Auto Match: UX and data collection for effective digital solutions
Where User Experience meets data to create meaningful digital solutions
What if the UX could listen?
In this article, we introduce Auto Match—the new digital solution developed by In2real and Intelligo that brings together visual design, adaptive technology, and behavioral insight.
We’ll explore how a well-crafted experience doesn’t just engage—it listens. How great UX can become a tool for meaningful understanding. And how innovation, when designed with intention, can guide people without replacing them.
This is where creativity and strategy meet—and where a new kind of digital experience begins.
Digital experience and data collection: why both are needed today
We live in a world where experience is everything. People expect every interaction—whether physical or digital—to be clear, engaging, and designed around their needs. But experience alone is no longer enough. Or rather, it’s when experience becomes an opportunity to listen that its true potential is revealed.
Today, listening means collecting data—not in a passive, invasive, or purely quantitative way, but through meaningful interaction. Through tools and interfaces designed to put people at the center. We’re talking about data that reflects choices, behaviors, and preferences, opening new opportunities for insight and strategy.
According to Forrester Research, optimized user experiences can increase conversion rates by up to 400%. A strong indication that good engagement also leads to better, more actionable data.
Digital solutions that bridge creativity and intelligence
Good data starts with good experience design
At In2real, together with Intelligo, we’ve been working for years at the intersection of creativity and strategy—turning digital experiences into tools that engage users and deliver value. Emotional value, yes—but also informational value.
Because behind a well-crafted interaction often lies a rich map of insights: the kind that helps teams make smarter decisions, improve services, and refine strategies with confidence.
Engagement becomes understanding: the power of behavioral data
Our approach is based on a simple principle: you can’t collect meaningful data without a meaningful experience. When people are free to explore intuitively and visually, they leave behind traces that matter—not just what they choose, but how they get there, what catches their attention, where they pause.
If gathered with care and transparency, this kind of behavioral data benefits everyone in the ecosystem: brands, designers, marketers, analysts. It helps build smarter tools, more welcoming environments, and more relevant content.
Intuitive interfaces and gamification for better engagement
We’re not the only ones working on this kind of smart, real-time interaction. Just look at how Qualtrics – an online platform used for experience management (XM) – leverages what is now being called agentic AI—a new paradigm where artificial intelligence doesn’t just passively collect data but actively interprets and responds to it – read post. In their platform, user feedback is processed in real time, and the system adapts itself to propose next steps, tailored follow-ups, or even emotional tone adjustments in the interface.
This is exactly the kind of intelligence that inspired Auto Match’s AI-powered recommendation engine. Rather than relying on static logic or hardcoded paths, the system is designed to react to the way each person interacts, adjusting the suggestions, refining the vehicle shortlist, and even reordering the visual flow of the experience based on how engaged—or hesitant—the user seems.
In both cases, the result is the same: a smarter system that not only collects data but turns every micro-interaction into a signal. It’s a shift from “monitoring users” to truly understanding them—a foundation that makes the customer experience more intuitive, more human, and ultimately, more effective.
Auto Match: a real case of data-driven experience
That’s the space where Auto Match was born: a digital solution co-developed by In2real and Intelligo that combines intuitive UX, intelligent data collection, and ease of use.
But Auto Match isn’t just an app. It’s a real-world case study that shows what happens when you design with both the user and the data in mind. When you break down the walls between creativity and research. When design becomes not just form—but function.
UXmatters also confirms this approach: data-driven UX enables deeper understanding, increased usability, and more relevant engagement.
Auto Match represents a shift in how we approach user experience:
A system that supports rather than replaces. That guides without pushing. That listens without judging.
It’s a tool for teams who want to understand more—before they sell better.
Towards a technology designing that supports, not replaces
Auto Match represents a different way of thinking about digital transformation—not as an effort to automate for the sake of efficiency, but as a way to enhance human connection through smart, adaptive tools. In a sector like automotive, where trust, emotion, and clarity are key to decision-making, the real innovation isn’t about replacing people with machines. It’s about creating technologies that know when to step forward, and when to step aside.
Everything in Auto Match is designed to support, guide, and enrich the customer experience. From the moment a user begins the journey, the system is listening—not just collecting responses, but interpreting intention, mood, and need. It then turns this data into meaningful suggestions, and makes it available to those who can turn it into action: the consultants, the sales teams, the brand.
By combining artificial intelligence with neuroscience-based design and a modular, integrable architecture, Auto Match becomes more than just a digital tool—it becomes a bridge between people and products, between curiosity and choice, between insight and relationship.
This is the direction we believe technology should take: not to replace the human experience, but to reveal its depth more clearly, support it more intelligently, and deliver it more consistently.
Because when digital works in harmony with human intention, the result is not just better sales—but better experiences.
Stay connected: in the coming weeks we will bring you into Auto Match
A designer by training, I have been working on communications and marketing for In2real since 2019. You can engage with me and my team to identify your company’s needs and define the right strategy.