .kt-inside-inner-col,.kadence-column31114_0c9e36-34 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column31114_0c9e36-34 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column31114_0c9e36-34 > .kt-inside-inner-col{flex-direction:column;}.kadence-column31114_0c9e36-34 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column31114_0c9e36-34 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column31114_0c9e36-34{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column31114_0c9e36-34{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column31114_0c9e36-34 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column31114_0c9e36-34{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column31114_0c9e36-34 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column31114_0c9e36-34\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id31114_4574d1-7b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id31114_4574d1-7b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id31114_4574d1-7b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id31114_4574d1-7b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id31114_4574d1-7b > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id31114_4574d1-7b > .kt-row-column-wrap{row-gap:var(--global-kb-gap-none, 0rem );grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id31114_4574d1-7b alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column31114_34c315-ea > .kt-inside-inner-col,.kadence-column31114_34c315-ea > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column31114_34c315-ea > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column31114_34c315-ea > .kt-inside-inner-col{flex-direction:column;}.kadence-column31114_34c315-ea > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column31114_34c315-ea > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column31114_34c315-ea{position:relative;}@media all and (max-width: 1024px){.kadence-column31114_34c315-ea > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column31114_34c315-ea > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column31114_34c315-ea\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading31114_617624-ce, .wp-block-kadence-advancedheading.kt-adv-heading31114_617624-ce[data-kb-block=\"kb-adv-heading31114_617624-ce\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:var(--global-kb-spacing-md, 2rem);font-size:var(--global-kb-font-size-lg, 2rem);line-height:1.2;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading31114_617624-ce mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading31114_617624-ce[data-kb-block=\"kb-adv-heading31114_617624-ce\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading31114_617624-ce font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading31114_617624-ce\"><span class=\"ez-toc-section\" id=\"Table_of_content\"><\/span>Table of content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div><\/div>\n\n\n<style>.kadence-column31114_a797a2-24 > .kt-inside-inner-col,.kadence-column31114_a797a2-24 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column31114_a797a2-24 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column31114_a797a2-24 > .kt-inside-inner-col{flex-direction:column;}.kadence-column31114_a797a2-24 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column31114_a797a2-24 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column31114_a797a2-24{position:relative;}@media all and (max-width: 1024px){.kadence-column31114_a797a2-24 > .kt-inside-inner-col{padding-left:0px;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column31114_a797a2-24 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column31114_a797a2-24\"><div class=\"kt-inside-inner-col\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/in2real.com\/it\/blog\/ar-spatial-computing-beyond-engagement\/#Table_of_content\" title=\"Table of content\">Table of content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/in2real.com\/it\/blog\/ar-spatial-computing-beyond-engagement\/#Cosa_Cambia_Quando_lObiettivo_Va_Oltre_lEngagement\" title=\"Cosa Cambia Quando l&#8217;Obiettivo Va Oltre l&#8217;Engagement\">Cosa Cambia Quando l&#8217;Obiettivo Va Oltre l&#8217;Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/in2real.com\/it\/blog\/ar-spatial-computing-beyond-engagement\/#La_Vera_Domanda_Non_E_Se_lAR_Puo_Farlo\" title=\"La Vera Domanda Non \u00c8 Se l&#8217;AR Pu\u00f2 Farlo\">La Vera Domanda Non \u00c8 Se l&#8217;AR Pu\u00f2 Farlo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/in2real.com\/it\/blog\/ar-spatial-computing-beyond-engagement\/#Cosa_fa_bene_lAR\" title=\"Cosa fa bene l&#8217;AR\">Cosa fa bene l&#8217;AR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/in2real.com\/it\/blog\/ar-spatial-computing-beyond-engagement\/#Immaginare_e_decidere\" title=\"Immaginare e decidere\">Immaginare e decidere<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/in2real.com\/it\/blog\/ar-spatial-computing-beyond-engagement\/#Il_confine_che_fa_la_differenza\" title=\"Il confine che fa la differenza\">Il confine che fa la differenza<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/in2real.com\/it\/blog\/ar-spatial-computing-beyond-engagement\/#Perche_conta_anche_se_oggi_il_tuo_compito_e_mostrare_non_valutare\" title=\"Perch\u00e9 conta, anche se oggi il tuo compito \u00e8 mostrare, non valutare\">Perch\u00e9 conta, anche se oggi il tuo compito \u00e8 mostrare, non valutare<\/a><\/li><\/ul><\/nav><\/div>\n\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading31114_e48e74-98, .wp-block-kadence-advancedheading.kt-adv-heading31114_e48e74-98[data-kb-block=\"kb-adv-heading31114_e48e74-98\"]{max-width:1200px;margin-right:auto;margin-left:auto;padding-top:0px;padding-bottom:var(--global-kb-spacing-xxl, 5rem);text-align:center;font-size:var(--global-kb-font-size-xxl, 4rem);font-style:normal;border-top:50px solid transparent;border-right:50px solid transparent;border-bottom:50px solid transparent;border-left:50px solid transparent;border-top-right-radius:0px;}.wp-block-kadence-advancedheading.kt-adv-heading31114_e48e74-98 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading31114_e48e74-98[data-kb-block=\"kb-adv-heading31114_e48e74-98\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading31114_e48e74-98, .wp-block-kadence-advancedheading.kt-adv-heading31114_e48e74-98[data-kb-block=\"kb-adv-heading31114_e48e74-98\"]{border-top:50px solid transparent;border-right:50px solid transparent;border-bottom:50px solid transparent;border-left:50px solid transparent;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading31114_e48e74-98, .wp-block-kadence-advancedheading.kt-adv-heading31114_e48e74-98[data-kb-block=\"kb-adv-heading31114_e48e74-98\"]{border-top:50px solid transparent;border-right:50px solid transparent;border-bottom:50px solid transparent;border-left:50px solid transparent;}}<\/style>\n<h2 class=\"kt-adv-heading31114_e48e74-98 font-sans-serif-bold font-bold wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading31114_e48e74-98\"><span class=\"ez-toc-section\" id=\"Cosa_Cambia_Quando_lObiettivo_Va_Oltre_lEngagement\"><\/span><em><em><strong><strong>Cosa Cambia Quando l&#8217;Obiettivo Va Oltre l&#8217;Engagement<\/strong><\/strong><\/em><\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.kadence-column31114_accda1-6c{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column31114_accda1-6c{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column31114_accda1-6c > .kt-inside-inner-col,.kadence-column31114_accda1-6c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column31114_accda1-6c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column31114_accda1-6c > .kt-inside-inner-col{flex-direction:column;}.kadence-column31114_accda1-6c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column31114_accda1-6c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column31114_accda1-6c{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column31114_accda1-6c{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column31114_accda1-6c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column31114_accda1-6c{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column31114_accda1-6c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column31114_accda1-6c\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id31114_59730c-b7 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id31114_59730c-b7 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id31114_59730c-b7 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-right:0px;padding-left:0px;min-height:572px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id31114_59730c-b7 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id31114_59730c-b7 > .kt-row-column-wrap{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id31114_59730c-b7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id31114_59730c-b7 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-row kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full kb-theme-content-width\">\n<style>.kadence-column31114_baf522-ce > .kt-inside-inner-col{display:flex;}.kadence-column31114_baf522-ce > .kt-inside-inner-col,.kadence-column31114_baf522-ce > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column31114_baf522-ce > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column31114_baf522-ce > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column31114_baf522-ce > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column31114_baf522-ce{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_baf522-ce{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_baf522-ce > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column31114_baf522-ce > .kt-inside-inner-col{background-image:url('https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-Sep-16-2026-10_25_40-AM.jpg');background-size:cover;background-position:56.00000000000001% 54%;background-attachment:scroll;background-repeat:no-repeat;}.kadence-column31114_baf522-ce > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column31114_baf522-ce{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column31114_baf522-ce{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_baf522-ce{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_baf522-ce > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column31114_baf522-ce > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column31114_baf522-ce{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_baf522-ce{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_baf522-ce > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column31114_baf522-ce > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column31114_baf522-ce kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-spacer.kt-block-spacer-31114_ed191d-ca .kt-block-spacer{height:408px;}.wp-block-kadence-spacer.kt-block-spacer-31114_ed191d-ca .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-31114_ed191d-ca\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column31114_390f75-ca > .kt-inside-inner-col{display:flex;}.kadence-column31114_390f75-ca > .kt-inside-inner-col,.kadence-column31114_390f75-ca > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column31114_390f75-ca > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column31114_390f75-ca > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column31114_390f75-ca > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column31114_390f75-ca{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_390f75-ca{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_390f75-ca > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column31114_390f75-ca > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column31114_390f75-ca{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column31114_390f75-ca{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_390f75-ca{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_390f75-ca > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column31114_390f75-ca{text-align:center;}}@media all and (max-width: 1024px){.kadence-column31114_390f75-ca > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column31114_390f75-ca{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_390f75-ca{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_390f75-ca > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column31114_390f75-ca > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column31114_390f75-ca kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading31114_8aceb9-87, .wp-block-kadence-advancedheading.kt-adv-heading31114_8aceb9-87[data-kb-block=\"kb-adv-heading31114_8aceb9-87\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:var(--global-kb-font-size-lg, 2rem);line-height:1.3;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading31114_8aceb9-87 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading31114_8aceb9-87[data-kb-block=\"kb-adv-heading31114_8aceb9-87\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading31114_8aceb9-87, .wp-block-kadence-advancedheading.kt-adv-heading31114_8aceb9-87[data-kb-block=\"kb-adv-heading31114_8aceb9-87\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading31114_8aceb9-87, .wp-block-kadence-advancedheading.kt-adv-heading31114_8aceb9-87[data-kb-block=\"kb-adv-heading31114_8aceb9-87\"]{font-size:42px;}}<\/style>\n<h2 class=\"kt-adv-heading31114_8aceb9-87 font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading31114_8aceb9-87\"><span class=\"ez-toc-section\" id=\"La_Vera_Domanda_Non_E_Se_lAR_Puo_Farlo\"><\/span><strong><strong><em><em><strong><strong><strong><strong><em><em><strong><strong>La Vera Domanda Non \u00c8 Se l&#8217;AR Pu\u00f2 Farlo<\/strong><\/strong><\/em><\/em><\/strong><\/strong><\/strong><\/strong><\/em><\/em><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se lavori nel marketing o nel brand di un&#8217;azienda con un <strong>prodotto complesso<\/strong> \u2014 un veicolo, un macchinario industriale, un pezzo di arredo di fascia alta \u2014 probabilmente hai gi\u00e0 lavorato con la realt\u00e0 aumentata: un configuratore, un viewer per provare il prodotto nel proprio spazio, magari un filtro AR per una campagna. E anche con l&#8217;AR da telefono puoi gi\u00e0 <strong>girarci intorno in scala reale<\/strong>, cambiarne il colore, guardarla da ogni angolo. Di quel lato dell&#8217;AR \u2014 l&#8217;engagement e il legame con il brand \u2014 abbiamo gi\u00e0 parlato <a href=\"https:\/\/in2real.com\/it\/blog\/ar-strategie-marketing-customer-engagement\/\">in un articolo precedente<\/a>; questo articolo riprende da l\u00ec.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quindi la domanda giusta non \u00e8 <em>&#8220;l&#8217;AR pu\u00f2 farlo?&#8221;<\/em> \u2014 su questo, la risposta \u00e8 gi\u00e0 s\u00ec. La domanda vera \u00e8: quando quel giro intorno al prodotto deve <strong>produrre una decisione<\/strong> \u2014 di design, di configurazione, di prezzo \u2014 cosa cambia davvero rispetto a mostrarlo e basta?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C&#8217;\u00e8 una linea diversa da tracciare, ed \u00e8 quella tra <strong>mostrare un prodotto e valutarlo<\/strong>. Non \u00e8 una storia di due tecnologie in competizione: visionOS, la piattaforma di Apple costruita attorno allo spatial computing, usa tecnologia AR \u2014 world tracking, ricostruzione della scena, image tracking \u2014 come parte del proprio funzionamento. \u00c8 una storia di <strong>evoluzione, non di sostituzione<\/strong> \u2014 ed \u00e8 di questo che parla questo articolo.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column31114_a78fb9-8f > .kt-inside-inner-col{display:flex;}.kadence-column31114_a78fb9-8f{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column31114_a78fb9-8f{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column31114_a78fb9-8f > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-md, 2rem);}.kadence-column31114_a78fb9-8f > .kt-inside-inner-col,.kadence-column31114_a78fb9-8f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column31114_a78fb9-8f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column31114_a78fb9-8f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column31114_a78fb9-8f > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column31114_a78fb9-8f{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_a78fb9-8f{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_a78fb9-8f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column31114_a78fb9-8f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column31114_a78fb9-8f{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column31114_a78fb9-8f{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column31114_a78fb9-8f > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column31114_a78fb9-8f{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_a78fb9-8f{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_a78fb9-8f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column31114_a78fb9-8f{text-align:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column31114_a78fb9-8f{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_a78fb9-8f{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_a78fb9-8f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column31114_a78fb9-8f{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column31114_a78fb9-8f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column31114_a78fb9-8f kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading31114_2ee71f-47, .wp-block-kadence-advancedheading.kt-adv-heading31114_2ee71f-47[data-kb-block=\"kb-adv-heading31114_2ee71f-47\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:var(--global-kb-font-size-lg, 2rem);line-height:1.3;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading31114_2ee71f-47 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading31114_2ee71f-47[data-kb-block=\"kb-adv-heading31114_2ee71f-47\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading31114_2ee71f-47, .wp-block-kadence-advancedheading.kt-adv-heading31114_2ee71f-47[data-kb-block=\"kb-adv-heading31114_2ee71f-47\"]{font-size:42px;}}<\/style>\n<h2 class=\"kt-adv-heading31114_2ee71f-47 font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading31114_2ee71f-47\"><span class=\"ez-toc-section\" id=\"Cosa_fa_bene_lAR\"><\/span><strong><strong><strong>Cosa fa bene l&#8217;AR<\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading31114_9476e6-d8, .wp-block-kadence-advancedheading.kt-adv-heading31114_9476e6-d8[data-kb-block=\"kb-adv-heading31114_9476e6-d8\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:0px;font-size:16px;line-height:1.8;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading31114_9476e6-d8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading31114_9476e6-d8[data-kb-block=\"kb-adv-heading31114_9476e6-d8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading31114_9476e6-d8, .wp-block-kadence-advancedheading.kt-adv-heading31114_9476e6-d8[data-kb-block=\"kb-adv-heading31114_9476e6-d8\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading31114_9476e6-d8 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading31114_9476e6-d8\">La realt\u00e0 aumentata si \u00e8 <strong>guadagnata un posto nel marketing<\/strong> per un buon motivo. Permette a chi guarda di collocare un prodotto nel proprio spazio \u2014 in casa, addosso, accanto alla propria auto \u2014 e questa vicinanza produce un <strong>effetto misurabile<\/strong>. La ricerca sulla relazione tra AR e brand ha rilevato che questa prossimit\u00e0 si traduce in un engagement pi\u00f9 forte e in un legame emotivo pi\u00f9 stretto con il consumatore (<a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/full\/10.1002\/mar.21953\" target=\"_blank\" rel=\"noopener\"><strong><em>Rauschnabel et al., Psychology &amp; Marketing, 2024<\/em><\/strong><\/a>). Una meta-analisi pi\u00f9 recente, che aggrega <strong>111 studi e oltre 547.000 partecipanti<\/strong> sull&#8217;uso di AR e VR nel retail, conferma la direzione dell&#8217;effetto su scala pi\u00f9 ampia: la qualit\u00e0 dell&#8217;esperienza \u00e8 legata in modo sistematicamente positivo \u2014 da moderato a forte (r tra 0,40 e 0,70) \u2014 all&#8217;atteggiamento del cliente, all&#8217;intenzione d&#8217;acquisto e alla fedelt\u00e0 (<strong><em><a href=\"https:\/\/www.mdpi.com\/2071-1050\/17\/2\/728\" target=\"_blank\" rel=\"noopener\">Fan et al., Sustainability, 2025<\/a>)<\/em><\/strong>.<br><br>\u00c8 lo stesso principio dietro al <strong>configuratore 3D<\/strong> per moto: poter posizionare il modello nel proprio spazio, ruotarlo e cambiarne la colorazione genera un tipo di <strong>coinvolgimento che una galleria di immagini statiche non riesce a replicare<\/strong>.<br><br>Lo stesso vale per l&#8217;arredo: vedere un pezzo in AR, nel proprio salotto, sotto la luce reale della stanza, prima dell&#8217;acquisto, \u00e8 esattamente il tipo di prossimit\u00e0 che la ricerca associa a un <strong>legame pi\u00f9 forte con il brand<\/strong> \u2014 lo stesso principio dietro alla visualizzazione prodotto in AR che abbiamo costruito per <a href=\"https:\/\/in2real.com\/it\/works\/configuratori-3d-omp-group\/\"><strong><em>OMP Group<\/em><\/strong><\/a>.<br><br>\u00c8 esattamente il lavoro per cui l&#8217;AR \u00e8 stata pensata, e continua a <strong>farlo bene<\/strong> \u2014 ne abbiamo parlato in modo specifico, di come l&#8217;AR guida questo tipo di engagement nel marketing, <a href=\"https:\/\/in2real.com\/it\/blog\/ar-strategie-marketing-customer-engagement\/\">qui<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column31114_ce3bd8-8e > .kt-inside-inner-col{display:flex;}.kadence-column31114_ce3bd8-8e > .kt-inside-inner-col,.kadence-column31114_ce3bd8-8e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column31114_ce3bd8-8e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column31114_ce3bd8-8e > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}.kadence-column31114_ce3bd8-8e > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column31114_ce3bd8-8e > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column31114_ce3bd8-8e > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column31114_ce3bd8-8e{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_ce3bd8-8e{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_ce3bd8-8e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column31114_ce3bd8-8e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column31114_ce3bd8-8e{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column31114_ce3bd8-8e{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_ce3bd8-8e{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_ce3bd8-8e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column31114_ce3bd8-8e > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column31114_ce3bd8-8e{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_ce3bd8-8e{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_ce3bd8-8e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column31114_ce3bd8-8e > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column31114_ce3bd8-8e kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/10\/Configuratore-3D-avanzato-sul-sito-web-ufficiale-di-Triumph-Motorcycles.webp\" alt=\"Configuratore 3D avanzato sul sito web ufficiale di Triumph Motorcycles\" class=\"wp-image-27056\" style=\"object-fit:cover\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/10\/Configuratore-3D-avanzato-sul-sito-web-ufficiale-di-Triumph-Motorcycles.webp 1200w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/10\/Configuratore-3D-avanzato-sul-sito-web-ufficiale-di-Triumph-Motorcycles-300x169.webp 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/10\/Configuratore-3D-avanzato-sul-sito-web-ufficiale-di-Triumph-Motorcycles-1024x576.webp 1024w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/10\/Configuratore-3D-avanzato-sul-sito-web-ufficiale-di-Triumph-Motorcycles-768x432.webp 768w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/10\/Configuratore-3D-avanzato-sul-sito-web-ufficiale-di-Triumph-Motorcycles-750x422.webp 750w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/10\/Configuratore-3D-avanzato-sul-sito-web-ufficiale-di-Triumph-Motorcycles-630x354.webp 630w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/10\/Configuratore-3D-avanzato-sul-sito-web-ufficiale-di-Triumph-Motorcycles-854x480.webp 854w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column31114_ecbb60-24 > .kt-inside-inner-col{display:flex;}.kadence-column31114_ecbb60-24{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column31114_ecbb60-24{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column31114_ecbb60-24 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-md, 2rem);}.kadence-column31114_ecbb60-24 > .kt-inside-inner-col,.kadence-column31114_ecbb60-24 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column31114_ecbb60-24 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column31114_ecbb60-24 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column31114_ecbb60-24 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column31114_ecbb60-24{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_ecbb60-24{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_ecbb60-24 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column31114_ecbb60-24 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column31114_ecbb60-24{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column31114_ecbb60-24{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column31114_ecbb60-24 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column31114_ecbb60-24{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_ecbb60-24{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_ecbb60-24 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column31114_ecbb60-24{text-align:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column31114_ecbb60-24{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_ecbb60-24{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_ecbb60-24 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column31114_ecbb60-24{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column31114_ecbb60-24 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column31114_ecbb60-24 kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading31114_8bd83f-fe, .wp-block-kadence-advancedheading.kt-adv-heading31114_8bd83f-fe[data-kb-block=\"kb-adv-heading31114_8bd83f-fe\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:var(--global-kb-font-size-lg, 2rem);line-height:1.3;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading31114_8bd83f-fe mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading31114_8bd83f-fe[data-kb-block=\"kb-adv-heading31114_8bd83f-fe\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading31114_8bd83f-fe, .wp-block-kadence-advancedheading.kt-adv-heading31114_8bd83f-fe[data-kb-block=\"kb-adv-heading31114_8bd83f-fe\"]{font-size:42px;}}<\/style>\n<h2 class=\"kt-adv-heading31114_8bd83f-fe font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading31114_8bd83f-fe\"><span class=\"ez-toc-section\" id=\"Immaginare_e_decidere\"><\/span><strong><strong><strong>Immaginare e decidere<\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading31114_81d628-be, .wp-block-kadence-advancedheading.kt-adv-heading31114_81d628-be[data-kb-block=\"kb-adv-heading31114_81d628-be\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:0px;font-size:16px;line-height:1.8;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading31114_81d628-be mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading31114_81d628-be[data-kb-block=\"kb-adv-heading31114_81d628-be\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading31114_81d628-be, .wp-block-kadence-advancedheading.kt-adv-heading31114_81d628-be[data-kb-block=\"kb-adv-heading31114_81d628-be\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading31114_81d628-be wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading31114_81d628-be\">Finch\u00e9 all&#8217;AR viene chiesto di fare <strong>un compito preciso<\/strong> \u2014 aiutare qualcuno a immaginare il prodotto nel proprio spazio \u2014 un telefono basta, e continuer\u00e0 a bastare: \u00e8 accessibile, familiare, senza attrito. Ma pi\u00f9 il prodotto \u00e8 complesso, pi\u00f9 le persone arrivano a un punto in cui immaginare il prodotto <strong>non basta pi\u00f9<\/strong>: serve <strong>giudicarlo<\/strong>. Confrontare una variante con un&#8217;altra. Valutare come una forma si legge in scala reale. <strong>Decidere, non solo farsene un&#8217;idea.<\/strong><br><br>\u00c8 qui che entra lo <strong>spatial computing<\/strong> \u2014 non come upgrade tecnologico dell&#8217;AR, ma come risposta a una <strong>domanda diversa<\/strong>. L&#8217;AR risponde bene a <em>&#8220;posso immaginare questo prodotto nel mio mondo?&#8221;<\/em>. Lo spatial computing \u00e8 costruito per rispondere a <em>&#8220;posso valutare questo prodotto come qualcosa che occupa il mio mondo?&#8221;<\/em> \u2014 camminandoci intorno, confrontandolo direttamente con un&#8217;alternativa, giudicandone le proporzioni come faresti con un oggetto fisico in una stanza.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column31114_a0fd87-0f > .kt-inside-inner-col{display:flex;}.kadence-column31114_a0fd87-0f{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column31114_a0fd87-0f{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column31114_a0fd87-0f > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-md, 2rem);}.kadence-column31114_a0fd87-0f > .kt-inside-inner-col,.kadence-column31114_a0fd87-0f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column31114_a0fd87-0f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column31114_a0fd87-0f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column31114_a0fd87-0f > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column31114_a0fd87-0f{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_a0fd87-0f{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_a0fd87-0f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column31114_a0fd87-0f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column31114_a0fd87-0f{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column31114_a0fd87-0f{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column31114_a0fd87-0f > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column31114_a0fd87-0f{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_a0fd87-0f{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_a0fd87-0f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column31114_a0fd87-0f{text-align:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column31114_a0fd87-0f{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_a0fd87-0f{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_a0fd87-0f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column31114_a0fd87-0f{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column31114_a0fd87-0f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column31114_a0fd87-0f kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading31114_c2e5f6-44, .wp-block-kadence-advancedheading.kt-adv-heading31114_c2e5f6-44[data-kb-block=\"kb-adv-heading31114_c2e5f6-44\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:var(--global-kb-font-size-lg, 2rem);line-height:1.3;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading31114_c2e5f6-44 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading31114_c2e5f6-44[data-kb-block=\"kb-adv-heading31114_c2e5f6-44\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading31114_c2e5f6-44, .wp-block-kadence-advancedheading.kt-adv-heading31114_c2e5f6-44[data-kb-block=\"kb-adv-heading31114_c2e5f6-44\"]{font-size:42px;}}<\/style>\n<h2 class=\"kt-adv-heading31114_c2e5f6-44 font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading31114_c2e5f6-44\"><span class=\"ez-toc-section\" id=\"Il_confine_che_fa_la_differenza\"><\/span><strong><strong><strong>Il confine che fa la differenza<\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sia con un configuratore AR da telefono sia con un visore, puoi gi\u00e0 camminare intorno a un&#8217;auto in scala reale. Quello che distingue un&#8217;esperienza pensata per mostrare da una pensata per valutare <strong>non \u00e8 la tecnologia<\/strong> \u2014 \u00e8 <strong>cosa succede attorno all&#8217;esperienza<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fedelt\u00e0 di materiali, colori e luce.<\/strong> Un configuratore ottimizzato per lo scroll e un modello costruito per reggere un confronto ravvicinato hanno <strong>standard di fedelt\u00e0 diversi<\/strong> \u2014 il secondo deve sopravvivere allo sguardo di chi cerca difetti, non solo di chi vuole farsi un&#8217;idea.<br><\/li>\n\n\n\n<li><strong>Presenza in scala reale.<\/strong> Non basta che il prodotto sia &#8220;in scala&#8221; sullo schermo \u2014 deve <strong>occupare lo spazio<\/strong> nello stesso modo in cui lo farebbe l&#8217;oggetto fisico, per chi lo giudica camminandoci attorno.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Confronto affiancato.<\/strong> Valutare significa quasi sempre <strong>confrontare<\/strong> \u2014 una variante contro un&#8217;altra, un modello contro un competitor. Serve poterli mettere fianco a fianco, nelle stesse condizioni.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Condizioni uguali per tutti i rispondenti.<\/strong> Se il giudizio deve <strong>contare come dato<\/strong>, ogni persona deve vedere lo stesso stimolo, nello stesso modo, nelle stesse condizioni di luce e di scena.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Raccolta dei dati.<\/strong> Mostrare un prodotto genera engagement. Valutarlo genera un <strong>giudizio che va raccolto, strutturato e reso confrontabile<\/strong> \u2014 altrimenti resta un&#8217;impressione, non un input per una decisione.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sono questi cinque elementi \u2014 non il tipo di headset o l&#8217;assenza di uno schermo \u2014 a <strong>spostare un&#8217;esperienza dal registro della comunicazione a quello della decisione<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column31114_ecbf99-b9 > .kt-inside-inner-col{display:flex;}.kadence-column31114_ecbf99-b9 > .kt-inside-inner-col,.kadence-column31114_ecbf99-b9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column31114_ecbf99-b9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column31114_ecbf99-b9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}.kadence-column31114_ecbf99-b9 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column31114_ecbf99-b9 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column31114_ecbf99-b9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column31114_ecbf99-b9{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_ecbf99-b9{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_ecbf99-b9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column31114_ecbf99-b9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column31114_ecbf99-b9{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column31114_ecbf99-b9{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_ecbf99-b9{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_ecbf99-b9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column31114_ecbf99-b9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column31114_ecbf99-b9{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_ecbf99-b9{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_ecbf99-b9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column31114_ecbf99-b9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column31114_ecbf99-b9 kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1672\" height=\"941\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-Sep-24-2026-12_36_24-PM.jpeg\" alt=\"Spatial computing XR clinic automotive\" class=\"wp-image-31107\" style=\"object-fit:cover\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-Sep-24-2026-12_36_24-PM.jpeg 1672w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-Sep-24-2026-12_36_24-PM-300x169.jpeg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-Sep-24-2026-12_36_24-PM-1024x576.jpeg 1024w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-Sep-24-2026-12_36_24-PM-768x432.jpeg 768w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-Sep-24-2026-12_36_24-PM-1536x864.jpeg 1536w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-Sep-24-2026-12_36_24-PM-750x422.jpeg 750w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-Sep-24-2026-12_36_24-PM-630x355.jpeg 630w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-Sep-24-2026-12_36_24-PM-854x481.jpeg 854w\" sizes=\"auto, (max-width: 1672px) 100vw, 1672px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column31114_071121-4d > .kt-inside-inner-col{display:flex;}.kadence-column31114_071121-4d{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column31114_071121-4d{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column31114_071121-4d > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-md, 2rem);}.kadence-column31114_071121-4d > .kt-inside-inner-col,.kadence-column31114_071121-4d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column31114_071121-4d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column31114_071121-4d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column31114_071121-4d > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column31114_071121-4d{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_071121-4d{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_071121-4d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column31114_071121-4d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column31114_071121-4d{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column31114_071121-4d{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column31114_071121-4d > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column31114_071121-4d{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_071121-4d{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_071121-4d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column31114_071121-4d{text-align:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column31114_071121-4d{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_071121-4d{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_071121-4d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column31114_071121-4d{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column31114_071121-4d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column31114_071121-4d kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading31114_3eecd5-42, .wp-block-kadence-advancedheading.kt-adv-heading31114_3eecd5-42[data-kb-block=\"kb-adv-heading31114_3eecd5-42\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:var(--global-kb-font-size-lg, 2rem);line-height:1.3;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading31114_3eecd5-42 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading31114_3eecd5-42[data-kb-block=\"kb-adv-heading31114_3eecd5-42\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading31114_3eecd5-42, .wp-block-kadence-advancedheading.kt-adv-heading31114_3eecd5-42[data-kb-block=\"kb-adv-heading31114_3eecd5-42\"]{font-size:42px;}}<\/style>\n<h2 class=\"kt-adv-heading31114_3eecd5-42 font-sans-serif-bold font-bold wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading31114_3eecd5-42\"><span class=\"ez-toc-section\" id=\"Perche_conta_anche_se_oggi_il_tuo_compito_e_mostrare_non_valutare\"><\/span><strong><strong><strong>Perch\u00e9 conta, anche se oggi il tuo compito \u00e8 mostrare, non valutare<\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading31114_e12c15-ef, .wp-block-kadence-advancedheading.kt-adv-heading31114_e12c15-ef[data-kb-block=\"kb-adv-heading31114_e12c15-ef\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:0px;font-size:16px;line-height:1.8;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading31114_e12c15-ef mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading31114_e12c15-ef[data-kb-block=\"kb-adv-heading31114_e12c15-ef\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading31114_e12c15-ef, .wp-block-kadence-advancedheading.kt-adv-heading31114_e12c15-ef[data-kb-block=\"kb-adv-heading31114_e12c15-ef\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading31114_e12c15-ef wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading31114_e12c15-ef\">Se il tuo lavoro si ferma alla visualizzazione del prodotto \u2014 un configuratore, una campagna, un&#8217;esperienza social \u2014 l&#8217;AR resta <strong>esattamente lo strumento giusto<\/strong>, e il suo pubblico \u00e8 destinato solo a crescere. Ma nel momento in cui qualcuno nella tua organizzazione deve <strong>iniziare a giudicare invece di limitarsi a mostrare<\/strong> \u2014 un design director, un team di ricerca \u2014 vale la pena sapere che \u00e8 un <strong>compito diverso, con requisiti diversi<\/strong>.<br><br>Nel prossimo articolo entriamo nel merito di questo secondo compito: dove si inserisce dentro un processo che gi\u00e0 si affida a prototipi fisici e clinic, e cosa cambia davvero quando il giro intorno al prodotto deve reggere una decisione.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column31114_14b629-48 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-3xl, 6.5rem);padding-bottom:var(--global-kb-spacing-3xl, 6.5rem);}.kadence-column31114_14b629-48 > .kt-inside-inner-col,.kadence-column31114_14b629-48 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column31114_14b629-48 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column31114_14b629-48 > .kt-inside-inner-col{flex-direction:column;}.kadence-column31114_14b629-48 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column31114_14b629-48 > .kt-inside-inner-col{background-image:linear-gradient(135deg,rgb(0,0,60) 0%,rgb(0,0,150) 100%);}.kadence-column31114_14b629-48 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column31114_14b629-48{position:relative;}@media all and (max-width: 1024px){.kadence-column31114_14b629-48 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column31114_14b629-48 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column31114_14b629-48\"><div class=\"kt-inside-inner-col\"><style>.kadence-column31114_d18c23-26 > .kt-inside-inner-col{display:flex;}.kadence-column31114_d18c23-26{max-width:1200px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column31114_d18c23-26{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column31114_d18c23-26 > .kt-inside-inner-col,.kadence-column31114_d18c23-26 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column31114_d18c23-26 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column31114_d18c23-26 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column31114_d18c23-26 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column31114_d18c23-26{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_d18c23-26{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_d18c23-26 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column31114_d18c23-26 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column31114_d18c23-26{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column31114_d18c23-26{-webkit-flex:0 1 1200px;flex:0 1 1200px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column31114_d18c23-26{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_d18c23-26{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_d18c23-26 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column31114_d18c23-26{text-align:center;}}@media all and (max-width: 1024px){.kadence-column31114_d18c23-26 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column31114_d18c23-26{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_d18c23-26{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_d18c23-26 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column31114_d18c23-26{max-width:1200px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column31114_d18c23-26 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column31114_d18c23-26 kb-section-dir-vertical kb-section-md-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading31114_cf07a3-73, .wp-block-kadence-advancedheading.kt-adv-heading31114_cf07a3-73[data-kb-block=\"kb-adv-heading31114_cf07a3-73\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:var(--global-kb-font-size-xl, 3rem);line-height:1.3;font-style:normal;color:#ffffff;}.wp-block-kadence-advancedheading.kt-adv-heading31114_cf07a3-73 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading31114_cf07a3-73[data-kb-block=\"kb-adv-heading31114_cf07a3-73\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading31114_cf07a3-73, .wp-block-kadence-advancedheading.kt-adv-heading31114_cf07a3-73[data-kb-block=\"kb-adv-heading31114_cf07a3-73\"]{font-size:42px;}}<\/style>\n<p class=\"kt-adv-heading31114_cf07a3-73 font-sans-serif-bold font-bold wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading31114_cf07a3-73\"><em>Se stai valutando se un progetto richiede AR, spatial computing, o entrambi, la domanda pi\u00f9 utile non \u00e8 quale tecnologia scegliere \u2014 \u00e8 quale decisione l&#8217;esperienza deve davvero sostenere.<\/em><\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns31114_b16019-40{padding-top:var(--global-kb-spacing-md, 2rem);gap:var(--global-kb-gap-sm, 1rem);justify-content:flex-start;align-items:center;}.kt-btns31114_b16019-40 .kt-button{font-weight:normal;font-style:normal;}.kt-btns31114_b16019-40 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns31114_b16019-40 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns31114_b16019-40 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns31114_b16019-40 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns31114_b16019-40 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns31114_b16019-40 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns31114_b16019-40 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns31114_b16019-40 el-anim transition-delay-class\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn31114_94ae44-0b.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn31114_94ae44-0b.kb-button{color:#000000;background:#ffffff;font-size:var(--global-kb-font-size-sm, 0.9rem);letter-spacing:2px;text-transform:uppercase;border-top-left-radius:1.5rem;border-top-right-radius:1.5rem;border-bottom-right-radius:1.5rem;border-bottom-left-radius:1.5rem;padding-top:15px;padding-right:38px;padding-bottom:15px;padding-left:38px;}.wp-block-kadence-advancedbtn .kb-btn31114_94ae44-0b.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn31114_94ae44-0b.kb-button:focus{color:#ffffff;background:#000000;}<\/style><a class=\"kb-button kt-button button kb-btn31114_94ae44-0b kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false font-mono wp-block-kadence-singlebtn\" href=\"https:\/\/in2real.com\/it\/contact-us\/\"><span class=\"kt-btn-inner-text\">parliamone!<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kb-row-layout-id31114_c478d0-87 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id31114_c478d0-87 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id31114_c478d0-87 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, calc(35% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(65% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id31114_c478d0-87 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id31114_c478d0-87 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id31114_c478d0-87 > .kt-row-column-wrap{row-gap:var(--global-kb-gap-lg, 4rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id31114_c478d0-87 alignnone el-anim wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column31114_feda01-f9 > .kt-inside-inner-col{display:flex;}.kadence-column31114_feda01-f9 > .kt-inside-inner-col,.kadence-column31114_feda01-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column31114_feda01-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column31114_feda01-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column31114_feda01-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column31114_feda01-f9{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_feda01-f9{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_feda01-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column31114_feda01-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column31114_feda01-f9{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column31114_feda01-f9{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_feda01-f9{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_feda01-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column31114_feda01-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column31114_feda01-f9{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_feda01-f9{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_feda01-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column31114_feda01-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column31114_feda01-f9\"><div class=\"kt-inside-inner-col\"><style>.kadence-column31114_1872bb-09 > .kt-inside-inner-col,.kadence-column31114_1872bb-09 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column31114_1872bb-09 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column31114_1872bb-09 > .kt-inside-inner-col{flex-direction:column;}.kadence-column31114_1872bb-09 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column31114_1872bb-09 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column31114_1872bb-09{position:relative;}@media all and (max-width: 1024px){.kadence-column31114_1872bb-09 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column31114_1872bb-09 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column31114_1872bb-09\"><div class=\"kt-inside-inner-col\">\n<h4 class=\"wp-block-heading has-text-align-left font-sans-serif-bold font-bold has-black-color has-text-color has-link-color has-large-font-size wp-elements-1\">Continua a leggere<\/h4>\n<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns31114_c8e8ae-82{gap:var(--global-kb-gap-sm, 1rem);justify-content:flex-start;align-items:center;}.kt-btns31114_c8e8ae-82 .kt-button{font-weight:normal;font-style:normal;}.kt-btns31114_c8e8ae-82 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns31114_c8e8ae-82 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns31114_c8e8ae-82 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns31114_c8e8ae-82 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns31114_c8e8ae-82 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns31114_c8e8ae-82 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns31114_c8e8ae-82 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns31114_c8e8ae-82\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn31114_6efb8b-a3.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn31114_6efb8b-a3.kb-button{background:linear-gradient(45deg,rgb(0,0,150) 0%,rgb(0,0,60) 100%) !important;font-size:var(--global-kb-font-size-sm, 0.9rem);letter-spacing:2px;text-transform:uppercase;border-top-left-radius:1.5rem;border-top-right-radius:1.5rem;border-bottom-right-radius:1.5rem;border-bottom-left-radius:1.5rem;padding-top:15px;padding-right:38px;padding-bottom:15px;padding-left:38px;}.kb-btn31114_6efb8b-a3.kb-button .kb-svg-icon-wrap{font-size:20px;--kb-button-icon-size:20px;}.kb-btn31114_6efb8b-a3.kb-button::before{background:#000000;-webkit-transition:opacity .3s ease-in-out;-moz-transition:opacity .3s ease-in-out;transition:opacity .3s ease-in-out;}<\/style><span class=\"kb-button kt-button button kb-btn31114_6efb8b-a3 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false font-mono wp-block-kadence-singlebtn\"><span class=\"kt-btn-inner-text\">in2real insight<\/span><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column31114_f6d2a9-24 > .kt-inside-inner-col,.kadence-column31114_f6d2a9-24 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column31114_f6d2a9-24 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column31114_f6d2a9-24 > .kt-inside-inner-col{flex-direction:column;}.kadence-column31114_f6d2a9-24 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column31114_f6d2a9-24 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column31114_f6d2a9-24{position:relative;}@media all and (max-width: 1024px){.kadence-column31114_f6d2a9-24 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column31114_f6d2a9-24 > .kt-inside-inner-col{padding-top:30px;padding-right:20px;padding-bottom:20px;padding-left:20px;flex-direction:column;justify-content:center;}}.kadence-column31114_f6d2a9-24 article .entry-content-wrap .entry-header .entry-title a {    text-decoration: none !important;}<\/style>\n<div class=\"wp-block-kadence-column kadence-column31114_f6d2a9-24\"><div class=\"kt-inside-inner-col\"><style>.kb-posts-id-31114_f882ad-d2 .entry.loop-entry .entry-header .entry-title{font-size:var(--global-kb-font-size-md, 1.25rem);}<\/style><ul class=\"wp-block-kadence-posts kb-posts kadence-posts-list kb-posts-id-31114_f882ad-d2 content-wrap grid-cols kb-posts-style-unboxed grid-sm-col-2 grid-lg-col-2 item-image-style-above  font-sans-serif-bold font-bold\"><li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-31114 post type-post status-publish format-standard has-post-thumbnail hentry category-innovazione-tecnologie tag-realta-aumentata tag-realta-virtuale tag-spatial-computing\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-1-1\" href=\"https:\/\/in2real.com\/it\/blog\/ar-spatial-computing-beyond-engagement\/\" aria-label=\"AR e Spatial Computing\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/ar-vs-spatial-computing--300x169.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"ar vs spatial computing\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/ar-vs-spatial-computing--300x169.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/ar-vs-spatial-computing--1024x576.jpg 1024w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/ar-vs-spatial-computing--768x432.jpg 768w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/ar-vs-spatial-computing--1536x864.jpg 1536w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/ar-vs-spatial-computing--750x422.jpg 750w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/ar-vs-spatial-computing--630x355.jpg 630w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/ar-vs-spatial-computing--854x481.jpg 854w, https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/ar-vs-spatial-computing-.jpg 1672w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t<h3 class=\"entry-title\"><a href=\"https:\/\/in2real.com\/it\/blog\/ar-spatial-computing-beyond-engagement\/\" rel=\"bookmark\">AR e Spatial Computing<\/a><\/h3>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t\t\t\t<span class=\"posted-on\">\n\t\t\t\t<time class=\"entry-date published\" datetime=\"2026-09-25T12:52:08+00:00\">25 Settembre 2026<\/time><time class=\"updated\" datetime=\"2026-09-25T14:42:27+00:00\">25 Settembre 2026<\/time>\t\t\t<\/span>\n\t\t\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n<footer class=\"entry-footer\">\n\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-22230 post type-post status-publish format-standard has-post-thumbnail hentry category-innovazione-tecnologie tag-prodotti-3d tag-realta-aumentata tag-visualizzazione-prodotti\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-1-1\" href=\"https:\/\/in2real.com\/it\/blog\/ar-nellindustria-del-mobile-buyers-journey-e-kpi\/\" aria-label=\"L&#8217;Impatto della Realt\u00e0 Aumentata sull&#8217;Industria del Mobile\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2024\/06\/furniture_AR-300x169.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Furniture_AR\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2024\/06\/furniture_AR-300x169.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2024\/06\/furniture_AR-1024x576.jpg 1024w, https:\/\/in2real.com\/wp-content\/uploads\/2024\/06\/furniture_AR-768x432.jpg 768w, https:\/\/in2real.com\/wp-content\/uploads\/2024\/06\/furniture_AR-1536x864.jpg 1536w, https:\/\/in2real.com\/wp-content\/uploads\/2024\/06\/furniture_AR-750x422.jpg 750w, https:\/\/in2real.com\/wp-content\/uploads\/2024\/06\/furniture_AR-630x354.jpg 630w, https:\/\/in2real.com\/wp-content\/uploads\/2024\/06\/furniture_AR-854x480.jpg 854w, https:\/\/in2real.com\/wp-content\/uploads\/2024\/06\/furniture_AR.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t<h3 class=\"entry-title\"><a href=\"https:\/\/in2real.com\/it\/blog\/ar-nellindustria-del-mobile-buyers-journey-e-kpi\/\" rel=\"bookmark\">L&#8217;Impatto della Realt\u00e0 Aumentata sull&#8217;Industria del Mobile<\/a><\/h3>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t\t\t\t<span class=\"posted-on\">\n\t\t\t\t<time class=\"entry-date published\" datetime=\"2024-06-06T07:45:23+00:00\">6 Giugno 2024<\/time><time class=\"updated\" datetime=\"2026-09-25T14:16:40+00:00\">25 Settembre 2026<\/time>\t\t\t<\/span>\n\t\t\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n<footer class=\"entry-footer\">\n\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<\/ul><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id31114_1856dc-ce > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id31114_1856dc-ce > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id31114_1856dc-ce > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1140px;margin-left:auto;margin-right:auto;padding-top:80px;padding-right:0px;padding-bottom:80px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id31114_1856dc-ce{background-color:#f2f2f2;}.kb-row-layout-id31114_1856dc-ce > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id31114_1856dc-ce > .kt-row-column-wrap{max-width:700px;margin-left:auto;margin-right:auto;padding-top:80px;padding-right:0px;padding-bottom:80px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id31114_1856dc-ce > .kt-row-column-wrap{padding-top:60px;padding-right:15px;padding-bottom:60px;padding-left:15px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id31114_1856dc-ce alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column31114_b03d38-43 > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kadence-column31114_b03d38-43 > .kt-inside-inner-col,.kadence-column31114_b03d38-43 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column31114_b03d38-43 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column31114_b03d38-43 > .kt-inside-inner-col{flex-direction:column;}.kadence-column31114_b03d38-43 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column31114_b03d38-43 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column31114_b03d38-43{position:relative;}.kadence-column31114_b03d38-43, .kt-inside-inner-col > .kadence-column31114_b03d38-43:not(.specificity){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}@media all and (max-width: 1024px){.kadence-column31114_b03d38-43 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column31114_b03d38-43 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column31114_b03d38-43 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id31114_a88aa9-ab{margin-top:40px;margin-bottom:0px;}.kb-row-layout-id31114_a88aa9-ab > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id31114_a88aa9-ab > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id31114_a88aa9-ab > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-sm, 1rem);max-width:1000px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id31114_a88aa9-ab > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id31114_a88aa9-ab{margin-top:0px;margin-bottom:0px;}}@media all and (max-width: 1024px){.kb-row-layout-id31114_a88aa9-ab > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id31114_a88aa9-ab > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id31114_a88aa9-ab alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column31114_ea2e32-a6 > .kt-inside-inner-col{padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}.kadence-column31114_ea2e32-a6 > .kt-inside-inner-col,.kadence-column31114_ea2e32-a6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column31114_ea2e32-a6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column31114_ea2e32-a6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column31114_ea2e32-a6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column31114_ea2e32-a6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column31114_ea2e32-a6{position:relative;}@media all and (max-width: 1024px){.kadence-column31114_ea2e32-a6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column31114_ea2e32-a6, .kt-inside-inner-col > .kadence-column31114_ea2e32-a6:not(.specificity){margin-top:30px;margin-right:0px;margin-bottom:0px;margin-left:0px;}}@media all and (max-width: 767px){.kadence-column31114_ea2e32-a6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column31114_ea2e32-a6 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box31114_bb621b-57 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box31114_bb621b-57 .kt-blocks-info-box-link-wrap{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:rgba(242, 242, 242, 0);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:13px;margin-left:0px;}.kt-info-box31114_bb621b-57 .kt-blocks-info-box-link-wrap:hover{background:rgba(242, 242, 242, 0);}.kt-info-box31114_bb621b-57.wp-block-kadence-infobox{max-width:100%;}.kt-info-box31114_bb621b-57 .kadence-info-box-image-inner-intrisic-container{max-width:200px;}.kt-info-box31114_bb621b-57 .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:100%;width:500px;height:0px;max-width:100%;}.kt-info-box31114_bb621b-57 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box31114_bb621b-57 .kt-info-svg-icon-flip, .kt-info-box31114_bb621b-57 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box31114_bb621b-57 .kt-blocks-info-box-media{color:#444444;background:transparent;border-color:#444444;border-radius:200px;overflow:hidden;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box31114_bb621b-57 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box31114_bb621b-57 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:#444444;background:transparent;border-color:#444444;}.kt-info-box31114_bb621b-57 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box31114_bb621b-57 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#555555;}.kt-info-box31114_bb621b-57 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box31114_bb621b-57 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box31114_bb621b-57 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box31114_bb621b-57 prof-img\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none kb-info-box-image-ratio kb-info-box-image-ratio-square\"><div class=\"kadence-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/francesca.jpg\" alt=\"Francesca Dattilo, autrice dell'articolo\" width=\"500\" height=\"500\" class=\"kt-info-box-image wp-image-10552\" srcset=\"https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/francesca.jpg 500w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/francesca-300x300.jpg 300w, https:\/\/in2real.com\/wp-content\/uploads\/2023\/06\/francesca-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><\/div><\/span><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-31114_996164-9d .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-31114_996164-9d .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-31114_996164-9d\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading31114_34a1f5-0e, .wp-block-kadence-advancedheading.kt-adv-heading31114_34a1f5-0e[data-kb-block=\"kb-adv-heading31114_34a1f5-0e\"]{margin-top:-15px;margin-right:0px;margin-bottom:8px;margin-left:0px;text-align:center;font-size:var(--global-kb-font-size-lg, 2rem);line-height:1em;font-weight:400;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading31114_34a1f5-0e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading31114_34a1f5-0e[data-kb-block=\"kb-adv-heading31114_34a1f5-0e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading31114_34a1f5-0e font-sans-serif-bold font-bold wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading31114_34a1f5-0e\">Francesca Dattilo<\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading31114_803d5f-46, .wp-block-kadence-advancedheading.kt-adv-heading31114_803d5f-46[data-kb-block=\"kb-adv-heading31114_803d5f-46\"]{text-align:center;line-height:1em;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading31114_803d5f-46 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading31114_803d5f-46[data-kb-block=\"kb-adv-heading31114_803d5f-46\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading31114_803d5f-46 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading31114_803d5f-46\"><em><a href=\"mailto:francesca.dattilo@in2real.com\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"mailto:francesca.dattilo@in2real.com\" target=\"_blank\" rel=\"noreferrer noopener\">francesca.dattilo@in2real.com<\/a><\/em><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column31114_ee7bd2-27 > .kt-inside-inner-col{display:flex;}.kadence-column31114_ee7bd2-27 > .kt-inside-inner-col,.kadence-column31114_ee7bd2-27 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column31114_ee7bd2-27 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column31114_ee7bd2-27 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column31114_ee7bd2-27 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column31114_ee7bd2-27{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_ee7bd2-27{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_ee7bd2-27 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column31114_ee7bd2-27 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column31114_ee7bd2-27{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column31114_ee7bd2-27{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_ee7bd2-27{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_ee7bd2-27 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column31114_ee7bd2-27 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column31114_ee7bd2-27{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_ee7bd2-27{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column31114_ee7bd2-27 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column31114_ee7bd2-27 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column31114_ee7bd2-27\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading31114_d6e055-63, .wp-block-kadence-advancedheading.kt-adv-heading31114_d6e055-63[data-kb-block=\"kb-adv-heading31114_d6e055-63\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading31114_d6e055-63 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading31114_d6e055-63[data-kb-block=\"kb-adv-heading31114_d6e055-63\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading31114_d6e055-63 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading31114_d6e055-63\"><br>Designer di formazione, lavoro nella comunicazione e nel marketing per In2real dal 2019. Puoi confrontarti con me e con il mio team per individuare le esigenze della tua azienda e definire la strategia pi\u00f9 adatta.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Puoi gi\u00e0 camminarci intorno: cosa serve davvero per valutare un prodotto, non solo mostrarlo.<\/p>\n","protected":false},"author":3,"featured_media":31104,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[222],"tags":[227,235,270],"class_list":["post-31114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovazione-tecnologie","tag-realta-aumentata","tag-realta-virtuale","tag-spatial-computing"],"acf":[],"taxonomy_info":{"category":[{"value":222,"label":"Innovazione e Tecnologie"}],"post_tag":[{"value":227,"label":"realt\u00e0 aumentata"},{"value":235,"label":"realt\u00e0 virtuale"},{"value":270,"label":"spatial computing"}]},"featured_image_src_large":["https:\/\/in2real.com\/wp-content\/uploads\/2026\/09\/ar-vs-spatial-computing--1024x576.jpg",1024,576,true],"author_info":{"display_name":"Francesca Dattilo","author_link":"https:\/\/in2real.com\/it\/blog\/author\/francesca-dattilo\/"},"comment_info":0,"category_info":[{"term_id":222,"name":"Innovazione e Tecnologie","slug":"innovazione-tecnologie","term_group":0,"term_taxonomy_id":222,"taxonomy":"category","description":"Rimani aggiornato con i pi\u00f9 recenti sviluppi nel mondo dell'innovazione e della tecnologia. Qui esploriamo come le tecnologie all'avanguardia come CGI, configuratori 3D in tempo reale e soluzioni digitali stanno trasformando settori come l'automotive, il design di prodotto e il marketing esperienziale. Scopri le intuizioni degli esperti e il futuro della tecnologia nei nostri settori di riferimento.","parent":0,"count":27,"filter":"raw","cat_ID":222,"category_count":27,"category_description":"Rimani aggiornato con i pi\u00f9 recenti sviluppi nel mondo dell'innovazione e della tecnologia. Qui esploriamo come le tecnologie all'avanguardia come CGI, configuratori 3D in tempo reale e soluzioni digitali stanno trasformando settori come l'automotive, il design di prodotto e il marketing esperienziale. Scopri le intuizioni degli esperti e il futuro della tecnologia nei nostri settori di riferimento.","cat_name":"Innovazione e Tecnologie","category_nicename":"innovazione-tecnologie","category_parent":0}],"tag_info":[{"term_id":227,"name":"realt\u00e0 aumentata","slug":"realta-aumentata","term_group":0,"term_taxonomy_id":227,"taxonomy":"post_tag","description":"","parent":0,"count":11,"filter":"raw"},{"term_id":235,"name":"realt\u00e0 virtuale","slug":"realta-virtuale","term_group":0,"term_taxonomy_id":235,"taxonomy":"post_tag","description":"","parent":0,"count":12,"filter":"raw"},{"term_id":270,"name":"spatial computing","slug":"spatial-computing","term_group":0,"term_taxonomy_id":270,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/31114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/comments?post=31114"}],"version-history":[{"count":9,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/31114\/revisions"}],"predecessor-version":[{"id":31269,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/posts\/31114\/revisions\/31269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/media\/31104"}],"wp:attachment":[{"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/media?parent=31114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/categories?post=31114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/in2real.com\/it\/wp-json\/wp\/v2\/tags?post=31114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}