CGI in Realtime

CGI (Computer Generated Imagery) has been with us for a very long time. Movies and cinema as we know it today would not exist if not for the incredible advancements that CGI has made over the last decades. But perhaps the most significant step forward is finally becoming commercially viable: CGI with real-time rendering.

As with any new and emerging technology, businesses are often hesitant to commit to it, but those that do have the chance of revolutionizing their marketing and sales efforts. Not only that, but CGI in Realtime is a virtal step in future proofing a business and ensuring that it stays relevant in a constantly changing world.

Let’s look at CGI in Realtime and how your business can take advantage of this incredible opportunity to generate omnichannel marketing content.

CGI, which stands for Computer Generated Imagery, is a decades-old practice that involves creating and rendering animations and graphics on a computer. CGI was a significant leap forward in the film industry, and it has evolved to the point where people also use it in video games and marketing videos or advertisements. It is an advanced technology that enables the creation of incredibly realistic visual content through specialized software and rendering engines.

The problem is that CGI involves designing and rendering, which is a slow process. The design aspect is used to draw the imagery and determine its outlines and shapes, after which the computer must render these images to create the final product, which is static (unchangeable) after rendering. The rendering process meant it could take months to release a final product.

That is where the groundbreaking new technology of Realtime Rendering comes in. With how much computing power has improved over the last few years, it is now possible to instantly generate and render realistic computer-generated visuals. They can generate fully interactive content in real-time.

In 2016, Ninja Theory used this technology to film and render an entire animated CGI cinematic clip in five minutes, which would previously have taken weeks to do. 

By extension, this allows users to interact with CGI components in an entirely new way. They can interact with a virtual object to change its color, finish, or various other properties and see the result rendered instantly. 

For example, eCommerce storefronts previously had to rely on separate photographs of every product variation to give the user an impression of what the product would look like in a different size, color, or finish. Now, using CGI in Realtime, users can choose the color, texture, or other customization options to achieve an accurate visualization of the final product.

CGI in Realtime isn’t just one-sided, either. It offers an interactive experience with full user participation, where users can explore and personalize digital objects in real-time. This creates greater engagement and a deeper connection with the generated content or product, which adds to their experience of the digital storefront.

The result is photorealistic CGI images that can be fully customized based on the user’s requirements and choices within seconds.

Of course, as with any new technology, we must always ask ourselves what the benefit is. There’s no point in adopting new systems if they won’t deliver good results and add value to the business. So, let’s look at the primary advantages of CGI in Realtime for your business.

CGI has come a long way since the first pixelated, unrealistic attempts from the 1970s and 80s. Modern Computer Generated Imagery can look completely photorealistic, enhancing the visual experience for the viewer.

It’s not just about science fiction, either. Yes, you can use CGI to create a realistic representation of a fantasy environment or object, but a business can also use CGI to add realism to an advertisement that cannot be conveyed by a typical photoshoot.

Ikea makes excellent use of CGI in Realtime in its virtual showroom. Though this showroom uses Virtual Reality, CGI in Realtime can be used on just about any platform, from websites to social media.

Ikea’s virtual showroom shows its users dynamically rendered content. For example, if the user wants to see living room furniture, they will be presented with a photorealistic living room environment. From here, the user can select different types of furniture to place in the living room and even set customization options such as different colors, materials, and finishes.

The most incredible part of the experience is that it all happens instantly. There’s almost no delay between the user selecting their choice and it appearing visually before them.

Such lifelike product representations will captivate audiences and improve the likelihood of turning them into customers. A 2019 study found that positive customer experiences improve their purchase intention exponentially.

These positive experiences aren’t limited to CGI, of course, but in a world where online shopping is increasing exponentially, offering a positive virtual experience is just as important as in-person experiences, and good use of CGI in Realtime can do that for your business.

An exemplary case of how real-time CGI can enhance the customer experience can be found on the Triumph motorbike website. It employs a real-time pipeline to deliver visually stunning content. Using this technology, users can view 3D models of motorcycles from different angles and customizing color options and accessories. This approach allows motorcycle enthusiasts to virtually explore Triumph bikes in all their glory without having to visit a physical dealership.

The magic of this experience lies in the seamless and instantaneous transition between user selections and the real-time visual representation on the screen. This immediate gratification enhances audience engagement, capturing their attention and fostering a sense of connection with the desired product. Being able to see the customized bike rendered so accurately, potential customers virtually experience the product before making a purchase decision.

This example demonstrates how real-time CGI not only captivates the audience but can also positively influence purchase decisions. Such an immersive virtual experience can be equally powerful and meaningful as an in-person interaction, especially given the current upward trend of online shopping. Therefore, harnessing advanced technology like this can truly make a difference for a company like Triumph, providing a valuable competitive advantage in the modern digital world.

In today’s fast-paced business landscape, where time and money are paramount, companies constantly seek innovative ways to streamline their processes and boost their go-to-market strategies. CGI Realtime is one such game-changing solution. 

Traditionally, marketing materials and product demonstrations relied heavily on expensive photography or time-consuming offline rendering techniques. However, CGI Realtime has emerged as a cost-effective alternative. Businesses can avoid the substantial expenses associated with traditional methods by eliminating the need for physical setups, props, and models. 

The virtual world created through CGI Realtime allows for endless possibilities, making it a cost-efficient option that can adapt to any marketing campaign or product presentation.

In contrast, CGI Realtime empowers artists and marketers to create content that can be modified in real-time, drastically reducing the overall production timeline. This rapid iteration capability allows businesses to adapt quickly to market trends, consumer feedback, or evolving product features, resulting in more agile and responsive marketing campaigns.

The traditional production pipeline often faces bottlenecks in asset creation, causing delays and hindering time-to-market strategies. CGI Realtime addresses this challenge by offering a streamlined workflow that minimizes bottlenecks. With real-time rendering, artists can visualize and make adjustments on the fly, ensuring a smooth and efficient asset creation process. 

Whether it’s modifying lighting conditions, camera angles, or visual effects, the flexibility of CGI Realtime empowers artists to make instant changes and adjustments, eliminating unnecessary iterations and delays.

In the competitive business landscape, speed is often crucial in achieving market success. CGI Realtime significantly boosts time-to-market strategies by enabling businesses to create high-quality marketing materials and product demonstrations in record time. 

With the ability to visualize and iterate content rapidly, companies can respond swiftly to market demands, launch products faster, and stay ahead of the competition. The accelerated time-to-market increases the chances of capturing consumer attention and allows businesses to generate revenue sooner, maximizing their return on investment.

Embracing CGI Realtime allows businesses to optimize their time-to-market strategies, deliver visually captivating content, and ultimately drive growth and success in their marketing campaigns.

CGI Realtime emerges as a transformative solution, offering businesses the flexibility and consistency they need to thrive in a multichannel digital landscape.

CGI Realtime is versatile, enabling businesses to create content that can be seamlessly adapted across various marketing channels. Whether social media platforms, websites, mobile apps, or digital signage, CGI in Realtime allows for automatic content adaptation to different device formats and screen resolutions. 

For example, concerns about generating content that will work on a 4K television screen and a mobile device are less of a problem with CGI in Realtime. The content can automatically adjust based on the device a user is viewing it on.

This adaptability ensures that the marketing materials and product demonstrations are optimized for each specific channel, delivering a consistent and engaging user experience regardless of the platform. Businesses can effectively reach their target audience across multiple touchpoints, strengthening brand visibility and engagement.

CGI Realtime also offers businesses the ability to generate a wide range of assets, including images, videos, interactive experiences, virtual production, and metaverse content. This diverse set of assets ensures consistent branding and messaging throughout various marketing campaigns and customer touchpoints. 

With CGI Realtime, businesses can create high-quality visuals that align perfectly with their brand identity, precisely capturing the essence of their products or services. The ability to maintain consistency across different asset types contributes to building a solid and recognizable brand image in the minds of consumers, fostering trust and loyalty.

This aspect really shines in the creation of interactive experiences. Interactive experiences have become increasingly crucial in capturing and retaining customer attention. CGI Realtime provides businesses with the tools to create captivating interactive content, enhancing user engagement and creating memorable brand experiences. 

Whether it’s allowing customers to explore a product in a virtual environment, customize their preferences in real-time, or interact with immersive digital experiences, CGI Realtime empowers businesses to deliver interactive content that perfectly resonates with their audience.

CGI in Realtime allows businesses to customize and tailor content to specific target audiences or market segments. This is not new, of course. Online marketing platforms have had the technology to create customized ads and serve them to specific target markets for many years. However, CGI in Realtime allows businesses to do so more effectively because of its adaptability.

This technology allows marketers to create personalized experiences that resonate with their audience’s preferences, demographics, or interests. 

For example, by leveraging real-time rendering capabilities, businesses can dynamically adjust visual elements, messaging, or interactive features to deliver highly relevant and engaging content. This level of customization fosters a deeper connection with your audience, which leads to increased brand loyalty, better conversion rates, and higher overall customer satisfaction.

One of the most significant advantages of CGI Realtime is its ability to make instant adjustments and updates to content. Traditional methods often involve time-consuming and costly processes to modify marketing materials or product demonstrations. However, with CGI Realtime, businesses can respond swiftly to consumer feedback or market trends by making real-time adjustments. 

Whether it’s refining product features, changing visual aesthetics, or adapting messaging to align with emerging market demands, CGI Realtime empowers businesses to stay relevant and impactful. This agility allows companies to remain competitive in a rapidly evolving business landscape.

CGI Realtime enables businesses to create content that is highly relevant and impactful by adapting to evolving market dynamics. By analyzing real-time consumer insights, companies can make data-driven decisions to optimize their content and create a highly personalized experience for their target audience. 

The ability to make instant adjustments based on consumer feedback or market trends ensures that businesses can deliver timely and resonating content, maximizing its relevance and impact.

When businesses can customize their content and adapt it to consumer preferences, it leads to increased customer engagement and satisfaction. CGI Realtime enables businesses to create immersive and interactive experiences that align with their audience’s needs and preferences. 

By tailoring content to specific market segments or target audiences, a business can effectively communicate its value proposition and address the unique pain points of its customers. This personalized approach fosters stronger customer relationships, higher levels of engagement, and increased customer satisfaction, ultimately driving brand loyalty and repeat business.

A business that wants to stay relevant must invest in futureproofing its brand, which requires innovation, and CGI in Realtime is a crucial piece of the puzzle.

By adopting CGI Realtime, companies can position themselves as leaders in technological advancements in content creation. This technology allows businesses to harness the power of real-time rendering, enabling them to create visually stunning and interactive content. 

It enables companies to demonstrate their commitment to innovation and adaptability, making them more attractive to tech-savvy audiences and distinguishing themselves from competitors who rely on traditional methods. Being at the forefront of technological advancements helps businesses build a forward-thinking brand image and opens doors to exciting collaborations and partnerships.

CGI Realtime provides businesses with the platform to leverage emerging technologies such as virtual reality (VR) and augmented reality (AR) to create engaging and immersive experiences for customers. It’s true that AR and VR are still emerging technologies with relatively small user bases, but with more and more tech companies getting on board, it will likely explode in the next few years.

By integrating CGI Realtime with VR or AR, businesses can transport their audience into virtual environments, allowing them to explore products or services in unprecedented ways, and based on where the largest companies in Information Technology are investing their money, these are experiences that most users will soon expect.

Whether it’s offering virtual tours, interactive product demos, or immersive brand experiences, CGI in Realtime enables businesses to create unique and memorable moments for their customers. By embracing these emerging technologies, companies can differentiate themselves, captivate their audience, and foster deeper customer connections.

One of the significant advantages of CGI Realtime is its inherent flexibility, which allows businesses to adapt to these future trends and emerging technologies. As new technologies and platforms emerge, CGI Realtime provides a foundation for businesses to seamlessly integrate and leverage these advancements. 

Whether it’s the rise of extended reality (XR), interactive metaverse platforms, or the next breakthrough in visual storytelling, businesses that have already embraced CGI Realtime will be better prepared to adapt and evolve their content creation strategies. 

This flexibility enables companies to futureproof their marketing efforts, ensuring they can adapt to the ever-changing technological landscape.

The real-time nature of this technology allows for instant visualization of ideas, encouraging iterative and collaborative workflows. This dynamic environment fuels innovation and unlocks new possibilities for storytelling, design, and brand experiences, enabling businesses to deliver content that captivates and inspires their audience.

There’s no shortage of advantages a business can gain from embracing CGI in Realtime. It offers enhanced realism in the company’s marketing content that can be adapted and adjusted dynamically. It can save the company time and money since it negates the need for expensive product shoots and complex photography sets.

Imagine the impact of personalized and interactive experiences tailored to your target audience’s preferences. Picture your brand seamlessly adapting content across various marketing channels, maximizing relevance and impact. Envision leveraging emerging technologies like virtual reality (VR) and augmented reality (AR) to create immersive brand experiences that leave a lasting impression.

Take the next step in futureproofing your organization by embracing CGI Realtime. Don’t miss out on the opportunity to set your organization apart, drive customer loyalty, and fuel innovation.