Triumph Motorcycles – Case study
Since 2018, together with Triumph Motorcycles, we’ve been at the edge of innovation in CGI enhancing customer engagement and strengthening the brand’s global leadership.
Developed advanced CGI tools and simulations for market research, earning Triumph’s trust to create CGI images for the global press kit of a new motorbike launch, marking the start of a groundbreaking partnership.
Challenged with the production of global press kits and configurations for four additional models, our skills were recognized and utilized to further Triumph’s global brand presence and marketing capabilities.
Triumph’s trust in In2Real, shown by commissioning us for their entire model line, underscores our exceptional quality and vital role in their innovation and market leadership.
Embarked on a pioneering collaboration, taking charge of new model configurations and introducing real-time content generation, significantly enhancing the digital customer experience.
Successfully covered Triumph’s model lineup in CGI for the official website, transforming digital presentation and enriching customer engagement with high-definition visuals and detailed configurations.
Supported the full creation of CGI content for current model updates and a wide range of new bike lines, delivering omnichannel contents that highlight Triumph’s technical superiority and unique style, strengthening customer’s emotional connection to the brand.
What we deliver in a single project?
CGI Press Kit Package
We create photorealistic images with an incredible level of detail as key marketing and sales communication material for all new models.
All this comes from a single digital and interactive source, the digital twin of the 3D product!
360° Package
Dynamic images of different motorbike angles edited into a dynamic animation.
The use of 360° turntables is the first step towards a more engaging content. More interaction and engagement for more leads.
Web Configurator Package
We create web images of different angles of the bike for each colour variant that will form the basis of the Triumph web configurator.
Directly on the product page of each model, the online configurator allows the user to view each choice in real time.
Accessories Package
For Triumph Motorcycle we model and render all accessory components of the individual collections.
Our dedicated 3D artists also remodel parts of the model to improve visual quality.
Versatility in Action
A key project that has positioned In2real in the industry-leading realtime world is the launch of the Tiger 1200 motorbike.
With this project we were able to demonstrate the versatility of our process, distributing the same production assets used in the initial product development phase, with collateral assets that were used in different contexts and channels; from launch videos to interactive scenes, from configurator to marketing campaign images. All signed by the highest photorealistic quality and attention to detail.
Omnichannel content
For the launch of the new Street Triple, Triumph Motorcycles asked us to develop some brand new content to support the presentation of the bike during the global launch. Leveraging a technology backbone already prepared for this bike by In2real, we were able to deliver 8 minutes of original photo realistic content in a record time of 4 weeks. A job that consolidates our ability to create high-quality 3D assets, but also attests to the state of the art of real-time technology by validating In2real’s vision in adopting it.
“… in such a short time, this result is incredible!”
J.W. – Product Manager
