About In2real
We come from research.
It started with one question: how do you evaluate a product before it exists?
Origin — 2016
Research came first.
In2real was founded in 2016 by Elio Dalprato, with twenty years in automotive market research, and Pietro Fantoni, from visual production and creative direction.
Our first projects ran inside automotive research programs: confidential vehicles that had to be shown to people before any physical prototype existed. For the length of a study, the digital model was the product. That set three requirements we still build around.
Accurate.
Geometry, materials and configurations match engineering data. Looking convincing is not enough.
Changeable.
The model keeps up as the product evolves, without starting over.
Confidential.
Products years away from launch stay secure at every step.
The same models soon moved on to launches, configurators, films and spatial experiences. Everything else grew from research.
Our principle
Build it right once. Then let it move.
Every project starts from the product. We build the Digital Twin from engineering and design data and verify it against the source. Only then do we decide how it should look: light, environment, motion and interaction change with the audience. The product underneath doesn’t.
Triumph Motorcycles — since 2016
Ten years. One system.
Triumph was one of our first clients. The work started in research, evaluating motorcycles before production. As projects grew, the same assets moved into launch imagery, films, configurable 360° content and spatial applications.
Clients
How we work
Same process. Any scale.
Whether it’s a single asset or a program that runs for years.
Alignment
We start with what the asset needs to do: who uses it, what must be verified, where it appears, how often it changes.
The core
We build the Digital Twin and check it against engineering and design data. The part few people see, and the one we spend most time on.
Craft
Light, environment, motion and interaction, shaped to the context. A research participant, a customer and a dealer need different forms of the same product.
Deployment
Stills, film, web, configurators, real-time 3D and XR. Changes are made at source, so every output stays aligned.
On AI
We use generative tools for exploration, environments and iteration. Never for product geometry that needs to be verified: in research, representation and invention must stay separate.
Software
Software is part of the work.
Many assets need somewhere to live, so we’ve built software alongside visual production from day one. Asset and platform are designed together: a configurator follows the real product structure, and a product update doesn’t mean a new production for every output.
For larger engineering needs, we work with a long-standing network of specialist developers, within the same production and security framework.
The studio
Florence and Milan. One direct team.
A compact team of 3D artists, developers, production specialists and creative leads, with a network we’ve worked with for years. The person who leads your project stays from the first call to delivery. As programs grow, we add specialists without putting distance between you and the people doing the work.
Creative Director · Co-founder
Pietro Fantoni
Creative direction, technology and visual development across the studio’s work.
Co-founder
Elio Dalprato
Research methodology and commercial development.
In2real × Intelligo
Two units, one team.
In2real is the digital practice of Intelligo, an automotive research company with over twenty years in consumer and product research. Intelligo builds the method; we build the digital environments where products are represented, tested and communicated. Research can start earlier, with products that still exist only as data.
Start a project
Tell us what you’re building.
CAD, a prototype, a production model or just an idea: we can start there.