Furniture Configurator

Choose the best custom configurator for your company

Three agencies to ask

Having the right tools for customer configurator can offer you a competitive edge in many markets. A custom configurator can help your company keep up with customer demand and personalize the buying experience, allowing customers to tailor purchases according to their specific needs.

In today’s digital-first industry, having an easy-to-use custom configurator has become increasingly important for success. As it allows businesses transform customer data into tangible products or services through the use of configurators.

With so many different providers of these tools out there, however, putting together the perfect combination for your business can be challenging, which is why we’ve put together this guide on how to choose the best custom configurator provider for your own unique needs.

We’ll discuss what workflow background information you need in order to make an informed choice and introduce three essential elements that should not be overlooked when considering a potential partner.

Define a custom configurator and its benefits for companies

In today’s competitive market, personalization and customer experience have emerged as key differentiators that can make or break a company’s bottom line. To address this need, more and more businesses are turning to custom configurators.

A custom configurator is a digital tool that allows customers to personalize a product to their exact specifications, all while streamlining the production process for cost savings.

Not only does this provide a tailored experience for customers, but it also improves operational efficiency for companies. By leveraging such technology, businesses can stay ahead of their competitors by enhancing their customer experience and improving their bottom line.

Key Considerations for Selecting an Agency

When considering an agency to build your custom configurator, there are several key factors to keep in mind. First and foremost, look for an agency that is recognized for their expertise in the field.

They should have a track record of successfully building dynamic, innovative configurators that meet the needs of their clients. Additionally, it’s important to find an agency that values cooperation and flexibility.

A good agency will work closely with you throughout the development process to ensure that your configurator is tailored exactly to your specifications.

Finally, be sure to choose a company that is committed to customization and offers tailor-made solutions. By doing your research and selecting the right agency, you can be confident that your configurator will be a success.

Who to ask #1?


Emersya offers the ultimate digital solution for product presentation. With this user-friendly online publishing platform, you can easily upload 3D models and customize them with various materials and colors for a 360-degree immersive viewing experience.

Moreover, with the added benefit of augmented reality, you can showcase your product in the real world. The platform is designed for both beginners and experts and offers a simple interface for easy navigation and total flexibility for complete control of product digitization.

Of course, it is important to have proven skills in handling good quality 3d files and textures.


Services and highlights

  • • 3d viewer; with 360° rotation of the 3d model, you can view all the details of the product.
  • • 3d animation; simulate product features, discover operating mechanisms, internal components and exploded views.
  • • 3d configurator; edit and choose materials and colors.
  • • 3d annotation; get in-depth explanations of key features and technology through an interactive product storytelling experience.
  • • Interactive web AR; view any product online in interactive augmented reality from any web page in 2 clicks, no installation required.

In summary

  • Efficiently digitize your products without the interference of an agency, using PRO’s user-friendly platform.
  • To fully utilize the platform’s various benefits, expertise in the 3D field or a competent in-house team is necessary. The platform is optimal for simple products with minimal variations, and an existing 3D model of the products is required for configuration. Configuring complex products with numerous variants may be a challenge due to the platform’s limited flexibility.

Who to ask #2?


In2real specializes in creating customized digital solutions for its clients. Their services cover the entire spectrum of digital experiences, including designing custom product configurators that can integrate with sales systems.

Their configurators guide end-users from their initial interaction all the way through to the moment of purchase. In2Real team is a multidisciplinary studio that can create a unique product, tailored specifically to the needs of your company. They work collaboratively with their clients to ensure that every aspect of the project is perfect. 

Services and highlights

  • In2real’s approach to projects is what sets them apart in terms of customizing the service for their clients. Specifically configurators:
  • • Creating a customized product: the logic of the 3D configurator is developed specifically for each type of product and customer.
  • • Research and New Technologies: The In2real team is a mix of passion, expertise and desire to push the limits, constantly researching new processes and technologies to serve our customers.
  • • Kanban Method: involves the client in every phase of the project; from ideation, design, development to the launch phase of the configurator through sharing platforms and workflow management.
  • • One time cost: In2real designs, manages and implements your product configurator by decoupling from the costs of host online streaming platforms.
In2real configurars


In2real sets up its clients’ configurators the same way, whether it is a single product to be configured or 100 different ones with the only cost of setup and design with no subscription fees:

  • generate or adapt the client’s 3d assets so that they are optimized and of high visual quality.
  • analyze the products and design the configurator logic accordingly.
  • create the variant library (finishes – colors etc).
  • package and deliver the configurators to the client’s site.

Other Services

  • In addition to designing and creating 3d configurators, In2real offers services of:
  • • CGI & Real time; using the full potential of digital visualization and user experience we develop hyper-realistic CGI (computer generated imagery) assets and interactive worlds fully developed with state-of-the-art game engines (RealTime).
  • • Virtual Experiences and Tours; we design and implement digital experiences with multiple levels of interaction, creating fully 3D virtual spaces ideal for welcoming, interacting or entertaining customers.

Explore more!

In summary

  • For companies that want to embark on the road to digital innovation with a caring, top-notch “partner” at their side, In2real is the ideal studio: a digital tailoring shop that aims to connect brands with their customers.
  • In2real offers custom configurator and user interfaces that can be tailored to each client’s specific needs. Their in-house team is always available for direct communication, whether with the product development or marketing departments. You can trust their detailed library of finishes, created by experienced 3D artists. They offer scalable services to ensure that all your individual needs are met. 
  • Being a small – to medium – sized agency they lack a data analysis department, relying on reliable third parties to provide the highest quality development at the best possible value.

Who to ask #3?


Roomle Rubens is the first “open full logic 3D configurator” capable of seamlessly modeling digital products with photographic realism, including all their parameters and structural elements. The 3D product model can be positioned and experienced in its own space using appless augmented reality. It can even be shown in a 4k rendering before it has actually been produced.

Roomle services

Services and highlights

  • • 3D Viewer & AR; Interactive 360° product visualization, App-less AR
  • • Material Configurator; Configure colors & materials
  • • Product Configurator; choice layout, color & material, Configuration part list (BOM), e-Commerce API, Price Service (CPQ)
  • • System Integration; ERP, CRM API, Production API, CAD/CAM integration, Data Importer Automation (API)

In summary

  • Roomle offers B2B sales solutions that provide sophisticated real-time space pre-planning tools. Their comprehensive offerings meet customers’ space planning needs.
  • One of its key strengths lies in the seamless integration of API systems for data management and control, which are crucial for implementing a successful multichannel product strategy.
  • Although the visualization successfully fulfills all essential criteria for effective presentation, the photorealism level remains relatively low.


In conclusion, a custom configurator is no longer a far-fetched dream for businesses in the industrial sector. Thanks to leading expert agencies in configurator technology, you can digitize your products almost instantly. These agencies offer significant benefits that help understand the customer journey and provide data-driven information to stakeholders.

With Emersya, you can create and manage your configurator independently, but with certain limitations. In contrast, In2real’s process is designed for efficient automation, making it perfect for companies that desire quick and seamless business operations updates. Roomle offers comprehensive, BtoB sales-oriented solutions that provide real-time space pre-planning tools with costs appropriate for the service and system integration solution.

By considering these agencies, you can start digitizing your products today with the one that best suits your company’s needs.

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Francesca Dattilo

A designer by training, I have been working on communications and marketing for In2real since 2019. You can engage with me and my team to identify your company’s needs and define the right strategy.


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