Digital Lab – The CGI revolution
With Digital Lab, We transform imagination into reality: an immersive journey beyond the boundaries of visualization.
Client
Deliverables
CGI images & videos
Configurator
High Quality 3D Contents
Multidevice Experience
Omnichannel Assets
Digital Lab: a Winning process by in2real
Digital Lab is a versatile tool designed for both the creation of offline marketing content and integration as an online/in-store touchpoint. Harnessing cutting-edge technology and creative innovation, it generates superior CGI visuals that redefine product showcasing. This digital lab facilitates real-time, photorealistic visualizations and customizable configurations, making it equally effective for digital environments and physical retail spaces. Its user-friendly, multi-device interface allows for seamless exploration of product variations with unparalleled detail, enhancing both the purchasing journey online, ofline and the interactive experience in-store. By serving as a pivotal tool for sales, marketing, and retail display, Digital Lab optimizes multi-channel engagement strategies, accelerates the marketing cycle, and promotes product innovation through a dynamic, immersive user experience.
Unrivalled Visual Quality
At the heart of Digital Lab’s revolution lies our unmatched capability to generate CGI of exceptional quality. This advanced tool transcends simple 3d representations, breathing life into interactive images that blur the line between digital and reality.
With meticulous attention to detail, texture, and lighting, our CGI captures the authentic essence of every product, showcasing it in stunning photorealistic quality.
Real-Time Configuration
Real-time configuration is a distinctive feature of Digital Lab, marking a qualitative leap in customer interaction with products. This innovative functionality allows customers to customize models and accessories, witnessing the immediate impact of their choices. This not only simplifies the selection process but also transforms it into a dynamic and interactive experience. The ability to experiment with a wide range of configurations in real time opens up limitless possibilities, significantly enriching the user experience with instant visual feedback.
Display Full Catalog
Digital Lab transforms how customers access and interact with the full product catalog, offering a comprehensive overview of available models and accessories. This feature not only significantly enhances the browsing experience but also broadens the customization options at the user’s disposal. Customers can effortlessly explore every option in detail, from color to accessories, assessing how each choice aligns with their preferences and needs. The ability to intuitively navigate the entire product range adds considerable value, encouraging exploration and discovery, and enabling customers to tailor products that fully reflect their style and requirements.
Multi-Device Experience and In-Store Use
Digital Lab is not just a simple visualization tool but an integrated platform that supports a variety of devices and usage contexts, from physical showrooms to online experiences. With its capability to generate digital content in real-time, its secure architecture, it can adapt to multiple configurations, and supports multi-device interaction. Digital Lab positions itself as a key solution for businesses aiming to distinguish themselves in today’s digital market. It offers content creation, experiences and accellerates the time-to-market for their products.
Real-Time Digital Content
Digital Lab stands out as a creator tool of real-time digital content, revolutionizing how companies create and distribute product images and configurations. This avant-garde platform leverages real-time rendering power to instantly transform ideas into photorealistic and interactive visualizations, allowing unprecedented customization and dynamic product viewing. Whether it’s exploring different color combinations and accessories or immersing in detailed virtual settings, Digital Lab gives users the freedom to modify and visualize their selections in real time, significantly boosting customer engagement and streamlining the decision-making process. This instant digital content creation not only enriches the shopping experience but also pioneers new frontiers in digital marketing, enabling companies to present their products in ever-new and engaging ways.
“… in such a short time, this result is unbelievable!”
Relevant KPI’s
Utilizing our Digital Lab leads to groundbreaking productivity in CGI content creation, thanks to our real-time optimized process. This sophisticated approach allows our partners to see almost instant progress, ensuring deadlines are met without compromise. Moreover, Digital Lab enables the production of superior quality images in a fraction of the usual time, capable of generating over 1800 images in 8K resolution in the time it typically takes to produce just one, significantly speeding up the time to market. Our process also ensures constant and timely communication with clients, making In2real the ideal partner for those seeking not just high-quality excellence but also agile and cutting-edge project management in the CGI domain.
What’s next
As a product of our ongoing R&D efforts, Digital Lab is continuously evolving, with future goals including the integration of new scenarios and the incorporation of Artificial Intelligence to generate more suitable configuration choices. We envision a product where the user experience is entirely customer-need-driven, seamlessly offering the best configuration without the necessity to explore every single option. This approach aims to tailor the digital interaction to individual preferences and requirements, ensuring an intuitive and efficient user journey.
All images are non official assets