OMP Group – 3D Configurators
An integrated system to turn every product into content: interactive, immersive, and scalable.
CLIENT
OMP Group
Deliverables
3d Web Configurator
Product Video 3d
Guided Virtual Tour
3d Virtual Showroom
AR product visualization
VISIT
OMP Group, an Italian company with over 60 years of expertise in furniture components, and Infiniti Design, its young and creative design brand, set out to elevate their digital presence through a multi-asset, omnichannel strategy that could enhance the value of their collections and empower their sales network.
Over three years of collaboration, In2real developed more than 200 scalable and high-performing 3D configurators, optimized for web and fully accessible across devices. Each configurator was designed to generate integrated content — videos, images, virtual tours — along with bilingual technical sheets containing detailed specifications and configuration summaries. The result is a powerful ecosystem that has transformed product presentation into a strategic asset for marketing, sales, and customer experience.
Client’s Chellenges:
Managing configuration complexity:
With a wide range of modular and highly customizable products, OMP needed a system capable of dynamically managing kit-based combinations — such as the 14 structural variants of the Linear model — while ensuring fast performance, smooth navigation, and full cross-device compatibility.
Showcasing a wide variety of finishes:
With over 500 textile variants and 100+ material finishes, the challenge was to present the full offering in a clear and visually consistent way, without overwhelming the user experience or compromising visual quality.
Generating multi-purpose assets from a single 3D model:
OMP required an efficient workflow that could transform a single 3D asset into a full suite of consistent, omnichannel content — from configurators to product videos, hero shots, and virtual tours for events and presentations.
Providing sales-ready technical documentation:
Each configuration needed to automatically generate bilingual summary documents, complete with technical specifications, codes, and compositional details — ready to be used by the sales team across commercial touchpoints.
Our Omnichannel & Multiassets Solution
Product Customization, Anywhere
3D Product Configurator
We created web 3D configurators, accessible across all devices, enabling real-time customization of finishes and components. Each configuration automatically generates a bilingual technical document with codes and visual references — a scalable tool designed to support omnichannel communication and simplify the decision-making process.
Video for Product Impact
Product 3D Videos
Using a single optimized 3D model, we produced a series of photorealistic videos that highlight product structure, material variations, and usage scenarios across different environments. Designed for marketing and communication, these assets support virtual events, websites, and digital channels — helping accelerate time to market and enhance brand awareness through clear, consistent visual storytelling.
Virtual Space, Real Presence
Virtual Showroom with 3D Configurator
We designed a fully branded 3D virtual showroom for OMP Group and Infiniti, used during the pandemic and later adopted for industry events. This remotely guided virtual tour allowed the brand to showcase products interactively, with integrated configurators enriching the experience through immersive storytelling and real-time customization.
“We achieved exactly what we set out to do: bringing as many people as possible closer to our brand experience, in the shortest time possible.”
— Il team di OMP Group
One model, unlimited possibilities
At In2real, we don’t just build configurators — we create tailored digital ecosystems that connect design, technology, and business strategy.
For OMP group, we delivered a scalable, performant, and visually coherent project, designed to elevate every product through a unified visual language — from interactive customization to immersive presentation. Our strength lies in seamlessly combining aesthetics, UX, and marketing: turning each 3D asset into dynamic content, ready for every channel and every audience — from a buyer in the showroom to a prospect joining remotely.
One partner. Endless solutions.