Improve your business through Virtual Experiences
The Virtual Experience Revolution
The post pandemic revolution impacted face-to-face business operations, there is a surge in businesses looking for new ways to provide their customers with an immersive experience. Virtual reality (VR) and augmented reality (AR) solutions are being utilized by a variety of industries.
These technologies open up dynamic possibilities for companies interested in providing their customers with immersive experiences both at the product/service awareness stage and in the final purchase process.
This blog post will explore how virtual experience can be used as an effective tool to improve customer engagement in online purchasing and get the most out of this revolutionary marketing strategy, while also utilizing the benefits offered by the metaverse; a term coined from the fusion of “meta,” which stands for beyond, and “universe,” which means all possible realities.
What is a virtual experience and why should buyers consider one
In the world of retail, virtual experiences are becoming increasingly popular due to their engaging and interactive nature.
A virtual experience allows shoppers to immerse themselves in a world that may not even exist in physical reality. It raises awareness of products and services by giving consumers the opportunity to experience them in a unique and memorable way. With personalized environments not only showcase brand products and services, but also allow shoppers to interact with them in a way that is not possible through traditional means.
By creating a memorable and unique virtual experience, buyers are more likely to remember the brand and revisit in the future because by engaging senses and emotions the company manages to be more distinctive.
How to use the virtual experience
Create a more engaging buying process
In today’s fast-paced digital world, consumers want a more engaging, immersive but also more convenient shopping experience by being interactively usable remotely.
By creating a virtual showroom not only focused on the product but also on the branding of the space the experience becomes a sales tool but also a powerful marketing tool.
By creating a distinct, branded environment for buyers to explore, businesses can increase brand recognition and create a more memorable shopping experience. Additionally, incorporating a virtual showroom into a larger marketing campaign can provide a seamless, integrated buying process that is sure to leave a lasting impression on the customer.
Benefits of the virtual experience
Increased efficiency, reduced costs and improved customer service
The advent of the virtual experience-and the metaverse-has brought several benefits both to companies that have embraced the innovation challenge and to customers.
The increased efficiency of virtual experiences is evident when shoppers can interact with brands from anywhere in the world. Sustainability takes on a whole new meaning with virtual experiences, as carbon emissions are reduced and the environment gets a much-needed break.
With virtual experiences, shoppers enjoy an unprecedented level of flexibility. The cost-saving aspect is equally significant, as shoppers can transact without the usual logistical challenges; with the advent of blockchain-related transactions, the digital buying process has radically changed.
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Transactions – NFT: let’s clarify
In the ever-expanding world of the metaverse, transactions have taken on a new form through the use of blockchain. Non-fungible tokens (NFTs) are a cryptocurrency-based digital asset that has rapidly gained popularity in the metaverse due to their unique value.
These NFTs provide a level of uniqueness to digital products that companies place within virtual spaces, making them a valuable asset. Transactions within the metaverse are completed using cryptocurrencies such as Bitcoin and Ether and other cryptocurrencies to be considered as the currency of the future.
Every transaction is recorded on a blockchain, creating transparency and security at every step of the process. With the growing popularity of the metaverse and the innovative use of blockchain, the future of transactions will undoubtedly continue to evolve making virtual experiences an indispensable tool for enhancing business value.
Tips on how to create an immersive virtual experience efficiently
Virtual experiences allows customers to immerse themselves in a product or service, leading to a deeper connection and increased engagement. But creating an immersive virtual experience isn’t always easy – it takes a combination of creativity, technical skills, and attention to detail.
To start, keep things simple and easy to navigate. It is important to create a excellent -looking experience that captures customers’ attention and engages them. By making your experience shareable and memorable, you can ensure that it will be talked about long after it’s over, leveraging the communicative echo of sharing.
With a bit of planning and the right tools, you can create a virtual experience that will leave a lasting impression on your customers. In2real can support and guide companies in planning, setting goals, and then creating a memorable immersive experience.
Examples of successful virtual experiences
In recent years, both the fashion and automotive industries have embraced the power of virtual experiences to connect with consumers in a more dynamic way.
Some of the most successful examples include luxury fashion brands offering virtual runway shows and 360° product views, as well as automotive companies providing virtual test drives and custom car configurators. These experiences have become increasingly popular among consumers, offering a way to engage with brands in a more immersive way from the comfort of their own homes.
By leveraging digital technology to create these experiences, these industries have found new and impactful ways to showcase their products and build relationships with customers.
Successful story #1
Puma Black Station
Enter the immersive and interactive world of PUMA Black Station, where you’ll witness the future of the brand come to life.
Black Station is a blank 3D canvas that’s constantly evolving and will host various web3 activations over the years to come. Start your journey by stepping into a hyper-realistic digital lobby space with three separate portals, and explore the dynamic destination that awaits you.
The immersive experience is taken to the next level through the use of abstract, yet realistic aesthetics. Animated avatar-like additions make the experience engaging and captivating, keeping you on the edge of your seat in anticipation of what’s to come.
Successful story #2
The Virtual Experience Center is a true magnification of Hyundai’s brand vision, Progress for Humanity. A virtual showroom in which the vision of the future emerges according to the brand’s canons:
“A future that will connect people with people and people with quality time.” – Hyundai Motor UK.
The virtual showroom is a stunning contemporary steel and glass building that perfectly matches the brand’s aesthetic. With a photorealistic appearance, the spacious central lobby gives access to several showrooms dedicated to specific automotive models.
These showrooms are packed with extra content such as images, data sheets, and videos, providing users with a plethora of valuable information. Visitors can watch streaming virtual events in an environment reminiscent of a classic movie theater, as well as browse through archival content or presentations of the latest car models.
It is essential for all companies to consider using virtual experiences to improve customer awareness and engagement and, consequently, to improve the buying process.
Businesses can take advantage of the many benefits offered by this technology, including increased efficiency, reduced costs and improved customer service. By offering a virtual experience of their products or services, companies can engage more customers than ever before.
With the rapid growth in technological advancements, the number of applications where a virtual experiences would be beneficial is likely to increase dramatically in the coming years and businesses should actively explore new methods for improving the buying process with these technologies.
If you haven’t already embraced the concept of a virtual experience for your business, now is the time to start exploring its potential for improving your workflow and engaging customers like never before. Give customers a chance to interact with your brand’s world from any corner of the globe by offering an immersive virtual experience today!
A designer by training, I have been working on communications and marketing for In2real since 2019. You can engage with me and my team to identify your company’s needs and define the right strategy.
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