Capezzana – Case Study
Bringing Capezzana’s heritage to life through an immersive brand journey that blends tradition with innovation in exclusive Brand Experience
CLIENT
Capezzana
Deliverables
Web Experience
360° Photography
3D production
Virtual Tour
Video Production
Matterport Digital Twin
VISIT
Brand Experience Project for Capezzana
Capezzana, a historic family-run estate renowned for its wine, olive oil, and immersive experiences, embarked on a journey to enhance brand identity and customer engagement through a phygital experience. In2real was commissioned to create an integrated solution that combined a refreshed website, an immersive virtual tour showcasing Capezzana’s vineyards, winery, and Tenuta, as well as a digital room for virtual wine tasting events and presentations of their key wine selections. This project sought to seamlessly merge the physical and digital worlds to engage new audiences globally, strengthen brand connection, and provide a rich and cohesive customer experience.
Client’s Chellenges:
Increase Global Visibility:
Expand brand presence beyond local markets to reach an international audience.
Virtual Tasting Room:
Develop a virtual platform for guided wine tasting events with physical samples sent to participants.
Clarify Diverse Offerings:
Effectively communicate the estate’s various offerings, including wine, olive oil, hospitality, and dining experiences.
Increase Visits:
Boost both physical and digital visits to the estate, encouraging virtual exploration of vineyards and facilities.
Our Phygital solution
Digitalization
We undertook a full digitalization of their physical spaces:
Vineyards, Estate, B&B, Olive Oil Mill, and Wine Cellars. We used Matterport’s Lidar technology and Insta 360 for detailed scans, as well as aerial drone photography for an immersive visual representation.
Interactive Digital Map and Virtual Tour. These spaces are accessible through a custom interactive digital map, allowing visitors to explore iconic locations of the estate, including the wine cellar and B&B rooms, through a virtual experience.
Digital Tasting Room
We developed a 3D digital tasting room for Capezzana to provide an immersive, interactive setting for remote wine tasting events. The room featured interior design inspired by the estate’s aesthetics, allowing Capezzana to present their core wine products and the awards they have accumulated over the years. This digital tasting room enables customers to join guided tasting events remotely, making it a central element in bringing the estate’s unique experience to a global audience.
Website Development
We began with a complete redesign of Capezzana’s website. Our goal was to create an aesthetically engaging and user-friendly experience that highlighted the estate’s rich history, diverse offerings, and deep connection to winemaking. The website serves as the central hub of the brand experience, guiding users to explore both the estate and its products through seamless navigation.
“With In2real, we brought our brand to life everywhere — through a project that was thoughtful, surprising, and strategically on point. A team we’d recommend to anyone who believes in the power of digital communication.”
— Il team di Capezzana
Tangible Benefit
The project resulted in a significant boost in Capezzana’s online presence and engagement. The new website and digital experiences drove increased web traffic, higher participation in both virtual tours and wine tasting events, and ultimately led to a growth in sales of their wines and other products. Social media reach expanded notably, and customer satisfaction levels improved thanks to the enhanced digital engagement.
Overall, the brand experience transformation successfully strengthened Capezzana’s visibility, customer connection, and market presence.