Clayroom — XR research platform
Make the digital real enough to be evaluated.
Clayroom turns a Digital Twin into a research instrument — assessed with the same rigor as a physical prototype, inside the clinic you already run.
What Clayroom is
A research platform, built for evaluation.
A photorealistic Digital Twin, placed in the physical space and paired with a structured data layer. Every answer is anchored to product zone, moment and configuration — a dataset that reads like one collected on the physical model.
Hybrid or fully virtual.
Physical prototype alongside digital stimuli, or every stimulus rendered in real time.
Light footprint.
A headset and a local connection. We manage the full technical chain, hardware included.
Your system, untouched.
Method, protocol and data structure travel with the platform. Your analysis tools keep running alongside it.
Two ways in
One platform, two stakes.
For research institutes
Your protocol, unchanged.
Run Clayroom alongside the clinic you already manage, or integrate it. Add virtual stimuli when the study calls for it — we bring devices and control system.
For OEM teams
Test before it exists.
Evaluate a concept with the truthfulness of the physical model, before it is built. Take the same study to new markets with a fraction of the logistics, and run design reviews in-house.
Validated in the field
One session. One physical prototype, four digital.
Commissioned by an international research institute for a global automotive OEM. A physical concept tested against four XR stimuli — two prototype variants and two competitive range models. Same participants, questionnaire and protocol. The sample: car drivers, not XR users.
Based on a Clayroom internal case study · Client and models under NDA
Built for confidential work
Privacy, logistics, control.
Contained.
The concept never leaves a controlled session — no shipping, no storage exposure.
Offline by design.
Kiosk-mode application on authorized devices only.
Data protected.
Segregated environments, end-to-end encryption, certified deletion at project close.
Hardware handled.
Apple Vision Pro supplied and managed by us. Hardware-agnostic by design.
One protocol.
Centralized scene control: same setup and calibration at every station.
Configurable.
Questionnaire in XR or alongside your system. From individual interviews to shared XR focus groups.
In2real × Intelligo
Two disciplines. One standard.
Clayroom is built on Intelligo’s 20+ years of automotive consumer research, combined with In2real’s real-time visual infrastructure.
Intelligo clinics delivered for
Start a pilot
Bring your protocol. We’ll bring the instrument.
Validating a concept before the physical model exists, or scoping a first pilot? Let’s talk about your study.